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Channels Sales presentation - CLOUDIO TV + FREESAT

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Page 1: Channels Sales presentation - CLOUDIO TV + FREESAT
Page 2: Channels Sales presentation - CLOUDIO TV + FREESAT

CLOUDIO TV+ FREESAT

Find out how Freesat can benefit your business

August 2016

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OUR BIG MISSIONFREESAT IN 5

THE BIGGER OPPORTUNITYMAKING IT HAPPEN

MORE INFO

What’s inside?

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EPG FeesShareholder contribution(BBC & ITV)

Product royalties On Demand fees &revenue share

How Freesat is funded

Freesat is a not for profit organisation; all income is reinvested into the platform to create new products and give customers the best possible user experience.

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Highly valuable segment of the audience for advertisers

Freesat has the highest % of AB social grade viewers of any TV Platform in the UK

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On Demand

Freesat has a dedicated area of the UI for VOD services, comprising of both free and pay HTML5 apps.

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Showcase – Freesat’s handpicked TV recommendations service

On TV, Showcase appears as a richly designed area of our TV Guide and features curated picks from our in-house editorial team highlighting the best programmes coming up and On Demand.

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Freesat’s mobile app

Not only does our handy little telly app come equipped with a TV guide, you can also set recordings on the go and launch apps and players on demand.

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Marketing support

We will promote the launch to our engaged customer base through various comms channels:

• Freesat website

• Promotion via homepage, which reaches over 300,000 unique monthly users during Peak

• Social media

• Promoted activity across Facebook and Twitter, boasting over 55,000 followers

• Email

• Dedicated launch emails sent to our customer database –currently over 80,000

Pre-launch

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Marketing support

We can offer marketing and editorial support via:

• Highlighting new and interesting programmes in Showcase (if fitting with our editorial guidelines)

• Promoting interesting and noteworthy programmes in ’Your TV Showcase’ email which reaches 57,500 people each week (if fitting with our editorial guidelines)

• Showing promotional videos on our Barker channel, due to launch Q4 2016

• Communicating and promoting the channel to colleagues at retail touchpoints (around 3,500 colleagues a quarter)

After launch

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THANK YOU


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