Date post: | 24-Dec-2015 |
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WHAT IS E-BUSINESS?
• E-business (E-Commerce) Targeting customers by collecting and analyzing business information, conducting customer transactions, and maintaining online relationships with customers.
• E-marketing Strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools.
• Digital Tools:
TYPES OF BUSINESS WEB SITES
• Corporate Web site Site designed to increase a firm’s visibility, promote its offerings, and provide information to interested parties.
• Marketing Web site Site whose main purpose is to increase purchases by visitors.
B2B E-MARKETING
• Business-to-business (B2B) e-marketing Use of the Internet for business transactions between organizations.
• Accounts for 90 percent of all e-business activity.
• Accounts for 10 percent of all B2B transactions.
• Business-to-consumer (B2C) e-marketing Selling directly to consumers over the Internet. Also called e-tailing.
• Shopping & Informational Sites
ONLINE SHOPPING AND B2C E-MARKETING
• Business-to-consumer (B2C) e-marketing Selling directly to consumers over the Internet. Also called e-tailing.
• Service providers such as banks are an important segment of e-tailing.
• Two types of B2C Web sites
• __________ sites
• __________ sites