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Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists...

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Channel marketing reach across EMEA The integrated full-service marketing engine that’s dedicated to your success
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Page 1: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

Channel marketing reach across EMEAThe integrated full-service marketing engine that’s dedicated to your success

Page 2: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

About Nuvias Group

Nuvias Group is the pan-EMEA, high value distribution business, which is redefining international, specialist distribution in IT. The company has created a platform to deliver a consistent, high value, service-led and solution-rich proposition across EMEA. This allows partner and vendor communities to provide exceptional business support to customers and enables new standards of channel success.

Nuvias Group has 21 regional offices across EMEA, as well as serving additional countries through those offices. Turnover is in excess of $500 million.

Not just any creative marketing teamWe speak channel. Well and fast!

ChannelUp is the marketing arm of Nuvias Group, the pan-EMEA Solution Defined Distribution Business and has been created to support Nuvias vendors and partner communities to maximise their sales opportunities through inspired marketing.

Our unrivalled knowledge of the IT market, our many years of experience in executing marketing programmes and campaigns for vendors and partners and our uniquely integrated set of marketing services define our competitive advantage.

Page 3: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

What we offerWe have built a team of in-house marketing specialists who are able to deliver a complete channel marketing solution. We truly understand our vendors and partners’ challenges and our services are tightly integrated to address very specific channel business objectives.

Channel Analytics

International Sales Desk (ISD)

Partner Enablement Portal

Creative Services

Digital Marketing

Events & Incentives

PR & Communications

PR & Comms

Digital Marketing

Our promiseDeliver best-practice channel marketing that leads to profitable business growth

M Marketing leadership

M 30+ marketers across Nuvias Group

M Specialist centre of marketing excellence

M Fast and agile service

M Leading-edge techniques and tools

M Integrated, in-house delivered services

Page 4: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

Channel AnalyticsDeveloping a strategy based on real-world data and intelligence

M Rich data about end-users and markets

M Increase accuracy and efficiency based on in-depth data-driven insights

M More effective use of time, resources, effort and budget

M Helps build a robust strategy for growth

Analytics can help assess and design the channel as it should be, rather than is.

Wayne Gratton Strategic Business Analyst, Nuvias Group

Combine withISD and PEP for more targeted, more successful campaigns

Page 5: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

International Sales Desk (ISD)Generate quality leads to support your goals with a centralised team of multilingual specialists

M Own in-house sales desk - highly trained on our vendor technologies

M Leads are pre-qualified and then developed by expert pre-sales

M Multilingual team with international capabilities to drive new markets

M Agile, dynamic and personal objective-focused approach

M Success monitoring

Our key objective with the ISD is to increase alignment with our vendors in order to generate real growth and enable channel success. We are optimizing sales opportunities across EMEA through outbound dialling supported by compelling and targeted marketing campaigns. And it works!

Wayne Mason ISD Director, Nuvias Group

Digital Marketing

Combine withChannel Analytics for enhanced results

Page 6: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

Partner Enablement PortalGet more out of your marketing campaigns with our award-winning and multi-vendor lead generation platform

M A one-stop automated marketing hub for our channel

M Access to bespoke vendor content through one single portal

M Campaigns tailored to align with users’ business goals

M Fully managed service

M Over 3 MILLION messages sent to end-users on behalf of our resellers via PEP

PEP has made a big difference to us. It has email templates for our vendors Barracuda, Kaspersky and WatchGuard, which cover various of their solutions. It is very easy to use and takes me just 30 minutes once a week to arrange my whole marketing programme, running targeted email campaigns. The campaigns have succeeded in our objective of promoting sales and we probably make around an additional £150,000 a year in sales, for relatively little effort.

Prevention Software, Nuvias Partner

Combine withBI and ISD for more targeted, more successful campaigns

PR & Comms

Page 7: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

PR & CommunicationsIn-house channel expertise to raise awareness through international technology media

M Media relations

M Thought leadership

M Social media

M Paid coverage

At Nuvias, we view PR and Communications as a natural extension of our collaboration with our vendors and partners – to maximize resonance for our activities and increase our influence and ultimately drive brand growth and development for us all.

Orietta Sutherberry Head of PR & Communications, Nuvias Group

Combine withDigital marketing to increase reach, raise profile and generate inbound leads

Page 8: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

Digital MarketingGear-up your marketing for a modern digital world

M Social media

M Email marketing

M Esignature banners

M Landing pages

M Microsites

M Surveys

M PPC

M SEO

M Video

M Webinars

Most people start their buyer’s journey online and the opportunity to influence is huge.

Our team can help you build and deliver the right digital campaign that supports your business goals.

Page 9: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

CreativeAccess an in-house team of design and production experts, used to delivering for the IT industry

M Brochures and collaterals

M Creative campaign design

M Digital and print advert design

M Flyers and mailers

M Event and exhibition design

M High value asset creation

The team is highly experienced in working with a vast array of vendor and partner names to create materials that offer the right balance of creativity and brand consistency for our market.

Page 10: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

Events & IncentivesSupporting all of your marketing and sales growth needs

M Trade show organisation

M Breakfast briefings

M Round tables

M Training workshops

M Call-out days

M Channel incentives

Our other services also include:

M Translation

M MDF management

M Promotional merchandise sourcing

Combine withDigital marketing to increase reach, raise profile and generate inbound leads

Page 11: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

We offer specialist expertise to deliver a complete end-to-end and objective-based channel marketing solution for:

M Vendor or product launches

M Partner recruitment

M Partner enablement

M Partner growth

M End-user lead generation

M Brand awareness

Industry-leading marketing capability to accelerate business growth!

Work with us...

Page 12: Channel marketing reach across EMEA€¦ · We have built a team of in-house marketing specialists who are able to deliver a complete channel marketing ... M SEO M Video M Webinars

Let us help you lift your business UP

As a first step, please speak to your dedicated Nuvias Marketing Manager or Account Manger who will assess your requirement.

Alternatively, contact [email protected]

www.nuvias.com


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