What’s hot – and what’s not – in stores now CHANNEL CHECK SPOTLIGHT CATEGORY 52 Weeks through 2/24/2013 High-end water continues to grow as Smartwater and Fiji strongly outpaced gains for the rest of the category. That said, evian appears to have slowed ahead of new bottle innovation and other varieties that Symphony IRI lumps into the category, like the Vitaminwater family, SoBe and Capri Sun are also showing some share erosion. Meanwhile, the category continues to show move- ment at the high and and at the low – Private Label and Pure Life have developed into the share leaders by quite a bit. SOURCE: Symphony/IRI Total food/drug/c-store/mass. BOTTLED WATER Brand Dollar Sales Change vs. year earlier Private Label $1,659,150,000 13.31% Nestle Pure Life $940,171,600 0.39% Dasani $905,262,500 6.33% Aquafina $893,547,800 3.25% Glaceau Vitaminwater $662,929,300 -9.48% Poland Spring $557,218,200 4.17% Glaceau Smartwater $497,581,500 25.82% Deer Park $412,163,100 14.08% Ozarka $320,555,200 0.22% Glaceau Vitaminwater Zero $253,612,600 -0.48% Ice Mountain $247,326,100 7.73% Fiji $233,051,300 17.81% Arrowhead $227,958,600 -2.73% Propel Zero $218,581,700 -4.07% Zephyrhills $211,451,000 4.32% SoBe Life Water $202,012,800 -5.37% Crystal Geyser $114,638,600 -5.63% Capri Sun Roarin Waters $105,925,100 -18.72% Evian $95,410,660 -1.88% Niagra $86,243,320 24.58% TOPLINE CATEGORY VOLUME BEER $29,262,560,000 5.07% BOTTLED JUICES $7,005,736,000 -2.61% BOTTLED WATER $11,471,470,000 6.17% ENERGY DRINKS $9,690,171,000 11.01% SPORTS DRINKS $5,675,002,000 4.88% TEA/COFFEE $4,140,959,000 5.23% 52 WEEKS THROUGH 2/24/2013 SOURCE: Symphony/IRI Total food/drug/c-store/mass. 22 BEVNET MAGAZINE APRIL/MAY 2013
Transcript
What’s hot – and what’s not – in stores nowCHANNEL CHECK
SPOTLIGHT CATEGORY
52 Weeks through 2/24/2013
High-end water continues to grow as Smartwater and Fiji strongly outpaced gains for the rest of the category. That said, evian appears to have slowed ahead of new bottle innovation and other varieties that Symphony IRI lumps into the category, like the Vitaminwater family, SoBe and Capri Sun are also showing some share erosion. Meanwhile, the category continues to show move-ment at the high and and at the low – Private Label and Pure Life have developed into the share leaders by quite a bit.
SOURCE: Symphony/IRI Total food/drug/c-store/mass.
BOTTLED WATER
Brand Dollar Sales Change vs. year earlier
Private Label $1,659,150,000 13.31%
Nestle Pure Life $940,171,600 0.39%
Dasani $905,262,500 6.33%
Aquafina $893,547,800 3.25%
Glaceau Vitaminwater $662,929,300 -9.48%
Poland Spring $557,218,200 4.17%
Glaceau Smartwater $497,581,500 25.82%
Deer Park $412,163,100 14.08%
Ozarka $320,555,200 0.22%
Glaceau Vitaminwater Zero $253,612,600 -0.48%
Ice Mountain $247,326,100 7.73%
Fiji $233,051,300 17.81%
Arrowhead $227,958,600 -2.73%
Propel Zero $218,581,700 -4.07%
Zephyrhills $211,451,000 4.32%
SoBe Life Water $202,012,800 -5.37%
Crystal Geyser $114,638,600 -5.63%
Capri Sun Roarin Waters $105,925,100 -18.72%
Evian $95,410,660 -1.88%
Niagra $86,243,320 24.58%
TOPLINE CATEGORY VOLUME
BEER $29,262,560,000 5.07%
BOTTLED JUICES $7,005,736,000 -2.61%
BOTTLED WATER $11,471,470,000 6.17%
ENERGY DRINKS $9,690,171,000 11.01%
SPORTS DRINKS $5,675,002,000 4.88%
TEA/COFFEE $4,140,959,000 5.23%
52 WEEKS THROUGH 2/24/2013 SOURCE: Symphony/IRI Total food/drug/c-store/mass.
22 BEVNET MAGAZINE APRIL/MAY 2013
24 BEVNET MAGAZINE APRIL/MAY 2013
Brand Dollar Sales Change vs. year earlier
Bud Light $5,974,820,000 2.09%
Coors Light $2,303,235,000 5.80%
Budweiser $2,146,570,000 -3.96%
Miller Lite $1,924,492,000 2.12%
Natural Light $1,187,720,000 -0.11%
Busch Light $829,625,900 1.71%
Michelob Ultra Light $710,890,000 15.20%
Busch $701,172,700 -3.31%
Miller High Life $513,989,500 -4.33%
Keystone Light $507,500,500 -6.31%
Brand Dollar Sales Change vs. year earlier
Gatorade Perform $2,767,218,000 0.93%
Powerade ION4 $882,399,600 4.95%
Gatorade G2 $509,321,100 -10.09%
Gatorade $424,786,100 39.93%
Powerade Zero ION4 $235,398,900 16.15%
Gatorade G2 $146,560,700 12.23%
Gatorade Frost $102,139,500 -3.56%
Gatorade Cool Blue $69,115,980 12.05%
Gatorade Fierce $65,714,740 36.37%
Gatorade All Stars $55,911,140 1.35%
Brand Dollar Sales Change vs. year earlier
AriZona $678,528,300 -2.78%
Lipton $369,325,300 -4.86%
Lipton Brisk $305,079,300 -5.95%
Snapple $210,195,800 -4.89%
Diet Snapple $199,067,500 14.15%
AriZona Arnold Palmer $191,865,200 14.13%
Lipton Pureleaf $174,874,000 11.36%
Diet Lipton $147,554,700 6.58%
Gold Peak $122,120,300 32.40%
Peace Tea $78,156,890 33.62%
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 2/24/13
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 2/24/13
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 2/24/13
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 2/24/13
CRAFT BEER
TEA ENERGY SHOTS
DOMESTIC BEER HOT! Lagunitas
HOT! Peace Tea HOT! Street King
HOT! Michelob Ultra Light
NOT! Keystone Light NOT! Widmer
NOT! Lipton Brisk NOT! Stacker 2 6 Hour Power
Brand Dollar Sales Change vs. year earlier
5 Hour Energy $1,175,493,000 -0.01%
Stacker 2 6 Hour Power $19,725,700 -26.95%
Private Label $19,131,710 17.56%
Stacker 2 Xtra $18,234,580 3.97%
Stacker 2 $11,069,720 110.42%
Worx Energy $10,772,260 -26.94%
E6 $4,962,403 -4.21%
Tweaker $4,073,934 148.33%
Street King $3,494,858 2,488.97%
VPX Redline Power Rush $3,194,927 -6.31%
Brand Dollar Sales Change vs. year earlier
Samuel Adams $294,985,200 7.45%
Sierra Nevada $174,241,100 16.44%
New Belgium $125,185,600 10.27%
Shiner $104,272,900 13.62%
Deschutes $47,873,610 11.25%
Widmer $41,208,620 -5.64%
Redhook $38,136,670 9.41%
Lagunitas $32,641,910 55.42%
Magic Hat $32,509,210 5.90%
Kona $27,805,190 19.99%
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 2/24/13
SPORTS DRINKS HOT! Gatorade
NOT! Gatorade G2 SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 2/24/13
ENERGY DRINKS HOT! Monster Rehab
NOT! Rockstar Sugar Free
Brand Dollar Sales Change vs. year earlier
Red Bull $3,179,110,000 7.93%
Monster Energy $1,898,765,000 10.77%
Monster Rehab $414,562,400 112.87%
Rockstar $324,623,500 8.81%
NOS $266,311,100 6.03%
Java Monster $254,895,200 20.08%
Monster Mega Energy $230,444,800 14.16%
AMP $181,681,200 0.82%
Red Bull Total Zero $170,675,700 N/A
Rockstar Sugar Free $143,510,100 -0.55%
June 4 & 5, 2013Metropolitan Pavilion
New York, NY
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26 BEVNET MAGAZINE MARCH 2013
What’s hot – and what’s not – in stores nowCHANNEL CHECK
SPOTLIGHT CATEGORY
52 Weeks through 1/27/2013
A couple of interesting brands debut in our spotlight category this month: Starbucks Refreshers, which seem to be pulling in convenience and grocery. It would be neat if Starbucks could somehow tell us all how its brands do at retail in its own stores, right? Also appearing in the rankings is Body Armor, which is close to $6 million here but is likely showing equal growth in uncharted, up and down the street channels. Still, after a long year-plus of pushing, the numbers have to come in as something of a vindication for its founders.
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.
SPORTS dRINKS
Brand Dollar Sales Change vs. year earlier
Gatorade Perform $2,764,380,000 1.23%
Powerade Ion4 $881,465,500 5.44%
Gatorade G2 Perform $513,596,400 -9.48%
Gatorade $412,039,800 37.36%
Powerade Zero Ion4 $233,249,700 16.88%
Gatorade G2 $145,220,300 10.87%
Gatorade Frost $104,018,900 -1.99%
Gatorade Cool Blue $69,060,280 14.42%
Gatorade Fierce $65,120,670 38.71%
Gatorade All Stars $56,020,600 1.81%
Powerade Zero $55,439,570 2.19%
Starbucks Refreshers $46,397,160 11,473.90%
Powerade $42,602,330 27.80%
Gatorade Recover $22,647,870 -32.02%
Private Label $22,305,160 45.84%
Gatorade X Factor $21,179,580 1,325.25%
Gatorade Fierce Bring It $19,903,960 20.33%
Gatorade Rain No Excuses $8,531,563 -3.01%
Gatorade Rain $8,248,934 -25.74%
BodyArmor $5,439,818 2,416.48%
TOPLINE CATEGORY VOLUME
BEER $29,244,240,000 5.43%
BOTTLED JUICES $7,033,366,000 -2.42%
BOTTLED WATER $11,455,360,000 6.52%
ENERGY DRINKS $9,692,761,000 12.55%
SPORTS DRINKS $5,651,794,000 4.95%
TEA/COFFEE $964,690,500 22.69%
52 WEEKS THROUGH 1/27/2013SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/27/13
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/27/13
PROGRESSIVE AdULT BEVERAGES
ENERGY SHOTS
HOT! Twisted Tea
HOT! Street King
NOT! Tilt
NOT! Stacker 2 6 Hour Power
Brand Dollar Sales Change vs. year earlier
5 Hour Energy $1,184,925,000 0.98%
Stacker 2 6 Hour Power $20,453,270 -25.22%
Private Label $19,365,100 25.09%
Stacker 2 Xtra $18,483,500 7.82%
Worx Energy $11,471,740 -18.17%
Stacker 2 $10,690,120 112.77%
E6 $5,210,138 8.08%
Tweaker $3,896,613 157.13%
Street King $3,276,439 3,074.81%
VPX Redline Power Rush $3,234,912 -4.92%
Brand Dollar Sales Change vs. year earlier
Mikes Hard $397,144,600 8.24%
Smirnoff Ice $219,244,800 -4.75%
Bud Light Lime-A-Rita $161,788,800 N/A
Four Loko $146,018,700 0.63%
Twisted Tea Hard Iced Tea $111,068,100 24.81%
Smirnoff Premium Mixed Drinks $47,198,660 2.17%
Sparks $30,556,170 -10.76%
Bacardi Silver $26,477,700 -27.00%
Tilt $15,078,830 -71.06%
Joose $14,922,600 -35.21%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/27/13
JUICE dRINKS HOT! Private Label
NOT! Capri Sun
COLD FILL ENERGY SHOTSFROM 1.5 OZ TO 10 OZ
CARBONATED ENERGYDRINKS IN 8.4 OZ CANS
FLAVORED/FORTIFIEDWATER ENHANCERSCAPSULES TABLETS
AND POWDERSENERGY MINTS
NOW MANUFACTURING & CO-PACKINGWATER ENHANCERS AND ENERGY MINTS
18 BEVNET MAGAZINE JANUARY/FEBRUARY 2013
What’s hot – and what’s not – in stores nowCHANNEL CHECK
SPOTLIGHT CATEGORY
52 Weeks through 12/2/2012
Take a look at the growth numbers for weight control and nutritional drinks – the domain of protein-ehanced prod-ucts like Muscle Milk and Slim-Fast and it’s not hard to see why Coca-Cola made a deal for Core Power, the protein-enhanced milk made by Select Milk Producers, Inc. The product allows the company to try to draft off of Muscle Milk’s ongoing growth – despite word the company faced legal and regulatory challenges concerning its use of the word “Milk,” it continued to grow like a fungus last year, topping $250 million in charted channels (to say nothing of up-and-down-the-street accounts, where it has always been strong.) More puzzling, however, is the lack of investment behind Hershey-owned Mix1, which shut its doors in January despite having a strong natural channel footprint. This category nevertheless has fuel to burn.
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.
WEIGHT CONTROL/PROTEIN
Brand Dollar Sales Change vs. year earlier
Ensure $323,201,100 13.96%
Muscle Milk $255,086,400 32.05%
Pedia Sure $220,880,400 11.00%
Private Label $213,876,600 2.31%
Boost $175,449,300 23.09%
Slim Fast 321 Plan $144,845,500 241.23%
Ensure Plus $140,265,800 30.77%
Body Fortrss Spr Advncd Why Prot $97,744,370 20.63%
Glucerna $91,973,980 32.43%
Kelloggs Special K $89,548,380 21.35%
Atkins Advantage $82,485,600 10.48%
Ensure Revigor $56,951,590 -7.05%
Six Star Pro Nutrition $54,648,720 13.84%
Pure Protein $50,068,330 43.02%
EAS Advantedge Carb Control $42,657,790 10.85%
EAS $39,943,270 -28.40%
Muscle Milk Light $32,687,710 21.82%
Pedia Sure Sidekicks $30,537,030 17.02%
Boost Plus $29,065,090 21.04%
EAS Myoplex Original $20,361,580 35.29%
TOPLINE CATEGORY VOLUME
BEER $27,724,269,000 6.16%
BOTTLED JUICES $7,045,604,000 -2.66%
BOTTLED WATER $11,389,950,000 7.11%
ENERGY DRINKS $9,651,583,000 14.92%
SPORTS DRINKS $5,607,281,000 4.88%
TEA/COFFEE $940,545,900 21.01%
52 WEEKS THROUGH 12/2/2012SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.
JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 19
Brand Dollar Sales Change vs. year earlier
Bud Light $5,989,201,000 3.27%
Coors Light $2,286,144,000 6.18%
Budweiser $2,175,318,000 -2.54%
Miller Lite $1,933,147,000 3.32%
Natural Light $1,205,474,000 2.07%
Busch Light $824,140,000 1.76%
Busch $710,491,000 -2.63%
Michelob Ultra Light $698,994,200 17.39%
Miller High Life $523,631,600 -2.04%
Keystone Light $517,758,400 -4.21%
Brand Dollar Sales Change vs. year earlier
Private Label $240,819,000 9.86%
Sparkling Ice $139,623,100 343.98%
Perrier $135,087,400 17.57%
San Pellegrino $113,573,900 25.53%
La Croix $57,397,060 30.85%
Crystal Geyser $31,336,710 49.70%
Topo Chico $29,249,200 10.39%
Poland Spring $24,747,830 14.65%
Cascade Ice $20,808,650 46.11%
Arrowhead $20,684,190 23.94%
Brand Dollar Sales Change vs. year earlier
AriZona $687,034,400 -0.84%
Lipton $371,123,400 -5.13%
Lipton Brisk $309,179,400 -3.81%
Snapple $211,783,200 -3.50%
Diet Snapple $196,041,300 14.37%
AriZona Arnold Palmer $189,973,600 18.83%
Lipton Pureleaf $164,316,800 4.16%
Lipton Diet $147,272,200 11.09%
Gold Peak $117,001,600 30.87%
Nestea $91,974,080 -19.59%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
BOTTLED WATER
TEA SPORTS DRINKS
DOMESTIC BEER HOT! Glaceau Smart Water
HOT! Gold Peak HOT! Gatorade Fierce
HOT! Michelob Ultra Light
NOT! Keystone Light NOT! Glaceau Vitamin Water
NOT! Nestea NOT! Gatorade G2 Platorm
Brand Dollar Sales Change vs. year earlier
Gatorade Perform $2,749,424,000 1.52%
Powerade Ion4 $874,569,500 5.64%
Gatorade G2 Perform $516,382,600 -8.54%
Gatorade $398,210,700 32.66%
Powerade Zero Ion4 $230,857,200 18.65%
Gatorade G2 $142,600,900 9.30%
Gatorade Frost $107,459,300 1.94%
Gatorade Cool Blue $68,471,180 18.01%
Gatorade Fierce $64,803,780 38.95%
Gatorade All Stars $55,873,320 2.58%
Brand Dollar Sales Change vs. year earlier
Private Label $1,619,016,000 12.80%
Nestle Pure Life $937,872,200 2.86%
Dasani $896,888,100 7.22%
Aquafina $892,868,200 3.15%
Glaceau Vitamin Water $683,305,300 -7.55%
Poland Spring $557,191,500 6.55%
Glaceau Smart Water $480,419,400 27.55%
Deer Park $408,023,100 15.16%
Ozark $318,670,100 0.56%
Glaceau Vitamin Water Zero $254,868,800 2.56%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
SPARKLING WATER HOT! Sparkling Ice
NOT! Private LabelSOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 12/2/12
