Changing Energy Behaviours :

effective business and domestic energy behavior

change strategies and technologies

By

Dr. Jacob Udo-Udo Jacob

Lessons from a participatory action research at two British schools may help businesses

in Nigeria save energy

School 1

Unlimited online access, but no visual display

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4.14% decrease in consumption

Sept. Oct. Nov. Dec. Jan. Feb. march Apr. may june july

Sep 11 - July-12 17672 17663 18900 18766 19781 18132 17123 16887 16263 16323 15653

Sep-12 - July 13 17114 16948 18022 18148 19049 17441 16301 16090 15 359 15748 14947

0

5000

10000

15000

20000

25000

kWh

Energy consumption - Sept. 2011-July 2012 and

September 2012 - July 2013

SCHOOL 2

No online access

but a dynamic dashboard

visual display

26% Savings at Gateway

“At Gateway, we help save energy by switching off the lights

and projector when we don’t need it. When the classroom is

bright enough, we don’t need the lights. We also like being able to

remind our teachers to turn things off. Doing this at school

has helped me think about turning things off at home”.

- Maryann (pupil)

- Edel Boyle, Sustainability Teacher, Gateway primary school

“The consumption data from each classroom really helped to keep pupils engaged. They told off teachers who forgot to switch off unused appliances”.

Pupils in school 1 said they did

not see the need to switch off

appliances at school or ask their

teachers to.

Despite this however, they were

highly engaged. There was high

access and activity on the

website

1. Visual displays should provide Feedback 2. Visual displays should convey the right message 3. Visual displays should be located within a social learning context 4. Visual displays should create villains and victims

KEY LESSONS

Visual displays of

consumption can

minimize the

contextual gap

between

consumption data

and behavior.

In-home display are

Communication Mediums

To achieve customer engagement

and behavior change, IDUs should

be designed to become

communicative entities. They

should communicate more visually

to create new forms of meaning and

interaction with consumers

Behaviour change requires

four social learning

processes:

• •Attention

• •Retention

• •Reproduction

• •Motivation

Budget

Gas & Electricity

Pre-attentive processing Images present information without demanding attention

ATTENTION

Human senses evolve

along with the

technological

enablement of the times.

To be engaging, energy

technological artefacts

must evolve with the

times

Individualised medium

• e.g mobile energy management sites

Visuality

• Representations of consumption and energy efficiency behaviours (E.G gaming)

Referents • Consumption vs Budget

• Energy efficiency behaviours vs outcomes

To achieve staff engagement and behavioural change

Energy saving

campaign at

American University

of Nigeria

Jacob U-U Jacob, 2013

Jacob U-U Jacob, 2013