A medium of exchange Mobility Spreading Across Making Available Satisfying Needs & demands Channel –way to reach the end

Manufacturer

Distribution Channel

1

2

3

4 5

1. Artist sells paintings to buyer2. Woodland Products/ reebok — through

chain stores3. Croma stores/ central 4. Medicines 5. HUL / P&G Products

A process by which a company creates formalized programmes for selling and services

Provides comprehensive channel Part of business policy Create a safe & reliable channel Ensure wide scope / exposure to range of

products Builds relation