Date post: | 26-Dec-2015 |
Category: |
Documents |
Upload: | kenneth-taylor |
View: | 215 times |
Download: | 2 times |
Chapter 4Chapter 4
The Business The Business Research Process: Research Process:
An OverviewAn Overview
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.
4-2
Learning ObjectivesLearning Objectives
Understand …• That research is decision- and dilemma- centered.• That the clarified research question is the result of careful exploration and analysis and sets the direction for the research project.
4-3
Learning ObjectivesLearning Objectives
Understand . . .• How value assessments and budgeting
influence the process for proposing research, and ultimately, research design.
• What is included in research design, data collection, and data analysis.
• Research process problems to avoid.
4-4
Curiosity Drives ResearchCuriosity Drives Research
“Learning to ask empowering questions—especially in moments of crisis—is a critical skill that will ultimately shape the meanings you create.”
Anthony Robbinsfounder
Robbins Research International, Inc.
4-5
PulsePoint: PulsePoint: Research RevelationsResearch Revelations
49 The percent of hiring managers who discovered a lie on a résumé .
4-7
Evaluating the Evaluating the Value of ResearchValue of Research
Option AnalysisOption Analysis
Decision TheoryDecision Theory
Prior or Interim EvaluationPrior or Interim Evaluation
Ex Post Facto EvaluationEx Post Facto Evaluation
4-9
Stage 1: Clarifying the Research Stage 1: Clarifying the Research QuestionQuestion
Management-research question hierarchy process begins by identifying the management dilemma
4-10
Stage 2: Proposing ResearchStage 2: Proposing Research
Budget Types
•Rule-of-thumb
•Departmental
•Task
4-11
The Research ProposalThe Research Proposal
Delivery
Legally-bindingcontract
Legally-bindingcontract
ObligationsObligations
Written proposals establish
Written proposals establish
Methods
TimingTiming
BudgetsBudgets
ExtentExtentPurposePurpose
4-13
Stage 3: Designing the ResearchStage 3: Designing the Research
The Research
Project
The Research
Project
Research Design
Research Design
SamplingDesign
SamplingDesign
Pilot TestingPilot Testing
4-15
Collecting Sensitive Data Collecting Sensitive Data Demands SafeguardsDemands Safeguards
Scotts used a healthcare management company to collect sensitive wellness data during annual health assessments to preserve participant confidentiality.
4-16
Data CharacteristicsData Characteristics
AbstractnessAbstractness
VerifiabilityVerifiability
ElusivenessElusiveness
ClosenessCloseness
4-18
Reduce data to manageable sizeReduce data to manageable size
Steps in Data Analysis and Steps in Data Analysis and InterpretationInterpretation
Develop summariesDevelop summaries
Look for patternsLook for patterns
Apply statistical techniquesApply statistical techniques
4-20
Parts of the Research ReportParts of the Research Report
Research Report
Research Report
ExecutiveSummaryExecutiveSummary
ResearchOverviewResearchOverview
TechnicalAppendixTechnicalAppendix
ImplementationStrategies
ImplementationStrategies
4-21
The Research Report OverviewThe Research Report Overview
Problem’s backgroundProblem’s background
Summary of exploratory findingsSummary of exploratory findings
Research design and proceduresResearch design and procedures
ConclusionsConclusions
4-23
Research Process Problems to Research Process Problems to AvoidAvoid
• Company Database Strip-Mining
• The Favored-Technique Syndrome
4-24
Key TermsKey Terms
• Census• Data
–Primary data–Secondary data
• Data analysis• Decision rule• exploration• Investigative questions• Management dilemma
• Management question• Management-research
question hierarchy• Pilot test• Research design• Research process• Research questions• Sample• Target population