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162 Chapter 6 Chapter 6 Factors affecting consumer choice Household and shopping trends the expenditure and food Survey the government survey that finds out what foods we are eating and trends in our eating habits Shopping online placing an order on the internet Key terms 2 3 1 -1 -2 -3 -4 -5 -6 -7 -8 -9 -10 4 5 6 7 8 9 10 going up going down 0 fruit 10% fish 9% soft drinks 6.5% potatoes 6% bread 5% sweets 5% high fibre breakfast cereals 9% vegetables 6% percentage % Surveys The National Food Survey was set up in the 1940s to investigate the UK diet during the war years. It is now called the Expenditure and Food Survey and collects data on food consumption and expenditure. These are some results from recent surveys. • The UK is buying more healthy foods such as fruit and vegetables, fish and high fibre breakfast cereals. • The UK diet is still too high in fat, saturated fat and non-milk extrinsic sugars. • We spend more money on eating out than buying food to eat at home. The graph shows the changes in the types of food that people are buying. Changing trends trends in the home kitchen Homes are getting smaller, with less space for storing and cooking food. Fridges and freezers may only hold enough food for a few meals. In the past, big chest freezers stored frozen food from family gardens and food stores. At the same time, many people use the microwave oven to reheat ready-prepared meals and snacks. People make less use of cooking equipment, so the meals that we choose are changing. There have been huge developments in ready prepared food for family meals such as ready meals, frozen dinners and takeaway food and this changes the way we live and eat. trends in families The number of family households with two parents and two children is declining. The number of single parents living with their dependant children is growing. There is a large increase in people living alone and people are living longer. Men, women and children often share the task of cooking the family meal. In the past many women stayed at home and took care of the shopping and household tasks, but now more women go out to work. Family members may work at nights, or be busy with activities, so not all the family eat meals together in the evening and at weekends. There is more fast food available to buy and eat quickly on the streets. Hot food like pizzas or Chinese meals can be delivered to the home. People eat more snacks and so do not sit down to meals as they used to years ago. What foods people are buying.
