MyNearBite PresentationChannels

18.04.2015

2Lean Entrepreneurship Project – MyNearBite.com

Collecting Emails and sending Newsletters

Email Marketing

CHANNELS

• Email Collection:• 5 Signup Elements on our homepage• Pop-up appearing every 4 days

• Email Newsletter:• Automatic “MyNearBiteNews” whenever

there are new posts on our blog

• Status Quo: • 34 emails collected via Website and

Landing Pages

• Goals: Collect 100 emails

3Lean Entrepreneurship Project – MyNearBite.com

Active on Facebook, Instagram and Twitter

Social Media Marketing

• Facebook:• 3-4 posts per week• News about entrepreneurship or

MyNearBite updates (prototype, survey, blog)

• Twitter:• Automatically connection with Facebook

• Instagram:• Less frequent• Pictures about MyNearBite‘s Story

• Status Quo:• 370 Facebook Likes

• Goals:• 500 Facebook Likes• Engagement of users

CHANNELS

4Lean Entrepreneurship Project – MyNearBite.com

The Video & Contacting Blogs, Newspapers and a Radio station

Viral Marketing

• We made a first video that explains how our App works.

Creation of a Youtube account

• We contacted a series of newspapers, blogs and other media channels to get an interview or just publicity (free) – still waiting for the answer

• Goals: • Traffic• App Awareness

CHANNELS

5Lean Entrepreneurship Project – MyNearBite.com

We are getting noticed

Landing Page & Google Analytics

• About to finish our landing page test. • Clicks on our page from many countries of the

world.

• Status Quo: • Conversion Rate: 15% (!)• 442 sessions• Survey redirects to our LP

• Goals: • Think about a second Landingpage with

our new prototype• Further increase traffic

• MyNearBite Website: 2516 views!

CHANNELS

6Lean Entrepreneurship Project – MyNearBite.com

We are getting noticed

Landing Page & Google Analytics

CHANNELS

7Lean Entrepreneurship Project – MyNearBite.com

Creating Traffic and Awareness

Flyers

CHANNELS

8Lean Entrepreneurship Project – MyNearBite.com

For App Users

PROTOTYPE

And also For Restaurants...

9Lean Entrepreneurship Project – MyNearBite.com

CHANNELS

THANK YOU!

Check our page: mynearbite.com/lisboa1/More info: mynearbite.com/Facebook: www.facebook.com/mynearbite