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Copyright © Houghton Mifflin Company. All rights reserved. 1–2
CVS: How Is Success Measured?
Learn more about the company at CVS.com
More than 5,400 stores Quality products
Holds #1 or #2 market share in 73% of the top 100 markets in which it serves
Large selection
Good service
Strong management
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What Is Accounting?
Accounting is an information system that measures, processes, and communicates financial information about an economic entity
Supplies information for reasoned choices among alternative uses of scarce resources in business and economic activities
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Economic Entity: Business
Economic unit that aims to sell goods and services to customers
Provides adequate return to owners
Examples: Wal-Mart, Best Buy, Wendy’s
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Meeting Business Goals
Profitability
Is the business earning enough
income to attract and hold
investment capital?
Liquidity
Does the business have enough cash to
pay debts when they are
due? © Royalty Free C Squared Studios/ Getty Images
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Conducting Business Activities
Operating Activities
Investing Activities
Financing Activities
Purchasing resources to operate the business
Selling these resources when no longer needed
Obtaining capital from •creditors•owners
Repaying •creditors•Paying dividends
Selling to customers
Wages
Buying goods and services
Paying taxes
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Performance Measures managers
achieve business goals
business activities are well managed
Must motivate managers to act in the best interests of the owners of the business!
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Performance Measures: Ratios
Used to compare a company’s financial performance from one year to the next
Helpful when making comparisons among companies
Return on Assets = how much is earned on each dollar invested in assets
CVS 2004 2003
Net Income $918.8 $847.3Average Total Assets ($14,546.8 + $10,543.1) / 2 ($10,543.1 + $9,645.3) / 2
Return on Assets 7.3% 8.4%
(in millions)
=
=
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Who Needs Accounting Information?
Internal Users External Users
Management Accounting
Information about past performance and what can be expected in the future
Financial Accounting
Financial statements report on profitability and liquidity to evaluate the success of a business
Employees
Managers
Stockholders
Creditors
Government regulators
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Components of Accounting
AccountingRecord Transactions: Bookkeeping
System Design
Analyze & Interpret Information
CommunicateInformation
Processing can be done: • Manually,• By computer, or • Using a management information system
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Importance of Ethics in Financial Reporting
Users of reports depend on the good faith of those who prepared the reports, rely on the accuracy of the reports, and the disclosure of all relevant facts
we make decisions based on the reports
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Sarbanes-Oxley Act Chief executives (CEO) and chief financial officers
(CFO) of all publicly traded U.S. companies must attest to the accuracy and completeness of their quarterly and annual reports filed with the SEC
On the Web
Violations can result in criminal penalties
Want to learn more about the legislation?
Sarbanes-Oxley.com
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Management Responsibility What assurance does management give that a company’s
reports are not false or misleading?
Research: Find the current year’s annual report for CVS on the company’s website and locate the “Management’s Report.” What language is used?
CVS’s SEC Filings
We are responsible for establishing and maintaining effective internal control over financial reporting. . . . the unauthorized acquisition, use or disposition of assets are prevented or timely detected and that transactions are authorized, recorded and reported properly to permit the preparation of financial statements in accordance with GAAP and receipt and expenditures are duly authorized.
On the Web
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Who Uses Accounting Information?
Direct Financial Interests
Management Those With Indirect Financial Interests Finance
Investment
Operations & Production
Marketing
Human Relations
Accounting
Tax Authorities
Regulators
Labor Unions
Customers
Economic Planners
Investors Creditors Banks
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If You Were a Manager…Making good financial decisions requires
reliable accounting information.
Does my company have enough cash?
Which products are most profitable?
Is the rate of return to owners adequate?
What is the cost of manufacturing each product or service?
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Users with Direct Financial Interests
Investors
analyze the past success and potential earnings of a business
Creditors
assess whether a company will have the cash to repay debt
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Users with Indirect Financial Interests
Labor Unions, Consumer Groups, Customers, etc
Regulatory Agencies
Tax Authorities
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Making an Accounting Measurement
• What is measured?
Business transactions
Economic events that affect the financial position of a business
Sale of goods
Purchases
Collection of loan
Borrow money
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Concept of Money MeasureAll business transactions
are recorded in money.
The monetary unit is the US Dollar
An exchange rate is used to translate into US Dollars for international transactions.
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Concept of Separate EntityA business is considered distinct from its creditors and customers as well as its owners
Business reports & accounts
Personal reports & accounts
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Forms of BusinessSole Proprietorship Partnership Corporation
One owner
Owner takes all profits and losses
Owner is liable for all business obligations
Two or more owners
Partners share in profits and losses
One partner can obligate the business to another party
Must be dissolved if ownership changes
Business unit chartered by the state with articles of incorporation; legally separate from owners (stockholders)
Stockholders enjoy limited liability
Life of corporation is unlimited
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Organization of a Corporation
Stockholders
Elect a board of directors
and own shares of
stock
Board of Directors
Determines corporate
policy, declares dividends, and
appoints corporate officers
Management
Carries out corporate
policies and manages the
business
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Corporate Governance
In the News:In a recent survey,
78% of boards of directors established
ethical standards for their
companies
Oversight of a corporation’s management and ethics by the board of directors
Companies with codes of ethics tend to have higher stock prices than those without codes
Use of audit committees helps ensure that adequate systems are in place to safeguard resources
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Financial Position
Economic resources (cash, inventory, buildings) and the claims against those resources at a particular point in time
Economic Resources = Creditors + Stockholders’ Equity
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Building the Accounting Equation
Economic Resources = Creditors’ Equities + Stockholders’ Equity
In accounting terms…
Assets = Liabilities + Stockholders’ Equity
The two sides of the equation must always be in balance.
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Assets Economic resources
expected to benefit the company’s future operations
Patents, trademarks, copyrights (nonphysical)
Inventory, land, equipment, buildings (physical items)
Cash, accounts receivable (monetary items)
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Liabilities Obligations to pay cash, transfer assets, or
provide services to other entities in the future
Examples:
accounts payable, taxes payable, loans, or wages owed to employees
Liabilities are claims recognized by law
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Stockholders’ EquityClaims of the owners of a corporation to
the assets of the business
Stockholders’ Equity
Contributed Capital Retained Earnings (RE)
Amount that stockholders invested in the business
Profits generated by business that haven’t been paid out to stockholders
Add’l paid-in capital
Revenues increase RE
Expenses and dividends decrease
RE
Capital Stock
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Income Statement
Ramirez Agency, Inc. Income Statement
For the Month Ended December 31, 20xx Revenues Commissions earned $7,000 Expenses Equipment rental expense $1,400 Wages expense 800 Utilities expense 600
Total expenses 2,800 Income before income taxes $4,200 Income taxes expense 600 Net Income $3,600
Summarizes revenues and expenses over an accounting period
Shows whether the goal of profitability was achieved
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Statement of Retained Earnings
Ramirez Agency, Inc.
Statement of Retained Earnings For the Month Ended December 31, 20xx
Retained earnings, December 1, 20xx $ 0 Net income for the month 3,600 Subtotal $3,600 Less dividends 1,200 Retained earnings, December 31, 20xx $2,400
Shows changes in retained earnings over an accounting period
Net income figure from income
statement
Use this figure to prepare the balance
sheet
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Balance Sheet
Ramirez Agency, Inc. Balance Sheet
December 31, 20xx
Assets Liabilities Cash $30,600 Accounts payable $ 1,200 Accounts receivable 2,000 Supplies 1,000 Stockholders’ Equity Land 20,000 Building 50,000 Common stock $100,000 Retained earnings 2,400 Total stockholders’ equity 102,400 Total assets $103,600 Total liabilities and stockholders’ equity $ 103,600
Shows financial position on a certain date
Ending balance of retained earnings from statement of retained earnings
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Statement of Cash Flows
Ramirez Agency, Inc. Statement of Cash Flows
For the Month Ended December 31, 20xx Cash flows from operating activities Net income $ 3,600 Adjustments to reconcile net income to net cash
flows from operating activities
Increase in accounts receivable ($2,000) Increase in supplies (1,000) Increase in accounts payable 1,200 (1,800) Net cash flows from operating activities $ 1,800 Cash flows from investing activities Purchase of land ($20,000) Purchase of building (50,000) Net cash flows from investing activities (70,000) Cash flows from financing activities Investments by stockholders $100,000 Dividends (1,200) Net cash flows from financing activities 98,800 Net increase (decrease) in cash $30,600 Cash at beginning of month 0 Cash at end of month $30,600
Shows cash inflows and outflows for an accounting period
Net income from income
statement
Matches cash account on
balance sheet
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What Are GAAP?
Generally accepted accounting principles (GAAP) encompass the conventions, rules, and procedures for accepted accounting practices
GAAP are constantly growing, changing, and improving
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GAAP and the Audit
by independent CPAs
The CPA renders an opinion about whether the statements present fairly or conform in all material respects to GAAP
Audits are performed to determine that financial statements have been prepared in accordance with GAAP
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Organizations That Influence GAAP
GAAP
Public Company Accounting Oversight Board (PCAOB)
Financial Accounting Standards Board (FASB)
American Institute of Certified Public Accountants (AICPA)
Securities and Exchange Commission (SEC)
Governmental Accounting Standards Board (GASB)
International Accounting Standards Board (IASB)
Primary source of GAAP
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Professional Ethics Key to the accountant’s
reputation for independence and competence
The AICPA’s code of professional ethics governs conduct of CPAs
Is the accountant honest and candid? Does he or she put aside personal gain in service of the public trust?
Is the accountant impartial and intellectually honest?
Does the accountant avoid all relationships that impair or appear to impair his or her objectivity?
Integrity
Objectivity
Independence