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Chapter 12 strategic management

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    Oxford University Press 2011

    Chapter 12Risk Management:

    Perspectives and Issues

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    Oxford University Press 2011

    Risk Management: Perspectives

    and Issues

    Behold the turtle, he makes progress only whenhe sticks his neck out.

    Bruce Levin

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    Learn ing Object ives

    To define uncertainty and risk and delineate their

    impact on strategy

    To identify the different types of risk and classify them

    To develop the concept of risk assessment and

    various methods of measurement

    To discuss the various mathematical models of risk

    management

    To identify various risk management techniques

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    UNCERTAINTY AND RISK

    Uncertainty

    Whenever some of the parameters are not clearly defined or the

    probabilities are not known and they are not measurable, the

    event becomes an uncertainty

    Risk

    Risk can be defined as the function of three variables namely:

    Probability of a threat

    Probability of vulnerabilities and

    Probability of a potential impact

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    CLASSIFICATION OF RISK

    PHYSICAL RISK

    Accidents:The primary cause of mortality from accidents causedby consumption of alcohol or drugs, tiredness, and disregard for

    safety precautions such as usage of helmets, and seat belts

    Health risks: These arise from biological factors such as exposure

    to radiation, bacteria, viruses, fungi, and other micro-organisms Chemical risks: Effluents from chemical industries, leather

    tanneries, textile dyeing, and nuclear power plants

    Bioterrorism:biological agents used by the terrorists have become

    potential threats to human life and health

    Food adulteration: Improper storage of food products leads to

    their deterioration and use of pesticides and insecticides in farming

    poses potential health risks

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    COUNTRY RISK

    Political risk: political changes in a country resulting in instability of

    a government

    Legislative risk: fall out of the political risk change in governments

    Micro risk: political actions in a host country which can affect

    selectively certain foreign operations

    Economic risk: emanates from the Economic and Industrial Policy

    pursued by the government of the country

    Sovereign risk: sovereignty is measured by the credit rating of the

    country

    Counterparty risk or default risk: business transactions which aforeign investor has to undertake with indigenous businessman

    Currency risk: stability of the currency of a country and its parity

    with the currencies of other countries

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    BUSINESS RISK

    Systematic risk:

    This risk which is part of business, arises due to factors that

    affect the entire market such as changes in investment policy,

    taxation policy, socio-economic parameters, global security

    threats, etc

    Unsystematic risk

    This risk is specific to an individual, firm or a company and as

    such fuller comprehension can lead to substantial reduction of

    this risk

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    FINANCIAL RISK

    Credit risk: This risk is defined as the likelihood that a borrower

    will fail to meet his commitments in accordance with agreed terms

    Liquidity risk: This risk can relate to asset liquidity as well as

    funding liquidity

    Market risk: This risk deals with the portfolio of a companysinvestments. Four important market risk factors which affect

    valuation are Stock prices, Interest rates, Foreign exchange rates

    ,Commodity prices

    Operation risk: This risk is influenced by the availability of raw

    materials, consistency of output, transport and movement issues,

    and labour-related issues

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    ASSESSING AND MEASURING RISK

    Sensitivity Analysis

    It is the one most adopted by analysts, both for short-term and

    long-term purpose

    In a budgetary exercise, which is essentially a short-term one,

    capacity utilization, price demand, etc., are taken separately as

    well as together to measure the impact of the variation in the

    parameter on profits/performance

    In the long-term, sensitivity analysis identifies/focuses on suchparameters that are sensitive to the passage of time, such as

    assumptions relating to statutory decisions, technological

    obsolescence, and product life cycles

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    Scenario Analysis

    Measure the impact of risks on strategic performance

    More qualitative than quantitative

    creating possible scenarios over the time span of strategy

    formulation and implementation delineating the impact of thespecific parameters selected for analysis.

    For instance, government decisions are known to impact

    corporate strategic performance in the form of availability of tax

    holidays, stimulus packages, duties and levies, etc. and these

    are identified as risks.

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    Monte Carlo Simulation

    This model provides a decision maker with a range of possible

    results and probabilities that they will happen for any choice ofaction

    The essence of a Monte Carlo simulation is that values are

    sampled at random from the input probability distributions

    Certainty Equivalent

    A risk-averse individual or company always wants to gauge the

    degree of risk and compute a return correspondingly as a

    compensation for the additional risk

    Higher the risk, the certainty coefficient is lower.

    For instance, certainty equivalent coefficient is higher for a

    replacement investment as against a new product investment

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    Risk Adjusted Discount Rate Method

    rp = rf + n + dp

    where

    rp = Risk adjusted discount rate for project p

    rf = Risk free rate of interest

    n = Premium for normal riskdp = Premium for additional risk

    Risk Adjusted Return on Capital

    RAROC = Expected return/Economic capital or

    RAROC = Expected return/Value at risk

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    Asset Liability Management Model

    Matching of assets and liabilities to generate a cautious

    investment portfolio.

    The purpose of this model is to optimize risk-adjusted returns to

    the shareholders over a long run.

    Two approaches for matching assets and liabilities are as follows Durat ion: This is defined as a measure of price sensitivity in

    relation to interest rates. It refers to the weighted average

    maturity where the weights are applied in terms of present value

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    Contd.. Convexity

    This is defined as the change in duration corresponding to

    changes in yield as follows:

    where

    Di = Change in yield (in decimals), P0 = Initial price

    P+ = Price if yields increase by Di, P- = Price if yields decline by Di

    Combining convexity and duration is a good approach to examining

    the influence on change in yield on the market values of assets

    and liabilities

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    Beta Analysis

    Beta can be used to determine the actual riskiness of the stock

    Beta = Co-variance(i, m)/Variance(m)

    Where i = i th stock

    m = market movements

    Probability risk assessment (PRA):

    In this method, risk is identified by two factors, namely, the severity

    of adverse consequences that are possible and the probability of

    such an occurrence of each consequence

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    Value at Risk (VaR)

    VaR is one of the popular methods of measuring financial risks.

    There are different types of VaRlong-term VaR, marginal VaR,

    factor VaR, and shock VaR

    VaR is defined as the threshold value such that the probability of a

    portfolio making a market to a market loss over a specific time

    horizon exceeds this value

    VaR essentially identifies the boundary between normal days and

    extreme occurrences

    VaR applications - financial risk management, risk measurement,

    control and reporting, calculating regulatory capital.

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    Black Scholes Model

    This model is a mathematical representation of financialmarkets and derivative investment instrument

    This is based on partial differential equations, the solution of

    which is applied in pricing options.

    The assumptions include the price of the stock, risk free interest

    rate, drift rate, volatility of the asset, time frame, value of the

    portfolio, and accumulated profit or loss on the basis of a

    particular hedging strategy.

    Standard normal cumulative distribution function and a

    standard normal probability density function are also included

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    Oxford University Press 2011

    Hazard and Operability Study(HAZOP)

    The HAZOP study is a systematic and structured application

    to examine a projected or current process or operations inorder to identify and evaluate areas that may prove to be a

    risk to employees or equipment

    Worksheets on HAZOP include the following

    Reference number , Guide word , Deviation, Possible causes,

    Consequences, Safeguards, Recommendations regarding

    action to be taken, Follow-up

    Procedurally this study applies to

    all sequences of operations, identification of human errors and

    failures of technical systems, and establishing boundary

    conditions

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    Oxford University Press 2011

    Risk avoidance

    This principle is based on the possibility of totally

    avoiding a risk that has been identified

    This can be done by not performing an activity that

    potentially spells risk such as the purchase of a

    property or business that is prone to litigations

    If a particular business activity in the company

    involves high risk, this business activity can be closeddown or phased out

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    Risk reduction

    Risk reduction or optimization aims at reduction in the severity

    of laws or the probability that laws may not be passed

    Risk reduction can be termed as mitigation that would include all

    measures taken to reduce the effect of the hazard

    It includes steps to mitigate physical, economic, and socialvulnerability

    Outsourcing can be considered an act of risk reduction if the

    vendor has the expertise and a higher capability in mitigating risk.

    For example, demolition of an old, risky, high-rise building could be

    outsourced to an expert vendor who could implode the building

    without causing any damage to the environment or people

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    Risk retention

    Risk retention as an exercise and a strategy is attempted

    mainly in the case of operational risk in business

    This denotes acceptance of the loss or benefit arising out of

    a risk when it takes place

    In short, it is also termed as self insurance

    This method is useful

    -When the probability of occurrence is very low

    -a reserve built within the system over a period can take

    care of such losses arising out of risk retention

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    Combination of risks

    Where an individual, a firm, an organization, or a company

    faces more than one risk, it becomes necessary tounderstand these different risks and their relationships

    It becomes necessary to assess the overall risk caused by

    such risks and the possibility of reduction, if combined

    EX. Portfolio management

    This is particularly important where the cost of mitigation or

    transfer of individual risks put together is far greater than the

    cost of transferring or mitigating

    When risks in projects are considered for combination, three

    types of risk scores are computed viz Hazard scores,

    Exposure scores , Combined scores

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    Sharing of risk

    This term denotes sharing of risk with another party, and the

    loss or benefit arising from a risk

    For instance an insurance company or any third party, who is

    an expert in handling risk, compensates the risk bearer for the

    loss that arose from a risk that occurred.

    sharing of risk is also termed as risk transfer

    The risk bearer has to own an insurable interest that can be

    transferred to an insurer for a consideration known aspremium

    Compensation, too, is set at a particular value indicated in the

    policy.

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    Hedging risk Risk arising from price fluctuations, fluctuation in foreign

    exchange currency parities, etc. are covered by forward

    contracts with special agencies such as financial institutions

    an effort to offset the risk of price fluctuations in the opposite

    direction in another market to reduce the unwanted risk

    There are various special vehicles available in finance

    Forward contracts, swaps, options, and many types of over-the-

    counter and derivative products, as well as of futurescontracts

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    O f d U i it P 2011

    More Questions1. How does risk modeling help risk assessment? In addition,

    identify a particular risk and apply any one of the techniquesfor assessment

    2. Identify a conglomerate that has many diversified activities

    out of which a few are risk-prone. How can the risks be

    phased out? Prepare a report

    3. Visit a service company near your institute and identify

    operational risks and the reason for retention of operational

    risk

    4. Cite an example of a company and work out an assignment

    by identifying various risks that can be transferred.


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