Date post: | 20-Aug-2015 |
Category: |
Technology |
Upload: | chango |
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MINI-WEBINAR Exposing display media measurement APRIL 24TH 2013
DAX HAMMAN Chief Strategy Officer, Founding Team [email protected] / @daxthink
CONFIDENTIAL // APR 2013 //
Marketers use Chango because we consistently & professionally solve their digital needs
CONFIDENTIAL // APR 2013 //
CONFIDENTIAL // APR 2013 //
FULLY MANAGED SOLUTIONS
We help you prospect for new customers and convert existing site visitors
1. SEARCH RETARGETING 2. LOOK-A-LIKE TARGETING
PROSPECT for new customers
CONVERT more site visitors
3. PROGRAMMATIC SITE RETARGETING
CONFIDENTIAL // APR 2013 //
90%
90% of all display conversions will occur
from ‘view-thru’
Only 10% from post-click
10%
CONFIDENTIAL // APR 2013 //
We know advertising works, so clearly 0% is misleading.
But I concede that 100% is
an arrogant claim.
(Google “daxthink winston churchill”)
CONFIDENTIAL // APR 2013 //
Prospecting for new customers
27% Site retargeting existing prospects
13% Site retargeting existing customers
8%
VIEW-THRU EXAMPLES
Large, well-known brand retailer
CONFIDENTIAL // APR 2013 //
Prospecting for new customers
93% Site retargeting existing prospects
70% Site retargeting existing customers
24%
VIEW-THRU EXAMPLES
Small, unknown travel brand
#learn: chango.com/resources
For more information visit
chango.com
DAX HAMMAN Chief Strategy Officer, Founding Team
[email protected] / @daxthink
VIEW_THROUGH ATTRIBUTION EXPOSED The arguments for and against view-through, laid bare, including stories from real marketers.