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8/13/2019 Chapter 1 Planning Business Messages
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Chapter 1 - 1
1-1
PLANNING BUSINESS MESSAGES
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Chapter 1 - 2
Case: Requesting a
recommendation After four years study in
Northeastern University, you are
looking for a job. Ask some professor to write a letter
of recommendation for you.
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Chapter 1 - 3
The Three-Step Process
Analyze Situation
Gather Information
Select Medium
Get Organized
Revise
Produce
Proofread
Distribute
Adapt to
the Audience
Compose
the Message
Planning CompletingWriting
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Chapter 1 - 4
Optimizing Your Time
50% Planning
25% Writing
25% Completing
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Chapter 1 - 5
Analyzing the Situation
Who is theaudience?
What is thepurpose?
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Chapter 1 - 6
Define Your Purpose
General Purpose Specific Purpose
To Inform
To Persuade
To Collaborate
Your Goals
Audience Actions
Audience Thoughts
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Chapter 1 - 7
Check Your Purpose
What will change?
Is it realistic?
Is the timing right?
Is it acceptable?
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Chapter 1 - 8
Profile Your Audience
Knowledge Level
Expectations
Probable Reaction
Primary Members
Size and Location
Composition
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Chapter 1 - 9
Gathering Information
Uncover Needs
Find Your Focus
Provide Information
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Chapter 1 - 10
Select the Medium
Oral Written
ElectronicVisual
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Chapter 1 - 11
Oral Communication
Conversations
Interviews
Speeches
Presentations
Meetings
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Chapter 1 - 12
Written Communication
Memos Letters
Reports Proposals
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Chapter 1 - 13
Visual Communication
Communicate Fast
Clarify Complexity
Overcome Barriers
Expedite Memory
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Chapter 1 - 14
Electronic Communication
Oral Media
Written Media
Visual Media
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Chapter 1 - 15
Choosing the Medium
Message
Urgency
Cost
Factors
Audience
Preferences
MediaRichness MediaLimitationsMessageFormality
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Chapter 1 - 16
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Chapter 1 - 17
Benefits of Organization
The Audience The Writer
Understanding
Acceptance
Time
Efficiency
Energy
Career
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Chapter 1 - 18
Overall Subjectof the Message
Specific StatementAbout the Topic
The
Topic
The
Main Idea
Defining the Main Idea
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Chapter 1 - 19
Generating Ideas
Brainstorming
Mind Mapping
Storytellers Tour
Journalistic Approach
Questions and Answers
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Chapter 1 - 20
Limiting Message Scope
Length Limits
Support Points
Subject Matter
Audience Knowledge
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Chapter 1 - 21
Choosing the Approach
Direct Approach Indirect ApproachAudience Reaction
Message Length
Message Type
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Chapter 1 - 22
Outlining the Content
I. First Major Point
A. First subpoint
B. Second subpoint1. Evidence
2. Evidence
C. Third subpoint
II. Second Major PointA. First subpoint
B. Second subpoint
1.0 First Major Point
1.1 First subpoint
1.2 Second subpoint1.2.1 Evidence
1.2.2 Evidence
1.3 Third subpoint
2.0 Second Major Point2.1 First subpoint
2.2 Second subpoint
Alphanumeric Decimal
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Chapter 1 - 23
Organization Chart Outlines
The Main Idea
I. Major Point II. Major Point III. Major Point
A. Evidence
B. Evidence
C. Evidence
A. Evidence
B. Evidence
C. Evidence
A. Evidence
B. Evidence
C. Evidence
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Chapter 1 - 24
Basic Message Structure
State Main Idea
State Major Points
Provide Evidence
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Chapter 1 - 25
Planning
Business Messages