CHAPTER 1 INTRODUCTIONdocshare01.docshare.tips/files/9151/91517460.pdfHero Honda company producing...

Consumer behaviour towards Hero Honda

IMS SHANKARAGHATTA Page 1

CHAPTER 1

INTRODUCTION

Hero Honda has a reputation of being the most fuel-efficient & the largest selling

Indian Motor Cycle. Its commitment of providing the customer with excellence is

self-evident. A rich back-ground of producing high value products at a reasonable

price led the world‟s largest manufacturer of motor cycles to collaborate with the

world‟s bicycle manufactures.

Hero Honda has been the largest two wheeler company in the world from eight

years .it is the first largest two wheeler company in india the company crossed ten

million unit milestone over nineteen years span

Finance services helped facilities purchase, as did an efficient dealer network

across the country. Well-entrenched in the domestic market, Hero Honda Motors Ltd.,

turned its attention overseas, & exports have been steadily on the rise.

Hero Honda company producing of two wheeler in india,in domestic market of two

wheeler in india the hero Honda company shows its positive growth in every year

during review .

Hero Honda is recognised today has one of most successful joint venture in the

world and also in india from two and half decades. It was the affinity in working

cultures of Honda Motor Company of Japan & the Hero group that resulted in the

setting up of Hero Honda Motor Ltd., A relationship so harmonious that Hero Honda

has managed to achieve indignation of over 95% a Honda record worldwide. Tactical

promotions & excellent marketing helped Hero Honda establish itself as an intelligent

purchase. Its unique features like Fuel conversation, Safety riding courses & Mobile

workshop helped the group reach in the interiors of the country.



CHAPTER2

Research Design

Meaning of research:

Research is depth study on particular topic or selected matter and knows the depth

knowledge about the selected topic

We can define research as a scientific and systematic search for pertinent information

on a specific topic .

According to learner dictionary of current english ,the meaning of a research as a

“carefull investigation or enquiry specially through search for new facts in any branch

of knowledge “.

After knowing the meaning of the research the main aim of our research is “to

analyse the consumer behaviour towards Hero Honda bikes in shimogga

TITLE OF THE STUDY

“A study on consumer behaviour towards hero Honda bikes in shimoga city”

Statement of the Problem:

India‟s newly recognized status as an emerging economic power is visible

not only in its shiny shopping malls, luxury goods, urban housing boom but also

in its zooming craze for vehicles. A stable brand has its own strengths &

weaknesses. Even company should try to change the weaknesses in to strengths

to thrive in this competitive world. Today‟s Indian Consumers has high

aspirations to improve their standard of living & almost all want to possess two-

wheeler as their mode of transport. There is a high competition in the Market &

Consumers are becoming more & more brilliant in evaluating the brands. In

this scenario, it becomes important for every marketer to reach each segment



effectively in order to retain potential customers. For this they have to give

importance for various elements like

Advertising

Media, Distribution

Promotion

Quality etc

So without going for such studies, it’s difficult for any body to achieve success. This

study has been taken to analyze the efforts taken by Hero Honda in order to enhance

its Market Potential & to give suggestions on the same

OBJECTIVES OF THE STUDY

Our main objectives to conduct research are as mentioned below

1.To analyze the consumer behaviour towards Hero Honda bikes

2.To know the consumers buying behaviour

3.To identify the attitude of consumers towards Hero Honda bikes

4.To analyze the potentioality of customers

5.To know the customers opinions of Hero Honda bikes

6.To analyze the customers satisfaction

7.To determine the customers awareness of Hero Honda bikes in shimoga

8.To findout the brand loyality of the customers

9.To find the product differnciation

10.To analyze the customers financial position

SCOPE OF THE STUDY

The scope of the study was restricted to shimoga city only. The study was intended

to collect primary data from the respondents hence we contact some people and

interviewed them.1



Scope of study extends to discover consumer reaction towards the product

performance and physical characteristics, performance with respect to quality,

price, advertising and Company Good will. As motorbike is used as a mean of

transport this study will help the market to understand.

1.analysis of consumer satisfaction

2. to analyse the consumer behaviour

3.To determine the consumer behaviour

4.To analyse the product differentiation

LIMITATION OF THE STUDY

1. The study restricted only to shimoga city

2. The respondents cannot give proper information

3. Less time period

METHODS OF DATA COLECTION

1. Primary data

2. Secondary data

Primary data:

in primary data we directly interviewed by the respondents through the observation

and interviewing

Secondary data:

in secondary data we collect the data from some specific books company journals ,

reports,news papers and Maxine,

Samplings:

In sampling method we taken the samples of 50 respondents in shimoga town



CHAPTER 3

COMPANY PROFILE

General Introduction

Motorcycle is also called motorbike is a two or thee wheeled vehicle powered

by a petrol, diesel, engine mounted midway between the front and rear wheels. The

motorcycle, which is having much heavier and stronger, frame than that of a bicycle.

The motorcycle is developed from the bicycle. The people for their convenient and

smooth travel for the recreation and sports purpose use the motorcycles. The

motorbikes are used throughout the world, the police and the fire department use

motorcycles to carry medical personnel to accident scenes. Before the 20yrs ago a

motorcycle was carried for the noise, dirt and frequent breakdown which the use of its

entailed. It was then truly a sportsman‟s machine and of little use in the commercial

field.

History of Hero Honda :

Guilder Dajnler a German Engineer invented the first real motorcycle in 1885.

he attached a four stoke piston engine to a wooden bicycle frame. For the next few

year motorcycle remained larger experimental. During the early 1900‟s with

continual improvement they developed into useful vehicles. Today motorcycles have

the same general appearance as easier models. But modern bike are earlier to handle

and they have storage frames, more power engine are more efficient.

Solo machines were available with engine varying in size from 147cc to 1000cc

capacity with corresponding nominal rating of 0.5 hp to 18 hp. The smallest class



which comprised machines such as the Francis Braneth, the Excelsior and other too

numerous to mention is intended chiefly for use on short journey. And its maximum

speed was 40 m.p.h. Motorbikes are of both two strokes type are Velocelle, Lenis,

Enfield and many others with two-stroke engine.

During 1960‟s the Japanese Honda Company began to enter the customer

markets with 50cc four stroke machines. This was followed by Suzuki‟s producing

two strokes, Motorcycles of today are having comfortable machine and the machines

of today bikes are produced with the most advanced and sophisticated technology.

Japanese have dominated the world market in two wheeler fields coming out with

innumerable models.

The legend of Hero Honda was started out a joint venture between Hero Group,

the world‟s largest bicycle manufactures & the Honda Motor Company of Japan is

today the manufacture of India‟s largest selling motorcycles coming into existence on

January 19th

1984. Hero Honda Motors ltd., gave India nothing less than a revolution

on two wheelers made ever more famous by the “Fill it – Shut it – Forget it”

company driven by the trust of over 30 lakhs customers. The Hero Honda product

range today commands as much as 47% making it a veritable giant in the Industry.

Add to the technological excellence, an expansive dealer network & reliable after

Sales-Service & it is one of the customer friendly company. This is proved by the

company‟s sales over the years;

1985-86 43,000 units

1989-90 96,200 units

1992-99 5,30,600 units

1999-2000 7, 61,210 units.‟



In fact, every second bike sold in India today is a Hero Honda, in the world Mr.

Brijmohan-laal-munjal, the Chairman & Managing director, “we will continues to

make every effort required for the development, of the motor cycle industry, through

new product development. Technological innovation, investment in equipment &

facilities and through efficient management”.

Background of Motorcycle in India:

India is the second largest manufacture of two wheelers in the world. It stands

next to Japan and China in terms of the number of two wheelers produced and

domestic sales respectively.

The motorcycle being produced in India before the advent of the new breed of

100cc vehicle was technologically more than two decades old. They adopted absolute

technology and were outdated when compared to their other counterparts. The

technological gap was due to efficient research and development department and strict

government policy on import of technology. So, people went in for scooter and

mopeds for their requirement. Enfield, yezdi and Rajdoot were the only breed existed

before these motorcycles were very few in number compared to other two wheelers on

road.

The Industry had a smooth ride in the 50‟s, 60‟s and 70‟s when the government

prohibited new entries and strictly controlled capacity expansion. The industry saw a

sudden growth in the 80‟s. the industry witnessed a steady growth of 14% leading to

a peak volume of 1.9 mm vehicles because of advanced technology has given Indian

consumer to choose from verity of models and bridge the gap that existed before few

years back people had to wait for long period to get their two wheelers after selecting

it. This kind of waiting dominated the two wheeler industry. Now, very thing has

changed. A buyer who wises to buy a two-wheeler just has to enter

the showroom and come out with two wheeler immediately. Now, it is a buyer market

where the buyer can choose from various two-wheeler vehicles with several options.



Mission of Hero Honda Motors Ltd.,:

The Mission Statement of Hero Honda Motors Ltd., is to strive for synergy

between Technology system & Human resources & to produces & services that meet

the quality performance & price aspirations of our customers. There by maintaining

the highest standard & of ethics & societal responsibilities, constantly innovate

products & processes & develop teams that keep the movement going to take the

company to excellence in the millennium. Hero Honda began operations with the

establishment of the Dharuhera plant in 1985, covering a total area of over 58,000 sq,

mts., this fully automated plant is equipped with state-of-the art machinery, & in-

house R&D setup, & today it produces a bike every 30 seconds.

In the words of Mr. H. Yashino, president Honda Motor Company.

“Maintaining global view point, Honda is dedicated to supplying products of the

highest quality, yet at a .

1983: For the first time Share Holder & agreement Signed.

1983: Company incorporated & also technical collaboration signed.

1986: Quality circle launched.

1987: Workers union formed, engine plant was also started.

1991: Hero Honda becomes one of India‟s top 100 companies.

1991: CD 100SS Launched the „Tough and Rugged‟ takes on the roads.

1994: Hero Honda chairman declared businessman of the year, by

Business India Magazine.

1994: „DESIGNED TO EXCEL‟, the splendor takes center stage.

1997: State-of-the are Gurgaon plant inaugurated & the strut is

Launched with city riding made easy.

1998: Hero Honda becomes the no. 1 Motorcycle brand.

1999: CBZ is launched; „motorcycling unplugged‟ becomes the biker‟s

New mantra.

1999: Hero Honda receives ISO 14001 certification, for environment

Conservation.



2000: Launch of worldwide Honda safety riding program, as

„Ride safe‟ in India.

2000: Splendor becomes the world‟s no. 1 two wheeler brand.

2001: Hero Honda achieves „om‟- the operation million-land mark,

Creating history by reaching the target of selling a million bikes

In single year.

2001: The new millennium witnesses the launch of Passion Plus, „when Style

matters‟.

2002: The Company launched Ambition motorcycle targeting people

Aspiring to move up in life.

2003: The Company launched CD-DAWN in the motorcycles basic

Segment. Later it launched India‟s first premium sports motor

Cycle KARIZMA.

2004: The Company introduces „STRING‟ new 4-stroke bike.

2005: The Company launched Hunk, 4 strokes OHC, single Cylinder, air-cooled.

The company has announced a licensing agreement with Austria-based

Bombardier-Rot ax that will provide 125cc-175cc engines for the upcoming „Hero

Aprilia‟ range pf scooters.

BUSINESS OVERVIEW

Motorcycle from the major chuck of the sales revenue of Hero Honda, a small

proportion of the revenue comes from the sales of spares; the proportion of sales

revenue coming from each of these two segments in the FYOO is depicted. The

company uses both imported & indigenous raw materials & components to

manufacture the motorcycles, as a result the increase or decrease in the import tariff as

an impact on the companies‟ bottom line, the proportion of imported

& indigenous raw materials components & shares use in FYOO is as follows:

Imported (as % of total) 7.90

Indigenous (as % of total) 82.1



Raw materials & components 31.21

Spare 68.78.

The two wheelers industries in India experiencing a shift from scooters to

motorcycles, in the motor cycle segment the customer are shifting from two strokes to

4 strokes motor cycle, sighting fuel, efficiency as a major reason; this has made the

ride smoother for Hero Honda. But this coupled with low cost of production, as

attracted MNC‟s to enter India in a big way. This has been signaled by the arrival of

Hero Honda Motors Japan, through its fully owned subsidiary in the budget 2001, the

goal has provided a 8% cut in special excise duty, this has made motor cycle

company‟s to reduce there prices, Hero Honda has reduced the price of its heading

brands by an overage of Rs. 2,300/-. This price cut is expected to have a positive

import the demand for two wheelers. The company is expected to face stiff-

competition form foreign players in the future & expected to clear by 2005. The trend

in the two wheeler industry is denoted in the following table & we can clearly see a

shift from s cooters to motor cycles.

The company has been focusing on customer satisfaction as a key growth

drives, the developed fuel efficient motor cycles at a time when every one was

producing two stock motor cycles, this made they gain market share at a rapid place &

helped them to become the market leaders in the motor cycle segment, having set its

focal on customer satisfaction, the company is determined to provide products &

services that meet the quality, performance & price aspiration value for their m

% Market Share

FY 05

FY 06

FY 07

FY 08

FY 09

Scooters

46 %

44 %

41 %

39 %

33 %

Motor cycles

30 %

33 %

37 %

41 %

48 %

Mopeds

24 %

23 %

21 %

20 %

19 %



Performance of segments:

The sales breakup for FY 99 & FY 2000 is as follows:

Items

03/99

03/00

% Change

Motor cycles

1,413.45

2,147.65

+ 51.94

Spares

70.59

100.52

+ 42.39

Items

03/99

03/00

% Change



Sales

Unit

Motor cycles

26,642

28,198

+5.84

Items

03/99

03/00

% Change

Motor cycles

530,543.0

761,623.0

+ 43.55



FUTURE PROSPECTS

The Future Prospects of SAHANA Motors Ltd., ate listed below:

1. To introduce new models of Bikes, in order to attract the Male Potential

Customers.

2. To introduce new models of scooters, in order to attract the Female sectors.

3. To give good services to the vehicles.

4. To satisfy the customers need by giving good models.

5. To increase the Sales or Turnover Ratio.

6. To enhance customer Loyalty.

7. Already they introduced the Pass Point System, it is a continuous process.

Here, the customers do their vehicle service in Sahana Motors they were issued

a point & who reach the target‟s there are given Prizes at every Stages.

8. To have good customer relationship.



PRODUCT PROFILE

Producing the product is not the end task; the marketing a product is the essence

of any manufacturing concern or an organization. The product can reach the

consumers from the sales promotional activities, etc., done by the company.

Hero Honda Motors ltd., introduced various types of vehicles in order to cater

to various market segments & customer & consumer need market its products like

through its authorized dealers. Hero Honda ltd., is said to be most technologically

advanced bikes manufacturers in the country according to the industrial analysis. The

company have given much importance to customer & consumer need & satisfaction &

have spend more capital on R&D in order to meet intensive competition & other

problems, company have come out with new models in a relatively short period. The

most popular bikes manufactured by Hero Honda Ltd., are:

1. 1985 CD-100

2. 1989 SLEEK

3. 1991 CD-100SS

4. 1994 SPLENDER

5. 1997 STREET

6. 1999 CBZ

7. 2001 PASSION

8. 2002 DAWN, AMBITION

9. 2003 CD DAWN ,SPLENDER+,PASSION+,KARIZMA

10. 2005 SUPERSPLENDER,CD

DELUX,GLAMOUR,ACHIVER,HUNK



Hero Honda CD-100:

India‟s first 4-stroke bike is still India‟s foremost & the reasons for its Popularity are

apparent, economy, reliability & the capacity to go on & on year after year. The CD-

100‟s 4-stroke engine is derived from Honda‟s tough economy series range of

engines, which have proved their mettle for the last 36 years worldwide.

Hero Honda CD-100SS:

Wider tires, higher ground clearance, a special engine guard, this bike any way you

looks at it represents toughness, & the ability to handle even off road, dirt track

condition with case. All this with the economy & comfort you have always associated

Hero Honda with CD-100SS adds a new dimension of strength to Hero Honda‟s world

famous 4-stroke technology.

Hero Honda Street:

Presenting Hero Honda Street Smart, a bike from the world‟s favorable Honda cub

family, this 4 stroke, 100CC bike from Hero Honda delivers great pick up, with

remarkable economy, rotary gears & Auto-Clutch make it amazingly maneuverable,

So you can smile yours way in & out of crowded traffic.

Hero Honda Joy:

Hero Honda „Joy‟ has a newly designed round headlight with a multi reflector, Joy is

provided with unique suspension that soaks up bumps of unkind roads this protects the

bike & shields the side from discomfort, you can also enjoy longer sides on Hero

Honda „Joy‟, thanks to its improved fuel tank capacity of 10.5 liters.

Hero Honda CBZ:



Advanced pollution control feature which is the first of its kind in India keeping alive

the Hero Honda tradition of environment friendly bikes, it is equipped with 5 years a&

a 156CC engine that generates 12.5 bhp power, enough to take it from 0-60 kmph in

first five seconds & touch the top speed of 100 km.

Hero Honda Splendor:

The 4-stroke 100CC driving machine from Hero Honda. A bike that will stop you

right in your tracks. Both by its looking performance. Splendor means a lot of other

things too. Like getting all the admission looks. On the pride you fell in sliding a

bike that meets the pollution control standards of the next decade, for today its

splendor. A bike that will be called a turning point in motorcycling. So check it out

tomorrow has arrived in styles.

Hero Honda Splendor Plus:

The world‟s best selling motor cycle just got between, the splendor plus, a bike that

will stop you right in your tracks. Both by its looks & performance. It has new, clear

bright multi reflector headlight, multi reflector taillight & stylish graphics, which give

its good looks. The pride of riding a motorcycle that meets the pollution control

standards of this decade, which is the Splendor Plus, the new face of trust.

Hero Honda Passion:

The 4-stroke, single cylinder, air-cooled OHC driving machine from Hero Honda. It

is designed as contoured fuel tank, multi-reflector trapezoidal, headlight & taillight &

streamlined side cowl. The safety like position lamp, side reflectors. Wider wheel

base, in comforts it has adjustable rear cushion, wide & comfortable seat, broad rear

tyre & double credible tubular frame. And with convenience, it has large storage

space with locking facility, helmet holder & lockable seat.

Hero Honda Ambition:

Ambition was launched on 2002 by Hero Honda motor lid., targeting people aspiring

to move up in life, the brands to move up in life, the brands success led to a creation

of a new motor cycle



segment of powerful (power + fuel) motor cycle. To communicate the care of the

brand the company also appointed a team Ambition to connect with the customers.

Team Ambition comprised the cricket starts of the country.

Hero Honda CD-DAWN:

The company launched CD-DAWN, in the motor cycles basic segment, targeting

India‟s substantially sized 1.5 million unit basic segment that contributes almost 30 5

of the total Indian Motor Cycle market positioned as the „new value‟ motorcycle. The

models has been an immediate success & has became the bench mark for basic

segment motor cycles the model in first three moths sold more than 30,000 units.

Hero Honda CD-Deluxe:

Presenting CD-Deluxe, the stylish, true value 100CC. Motorcycle from Hero Honda,

Encompassing the legendary Hero Honda values of fuel efficiency, economy & rock-

solid dependability. As smooth ride with maximum fuel efficiency & at an affordable

price, now LIVE DELUXE, RIDE DELUXE! The CD –Deluxe comes with a unique

suspension that smoothens & aborts bumps on unkind roads & provides you with

continuous riding comfort.

Hero Honda KARIZMA:

The Hero Honda company Launched India‟s first premium sports motorcycle

KARIZAMA. The 223cc motorcycle was targeted at the sports bike seeking the

ultimate combination of power, performance & style, living to the reputation of the

company KARIZMA was also an immediate success, selling 2000 units. In the first

month of its launch, in 2001. The company achieved the coveted position of being not

only the largest two-wheeler manufacturing company in India but also the world

leader.



Hero Honda Hunk:

Hero Honda Hunk was launched in the year April 2005. With the new Quantum core

engine at its heart, the new Hunk is destined to redefine all parameters of

performance. A motorcycle that is capable of delivering mileage that is unmatched

even by the legendary Hero Honda Standards, along with enhanced power. Ride the

bike you can find the perfect combination of everything that you ever wished for in a

motorcycle. Hunk is 150CC



CHAPTER 4

DATA ANALYSIS AND INTERPRETATIONS

Table Title 1 : Age of Respondents

.

Interpretation:

The also table helps to know the age of the respondents Age is one of the

important factors that will influence Consumer Behaviour. As the customer

passes on through different stage of life cycle he may have different motives

regarding purchasing decision.

From the above table it could be analyzed that 18 RESPONDENTS of the

respondents belongs to the age group of 25-45, 26 RESPONDENTS belongs to

age group of 18-25, 06 respondent belongs to age group of 46-55.

Age

No. of

Respondents

18 – 25 26

26 – 45 18

36 - 45 06

TOTAL 50



0

10

20

30

40

50

60

Category 1Category 2

Category 3

no of respondents

age



Accupation of the respondents

.

Interpretation:

The above table helps to know the Occupation of the respondents. The

Occupation of respondents will influence the demand for the product, as is helps

in analyzing the Market Potential. A person‟s occupation has a direct effect on

his choice of Goods & Services.

From the above table it can be inferred that10 of the respondents are

employed class

Accupation.

No. of

Respondents

Students 13

Employed Class 10

Business/Profession 14

Others if any 13

Total 50



& another 14 of the respondents are Business or Professional, 13 is

students.and another13resoondens are agriculturists and house wifes.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Category 1 Category 2 Category 3 Category 4

Series 3

Series 2

Series 1



Table Title : Respondents Opinion about the efficiency of Hero Honda bikes

Interpretation:

To have steady growth & loyal consumers, effectiveness of service

should be a continuous one & there should be some consistence in the quality

also.

According to the table 60% respondents feel that the efficiency is

excellent 26.and 18 respondents feel good. And remaining 6 are feel to better.

Exellent 26

Good 18

better 6

Total 50



Chapter 5

RECOMENDATIONS AND SUGGESTIONS

From the survey conducting the following the suggestion given by the

respondents for the improvement of hero Honda bikes and our personal

suggestion as i am user of hero Honda bikes.

Specific Findings :

1. 75% of the respondents were influenced by the Mileage of the vehicle

2. 100% of the respondents feel that the availability of Spare Parts of Hero

Honda Bikes is easily available.

3. More of the respondents feel that the Price of the Spare Parts is

Acceptable

4. 80% of the respondents feel that the Dealer – Customer relationship is

Normal, attending immediately.

5. 60% of the respondents were influenced by the Television in purchasing

their vehicle

6. 52% of the respondents feel that the Brand Image is Highly Satisfied.

7. 76% of the respondents feel that the Engine Capacity is Acceptable

8. 52% of the respondents feel that the Resale Value is Acceptable.

9. 80% of the respondents feel that the after sales Service is acceptable.

10. Some respondents feel Hero Honda marketing strategy are good



SUGGESTIONS

1. Customers are real co-partners:-

Customers are changing. Brands are changing slower than the

customers. If a brand becomes popular, a set of potential customers while

taking decision to purchase a two-wheeler may not want to go for it, as many

started using it. So, if the marketer wants to create demand continuously, they

should provide certain unique features with which they feel better & different

from others by possessing the product of that brand. So, Hero Honda in this

aspect has to

.

Add more features like silencer cover, hidden luggage compartment.

Introduce some heat resisting mechanism, which avoid stretching

problem during winter seasons.

Make it more Environment friendly.

Improve the Ergonomic to suit the physique of man.

Adopt better mechanism to improve.

2. Transparent Marketing : -

Instead of increasing only sales, Market share & profit, every

marketer has to build faith & trust in the minds of consumers. So, transparent

marketing helps in forming a honest & better market Strategies, for this, Hero

Honda can



Providing offers at absolute free of cost.

Transparency in services charges & the spare parts changed.

Transparency in creating awareness on the draw backs of the

product also, which increases the credibility & loyalty of

consumers.

3. Better benefits : -

The perception part of the consumers is made up of intangibles

which speak to the heart. Some of the aspects of such intangible part that Hero

Honda has to concentrate are as follows: -

Timely delivery of vehicles specially after services.

Increasing the valid period of passport scheme & increase the

frequency of Gift ceiling levels which enhances the eal of

customers to reach it soon.

Voluntary commitment towards customers like phone reminders,

E-mail reminders, etc.

4. Wise Pricing : -

There are lots of pricing policies that a company can select. But,

every marketer has to concentrate on this more to leave a sense of balance

between benefits offered & price charged i.e., a Win-Win situation for both

customers & marketers. So, Hero Honda can concentrate in the following to

adopt Wise Pricing.



Reduce the price of Spare Parts.

Reduce the charge for services.

More flexible & customer-friendly finance schemes.

5. Customer Contact :

Today‟s customers are tomorrow‟s brand ambassadors. They do

Word-of-Mouth Advertising, if they satisfied with the product & benefits. To

achieve this & to build the brand in a long run, the Hero Honda can consider the

following.

Help them during vehicle re-sales, especially if it‟s a Hero

Honda‟s Product.

Conduct Customer-get together & select “Best Customer” for the

year.

A providing best suggestion award for the year



CHAPTER.6

CONCLUSION

After finding some findings and suggestions we can conclude that

The existing Hero Honda bikes are excellent and same is to be maintained in future

but respondents prefers Hero Honda bikes because of good quality and suitability for

all the ages of peoples

It is not definitely an exaggeration, if one says that Hero Honda is the largest

selling motor bike in India. The main reasons are Hero Honda marketers have

certain values, beliefs & care on their customers. The major asserts of Hero

Honda are : -

Luxurious & Lovable look

Unbeatable Brand Image

Admirable after sales service

Attractive Advertisement

Convincing customer-care

Hero Honda has to concentrate on the following aspects, as per the

respondents opinion during the survey.

Provision of Extra Features

More attracting offers

Flexible finance schemes

Transparency in policies

Reduction in price

Improvement in Mileage.

Frequent customer contact etc,

Finally we can conclude that Hero Honda is one of the market leader for manufacturing the good

quality bikes and providing good services and customer satisfaction.



CHAPTER.7

APPENDIXES AND ANNEXURE

QUESTIONNAIRE

Project report on consumer behaviour

towords Hero Honda bikes in shimoga

Dear sir/madam

We would be great full if you could spare a few minutes to help to

complete this customer questionnaire of above project

Self introduction:

Name:

Age:

Sex:

Qualification:

Annual income:

Occupation:

Questions:

1. Do you have a bike?

Yes [ ] No [ ]

2. Which company bike you have?



Herohonda[ ] Bajaj[ ]

TVS[ ] Others----------------

3. why you select this bike?

Mile Style[ ] age[ ]

Price[ ] Durability[ ]

4. from where you got information about Hero Honda?

Advertisement [ ] friends [ ]

Agencies [ ] Others-----------------

5. Where do you purchase your bike?

Showroom [ ] company[ ]

Friends [ ] Others-----------------

6. From how many years you are the customer to Herohonda?

2[ ] 4[ ]

6[ ] Others--------------

7.Are you satisfied 100% with your bike?

Yes[ ] No[ ]

8. How do you feel about mileage of the Hero Honda bike?

Good[ ] excellent[ ]

Better [ ] Average[ ]

9.Do you feel Hero Honda company designs good bikes?



Yes[ ] No[ ]

10.Is it economical or high cost?

Economical [ ] High cost[ ]

11. Do you feel it is trendy or old?

Trendy [ ] old[ ]

12. There marketing strategy is good?

Yes[ ] No[ ]

13.Do you feel herohonda products are durable?

Yes[ ] No[ ]

14.do you feel it is comfortable to ride?

Yes[ ] No[ ]

15.Are you got any other benefits from hero Honda company?

Oftersaleservice [ ] Insurance[ ]

Others----------------

16.Are you fully satisfied with hero Honda services?

Yes[ ] No[ ]

17. according to you which is the major compotator to hero Honda

company?

Bajaj[ ] TVS[ ]

Yamaha [ ] Suzuki [ ]

18.How do you feel hero Honda bikes are different from other

company bikes?



-------------------------------------------------------------

------------------------------------------------------------------------------------

--------------------------------------

19.what are the modifications can company apply to improve its sales

rate

20.suggest any new ideas to hero Honda company?

--------------------------------------------------------

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CHAPTER 8

BIBLIOGRAPHY

Marketing Management

- Philip Kotler.

Internet

- www.herohonda.com

- www.google.com

- www.indianinfoline.com.

http://www.herohonda.com/

http://www.google.com/

http://www.indianinfoline.com/

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