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Chapter 2 : Business Information Business Data Communications, 6e.

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Chapter 2 : Business Information Business Data Communications, 6e
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Page 1: Chapter 2 : Business Information Business Data Communications, 6e.

Chapter 2 : Business Information

Business Data Communications, 6e

Page 2: Chapter 2 : Business Information Business Data Communications, 6e.

Analog Information

• Continuous signal• Expressed as an oscillation (sine wave

format) of frequency• Information rate and channel capacity are

measured in hertz (Hz) of bandwidth (1 Hz = 1 cycle per second).

Page 3: Chapter 2 : Business Information Business Data Communications, 6e.

Basic Analog Terms

• Wave frequency: Number of times a cycle occurs in given time period

• Wave amplitude: Height of a wave cycle• Hertz (Hz): The number of times a wave

cycle occurs in one second (commonly used measure of frequency)

Page 4: Chapter 2 : Business Information Business Data Communications, 6e.

Types of Information

• Audio• Data• Image• Video

Page 5: Chapter 2 : Business Information Business Data Communications, 6e.

Understanding Audio

• What makes sound? Vibration of air• How can we record that vibration?• How can we convert that to an electrical

signal?

Page 6: Chapter 2 : Business Information Business Data Communications, 6e.

Digital Audio

• For good representation, must sample amplitude at a rate of at least twice the maximum frequency

• Measured in samples per second, or smp/sec• Telephone quality: 8000smp/sec, each sample

using 8 bits– 8 bits * 8000smp/sec = 64kbps to transmit

• CD audio quality: 44000smp/sec, each sample using 16 bits– 16 bits * 44000smp/sec = 1.41mbps to transmit

clearly

Page 7: Chapter 2 : Business Information Business Data Communications, 6e.

Networking Implications for Voice Communication

• Requires powerful, flexible intralocation facility, and access to outside services (e.g. telcos)

• In-house alternatives– PBX– Centrex

Page 8: Chapter 2 : Business Information Business Data Communications, 6e.

Digital Data

• Represented as a sequence of discrete symbols from a finite “alphabet” of text and/or digits

• Rate and capacity of a digital channel measured in bits per second (bps)

• Digital data is binary: uses 1s and 0s to represent everything; data is grouped for transmission

• Data encoded in strings– ASCII, IRA, UTF, etc

• Data is often redundant

Page 9: Chapter 2 : Business Information Business Data Communications, 6e.

Parity

• Used to determine if a transmission error has occurred

• 7 bits are typically used to represent one character, the 8th bit represents an odd or even parity bit

Page 10: Chapter 2 : Business Information Business Data Communications, 6e.

Data Networking Implications

• Vary significantly based on application and data types

• Response time often a key component

Page 11: Chapter 2 : Business Information Business Data Communications, 6e.

Understanding Images

• Vector graphics– Collection of straight and curved line

segments– Image described as collection of segments

• Raster graphics– Two-dimensional array of “spots” (pixels)– Also called “bitmap” image– Used for computer and facsimile image

processing

Page 12: Chapter 2 : Business Information Business Data Communications, 6e.

•Uses binary codes to represent object type, size and orientation•The most popular scheme to represent color is RGB (red-green-blue)•Colors are represented as a mixture of the proportion and intensity of red, green and blue colors

Vector Graphics

Page 13: Chapter 2 : Business Information Business Data Communications, 6e.

Image and Document Formats

• Common Raster Formats– JPEG– GIF

• Common Document Formats– PDF– Postscript– Both include text and graphics

Page 14: Chapter 2 : Business Information Business Data Communications, 6e.

Networking Implications for Image Data

• More pixels=better quality=larger size• More compression=reduced quality=increased

speed– “Lossy” gives from 10:1 to 20:1 compression– “Lossless” gives less than 5:1

• Format (vector vs bitmapped/raster) affects size and therefore bandwidth requirements

• Choices in imaging technology, conversion, and communication all affect end-user’s satisfaction

Page 15: Chapter 2 : Business Information Business Data Communications, 6e.

Video Communication

• Sequences of images over time• Same concept as image, but with the

dimension of time added• Significantly higher bandwidth

requirements in order to send images (frames) quickly enough

• Similarity of adjacent frames allows for high compression rates

Page 16: Chapter 2 : Business Information Business Data Communications, 6e.

Interlacing

• Provides flicker free images

• Odd-numbered and even-numbered scan lines are scanned separately

• Alternated on successive scans

Page 17: Chapter 2 : Business Information Business Data Communications, 6e.

Digital Video

• Refers to the capture, manipulation, and storage of video in digital formats.

• Data is either compressed or uncompressed• Images from a digital video cameras

typically are a series of digital photographs (commonly at a rate of 30 frames per second)

Page 18: Chapter 2 : Business Information Business Data Communications, 6e.

Response Time

• User response time – the time between the moment a user receives a complete reply to one command and enters the next command

• System response time – the time spand between the moment the user enters a command and the moment a complete response is displayed

Page 19: Chapter 2 : Business Information Business Data Communications, 6e.

Network Response Time

Page 20: Chapter 2 : Business Information Business Data Communications, 6e.

Throughput


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