Date post: | 15-Jul-2015 |
Category: |
Social Media |
Upload: | bright-beam-digital |
View: | 186 times |
Download: | 0 times |
Who is Bright Beam Digital
• President and Founder
• Marlene Mullowney
• 10 Years in the Channel
• Have worked with over 500 IT Channel partners in Canada and US
• N-able, MSP, Datto
What do we do?
• Social Media Marketing for the IT Channel, MSPs
• Creation of social online accounts to day to day management of accounts
• Focus on sales enablement:
> Boost exposure and awareness
> Improve SEO
> HR recruitment
Why
• 3+ Million Businesses Have a LinkedIn Company Page
• 51% Of Companies Have acquired a B2B Customer through LinkedIn
• Create Awareness and Improve Reputation
• Thought Leadership
• Selling and Generating Leads
• Traffic Building
Why
• 90 percent of all B2B purchases are subjected to social influences
• 52% of B2B companies have acquired a customer through Facebook
• It can help streamline your communications program
• It can offer a personal brand connection
Why
• 85% of followers feel more connected with businesses after following them
• B2B marketers who use Twitter generate twice as many leads as those that do not
• Position Company As Thought Leader
• Give Your Brand Some Personality
• Check out Your Competition
• Drive Traffic to Your Site
• Export .csv list of Contacts from LinkedIn and import to Twitter.
• Call to Action Button on Facebook Business Page
• LinkedIn Connected
• Include Images: 18% higher click through.
• Free Tools:
• No Graphic Designer? No problem:
Examples of Great Content
• Promotional, Educational, Non-Promotional
Promotional:• “Please join our upcoming webinar! We will be launching the
details on our latest cloud program and hope for you to join us!”• Testimonials, case studies, quotes.
Educational = IT Industry News• “How to Make the Journey to the Cloud a Success”
Non-promotional:• An Open House, a booth at a trade show, volunteer work, the team
out for a drink, a bbq
In-House:
Pros: Employee Advocates, Streamlined Communication
Cons: Difficult to Scale, limited expertise, cost
Out-Source:
Pros: Broader Expertise, Cost Effectiveness, time saving
Cons: Managing Outsiders