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COMMUNICATION &ITS IMPORTANCE
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The Goals of Communications:
To change behavior
To get action
To ensure understandingTo persuade
To get and giveInformation
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What are the most common a!s ecommunicate"
S p o k e n W
o r d
Written Word
V i s u a l I m
a g e s
B o d y L a n g u a g e
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Com#onents ofCommunication
$istenin%
S#eain%
Rea'in%
Writin%
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So ho 'oes communication taes#lace"
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What causes 'istortion or the(arriers to Communications"
Perce#tions $an%ua%e Semantics Personal
Interests Emotions
En)ironment *noise
Preconcei)e'notions+e,#ectations
Wor'iness Attention s#an Ph!sical hearin%
#ro(lem
S#ee' of thou%ht
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-an%ers of miscommunication
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.o'! $an%ua%e
/inesics
Oculesics
0e#atics
Pro,emics
Chronemics
Artifacts1-ress & Attire
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Current Challen%es for .usinessCommunicators
On%oin% 'e)elo#ment of ne informationtechnolo%ies
Increasin%l! %lo(al nature of (usiness
Groin% 'i)ersit! in the or#lace an' in
t!#es of or#laces
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Ne Technolo%ies forCommunication
Informational'ata(ases
Electronic mails!stems
2oice mail s!stems
3a, machine s!stems Cellular #hone
s!stems
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Technolo%ical A')ances inCommunication Internet
Glo(al s!stem of com#uter netors use' (!man! 4rms use it to communicate ith their
su##liers5 Worl' Wi'e We( 6WWW7
Pro)i'es multime'ia access to the Internet5
Intranets A com#an!1i'e s!stem of com#uter netors
for information sharin% (! em#lo!ees insi'ethe 4rm5
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0o -o Ne Technolo%iesA8ect .eha)ior"
3ast9 imme'iate access to information
Imme'iate access to #eo#le in #oer Instant information e,chan%e across
'istance
Maes sche'ules & oce hoursirrele)ant
Ma! e;uali<e %rou# #oer
Ma! e;uali<e %rou# #artici#ation
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Communication can (ecome moreim#ersonal11interaction ith a machine
Inter#ersonal sills ma! 'iminish11less
tact9 less %raciousness Non1)er(al cues lacin%
Alters social conte,t
Eas! to (ecome o)erhelme' ithinformation
Encoura%es #ol!#hasic acti)it!
0o -o Ne Technolo%iesA8ect .eha)ior"
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Communication Netors
3ormal Netor Well1esta(lishe'9 usuall! alon% o#erational
lines
-e#en's on certain esta(lishe' forms or=%enres> in the com#an! Planne' an' mana%e'
Informal Netor
Com#le, E)er chan%in%
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3actors A8ectin% theCommunication in a .usiness
Nature of the (usiness
O#eratin% #lan
.usiness en)ironment Geo%ra#hic 'is#ersion
Peo#le
Com#an! culture
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The .usiness CommunicationProcess
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KeyTakeawa
y
Watch !our thoughts? the!
(ecome words5 Watch !our
or's? the! (ecome actions5Watch !our actions? the!
(ecome habits5 Watch !our
ha(its? the! (ecome
character5 Watch !ourcharacter? it (ecomes !our
DESTINY 5