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Economics for Managers by Paul Farnham Chapter 5: Production and Cost Analysis Production and Cost Analysis in the Short Run 5.1 © 2005 Prentice Hall, Inc.
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Page 1: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Economics for Managersby Paul Farnhamy

Chapter 5:Production and Cost AnalysisProduction and Cost Analysis

in the Short Run

5.1© 2005 Prentice Hall, Inc.

Page 2: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Defining the P d ti F tiProduction Function

The formula can be read as “quantity ofThe formula can be read as quantity of output is a function of the inputs listed inside the parentheses”

Q = f (L, K, M…)

Q = quantity of outputwhere

K = quantity of capital inputL = quantity of labor input

5.2© 2005 Prentice Hall, Inc.

yM = quantity of materials input

Page 3: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Fixed Inputs VersusV i bl I tVariable Inputs

Fixed input: quantity a manager cannot change during a given g g gtimeVariable input: quantity a managerVariable input: quantity a manager can change during a given timeAmount of output would vary asAmount of output would vary as managers made decisions regarding amounts of input

5.3© 2005 Prentice Hall, Inc.

regarding amounts of input

Page 4: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Short-run Versus L P d ti Long-run Production

Not expressed in terms of calendar time, but in terms of ,fixed and variable inputsShort-run production function:Short run production function: involves at least one fixed inputLong run production function:Long-run production function: production process in which all inputs are variable

5.4© 2005 Prentice Hall, Inc.

inputs are variable

Page 5: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Managerial Rule of Thumb: Short-run Production and Short run Production and

Long-run Planning

Managers operate in the short run, but must have long-run i ivision

They need to be aware that the t t f fi d i tcurrent amount of fixed inputs

may not be appropriate as market conditions changeconditions changeManagers make more long run economic decisions

5.5© 2005 Prentice Hall, Inc.

economic decisions

Page 6: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Model of the Short-run P d ti F tiProduction Function

Total product: total quantity of outputTotal product: total quantity of output produced with a given quantity of fixed and variable inputs

TP or Q = f (L, K)

TP or Q = total product or quantity where

p q yof outputL = quantity of labor input

5.6© 2005 Prentice Hall, Inc.

K = quantity of capital input

Page 7: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Average ProductAverage Product

A d t t fAverage product: amount of output per unit of variable input

AP = TP / L or Q / L

where

AP = The average product of labor

5.7© 2005 Prentice Hall, Inc.

Page 8: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Marginal ProductMarginal Product

M i l d t th dditi lMarginal product: the additional output produced with an additional unit of variable input

MP = ΔTP / ΔL = ΔQ / ΔL

additional unit of variable input

where

MP = ΔTP / ΔL = ΔQ / ΔL

MP = The marginal product of labor

5.8© 2005 Prentice Hall, Inc.

Page 9: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Total Product: Short-run Production FunctionProduction Function

Figure 5.1a

Law of diminishing returns where marginal product eventuallyproduct eventually decreases

TP

L0

5.9© 2005 Prentice Hall, Inc.

0 L1 L2 L3

Page 10: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

TP: Short-run P d ti F tiProduction Function

TP increases rapidly up to level of labor input L1 then increases at a slower rate as labor input increasesslower rate as labor input increasesTP curve becomes flatter and flatter until it reaches maximum outputuntil it reaches maximum output level at L3

Curve implies that marginal productCurve implies that marginal product of labor first increases rapidly then decreases, eventually becoming zero or less

5.10© 2005 Prentice Hall, Inc.

zero or less

Page 11: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

AP and MP: Short-run Production FunctionProduction Function

Figure 5.1b

MP

AP

L0

5.11© 2005 Prentice Hall, Inc.

0 L1 L2 L3

Page 12: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

AP and MP: Short-run Production FunctionProduction Function

Between zero and L2, MP curve lies above AP curve, causing AP curve to increaseBelow L2, MP curve is below AP ,curve, causing AP curve to decreaseTherefore, MP curve must intersect AP curve at maximum

i t f AP5.12© 2005 Prentice Hall, Inc.

point of AP curve

Page 13: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Economic ExplanationEconomic Explanation

Increasing marginal returns: region where MP curve is positive

d i iand increasingLaw of diminishing returns:

i h i l d tregion where marginal product curve is positive but decreasingN ti i l t iNegative marginal returns: region where product curve is negative so that TP is decreasing

5.13© 2005 Prentice Hall, Inc.

so that TP is decreasing

Page 14: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Law of Diminishing R tReturns

Additional output generated by additional units of variable input p(MP) is decreasing

Occurs because capital input and technologies are held constanttechnologies are held constant

5.14© 2005 Prentice Hall, Inc.

Page 15: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Productivity Changes A I d t iAcross Industries

whereQ = f (K, L, E, M, t)

where

K = capital servicesQ = industry outputK = capital services

E = energy useL = labor services

M = materials useE = energy use

t = level of technology5.15© 2005 Prentice Hall, Inc.

t = level of technology

Page 16: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Model of Short-run C t F tiCosts Functions

Cost function: shows relationship between cost of production and plevel of outputOpportunity cost: reflects use ofOpportunity cost: reflects use of resources in one activity while foregoing anotherg g

5.16© 2005 Prentice Hall, Inc.

Page 17: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Model of Short-run C t F tiCosts Functions

Explicit cost: payment to an individual that is recorded in an accounting systemImplicit costs: value of using aImplicit costs: value of using a resource that is not explicitly paid out, is often difficult to measure, , ,and not recorded in an accounting system

5.17© 2005 Prentice Hall, Inc.

Page 18: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Measuring O t it C tOpportunity Cost

Prices that a firm pays for input reflects opportunity costIf managers do not recognize opportunity costs, they may have t h i t d i b ilditoo much invested in buildings or other assetsHi t i t t fHistoric cost: amount of money a firm paid for an input when it was purchased

5.18© 2005 Prentice Hall, Inc.

purchased

Page 19: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Accounting Profit and E i P fitEconomic Profit

Profit: difference between total revenue and total cost of

d tiproductionAccounting profit: difference b t t t l d t t lbetween total revenue and total explicit costE i fit diffEconomic profit: difference between total revenue and total costs, both implicit and explicit

5.19© 2005 Prentice Hall, Inc.

costs, both implicit and explicit

Page 20: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Managerial Rule of Thumb: I t f O t it C tImportance of Opportunity Costs

Measuring opportunity costs can be difficult because accountants are trained to examine explicit costsManagers need to take into account both types of costs yp(explicit and opportunity costs)

5.20© 2005 Prentice Hall, Inc.

Page 21: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Short-run Cost FunctionsShort run Cost Functions

Short-run cost function: shows relationship between output and p pcosts based on underlying short-run production functionIt is a cost function for short-run production process in which there p pis at least one fixed unit of production

5.21© 2005 Prentice Hall, Inc.

Page 22: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

CostsCosts

Total fixed cost: cost of using fixed inputpTotal variable cost: price per unit of labor times quantity of laborof labor times quantity of labor inputTotal cost: sum of total fixed costTotal cost: sum of total fixed cost plus total variable costs

5.22© 2005 Prentice Hall, Inc.

Page 23: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

CostsCosts

A fi d l fi dAverage fixed cost: total fixed cost per unit of outputAverage variable cost: total variable cost per unit of outputAverage total cost: total cost per unit of output plus average variable costcostMarginal cost: additional cost of producing additional units of output

5.23© 2005 Prentice Hall, Inc.

producing additional units of output

Page 24: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Total, Average, and M i l C tMarginal Cost

AFC decreases continuously as more output is producedp pSince TFC is constant, AFC must decline as output increasesdecline as output increasesAVC and ATC first decrease then increaseincreaseATC always equals AFC plus AVC

5.24© 2005 Prentice Hall, Inc.

Page 25: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

TC, TCV, TFC FunctionsTC, TCV, TFC Functions

TC TVCFigure 5.2a

TC TVC

TFC

Q0

5.25© 2005 Prentice Hall, Inc.

Q0 Q1 Q2 Q3

Page 26: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

MC, ATC, AVC, d AFC F ti and AFC Functions

Figure 5.2b

MC

ATC

MC

AVC

0 AFC

5.26© 2005 Prentice Hall, Inc.

Q0Q1 Q2 Q3

Page 27: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Short-runP d ti d C tProduction and Cost

MC

AP AVC

0MP

0

5.27© 2005 Prentice Hall, Inc.

L0 L1 L2 Q0 Q1 Q2

Page 28: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Managerial Rule of Thumb: U d t di Y C t

M d t d t d

Understanding Your Costs

Managers need to understand• Technology and prices paid for

i t f d tiinputs of production• Difference between variable and fixed

tcosts• Difference between average costs

(costs per unit of output) and(costs per unit of output) and marginal costs (additional costs of producing additional units of output)

5.28© 2005 Prentice Hall, Inc.

p g p )

Page 29: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Econometric Estimation f C t F tiof Cost Functions

D ’ t di f f it f tDean’s studies of a furniture factory, a leather belt shop, 1976J h t ’ t d f B iti h l t iJohnston’s study of British electric generating plants, road passenger transport and food processing firmtransport, and food processing firm, 1960 Hall 1986Hall, 1986Blinder, et al, 1990s

5.29© 2005 Prentice Hall, Inc.

Page 30: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Summary of Key TermsSummary of Key Terms

Accounting profitAverage fixed

Explicit costFixed inputg

costAverage product

pHistoric costImplicit cost

Average total costAverage variable

t

Implicit costMarginal returnsDiminishing returnscost

Cost function

Diminishing returnsLong-run production functions

5.30© 2005 Prentice Hall, Inc.

Economic profit

Page 31: Chapter 5: Production and Cost AnalysisProduction and Cost ...home.cerge-ei.cz/pstankov/Teaching/UNVA/Econ_510_F09/Ch05.pdf · Managerial Rule of Thumb: Short-run Production and Long-run

Summary of Key TermsSummary of Key Terms

Marginal cost T t l tMarginal costMarginal productN ti i l

Total costTotal fixed cost

Negative marginal returnsProduction function

Total productOpportunity Production function

Short-run production function

pp ycostTotal variable production function

Short-run cost function

costVariable input

5.31© 2005 Prentice Hall, Inc.

p


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