1
CHAPTER 1
INTRODUCTION
Heritage is a legacy from our past. It is something we live with today and, hopefully, something
that we can pass on to future generations. In every country, cultural heritage is a history and also
irreplaceable. Our cultural heritage determines who we are, giving us both identity and the values
that will guide our lives in a changing world.
Despite of the importance of culural heritage many countries do not give priority of it and sooner
or later we'll never realize that our identity of the past will vanish because of carelessness. We
should protect and conseve it properly.
Colegio de San Juan de Letran claims to be the "Last one standing" colegio/university inside
Intramuros that is why the Letran tourism seniors batch 2015-2016 would like to present the
"PAMANA" a heritage convention in which senior tourism students would like to show the
importance of "Heritage" , because we all know that in the Philippines applies deppreciation
where artifacts and ruins are not part of the main priority in which infact it should be prioritized
and preserved well .
2
CHAPTER 2
PROGRAMMING AND TIMETABLE
2.1 Events Objective
To provide knowledgeable facts regarding the importance of heritage tourism;
To raise the awareness among participants on issues concerning heritage tourism
To analyze the significance of heritage tourism specifically in Intramuros;
To enhance the idea of the cultural and heritage aspect of Intramuros among the
participants and the organizers;
To strengthen the capability of implementing heritage conservation, preservation and
protection program in Intramuros; and
To maintain the cultural heritage significance of Intramuros as the Old Manila.
2.2 Events Theme
“PAMANA: Unveiling the Cultural Heritage Significance of Intramuros”
2.3 General Program Structure and Requirements
2.3.1 Program Flow
1300H – 1330H Registration
1330H – 1400H Opening Ceremonies
Production Number
Cultural Groups with Templar
(Opening Prayer and National Anthem)
Unveiling of Logo
REV. FR. CLARENCE VICTOR C.MARQUEZ, O P., SThD
Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration and Accountancy
ASST. PROF. FERNANDO V. TRINIDAD, MBA
Program Coordinator, Tourism Management
3
Opening Remarks
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
Opening AVP (About the Convention together with the list of sponsors).
1400H - 1410H Introduction of Topic (Video) & Introduction of Speaker
1410H – 1440H “Movement for Development: The Plans and Projects of the
Intramuros Administration” Mr. Marco Antonio Luisito V. Sardillo III Administrator, Intramuros Administration
Or
“Heritage and Development: Investment for Heritage Tourism in the
Philippines”
Mr. Mark Tadeo Lapid
Chief operating officer and vice chairman of the Tourism Infrastructure
and Enterprise Zone Authority (TIEZA)
Or
“Ilocano’s Unspoiled Countryside: A Case Study”
Senator Ferdinand “Bong Bong” R. Marcos, JR.
Senator 16th Congress
1440H – 1445H Open Forum
1445H – 1450H Awarding of Speaker
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration
1450H – 1500H Introduction of Topic (Presentation) & Introduction of Speaker
1500H – 1530H “Intramuros, an Overview”
Mr. Billy Ray Malacura y Cualguera
Instructor, Escuella Taller de Intramuros Foundation
1530H – 1535H Open Forum
1535H – 1540H Awarding of Speaker
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
4
ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration and Accountancy
1540H – 1550H Intermission Number (P.M. Snack)
1550H – 1600H Introduction of Topic (Video) & Introduction of Speaker
1600H – 1630H “Pundasyon: The Architectural and Aesthetic Significance of
Intramuros”
Arch. Michael Manalo
Commissioner, UNESCO National Commission of the Philippines
1630H – 1635H Open Forum
1635H – 1640H Awarding of Speaker
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration and Accountancy
1640H – 1650H Introduction of Topic (Presentation) & Introduction of Speaker
1650H – 1720H “Intramuros and Heritage Tourism: The Statement of Significance
as an Approach for Heritage Tourism Development of the Walled
city”
Assoc. Prof. Eric B. Zerrudo, MCH
Director, UST Center for Conservation of Cultural Properties and the
Environment in the Tropic (CCCPET)
Senior Adviser for Heritage and Culture Development, Department of
Tourism Commissioner, UNESCO National Commission of the
Philippines
1720H – 1725H Open Forum
To be hosted by: Mr. Eugenio "Boy" Romerica Abunda, Jr.
Host, Publicist,Talent Manager and Celebrity Endorser
1725H – 1730H Awarding of Speakers
To be awarded by:
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
President for Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration
1730H – 1830H Dinner
1830H – 1900H Closing Ceremonies
5
Closing Remarks
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
Academic Affairs/Rector and President
Committee Presentation
AVP – Organizing Committee
AVP – LTS upcoming Event
(National Inter-Collegiate Heritage Tourism Quiz Bee 2015)
Letran Hymn
1900H End of Program
Master of Ceremonies
Mary Claire Angeles and Walter Ahlen de Jesus
2.3.2 EventsRequirements (Materials)
1. Abel Iloco (Cloth)
- Used in the entrance to separate the registration and the event itself, it is also used for
designs.
6
2. Capiz Shells
- It is used as the centerpiece of the Events Hall to make the event become more vintage or
old looking.
3. Wires
- Wires are used to connect and to hold materials especially the cloths.
7
4. Lights
- Lights are used inside the Capiz shells.
5. Tables and Chairs
- Tables and Chairs are used by the participants, Guest, Speakers and also the registratio
booth.
8
2.4 Proposed Date
Wednesday, October 7, 2015
2.5 Timetable
The first activity for the preparation of event started on July. Tourism students assigned
committees that would function before, during and after the event. The committees are the
following: Over-all heads, Promotional Committee, Secretariat Committee, Finance Committee,
Refreshment Committee, Program Flow Committee, Events Arrangement Committee and
Physical and Technical Committee. Committees that are mentioned above have their own heads
that would ensure that every students are doing their given tasks. The next activity was
conceptualizing of theme. The committees agreed that the theme for the event is "Elevate:
Unraveling Oneself towards Professional Setting” wherein the over-all objective is to give the
participants some ideas about how they can develop their confidence through improving their
physical characteristics which include grooming and posture, practice proper decorum and how
to be competitive in the corporate world. For the month of July, committees started preparing for
budget, different letters for speakers, sponsors and others recipients. Promotional committees
also started creating paraphernalia to attract market. Meanwhile program and physical
committees started their ocular visit for the possible place for the event. They also created floor
plan and program flow to ensure that the event is organized on the day of implementation.
Souvenirs canvass and food tasting were also conducted on the same month. The month of
August will be the month for finalization, implementation and documentation. To sum it up,
committees have four months to complete the minor event project.
9
ACTIVITIE JULY AUGUST SEPTEMBER OCTOBER
Committee
Assignment
Conceptualizing
of Theme
Creating title
and objectives
Proposal
Preparation
Budget
proposal
Proposal letters
Sponsor
Coordination
Writing of
letters to
respective
recipients
Marketing of
promotional
paraphernalia
Ocular visit at
One Esplanade
Floor Planning
Program Flow
Food Tasting
Souvenir
Canvas
Finalization
Implementation
Documentation
Evaluation
10
2.6 Organizing Committee
Events Consultants:
Rev. Fr. Clarence Victor C. Marquez, O.P.,
SThD
Vice President for Academic Affairs
Asst. Prof. Eunice Mareth O. Areola, MBA,
CEEPA
Dean, College of Business Administration
and Accountancy
Asst. Prof. Kenji M. Asano, CPA, MBA,
CME
Asst. Dean, College of Business
Administration and Accountancy
Events Advisers:
Asst. Prof. Fernando V. Trinidad, MBA
Program Coordinator, Tourism Management
Inst. Jame Monren T. Mercado
Course Subject Adviser, TM13 A.Y. 2015-
2016
Overall Heads:
Overall Student Chairperson: Ayaka O. Kato
Overall Student Co-Chairperson: Erica Rose
D. Reyes
Finance Committee:
Head: Kamille M. Manalastas
Ma. Lourdes E. Camingue
Program Flow:
Head: Angela Jasmine S. Luna
Karen Bautista
Trina Anne S. de Lapaz
Jose Diego R. Dela Cruz
Cheska Mendoza
Chrizia Lyra Rendon
Kimberly Tee
Promotional Committee:
Head: Cary Jules C. Eclavea
Phoebe E. Ramos
Khent Loiue Velasquez
Princess Asuncion
Raniella Cheryll Villareal
Krizzle Mojica
Misaki O. Kato
Secretariat Committee:
Head: Paula Jean V. Ocampo
Justine Rose L. Bautista
Camille Roanne De Leon
Joelle Anne Almonia
Marjel Ballocanag
Camille Espelita
Alexis Arellano
Nicole Gacilago
Antoinette Gonzales
Refreshment Committee:
Head: Czarina Isabel Licudine
Joyce Ann Vargas
Hazel Buenaventura
Bryan Jesley Esguerra
Venice Parian
Sharon Finones
Events Arrangement Committee:
Head: Julian Carag
Patricia Anne Manaloto
Gabby Remigio
Karissa Alcos
Maebelyn Tecson
Ian Christian Mendoza
Adrian Reyes
Joanna Morales
Jude Villanueva
11
Mariz Roxas
Physical and Technical Committee:
Head: Hanelaine De Vera
Jarwin Calderon
Kevin Ocampo
Clark Alvin Paraoan
Rianne Ortiz
2.7 Event Venues and its Physical Arrangement
The Tourism Management students will host their minor event at the prestigious
institution of the Colegio de San Juan de Letran entitled: “PAMANA: Unveiling the Cultural
Heritage Significance of Intramuros” on October 7, 2015 at One Esplanade. The Physical
Committee, spearheaded by Hanelaine De Vera, is the one in charge of facilitating the floor plan
and the physical output of the event. Also, our committee is the one who applies for the
reservations of the venue, equipments and materials needed for the event. The Physical
Committee comprises of five more members namely; Jarwin Calderon, Clark Paraoan, Kevin
Ocampo, Rianne Ortiz, and Matthew Malatag. The floor plan that our group made was designed
to be more formal and into more corporate design because of the seminar with regards to
corporate world.After concluding what things should be included in the event, the committee also
generated a design plan for the stage. As the Physical Committee, we always make sure that we
are the ones who will go to the venue first and will also be the last ones to leave.
Also, our said committee firmly believes with the 5 P’s philosophy, that Proper
Preparation Prevents Poor Performance. That is why our group aims to deliver fast outputs. After
the event, our committee will submit our final and original request slips and letters for
documentation. Also, it is also our committee’s duty to make sure that we will return all borrowed
equipments. Our committee needs to make sure that the things that had been borrowed are not
broken and are well maintained.
12
13
2.8 Refreshment Details
The food committee will be conducting a buffet style dinner. The food committee hired a
professional caterer for the said event; this caterer already handled some of famous local celebrity
events in the Philippines, one of which is wedding of Dingdong Dantes and Marian Rivera.
Here is the final menu for the said event.
14
15
2.9 Event Arrangement Details
The Events Arrangements committee is responsible for the ushering of the guests and students all
throughout the event. The Events Arrangements committee will handle the security and safety of the guests
by ensuring all their needs are met in all possible aspects.
The Events Arrangements committee will be headed by Julian R. Carag and will also be a driver for the
convenience of the other committees. Julian Carag along with Joelle Ann Almonia from the secretariat will
entertain and escort the VIP guests to their tables or the holding area depending on their arrival. Upon
entry of guests there will be a ushers that will greet the guests and assist them to the registration booth
accordingly, these registration ushers will be Patricia Manaloto, Marion Pablo, Gabby Remigio and Adrian
Reyes. After registration, guests will be assisted by ushers to their respective tables, they will be assisted
by Karissa Alcos, Joanna Morales, Ian Mendoza, and Jay Pascual. Once, escorted to their tables, there will
be ushers ready to assist guests in case of congestion of guest arrivals namely; Charm Dabandan, Trixie
Baltazar, Maebelyn Tecson, and Mariz Roxas. In case a participant chooses to exit the events place, exit
ushers will be collecting any legal or government ID for the assurance that the participants will return,
these exit ushers will be Japser Quijano and Jude Villanueva.
The Ushers of Events Arrangements will also be in uniform with the organizers but what will distinguish
them as ushers is, they will be wearing a “malong”, ladies are required to wear the gala uniform with
details and accessories. Gentlemen are required to wear a black suit, a gold necktie, polished black leather
shoes and black slacks. Events Arrangements will also have their watches synchronized.
The ushers of the event have the ability to keep the guests stay in proper decorum. The ushers are
knowledgeable about the said event in case the guests would have any inquiries. The ushers are trained to
react fast in all possible circumstances. There will be a total of eleven (11) ushers and four (4) security
personnel. Upon registration, guests will be met by four (4) ushers (Joanna Mae Morales, Patricia Anne
Manaloto, Trixie Ann Baltazar and Karissa Mae Alcos). These ushers are also responsible in regards to the
guidance and placement of the guests. The overall placement of the ushers at the start of the event will be:
Two (2) at the end of the line part of the hall (Marion Antonio Pablo, and Ian Christian Mendoza). Two (2)
at the fourth line part of the tables (Mariz Roxas and Maebelyn Tecson). Two (2) at the third line part of
the tables (Karissa Mae Alcos and Gabrielle Remigio). Two (2) at the second line part of the tables at the
back of the VIP tables (Sharmaine Dabandan and Trixie Ann Baltazar). Two (2) head ushers in front
(Joanna Mae Morales and Patricia Anne Manaloto). Two (2) security personnel (Jasper Quijano and Jude
Villanueva) will be at the back part near the main door. Two (2) security personnel (Jay Pascual and
Adrian Michael Reyes) will be at the front part of the hall, each at the side near the stage. Both teams are
16
responsible in keeping the peace all throughout the session. While Julian Carag and Joelle Almonia will
make sure the VIP’s are well taken care of, and be treated like the VIPs. Julian Carag will initiate a
perimeter check every 25 minutes to make sure the security is under control.
With reference to transportation purposes, automobiles are provided ready for departure when other
committees will need them. As regard to gasoline consumption/s and parking fee/s, the members of the
committee agreed that they will be responsible in shouldering the gasoline and parking expenses. Four (4)
cars will be provided for the said event: Mitsubishi Mirage, Honda Civic, Toyota Innova and Toyota
Corolla Altis.
2.9.1 Events Arrangement Flow Chart
Guest Greet – the following EA member will escort guests to the registration and to the EA members
inside the venue:
Patricia Manaloto
Marion Pablo
Gabrielle Remigio
Adrian Reyes
EA table arrangement – The following EA members will escort participants to their designated tables
Karissa Alcos
Joanna Morales
Ian Mendoza
Jay Pascual
Exit Bouncers – They will be safeguard the exit from participants that will be trying to exit the premises,
none of the participants will get pass through them unless it is a valid and believable reason. However,
committee members are allowed to exit the event whenever for whatever reason
Jasper Quijano
Jude Villanueva
Ushers – The ushers will make sure that the event is in proper decorum, maintain the peace, and make
sure that the flow of people will be well-organized to avoid chaos
Charming Dabandan
Trixie Baltazar
Maebelyn Tecson
Mariz Roxas
17
VIP Ushers – The VIP ushers will be the VIP’s escort that will make sure that they get to their table or the
holding area and will keep them entertained and ready to cater to their requests, within reason.
Julian Carag
Joelleann Almonia
FOR THE VIPS
FOR THE UNPAID PARTICIPANTS
Once a VIP arrives, the EA VIP ushers will
lead them to the registration booth
Once registered, VIP guests will be directed
to their seats or the holding area
Ushers will lead them to the Finance
booth
After the payment, ushers will lead
participant to the registration booth
After registration, ushers will lead
guests to the ushers inside the venue
Once the guests are inside the venue,
guests must present their card with the
table number and will escort them to
their table
18
FOR THE PARTICIPANTS (OUTISDERS and Letranites)
2.9.2 Events Arrangement during dinner
The Events Arrangements committee is responsible for the ushering of the guests and students all
throughout the event. The Events Arrangements committee will handle the security and safety of the guests
by ensuring all their needs are met in all possible aspects.
Dinner time is one of the most anticipated parts of every event. If this does is not contained in a timely
manner, chaos is bound to happen. The Events Arrangements in partnership with the Physical Committee
and Food Committee devised a floor plan to ensure that the participants will have a chance to get their
food in proper decorum.
There will be 20 tables (three tables for the VIPs and 17 for the participants) and ushers will assist the
participants to the buffet line, which will be divided into five (5) sections, the VIP section, column 1(far
right), column 2 (middle right), column 3 (middle part), and column 4 (far right side). The VIPs will be
assisted by Julian Carag and Joelle Almonia to the food area.
To keep proper decorum the first column of tables on the right side will be the first ones to fall in line after
the VIPs are done being served and upon the announcement of the Master of Ceremony.
Events Arrangements will usher
guests to the registration booth
After registration, ushers will lead
guests to the ushers inside the venue
Once the guests are inside the venue,
guests must present their card with the
table number and will escort them to
their table
19
2.10 Evaluation
Evaluation is the process of judging the value or condition of something in a careful appraisal and
systematic way. Furthermore, this process is essential in every event to know the opinions and
insights of the participants.
The secretariat committee will be using the standard evaluation form provided by the Office of
the Student Affairs of the Colegio to assess the over-all result of the event based on the
experience of the participant during the event. This will also serve as reference on how to
improve the quality of preparations and services on some other events that will be organized in
the future.
The said evaluation will be conducted right after the event. Evaluation paper will be given out to
each student by the assigned organizers. The highest is five, which is excellent, and lowest is one,
which means poor. The factors that will be evaluated are the following: the venue, the topics that
will be discussed during the talk of the speakers, the time frame, the committee and the food and
beverage. The score will be tallied and its result will show its corresponding meaning that will
explain why the total score was attained. In this way, organizers can identify their weakness and
strength in the event.
20
CHAPTER 3
FINANCIAL POLICY
3. Financial Policy
3.1 Budget Proposal (with a detailed description)
The budget proposal for the event comprise of the following. The rent for the venue with the
inclusions of all the use of the place specifically the executive lounge for the holding area of the
organizers, two room accommodation for the organizers in the Micortel, and two hours extension
of the use of the area. Secondly, the organizers had included the expenses of the food and
beverages of the guest specifically in the one of the prestigious catering, the M Catering. Another
included in the budget proposal are the expenses of the physical or the exhibition expenses which
includes the lights, sounds and stag, swags and drapes and abel iloco, capiz lantern, bamboo sticks
and alambre for the drapes. On the other hand convention kits which is divided into two, for the
participants and for the valuable people. For the participants it includes printed bags and lastly for
the valuable people it includes plaque. The expenses for the marketing and promotions includes
creative invitations, billboard, billboard layout fee (because the organizers will be paying for the
editor of the billboard), professional fee for the editor of the introduction video, the print of the
tickets to be used, posters and events souvenir programs. Of course, a convention would not be
possible without the master of the ceremony and speaker the budget proposal includes the
expenses for the two special persons. Adding up is the expense for the honorarium for the
speakers. And lastly, the budget includes the expenses for the supplementary specifically
certificates, printing of pictures, events letters and waivers, other printings, ring bind and
envelope.
3.2 Registration Fee (with a detailed description)
The PhP 10,000 sharing for the 60 organizers of the event has been included on the tuition upon
enrolling the course subject. In order to shoulder all the expenses in the event (attached budget
proposal). The registration fee for the 200 participants will be Php 1,950.00. The organizers has
been focusing on the profitably of the event, the convention will be more of income from
investments and looking forward in its successful through profit. The registration fee per students
21
will include the use of the facilities in the area, certificates and also the buffet food (attached in
the budget proposal).
3.3 Other Sources of Revenue (with detailed description e.g. sponsorships, exhibitions)
In order for this event to be successful, it would have not been possible without the aid of certain
people and their kind sponsorships. With the help of the organizers and the pledges they have
placed to lessen the total expense on the program. With these sponsorships and pledges, this will
greatly give the class success in this course.
The following are sponsored by certain people:
Materials Sponsored by Quantity
Ballpen
Antoinette Gonzales,
Venice Parian, Sharon
Finones
200 pcs.
Notebook Princess Asuncion 200 pcs.
Billboard (4x6 meters)
Jude Villanueva
1 pc.
Billboard Layout Fee 1 pc.
Tickets ( for the entarance) 250 pcs.
Posters ( 8.5” x 11”) 60 pcs.
Structured Query Language Booster Fee
(For the website) Khent Velasquez 1 pc.
22
CHAPTER 4
ANNOUNCEMENTS AND PUBLICITY
4.1 Publications to be Distributed
First and foremost, the projected Posters shall be put on a specific designation around
Manila and especially the billboard near at the One Esplanade facility. VIP pass which
is also invitation letters will be passed and disseminated to all viable faculty members
and chairmen’s office members of the College of Business Administrations and
Accountancy particularly including all colleges inside the Campus particularly in the
noteworthy individuals encouraged to join the event. If there are any possible guests, it
will also be distributed among them. Secondly, participants’ pass which is the credit
and various convention kits like notebooks and ball pens inside an eco-bag shall be
made for the attendees of the said event. Then Audio Visual Presentation will be made
for a clearer program flow and discussion in every topic of the resource speakers.
Moreover, after advertisement posters and other paraphernalia were all approved, it will
be ready for productions and distribution later on before the the event. Lastly, before
the event occurs, there will be short teaser videos to be played while the program hasn’t
started yet.
4.2 Social and Mass Media
Facebook, Twitter and Instagram pages were made in order for the possible attendees
and visitors to like, follow and participate in the event at 151 Muralla Street, Colegio de
San Juan de Letran, Saint Thomas Hall entitled Pamana: Unveiling the Cultural
Heritage Significance of Intramuros . More importantly, the event had an official
website to promote and give its participants ideas. Thus, the website has its own
registration in order to have an easier transaction for the events clients. Furthermore,
the said event will also launch a press release in an informative article which is the
Manila Bulletin.