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Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk...

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Chapter 5 Choice Under Uncertainty
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Page 1: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5

Choice Under Uncertainty

Choice Under Uncertainty

Page 2: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 2

Topics to be Discussed

Describing Risk

Preferences Toward Risk

Reducing Risk

The Demand for Risky Assets

Page 3: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 3

Introduction

Choice with certainty is reasonably straightforward.

How do we choose when certain variables such as income and prices are uncertain (i.e. making choices with risk)?

Page 4: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 4

Describing Risk

To measure risk we must know:

1) All of the possible outcomes.

2) The likelihood that each outcome will occur (its probability).

Page 5: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 5

Describing Risk

Interpreting ProbabilityThe likelihood that a given outcome will

occur

Page 6: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 6

Describing Risk

Interpreting ProbabilityObjective Interpretation

Based on the observed frequency of past events

Page 7: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 7

Describing Risk

Interpreting ProbabilitySubjective

Based on perception or experience with or without an observed frequency

Different information or different abilities to process the same information can influence the subjective probability

Page 8: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 8

Describing Risk

Expected ValueThe weighted average of the payoffs or

values resulting from all possible outcomes.The probabilities of each outcome are

used as weightsExpected value measures the central

tendency; the payoff or value expected on average

Page 9: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 9

Describing Risk

An ExampleInvestment in offshore drilling exploration:

Two outcomes are possibleSuccess -- the stock price increase from

$30 to $40/shareFailure -- the stock price falls from $30

to $20/share

Page 10: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 10

Describing Risk

An ExampleObjective Probability

100 explorations, 25 successes and 75 failures

Probability (Pr) of success = 1/4 and the probability of failure = 3/4

Page 11: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 11

Describing Risk

An Example:

e))($20/sharPr(failuree))($40/sharPr(success EV

)($20/share43)($40/share41 EV

$25/share EV

Expected Value (EV)Expected Value (EV)

Page 12: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 12

Describing Risk

Given:

n possible outcomes having payoffs X1, X2,

…, Xn

Probabilities of each outcome is given by Pr1, Pr2,…, Prn

Page 13: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 13

Describing Risk

Generally, expected value is written as:

nn2211 XPr...XPrXPr E(X)

Page 14: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 14

Describing Risk

Variability

The extent to which possible outcomes of an uncertain event may differ

Page 15: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 15

Describing Risk

A ScenarioSuppose you are choosing between two

part-time sales jobs that have the same expected income ($1,500)

The first job is based entirely on commission.

The second is a salaried position.

VariabilityVariability

Page 16: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 16

Describing Risk

A ScenarioThere are two equally likely outcomes in the

first job--$2,000 for a good sales job and $1,000 for a modestly successful one.

The second pays $1,510 most of the time (.99 probability), but you will earn $510 if the company goes out of business (.01 probability).

VariabilityVariability

Page 17: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 17

Income from Sales Jobs

Job 1: Commission .5 2000 .5 1000 1500

Job 2: Fixed salary .99 1510 .01 510 1500

ExpectedProbability Income ($) Probability Income ($) Income

Outcome 1 Outcome 2

Describing Risk

Page 18: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 18

1500$ .5($1000).5($2000))E(X1

Job 1 Expected Income

$1500.01($510).99($1510) )E(X2

Job 2 Expected Income

Income from Sales Jobs

Describing Risk

Page 19: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 19

While the expected values are the same, the variability is not.

Greater variability from expected values signals greater risk.

Deviation

Difference between expected payoff and actual payoff

Describing Risk

Page 20: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 20

Deviations from Expected Income ($)

Job 1 $2,000 $500 $1,000 -$500

Job 2 1,510 10 510 -900

Outcome 1 Deviation Outcome 2 Deviation

Describing Risk

Page 21: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 21

Adjusting for negative numbers

The standard deviation measures the square root of the average of the squares of the deviations of the payoffs associated with each outcome from their expected value.

VariabilityVariability

Describing Risk

Page 22: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 22

Describing Risk

The standard deviation is written:

VariabilityVariability

2222

11 )(Pr)(Pr XEXXEX

Page 23: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 23

Calculating Variance ($)

Job 1 $2,000 $250,000 $1,000 $250,000 $250,000 $500.00

Job 2 1,510 100 510 980,100 9,900 99.50

Deviation Deviation Deviation Standard Outcome 1 Squared Outcome 2 Squared Squared Deviation

Describing Risk

Page 24: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 24

Describing Risk

The standard deviations of the two jobs are:

50.99

900,9$

00).01($980,1.99($100)

500

000,250$

0.5($250,000).5($250,00

2

2

2

1

1

1

*Greater Risk

Page 25: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 25

Describing Risk

The standard deviation can be used when there are many outcomes instead of only two.

Page 26: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 26

Describing Risk

Job 1: expected income $1,600 and a standard deviation of $500.

Job 2: expected income of $1,500 and a standard deviation of $99.50

Which job?Greater value or less risk?

Decision MakingDecision Making

Page 27: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 27

Preferences Toward Risk

Choosing Among Risky AlternativesAssume

Consumption of a single commodityThe consumer knows all probabilitiesPayoffs measured in terms of utilityUtility function given

Page 28: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 28

Preferences Toward Risk

A person is earning $15,000 and receiving 13 units of utility from the job.

She is considering a new, but risky job.

ExampleExample

Page 29: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 29

Preferences Toward Risk

She has a .50 chance of increasing her income to $30,000 and a .50 chance of decreasing her income to $10,000.

She will evaluate the position by calculating the expected value (utility) of the resulting income.

ExampleExample

Page 30: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 30

Preferences Toward Risk

The expected utility of the new position is the sum of the utilities associated with all her possible incomes weighted by the probability that each income will occur.

ExampleExample

Page 31: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 31

Preferences Toward Risk

The expected utility can be written:E(u) = (1/2)u($10,000) + (1/2)u($30,000)

= 0.5(10) + 0.5(18)

= 14

E(u) of new job is 14 which is greater than the current utility of 13 and therefore preferred.

ExampleExample

Page 32: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 32

Preferences Toward Risk

Different Preferences Toward RiskPeople can be risk averse, risk neutral, or

risk loving.

Page 33: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 33

Preferences Toward Risk

Different Preferences Toward RiskRisk Averse: A person who prefers a certain

given income to a risky income with the same expected value.

A person is considered risk averse if they have a diminishing marginal utility of income

The use of insurance demonstrates risk aversive behavior.

Page 34: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 34

Preferences Toward Risk

A ScenarioA person can have a $20,000 job with

100% probability and receive a utility level of 16.

The person could have a job with a .5 chance of earning $30,000 and a .5 chance of earning $10,000.

Risk AverseRisk Averse

Page 35: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 35

Preferences Toward Risk

Expected Income = (0.5)($30,000) +

(0.5)

($10,000) =

$20,000

Risk AverseRisk Averse

Page 36: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 36

Preferences Toward Risk

Expected income from both jobs is the same -- risk averse may choose current job

Risk AverseRisk Averse

Page 37: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 37

Preferences Toward Risk

The expected utility from the new job is found:

E(u) = (1/2)u ($10,000) + (1/2)u($30,000)

E(u) = (0.5)(10) + (0.5)(18) = 14

E(u) of Job 1 is 16 which is greater than

the E(u) of Job 2 which is 14.

Risk AverseRisk Averse

Page 38: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 38

Preferences Toward Risk

This individual would keep their present job since it provides them with more utility than the risky job.

They are said to be risk averse.

Risk AverseRisk Averse

Page 39: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 39

Income ($1,000)

Utility The consumer is riskaverse because she

would prefer a certainincome of $20,000 to a

gamble with a .5 probabilityof $10,000 and a .5

probability of $30,000.

E

10

10 15 20

1314

16

18

0 16 30

AB

C

D

Risk AverseRisk Averse

Preferences Toward Risk

Page 40: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 40

Preferences Toward Risk

A person is said to be risk neutral if they show no preference between a certain income, and an uncertain one with the same expected value.

Risk NeutralRisk Neutral

Page 41: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 41

Income ($1,000)10 20

Utility

0 30

6A

E

C

12

18

The consumer is riskneutral and is indifferentbetween certain eventsand uncertain events

with the same expected income.

Preferences Toward Risk

Risk NeutralRisk Neutral

Page 42: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 42

Preferences Toward Risk

A person is said to be risk loving if they show a preference toward an uncertain income over a certain income with the same expected value.Examples: Gambling, some criminal

activity

Risk LovingRisk Loving

Page 43: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 43

Income ($1,000)

Utility

0

3

10 20 30

A

E

C8

18The consumer is riskloving because she

would prefer the gamble to a certain income.

Preferences Toward Risk

Risk LovingRisk Loving

Page 44: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 44

Preferences Toward Risk

The risk premium is the amount of money that a risk-averse person would pay to avoid taking a risk.

Risk PremiumRisk Premium

Page 45: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 45

Preferences Toward Risk

A ScenarioThe person has a .5 probability of earning

$30,000 and a .5 probability of earning $10,000 (expected income = $20,000).

The expected utility of these two outcomes can be found:

E(u) = .5(18) + .5(10) = 14

Risk PremiumRisk Premium

Page 46: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 46

Preferences Toward Risk

Question

How much would the person pay to avoid risk?

Risk PremiumRisk Premium

Page 47: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 47

Income ($1,000)

Utility

0 10 16

Here , the risk premiumis $4,000 because a

certain income of $16,000gives the person the same

expected utility as the uncertain income thathas an expected value

of $20,000.

10

18

30 40

20

14

A

CE

G

20

F

Risk Premium

Preferences Toward Risk

Risk PremiumRisk Premium

Page 48: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 48

Preferences Toward Risk

Variability in potential payoffs increase the risk premium.

Example:A job has a .5 probability of paying $40,000

(utility of 20) and a .5 chance of paying 0 (utility of 0).

Risk Aversion and IncomeRisk Aversion and Income

Page 49: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 49

Preferences Toward Risk

Example:The expected income is still $20,000, but

the expected utility falls to 10.

Expected utility = .5u($) + .5u($40,000)

= 0 + .5(20) = 10

Risk Aversion and IncomeRisk Aversion and Income

Page 50: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 50

Preferences Toward Risk

Example:The certain income of $20,000 has a utility

of 16.

If the person is required to take the new position, their utility will fall by 6.

Risk Aversion and IncomeRisk Aversion and Income

Page 51: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 51

Preferences Toward Risk

Example:The risk premium is $10,000 (i.e. they

would be willing to give up $10,000 of the $20,000 and have the same E(u) as the risky job.

Risk Aversion and IncomeRisk Aversion and Income

Page 52: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 52

Preferences Toward Risk

Therefore, it can be said that the greater the variability, the greater the risk premium.

Risk Aversion and IncomeRisk Aversion and Income

Page 53: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 53

Preferences Toward Risk

Combinations of expected income & standard deviation of income that yield the same utility

Indifference CurveIndifference Curve

Page 54: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 54

Risk Aversion andIndifference Curves

Standard Deviation of Income

ExpectedIncome

Highly Risk Averse:Anincrease in standarddeviation requires a large increase in income to maintainsatisfaction.

U1

U2

U3

Page 55: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 55

Risk Aversion andIndifference Curves

Standard Deviation of Income

ExpectedIncome

Slightly Risk Averse:A large increase in standarddeviation requires only a small increase in incometo maintain satisfaction.

U1

U2

U3

Page 56: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 56

Reducing Risk

Three ways consumers attempt to reduce risk are:

1) Diversification

2) Insurance

3) Obtaining more information

Page 57: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 57

Assets

Something that provides a flow of money or services to its owner.

The flow of money or services can be explicit (dividends) or implicit (capital gain).

The Demand for Risky Assets

Page 58: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 58

Capital Gain

An increase in the value of an asset, while a decrease is a capital loss.

The Demand for Risky Assets

Page 59: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 59

The Demand for Risky Assets

Risky Asset

Provides an uncertain flow of money or services to its owner.

Examplesapartment rent, capital gains, corporate

bonds, stock prices

Risky & Riskless AssetsRisky & Riskless Assets

Page 60: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 60

The Demand for Risky Assets

Riskless Asset

Provides a flow of money or services that is known with certainty.

Examplesshort-term government bonds, short-

term certificates of deposit

Risky & Riskless AssetsRisky & Riskless Assets

Page 61: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 61

The Demand for Risky Assets

Asset ReturnsReturn on an Asset

The total monetary flow of an asset as a fraction of its price.

Real Return of an AssetThe simple (or nominal) return less the

rate of inflation.

Page 62: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 62

The Demand for Risky Assets

Asset Returns

Price Purchase

FlowMonetary Return Asset

%10$1,000

$100/yr.

Price Bond

Flow Return Asset

Page 63: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 63

The Demand for Risky Assets

Expected Return

Return that an asset should earn on average

Expected vs. Actual ReturnsExpected vs. Actual Returns

Page 64: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 64

The Demand for Risky Assets

Actual Return

Return that an asset earns

Expected vs. Actual ReturnsExpected vs. Actual Returns

Page 65: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 65

Investments--Risk and Return (1926-1999)

Common stocks (S&P 500) 9.5 20.2

Long-term corporate bonds 2.7 8.3

U.S. Treasury bills 0.6 3.2

RiskReal Rate of (standardReturn (%) deviation,%)

Page 66: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 66

The Demand for Risky Assets

Higher returns are associated with greater risk.

The risk-averse investor must balance risk relative to return

Expected vs. Actual ReturnsExpected vs. Actual Returns

Page 67: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 67

Investing in the Stock Market

ObservationsPercent of American families who had

directly or indirectly invested in the stock market

1989 = 32%1995 = 41%

Page 68: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 68

Summary

Consumers and managers frequently make decisions in which there is uncertainty about the future.

Consumers and investors are concerned about the expected value and the variability of uncertain outcomes.

Page 69: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 69

Summary

Facing uncertain choices, consumers maximize their expected utility, and average of the utility associated with each outcome, with the associated probabilities serving as weights.

A person may be risk averse, risk neutral or risk loving.

Page 70: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

Chapter 5 Slide 70

Summary

The maximum amount of money that a risk-averse person would pay to avoid risk is the risk premium.

Risk can be reduced by diversification, purchasing insurance, and obtaining additional information.

Page 71: Chapter 5 Choice Under Uncertainty. Chapter 5Slide 2 Topics to be Discussed Describing Risk Preferences Toward Risk Reducing Risk The Demand for Risky.

End of Chapter 5

Choice Under Uncertainty

Choice Under Uncertainty


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