CHAPTER 7 APPENDICES - Shodhganga : a reservoir of...

208

CHAPTER 7 – APPENDICES

This chapter shows with the following three appendices

APPENDIX “A” – Questionnaire for Channel Members

APPENDIX “B” – Questionnaire for Rural Consumers

APPENDIX “C” – A Scale to Measure Effectiveness of FMCG Distribution Channels

in Rural Maharashtra

APPENDIX “A”

Questionnaire for Channel Members

1. Name of the Respondent

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

2. Firm Name & Address:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

3. Type of Channel:

□ Distributor / Super-stockists / Stockists □ Wholesaler □

Retailer

4. Population of Village:

5. Year of Inception:

209

6. No of Immovable Products Annually:

□ 0 – 5 □ 6 – 10 □11 -15 □16 - 20

7. Spending on Immovable Products Annually:

□ Rs 500 – 2000/- □ Rs 2001 – 3500/-

□ Rs 3501 – 5000/- □ Rs 5001 & above

Attributes

Please indicate your satisfaction for each attribute

Delighted More than

Satisfied Satisfied

Less than

Satisfied

Disguste

d

8. Mode of Delivery

9. Coverage Pattern

10. Mode of Payment

11. Costs

12. No of

Assortments

13. Lead Time

14. Execution of

Promo-offer

15. Display of

Products

16. Understanding of

channel’s

requirements

17. Communication

18. Issues Handled

19. Actions taken

against channel’s

request

20. Responsiveness

during

implementation

21. Meetings with

territory in-charge

22. Time taken for

query resolution

210

23. Action taken

against channel’s

complaints

24. Quality of sales-

kit

25. Domain

knowledge with

territory in-charge

26. Attitude of

territory in-charge

27. Credit period

APPENDIX “B”

Questionnaire for Rural Consumers

I. Personal Profile:

1. i. Name and Address-

ii. Status in the Family-

a. Head of the family b. House wife c. Others

2. Sex-

a. Male b. Female

3. Age-

a. Below 18 years b. 18-30 years

c. 31-45 years d. 46 and above

4. Marital Status-

a. Married b. Unmarried

5. Educational Qualification-

a. Illiterate b. Primary Education c. Graduation

d. Post Graduation e. Others

6. Occupational Background-

a. Agriculture b. Government Service c. Business

d. Private Service

7. Mother Tongue-

a. Marathi b. Hindi

211

8. Number of Members in Family

a. up to 4 b. 4 – 5 c. 6 - 7

9. Annual Income-

a. up to Rs 30,000/- b. Rs 30,001 – 40,000/-

c. Rs 40,001 – 50,000/- d. Rs 50,001 & above

10. How much do you save per month?

a. No saving b. up to Rs 1,000/-

c. Rs 1,001- 2,000/- d. Rs 2,001/- & above

11. What are your major investments portfolios?

a. No investment b. Bank deposit c. Insurance

d. Bank deposit & insurance e. Securities & real estate

II. Consumption Pattern:

12. Consumption of food commodities by your family per month-

a. up to Rs 1,000/- b. Rs 1,001 – 1,500/-

c. Rs 1,501 – 2,000/- d. Rs 2,001/- & above

13. Consumption of non-food commodities by your family per month-

a. up to Rs 1,000/- b. Rs 1,001 – 1,500/-

c. Rs 1,501 – 2,000/- d. Rs 2,001/- & above

14. Consumption of packaged food commodities by your family per month-

a. up to Rs 300/- b. Rs 301 – 500/-

c. Rs 501 – 700/- d. Rs 701/- & above

15. Consumption of toiletries & cosmetics by your family per month-

a. up to Rs 300/- b. Rs 301 – 400/-

c. Rs 401 – 500/- d. Rs 501/- & above

212

III. Consumer Shopping Behaviour:

16. Do you purchase goods in one shop? a. Yes / b. No

17. If yes, what makes you to go to a particular shop?

a. Nearer to Home b. Extension of Credit

c. Availability of Quality Goods d. Availability of Variety of Goods

e. Reasonable Prices f. Good Behaviour and Courtesy of

Retailer

18. Could you tell your habits, with regard to the purchase of following commodities?

Sl

No Buying Habits

Commodities

Food Items Toiletries Cosmetics

A From whom do you purchase?

a. Weekly Bazaar

b. Permanent Stores

c. Peddlers

d. Others

B Where do you purchase from?

a. Local Shopping Centre

b. Main Bazaar

c. Neighbouring Village

d. Town

C How do you purchase?

a. Cash

b. Credit

c. Other means

D Frequency of Buying?

a. Daily

b. Weekly

c. Monthly

d. Yearly / Festivals

E Who do(es) purchase?

a. Husband

b. Wife

c. Wife & Husband

d. Others

19. What are the places and distances you travel to purchase the goods?

a. 0 to 5 km b. 6-15 km

c. 16-25 km d. 26 and above

20. Why do you travel outside the village to purchase goods?

a. Reasonable prices b. Better product service c. Credit facilities

213

d. High quality goods e. Variety of goods

21. What are the conditions to be fulfilled for purchasing goods on credit?

a. Must buy goods in their shop only b. Must give surety

c. Must be financially sound d. No bargaining / no choice

22. What are the general terms of credit?

a. Time allowed (days/weeks) b. Amount allowed

c. Penalty for delays

23. Consequences of credit purchases will lead to following?

a. Charging higher prices b. Supplying low quality goods

c. Charging interest on the debt d. No respect / no product information

24. Do you generally bargain in buying goods? Yes / No

25. If yes, is it?

a. Always b. Casually

c. Sometimes d. Depending on the shop

26. What are the reasons for bargaining?

a. Doubtful quality b. Traders fix higher prices

initially

c. Habit d. More billing / bulk purchasing

27. Among different advertisement techniques, which of the following you like most?

a. Shop displays b. Advertisements in cinema halls

c. Advice of the trader d. Door-to-door propaganda campaign

e. Television

214

IV. Brand Awareness and Preferences:

Kindly give the information relating to the following products used by the family:

28. Period of using present brand-

Sl

No Category

Below 1

Year 1 - 2 Years 2 – 3 Years 3 – 5 Years

1 Food Items

a. Edible Oils

b. Tea & Coffee

c. Biscuits

2 Toiletries

a. Bathing Soap

b. Washing Soap

c. Washing

Powders

3 Cosmetics

a. Face Powder

b. Face Cream

c. Shampoo

29. Change of brand

Sl No Commodity Brand Changed Brand Not-changed

A Food Items

a. Edible Oils

b. Tea & Coffee

c. Biscuits

B Toiletries

a. Bathing Soaps

b. Washing Soaps

c. Washing Powders

C Cosmetics

a. Face Powders

b. Face Creams

c. Shampoos

30. Would you please mention the reasons for changing the brand?

Sl

No Reasons Food Items Toiletries Cosmetics

1 New brand is cheaper

2 New brand is of better quality

and quantity

215

3 Wanted to test the new brand

4 Attached by the window

display and Ads

31. On whose advice have you shifted to the present brand?

Sl

No Category Own Friends Family

Peer

Group Neighbors Traders

A Food Items

1 Edible Oils

2 Tea & Coffee

3 Biscuits

B Toiletries

1 Bathing Soap

2 Washing

Soap

3 Washing

Powder

C Cosmetics

1 Face Powder

2 Face Cream

3 Shampoo

V. Levels of Consumer Satisfaction with the Local Retailers:

32. Product related attributes and general factors

Sl

No Attributes

Food Items Toiletries Cosmetics Edible

Oil

Tea &

Coffee Biscuits

Bathing

Soaps

Washing

Soaps

Washing

Powder

Face

Powder

Face

Cream Shampoos

Product Related Attributes

A Quality

1 Highly Satisfied

2 Satisfied

3

Neither

Satisfied nor

Dissatisfied

4 Dissatisfied

5 Highly

Dissatisfied

B Size

1 Highly Satisfied

2 Satisfied

3

Neither

Satisfied nor

Dissatisfied

4 Dissatisfied

5 Highly

Dissatisfied

C Price

1 Highly Satisfied

2 Satisfied

216

3

Neither

Satisfied nor

Dissatisfied

4 Dissatisfied

5 Highly

Dissatisfied

D Packaging

1 Highly Satisfied

2 Satisfied

3

Neither

Satisfied nor

Dissatisfied

4 Dissatisfied

5 Highly

Dissatisfied

General Factors

E Availability

1 Highly Satisfied

2 Satisfied

3

Neither

Satisfied nor

Dissatisfied

4 Dissatisfied

5 Highly

Dissatisfied

F Range of Products

1 Highly Satisfied

2 Satisfied

3

Neither

Satisfied nor

Dissatisfied

4 Dissatisfied

5 Highly

Dissatisfied

G Regularity of Supply

1 Highly Satisfied

2 Satisfied

3

Neither

Satisfied nor

Dissatisfied

4 Dissatisfied

5 Highly

Dissatisfied

H Proximity of Retailers

1 Highly Satisfied

2 Satisfied

3

Neither

Satisfied nor

Dissatisfied

4 Dissatisfied

5 Highly

Dissatisfied

VI. Consumerism:

33. Are you aware of the different consumer protection Acts? a. Yes / b. No

34. If yes, can you recall a few of them?

a. One b. Two c. More than two

35. What are the major complaints / problems with regard to purchase of the

following products?

217

Sl No Complaints / Problems Food Items Toiletries Cosmetics

1 Poor quality

2 Higher prices

4 Higher prevalence of duplicate brands

36. Have you lodged any complaint with the retailer with regard to any of the above?

a. Yes b. No

37. If yes, what are the measures have you initiated?

a. Returned the goods & Took Money Back b. Replaced with the new goods

d. Filed legal Case e. Switch over to other shop

38. What suggestions could you offer for better customer-retailer and customer-

producer relationships with regards to the following FMCG goods?

APPENDIX “C”

A Scale to Measure Effectiveness of FMCG Distribution Channels in Rural

Maharashtra

Edible oil - Variables Entered/Removed

Model Variables Entered Variables Removed Method

1 Edible Oil Quality(a) . Enter

2 Edible Oil Size(a) . Enter

3 Edible Oil Price(a) . Enter

4 Edible Oil Packaging(a) . Enter

5 Edible Oil Availability(a) . Enter

6 Edible Oil Regularity of supply(a) . Enter

7 Edible Oil Proximity of retail shop(a) . Enter

a All requested variables entered.

b Dependent Variable: lnCustomer Satisfaction for Edible Oil

R Square Change Analysis for Edible oil

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square

Change F Change df1 df2

Sig. F

Change

1 .895(a) .800 .798 .0992792 .800 393.102 1 98 .000

2 .958(b) .918 .916 .0640712 .117 138.297 1 97 .000

218

3 .990(c) .980 .979 .0317826 .062 298.203 1 96 .000

4 .991(d) .982 .981 .0302221 .002 11.169 1 95 .001

5 .993(e) .986 .985 .0272085 .004 23.210 1 94 .000

6 .995(f) .989 .989 .0236156 .004 31.778 1 93 .000

7 1.000(g) 1.000 1.000 .0034916 .010 4162.344 1 92 .000

a Predictors: (Constant), Edible Oil Quality

b Predictors: (Constant), Edible Oil Quality, Edible Oil Size

c Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price

d Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price, Edible Oil Packaging

e Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price, Edible Oil Packaging, Edible Oil

Availability

f Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price, Edible Oil Packaging, Edible Oil

Availability, Edible Oil Regularity of supply

g Predictors: (Constant), Edible Oil Quality, Edible Oil Size, Edible Oil Price, Edible Oil Packaging, Edible Oil

Availability, Edible Oil Regularity of supply, Edible Oil Proximity of retail shop

h Dependent Variable: customer satisfaction for_edible_oil

Coefficients for Edible oil

Model Unstandardized Coefficients Standardized

Coefficients t Sig.

B Std Error Beta

1

(Constant) .374 .042 8.858 .000

Edible Oil

Quality .793 .040 .895 19.827 .000

2

(Constant) .265 .029 9.182 .000

Edible Oil

Quality .354 .045 .399 7.800 .000

Edible Oil Size .489 .042 .602 11.760 .000

3

(Constant) .060 .019 3.228 .002

Edible Oil

Quality .218 .024 .246 9.138 .000

Edible Oil Size .296 .023 .365 12.628 .000

Edible Oil Price .449 .026 .450 17.269 .000

4

(Constant) .052 .018 2.901 .005

Edible Oil

Quality .222 .023 .250 9.760 .000

Edible Oil Size .230 .030 .284 7.748 .000

Edible Oil Price .411 .027 .411 15.079 .000

Edible Oil

Packaging .108 .032 .120 3.342 .001

5

(Constant) .031 .017 1.860 .066

Edible Oil

Quality .198 .021 .224 9.453 .000

Edible Oil Size .236 .027 .291 8.806 .000

Edible Oil Price .166 .056 .166 2.938 .004

Edible Oil

Packaging .101 .029 .112 3.466 .001

Edible Oil

Availability .282 .058 .274 4.818 .000

6

(Constant) .053 .015 3.563 .001

Edible Oil

Quality .109 .024 .123 4.532 .000

Edible Oil Size .172 .026 .212 6.675 .000

219

Edible Oil Price .204 .049 .204 4.123 .000

Edible Oil

Packaging .090 .025 .100 3.556 .001

Edible Oil

Availability .241 .051 .234 4.692 .000

Edible Oil

Regularity of

supply

.145 .026 .193 5.637 .000

7

(Constant) .012 .002 5.033 .000

Edible Oil

Quality .106 .004 .120 29.816 .000

Edible Oil Size .102 .004 .125 25.546 .000

Edible Oil Price .132 .007 .132 17.887 .000

Edible Oil

Packaging .129 .004 .144 34.145 .000

Edible Oil

Availability .269 .008 .262 35.467 .000

Edible Oil

Regularity of

supply

.108 .004 .143 27.984 .000

Edible Oil

Proximity of

retail shop

.144 .002 .170 64.516 .000

a Dependent Variable: ln Customer Satisfaction for Edible Oil

Tea & Coffee - Variables Entered/Removed


1 Tea and coffee Quality(a) . Enter

2 Tea and coffee Size(a) . Enter

3 Tea and coffee Price(a) . Enter

4 Tea and coffee Packaging(a) . Enter

5 Tea and coffee Availability(a) . Enter

6 Tea and coffee Regularity of supply(a) . Enter

7 Tea and coffee Proximity of retail shop(a) . Enter


b Dependent Variable: ln Customer Satisfaction for Edible Oil

R Square Change Analysis for Tea & Coffee

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square


Sig. F

Change

1 .841(a) .708 .705 .1192224 .708 237.391 1 98 .000

2 .882(b) .778 .773 .1045711 .070 30.385 1 97 .000

3 .960(c) .921 .919 .0624601 .144 175.888 1 96 .000

4 .968(d) .937 .935 .0560531 .016 24.200 1 95 .001

5 .984(e) .969 .967 .0397361 .031 95.039 1 94 .000

220

6 .988(f) .976 .975 .0350396 .007 27.887 1 93 .000

7 1.000(g) .999 .999 .0057751 .023 3331.595 1 92 .000

a Predictors: (Constant), Tea and coffee Quality

b Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size

c Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price

d Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price, Tea and coffee

Packaging

e Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price, Tea and coffee

Packaging, Tea and coffee Availability

f Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price, Tea and coffee

Packaging, Tea and coffee Availability, Tea and coffee Regularity of supply

g Predictors: (Constant), Tea and coffee Quality, Tea and coffee Size, Tea and coffee Price, Tea and coffee

Packaging, Tea and coffee Availability, Tea and coffee Regularity of supply, Tea and coffee Proximity of retail

shop

h Dependent Variable: ln_total customer satisfaction for tea & coffee.

Coefficients for Tea & Coffee


Coefficients t Sig.

B Std Error Beta

1

(Constant) .343 .054 6.355 .000

Tea and coffee

Quality .906 .059 .841 15.408 .000

2

(Constant) .462 .052 8.880 .000

Tea and coffee

Quality .303 .121 .281 2.504 .014

Tea and coffee

Size .392 .071 .619 5.512 .000

3

(Constant) .215 .036 5.923 .000

Tea and coffee

Quality .303 .072 .281 4.193 .000

Tea and coffee

Size -.009 .052 -.014 -.170 .866

Tea and coffee

Price .579 .044 .738 13.262 .000

4

(Constant) .214 .033 6.578 .000

Tea and coffee

Quality .149 .072 .138 2.063 .042

Tea and coffee

Size .043 .048 .069 .905 .368

Tea and coffee

Price .288 .071 .366 4.043 .000

Tea and coffee

Packaging .362 .074 .436 4.919 .000

5

(Constant) .064 .028 2.314 .023

Tea and coffee

Quality .226 .052 .210 4.376 .000

Tea and coffee

Size .113 .035 .179 3.259 .002

Tea and coffee

Price .086 .054 .110 1.585 .116

Tea and coffee

Packaging .180 .055 .217 3.252 .002

Tea and coffee

Availability .360 .037 .373 9.749 .000

221

6

(Constant) .116 .026 4.390 .000

Tea and coffee

Quality .098 .052 .091 1.909 .059

Tea and coffee

Size .091 .031 .143 2.932 .004

Tea and coffee

Price .022 .050 .028 .449 .654

Tea and coffee

Packaging .211 .049 .254 4.279 .000

Tea and coffee

Availability .308 .034 .319 9.034 .000

Tea and coffee

Regularity of

supply

.176 .033 .245 5.281 .000

7

(Constant) .026 .005 5.694 .000

Tea and coffee

Quality .068 .009 .063 7.963 .000

Tea and coffee

Size .122 .005 .193 23.815 .000

Tea and coffee

Price .131 .008 .167 15.644 .000

Tea and coffee

Packaging .118 .008 .142 14.259 .000

Tea and coffee

Availability .289 .006 .299 51.330 .000

Tea and coffee

Regularity of

supply

.107 .006 .150 19.157 .000

Tea and coffee

Proximity of

retail shop

.139 .002 .174 57.720 .000

a Dependent Variable: ln_ total customer satisfaction for tea & coffee.

Biscuits - Variables Entered/Removed


1 Biscuits Quality(a) . Enter

2 Biscuits Size(a) . Enter

3 Biscuits Price(a) . Enter

4 Biscuits Packaging(a) . Enter

5 Biscuits Availability(a) . Enter

6 Biscuits Range of products(a) . Enter

7 Biscuits Regularity of supply(a) . Enter

8 Biscuits Proximity of retail shop(a)


b Dependent Variable: ln_total customer satisfaction for biscuits

222

R Square Change Analysis for Biscuits

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square


Sig. F

Change

1 .709(a) .503 .498 .1542801 .503 99.159 1 98 .000

2 .889(b) .790 .786 .1008265 .287 132.455 1 97 .000

3 .903(c) .816 .810 .0947984 .026 13.728 1 96 .000

4 .905(d) .818 .811 .0947649 .002 1.068 1 95 .304

5 .938(e) .881 .874 .0771504 .063 49.332 1 94 .000

6 .953(f) .909 .903 .0679260 .028 28.264 1 93 .000

7 .953(g) .909 .902 .0682560 .000 .103 1 92 .749

8 .972(h) .944 .939 .0537180 .035 57.535 1 91 .000

a Predictors: (Constant), Biscuits Quality

b Predictors: (Constant), Biscuits Quality, Biscuits Size

c Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price

d Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging

e Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging, Biscuits Availability

f Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging, Biscuits Availability,

Biscuits Range of products

g Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging, Biscuits Availability,

Biscuits Range of products, Biscuits Regularity of supply

h Predictors: (Constant), Biscuits Quality, Biscuits Size, Biscuits Price, Biscuits Packaging, Biscuits Availability,

Biscuits Range of products, Biscuits Regularity of supply, Biscuits Proximity of retail shop

i Dependent Variable: ln_total customer satisfaction for biscuits.

Coefficients for Biscuits


Coefficients t Sig.

B Std Error Beta

1 (Constant) .568 .049 11.523 .000

Biscuits Quality .565 .057 .709 9.958 .000

2 (Constant) .209 .045 4.668 .000


Biscuits Size .750 .065 .682 11.509 .000

3 (Constant) .356 .058 6.155 .000

Biscuits Quality .010 .074 .012 .131 .896

Biscuits Size .190 .163 .173 1.163 .248

Biscuits Price .558 .151 .731 3.705 .000

4 (Constant) .377 .061 6.144 .000

Biscuits Quality .037 .079 .047 .474 .637

Biscuits Size .114 .179 .103 .635 .527

Biscuits Price .418 .203 .548 2.062 .042

Biscuits

Packaging .157 .152 .228 1.033 .304

5 (Constant) .257 .053 4.868 .000


Biscuits Size .089 .146 .081 .610 .543

Biscuits Price .266 .166 .348 1.598 .113

223

Biscuits

Packaging .138 .124 .201 1.116 .267

Biscuits

Availability .214 .030 .315 7.024 .000

6 (Constant) .199 .048 4.174 .000


Biscuits Size .078 .128 .071 .610 .543

Biscuits Price .200 .147 .263 1.364 .176

Biscuits

Packaging .130 .109 .189 1.192 .236

Biscuits

Availability .158 .029 .232 5.479 .000

Biscuits Range

of products .153 .029 .223 5.316 .000

7

(Constant) .198 .048 4.117 .000


Biscuits Size .078 .129 .071 .606 .546

Biscuits Price .200 .148 .262 1.352 .180

Biscuits

Packaging .130 .110 .189 1.186 .239

Biscuits

Availability .151 .036 .223 4.260 .000

Biscuits Range

of products .149 .031 .218 4.886 .000

Biscuits

Regularity of

supply

.019 .061 .023 .321 .749

8 (Constant) .042 .043 .984 .328


Biscuits Size .097 .102 .088 .959 .340

Biscuits Price .074 .117 .097 .630 .531

Biscuits

Packaging .130 .086 .188 1.502 .136

Biscuits

Availability .136 .028 .200 4.838 .000

Biscuits Range

of products .130 .024 .190 5.384 .000

Biscuits

Regularity of

supply

.102 .049 .119 2.096 .039

Biscuits

Proximity of

retail shop

.175 .023 .219 7.585 .000

a Dependent Variable: ln_total customer satisfaction for biscuits

Bathing soap - Variables Entered/Removed


1 Bathing Soaps Quality(a) . Enter

2 Bathing Soaps Size(a) . Enter

3 Bathing Soaps Price(a) . Enter

4 Bathing Soaps Packaging(a) . Enter

5 Bathing Soaps Availability(a) . Enter

224

6 Bathing Soaps Regularity of supply(a) . Enter

7 Bathing Soaps Proximity of retail shop(a) . Enter


b Dependent Variable: ln Customer Satisfaction for Bathing Soaps

R Square Change Analysis for Bathing soap

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square


Sig. F

Change

1 .562(a) .316 .309 .1587940 .316 45.293 1 98 .000

2 .796(b) .634 .627 .1167126 .318 84.409 1 97 .000

3 .810(c) .656 .646 .1137366 .022 6.143 1 96 .015

4 .967(d) .935 .932 .0496724 .279 408.316 1 95 .000

5 .984(e) .968 .967 .0348951 .033 98.497 1 94 .000

6 .985(f) .970 .968 .0343827 .001 3.823 1 93 .054

7 1.000(g) .999 .999 .0055076 .030 3532.378 1 92 .000

a Predictors: (Constant), Bathing Soaps Quality

b Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size

c Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price

d Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price, Bathing Soaps

Packaging

e Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price, Bathing Soaps

Packaging, Bathing Soaps Availability

f Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price, Bathing Soaps

Packaging, Bathing Soaps Availability, Bathing Soaps Regularity of supply

g Predictors: (Constant), Bathing Soaps Quality, Bathing Soaps Size, Bathing Soaps Price, Bathing Soaps

Packaging, Bathing Soaps Availability, Bathing Soaps Regularity of supply, Bathing Soaps Proximity of retail

shop

h Dependent Variable: customer satisfaction for_edible_oil

Coefficients for Bathing soap


Coefficients t Sig.

B Std Error Beta

1

(Constant) .585 .079 7.449 .000

Bathing Soaps

Quality .672 .100 .562 6.730 .000

2

(Constant) .560 .058 9.702 .000

Bathing Soaps

Quality -.007 .104 -.006 -.070 .944

Bathing Soaps

Size .616 .067 .801 9.187 .000

3

(Constant) .546 .057 9.656 .000

Bathing Soaps

Quality -.011 .102 -.009 -.110 .913

Bathing Soaps

Size .131 .206 .171 .636 .526

Bathing Soaps

Price .500 .202 .650 2.478 .015

225

4

(Constant) .255 .029 8.911 .000

Bathing Soaps

Quality .080 .045 .067 1.799 .075

Bathing Soaps

Size .169 .090 .219 1.871 .064

Bathing Soaps

Price .118 .090 .153 1.307 .194

Bathing Soaps

Packaging .449 .022 .663 20.207 .000

5

(Constant) .129 .024 5.444 .000

Bathing Soaps

Quality .068 .031 .057 2.183 .032

Bathing Soaps

Size .164 .063 .213 2.587 .011

Bathing Soaps

Price .167 .063 .217 2.631 .010

Bathing Soaps

Packaging .253 .025 .373 10.041 .000

Bathing Soaps

Availability .256 .026 .319 9.925 .000

6

(Constant) .133 .023 5.651 .000

Bathing Soaps

Quality .073 .031 .061 2.369 .020

Bathing Soaps

Size .124 .066 .161 1.888 .062

Bathing Soaps

Price .172 .063 .223 2.742 .007

Bathing Soaps

Packaging .210 .033 .310 6.338 .000

Bathing Soaps

Availability .256 .025 .320 10.096 .000

Bathing Soaps

Regularity of

supply

.068 .035 .101 1.955 .054

7

(Constant) .024 .004 5.855 .000

Bathing Soaps

Quality .095 .005 .080 19.169 .000

Bathing Soaps

Size .106 .011 .138 10.074 .000

Bathing Soaps

Price .096 .010 .125 9.500 .000

Bathing Soaps

Packaging .125 .005 .185 22.836 .000

Bathing Soaps

Availability .299 .004 .372 72.333 .000

Bathing Soaps

Regularity of

supply

.111 .006 .166 19.889 .000

Bathing Soaps

Proximity of

retail shop

.143 .002 .211 59.434 .000

a Dependent Variable: ln Customer Satisfaction for Bathing Soaps

226

Washing Soap - Variables Entered/Removed


1 Washing Soaps Quality(a) . Enter

2 Washing Soaps Size(a) . Enter

3 Washing Soaps Price(a) . Enter

4 Washing Soaps Packaging(a) . Enter

5 Washing Soaps Availability(a) . Enter

6 Washing Soaps Regularity of supply(a) . Enter

7 Washing Soaps Proximity of retail shop(a) . Enter


b Dependent Variable: lnCustomer Satisfaction for Washing Soaps

R Square Change Analysis for Washing soap

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square


Sig. F

Change

1 .907(a) .823 .821 .0843509 .823 455.516 1 98 .000

2 .962(b) .926 .924 .0548220 .103 135.004 1 97 .000

3 .977(c) .955 .953 .0431677 .029 60.446 1 96 .000

4 .979(d) .958 .957 .0415315 .004 8.713 1 95 .004

5 .985(e) .970 .969 .0352992 .012 37.507 1 94 .000

6 .986(f) .973 .971 .0339904 .002 8.379 1 93 .005

7 1.000(g) .999 .999 .0056484 .027 3275.733 1 92 .000

a Predictors: (Constant), Washing Soaps Quality

b Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size

c Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price

d Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price, Washing Soaps

Packaging

e Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price, Washing Soaps

Packaging, Washing Soaps Availability

f Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price, Washing Soaps

Packaging, Washing Soaps Availability, Washing Soaps Regularity of supply

g Predictors: (Constant), Washing Soaps Quality, Washing Soaps Size, Washing Soaps Price, Washing Soaps

Packaging, Washing Soaps Availability, Washing Soaps Regularity of supply, Washing Soaps Proximity of retail

shop

h Dependent Variable: customer satisfaction for Washing Soaps

Coefficients for Washing soap


Coefficients t Sig.

B Std Error Beta

1

(Constant) .310 .040 7.709 .000

Washing Soaps

Quality .692 .032 .907 21.343 .000

227

2

(Constant) .338 .026 12.865 .000

Washing Soaps

Quality .393 .033 .514 11.785 .000

Washing Soaps

Size .315 .027 .507 11.619 .000

3

(Constant) .214 .026 8.168 .000

Washing Soaps

Quality .447 .027 .585 16.460 .000

Washing Soaps

Size .126 .032 .202 3.878 .000

Washing Soaps

Price .305 .039 .305 7.775 .000

4

(Constant) .225 .025 8.841 .000

Washing Soaps

Quality .439 .026 .575 16.713 .000

Washing Soaps

Size .034 .044 .055 .781 .437

Washing Soaps

Price .251 .042 .252 6.008 .000

Washing Soaps

Packaging .138 .047 .210 2.952 .004

5

(Constant) .170 .023 7.267 .000

Washing Soaps

Quality .226 .041 .296 5.473 .000

Washing Soaps

Size .093 .039 .149 2.400 .018

Washing Soaps

Price .215 .036 .215 5.946 .000

Washing Soaps

Packaging .153 .040 .234 3.855 .000

Washing Soaps

Availability .208 .034 .242 6.124 .000

6

(Constant) .191 .024 8.070 .000

Washing Soaps

Quality .174 .044 .228 3.988 .000

Washing Soaps

Size .085 .037 .137 2.289 .024

Washing Soaps

Price .153 .041 .153 3.768 .000

Washing Soaps

Packaging .140 .039 .214 3.637 .000

Washing Soaps

Availability .208 .033 .241 6.349 .000

Washing Soaps

Regularity of

supply

.106 .037 .151 2.895 .005

7

(Constant) .043 .005 9.157 .000

Washing Soaps

Quality .143 .007 .188 19.741 .000

Washing Soaps

Size .101 .006 .162 16.289 .000

Washing Soaps

Price .098 .007 .098 14.381 .000

Washing Soaps

Packaging .097 .006 .148 15.038 .000

Washing Soaps

Availability .270 .006 .314 48.707 .000

Washing Soaps

Regularity of

supply

.122 .006 .174 20.006 .000

228

Washing Soaps

Proximity of

retail shop

.134 .002 .183 57.234 .000

a Dependent Variable: ln Customer Satisfaction for Washing Soaps

Washing powder - Variables Entered/Removed


1 Washing Powder Quality(a) . Enter

2 Washing Powder Size(a) . Enter

3 Washing Powder Price(a) . Enter

4 Washing Powder Packaging(a) . Enter

5 Washing Powder Availability(a) . Enter

6 Washing Powder Regularity of supply(a) . Enter

7 Washing Powder Proximity of retail shop(a) . Enter


b Dependent Variable: ln Customer Satisfaction for Washing Powder

R Square Change Analysis for Washing powder

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square


Sig. F

Change

1 .886(a) .785 .783 .1031730 .785 357.653 1 98 .000

2 .964(b) .929 .927 .0597909 .144 194.802 1 97 .000

3 .981(c) .962 .961 .0436766 .034 85.779 1 96 .000

4 .983(d) .967 .966 .0409155 .005 14.394 1 95 .000

5 .987(e) .973 .972 .0371370 .006 21.315 1 94 .000

6 .990(f) .979 .978 .0329009 .006 26.764 1 93 .000

7 .999(g) .999 .999 .0074771 .020 1708.679 1 92 .000

a Predictors: (Constant), Washing Powder Quality

b Predictors: (Constant), Washing Powder Quality, Washing Powder Size

c Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price

d Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price, Washing

Powder Packaging

e Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price, Washing

Powder Packaging, Washing Powder Availability

f Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price, Washing

Powder Packaging, Washing Powder Availability, Washing Powder Regularity of supply

g Predictors: (Constant), Washing Powder Quality, Washing Powder Size, Washing Powder Price, Washing

Powder Packaging, Washing Powder Availability, Washing Powder Regularity of supply, Washing Powder

Proximity of retail shop

h Dependent Variable: customer satisfaction for Washing Powder

229

Coefficients for Washing powder


Coefficients t Sig.

B Std Error Beta

1

(Constant) .242 .051 4.721 .000

Washing Powder

Quality .749 .040 .886 18.912 .000

2

(Constant) .205 .030 6.877 .000

Washing Powder

Quality .260 .042 .307 6.204 .000

Washing Powder

Size .543 .039 .692 13.957 .000

3

(Constant) .128 .023 5.474 .000

Washing Powder

Quality .318 .031 .376 10.173 .000

Washing Powder

Size .348 .035 .444 9.867 .000

Washing Powder

Price .248 .027 .267 9.262 .000

4

(Constant) .140 .022 6.328 .000

Washing Powder

Quality .346 .030 .410 11.462 .000

Washing Powder

Size .238 .044 .303 5.390 .000

Washing Powder

Price .165 .033 .178 4.971 .000

Washing Powder

Packaging .147 .039 .202 3.794 .000

5

(Constant) .105 .021 4.875 .000

Washing Powder

Quality .191 .043 .226 4.393 .000

Washing Powder

Size .154 .044 .196 3.494 .001

Washing Powder

Price .164 .030 .176 5.427 .000

Washing Powder

Packaging .173 .036 .237 4.839 .000

Washing Powder

Availability .242 .052 .267 4.617 .000

6

(Constant) .098 .019 5.125 .000

Washing Powder

Quality .191 .038 .226 4.961 .000

Washing Powder

Size .128 .039 .163 3.266 .002

Washing Powder

Price .142 .027 .153 5.258 .000

Washing Powder

Packaging .048 .040 .066 1.213 .228

Washing Powder

Availability .242 .046 .268 5.223 .000

Washing Powder

Regularity of

supply

.181 .035 .232 5.173 .000

7

(Constant) .027 .005 5.765 .000

Washing Powder

Quality .151 .009 .179 17.207 .000

Washing Powder .109 .009 .139 12.206 .000

230

Size

Washing Powder

Price .091 .006 .098 14.529 .000

Washing Powder

Packaging .113 .009 .154 12.278 .000

Washing Powder

Availability .283 .011 .312 26.697 .000

Washing Powder

Regularity of

supply

.100 .008 .129 12.286 .000

Washing Powder

Proximity of

retail shop

.130 .003 .169 41.336 .000

a Dependent Variable: ln Customer Satisfaction for Washing Powder

Face powder - Variables Entered/Removed


1 Face Powder Quality(a) . Enter

2 Face Powder Size(a) . Enter

3 Face Powder Price(a) . Enter

4 Face Powder Packaging(a) . Enter

5 Face Powder Availability(a) . Enter

6 Face Powder Range of Products . Enter

7 Face Powder Regularity of supply(a) . Enter

8 Face Powder Proximity of retail shop(a) . Enter


b Dependent Variable: ln Customer Satisfaction for Face Powder

R Square Change Analysis for Face powder

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square


Sig. F

Change

1 .904(a) .817 .815 .0928110 .817 437.910 1 98 .000

2 .964(b) .929 .928 .0580534 .112 153.478 1 97 .000

3 .964(c) .930 .928 .0580971 .001 .854 1 96 .358

4 .977(d) .955 .953 .0469916 .025 51.737 1 95 .000

5 .986(e) .972 .971 .0369859 .018 59.353 1 94 .000

6 .990(f) .980 .978 .0318920 .007 33.426 1 93 .000

7 .991(g) .981 .980 .0306529 .002 8.671 1 92 .004

8 1.000(h) 1.000 1.000 .0047982 .018 3663.736 1 91 .000

a Predictors: (Constant), Face Powder Quality

b Predictors: (Constant), Face Powder Quality, Face Powder Size

c Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price

d Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing

e Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing,

231

Face Powder Availability

f Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing,

Face Powder Availability, Face Powder Range of products

g Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing,

Face Powder Availability, Face Powder Range of products, Face Powder Regularity of supply

h Predictors: (Constant), Face Powder Quality, Face Powder Size, Face Powder Price, Face Powder Packing,

Face Powder Availability, Face Powder Range of products, Face Powder Regularity of supply, Face Powder

Proximity of retail shop

i Dependent Variable: ln Customer Satisfaction for Face Powder

Coefficients for Face powder


Coefficients t Sig.

B Std Error Beta

1

(Constant) .477 .033 14.273 .000

Face Powder

Quality .612 .029 .904 20.926 .000

2

(Constant) .291 .026 11.299 .000

Face Powder

Quality .284 .032 .419 8.809 .000

Face Powder

Size .488 .039 .589 12.389 .000

3

(Constant) .286 .026 10.828 .000

Face Powder

Quality .264 .039 .389 6.777 .000

Face Powder

Size .480 .040 .579 11.856 .000

Face Powder

Price .040 .043 .046 .924 .358

4

(Constant) .196 .025 7.907 .000

Face Powder

Quality .148 .035 .218 4.183 .000

Face Powder

Size .256 .045 .309 5.663 .000

Face Powder

Price .179 .040 .205 4.466 .000

Face Powder

Packaging .278 .039 .344 7.193 .000

5

(Constant) .121 .022 5.564 .000

Face Powder

Quality .186 .028 .274 6.576 .000

Face Powder

Size .171 .037 .207 4.607 .000

Face Powder

Price .137 .032 .157 4.300 .000

Face Powder

Packaging .211 .032 .262 6.688 .000

Face Powder

Availability .201 .026 .212 7.704 .000

6

(Constant) .094 .019 4.844 .000

Face Powder

Quality .177 .024 .261 7.252 .000

Face Powder

Size .181 .032 .219 5.647 .000

Face Powder

Price .134 .028 .154 4.868 .000

Face Powder

Packaging .166 .028 .206 5.857 .000

232

Face Powder

Availability .108 .028 .113 3.876 .000

Face Powder

Range of

Products

.160 .028 .169 5.782 .000

7

(Constant) .085 .019 4.505 .000

Face Powder

Quality .143 .026 .212 5.496 .000

Face Powder

Size .169 .031 .204 5.437 .000

Face Powder

Price .117 .027 .134 4.306 .000

Face Powder

Packaging .148 .028 .184 5.307 .000

Face Powder

Availability .114 .027 .120 4.260 .000

Face Powder

Range of

Products

.163 .027 .173 6.136 .000

Face Powder

Regularity of

Supply

.083 .028 .100 2.945 .004

8

(Constant) .013 .003 3.950 .000

Face Powder

Quality .093 .004 .138 22.393 .000

Face Powder

Size .113 .005 .137 22.833 .000

Face Powder

Price .099 .004 .113 23.238 .000

Face Powder

Packaging .131 .004 .163 29.930 .000

Face Powder

Availability .145 .004 .152 34.259 .000

Face Powder

Range of

Products

.147 .004 .155 35.102 .000

Face Powder

Regularity of

Supply

.112 .004 .134 25.177 .000

Face Powder

Proximity if

Retail Shops

.149 .002 .188 60.529 .000

a Dependent Variable: ln Customer Satisfaction for Face Powder

Face cream - Variables Entered/Removed


1 Face Cream Quality(a) . Enter

2 Face Cream Size(a) . Enter

3 Face Cream Price(a) . Enter

4 Face Cream Packaging(a) . Enter

5 Face Cream Availability(a) . Enter

6 Face Cream Range of Products . Enter

233

7 Face Cream Regularity of supply(a) . Enter

8 Face Cream Proximity of retail shop(a) . Enter



R Square Change Analysis for Face cream

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square


Sig. F

Change

1 .903(a) .815 .813 .0795127 .815 432.342 1 98 .000

2 .930(b) .865 .862 .0682463 .050 36.027 1 97 .000

3 .944(c) .892 .889 .0614299 .027 23.721 1 96 .000

4 .972(d) .945 .943 .0439719 .053 92.361 1 95 .000

5 .987(e) .974 .973 .0301600 .029 107.935 1 94 .000

6 .991(f) .983 .982 .0250192 .008 43.597 1 93 .000

7 .992(g) .984 .983 .0237881 .002 10.875 1 92 .001

8 1.000(h) 1.000 1.000 .0036912 .015 3729.876 1 91 .000

a Predictors: (Constant), Face Cream Quality

b Predictors: (Constant), Face Cream Quality, Face Cream Size

c Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price

d Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing

e Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing, Face

Cream Availability

f Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing, Face

Cream Availability, Face Cream Range of products

g Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing, Face

Cream Availability, Face Cream Range of products, Face Cream Regularity of supply

h Predictors: (Constant), Face Cream Quality, Face Cream Size, Face Cream Price, Face Cream Packing, Face

Cream Availability, Face Cream Range of products, Face Cream Regularity of supply, Face Cream Proximity of

retail shop

i Dependent Variable: ln Customer Satisfaction for Face Cream

Coefficients for Face cream


Coefficients t Sig.

B Std Error Beta

1

(Constant) .290 .042 6.887 .000

Face Cream

Quality .793 .038 .903 20.793 .000

2

(Constant) .102 .048 2.139 .035

Face Cream

Quality .569 .050 .648 11.487 .000

Face Cream Size .396 .066 .339 6.002 .000

3

(Constant) .103 .043 2.402 .018

Face Cream

Quality .472 .049 .537 9.649 .000

Face Cream Size .351 .060 .301 5.846 .000

Face Cream

Price .167 .034 .217 4.870 .000

234

4

(Constant) .084 .031 2.730 .008

Face Cream

Quality .201 .045 .229 4.471 .000

Face Cream Size .343 .043 .293 7.970 .000

Face Cream

Price .147 .025 .191 5.970 .000

Face Cream

Packaging .277 .029 .404 9.610 .000

5

(Constant) .073 .021 3.448 .001

Face Cream

Quality .178 .031 .203 5.755 .000

Face Cream Size .175 .034 .150 5.207 .000

Face Cream

Price .161 .017 .208 9.488 .000

Face Cream

Packaging .224 .020 .326 10.960 .000

Face Cream

Availability .221 .021 .274 10.389 .000

6

(Constant) .069 .018 3.908 .000

Face Cream

Quality .176 .026 .201 6.882 .000

Face Cream Size .124 .029 .106 4.268 .000

Face Cream

Price .165 .014 .214 11.737 .000

Face Cream

Packaging .190 .018 .276 10.690 .000

Face Cream

Availability .159 .020 .196 7.932 .000

Face Cream

Range of

Products

.142 .021 .176 6.603 .000

7

(Constant) .072 .017 4.297 .000

Face Cream

Quality .146 .026 .166 5.572 .000

Face Cream Size .141 .028 .121 5.038 .000

Face Cream

Price .121 .019 .157 6.447 .000

Face Cream

Packaging .184 .017 .268 10.842 .000

Face Cream

Availability .160 .019 .198 8.420 .000

Face Cream

Range of

Products

.134 .020 .167 6.559 .000

Face Cream

Regularity of

Supply

.065 .020 .095 3.298 .001

8

(Constant) .008 .003 2.876 .005

Face Cream

Quality .117 .004 .133 28.584 .000

Face Cream Size .138 .004 .118 31.745 .000

Face Cream

Price .086 .003 .112 28.969 .000

Face Cream

Packaging .115 .003 .168 40.269 .000

Face Cream

Availability .133 .003 .164 44.482 .000

Face Cream

Range of .140 .003 .174 44.060 .000

235

Products

Face Cream

Regularity of

Supply

.110 .003 .160 34.891 .000

Face Cream

Proximity if

Retail Shops

.153 .003 .182 61.073 .000

a Dependent Variable: ln Customer Satisfaction for Face Cream

Shampoo - Variables Entered/Removed


1 Shampoos Quality(a) . Enter

2 Shampoos Size(a) . Enter

3 Shampoos Price(a) . Enter

4 Shampoos Packaging(a) . Enter

5 Shampoos Availability(a) . Enter

6 Shampoos Range of Products . Enter

7 Shampoos Regularity of supply(a) . Enter

8 Shampoos Proximity of retail shop(a) . Enter



R Square Change Analysis for Shampoo

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square


Sig. F

Change

1 .835(a) .698 .695 .0919456 .698 226.536 1 98 .000

2 .905(b) .819 .816 .0715016 .121 65.053 1 97 .000

3 .953(c) .908 .905 .0514081 .088 91.646 1 96 .000

4 .970(d) .942 .939 .0409904 .034 55.998 1 95 .000

5 .980(e) .960 .958 .0340148 .019 43.959 1 94 .000

6 .985(f) .970 .968 .0297943 .010 29.517 1 93 .000

7 .987(g) .974 .972 .0279827 .004 13.432 1 92 .000

8 1.000(h) 1.000 1.000 .0035133 .026 5745.188 1 91 .000

a Predictors: (Constant), Shampoos Quality

b Predictors: (Constant), Shampoos Quality, Shampoos Size

c Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price

d Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing

e Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing, Shampoos

Availability

f Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing, Shampoos

Availability, Shampoos Range of products

g Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing, Shampoos

Availability, Shampoos Range of products, Shampoos Regularity of supply

h Predictors: (Constant), Shampoos Quality, Shampoos Size, Shampoos Price, Shampoos Packing, Shampoos

236

Availability, Shampoos Range of products, Shampoos Regularity of supply, Shampoos Proximity of retail shop

i Dependent Variable: ln Customer Satisfaction for Shampoos

Coefficients for Shampoo


Coefficients t Sig.

B Std Error Beta

1

(Constant) .212 .063 3.372 .001

Shampoos

Quality .909 .060 .835 15.051 .000

2

(Constant) .021 .054 .379 .705

Shampoos

Quality .581 .062 .534 9.354 .000

Shampoos Size .487 .060 .461 8.066 .000

3

(Constant) .123 .040 3.033 .003

Shampoos

Quality .251 .056 .231 4.451 .000

Shampoos Size .303 .047 .287 6.388 .000

Shampoos Price .384 .040 .529 9.573 .000

4

(Constant) .168 .033 5.104 .000

Shampoos

Quality .134 .048 .123 2.808 .006

Shampoos Size .227 .039 .215 5.789 .000

Shampoos Price .259 .036 .357 7.177 .000

Shampoos

Packaging .281 .038 .371 7.483 .000

5

(Constant) .153 .027 5.581 .000

Shampoos

Quality .107 .040 .099 2.699 .008

Shampoos Size .145 .035 .137 4.163 .000

Shampoos Price .165 .033 .227 4.985 .000

Shampoos

Packaging .281 .031 .371 9.008 .000

Shampoos

Availability .196 .030 .252 6.630 .000

6

(Constant) .151 .024 6.290 .000

Shampoos

Quality .083 .035 .077 2.377 .019

Shampoos Size .113 .031 .107 3.656 .000

Shampoos Price .139 .029 .192 4.740 .000

Shampoos

Packaging .279 .027 .369 10.225 .000

Shampoos

Availability .106 .031 .135 3.417 .001

Shampoos

Range of

Products

.165 .030 .213 5.433 .000

7

(Constant) .147 .023 6.531 .000

Shampoos

Quality .100 .033 .092 3.000 .003

Shampoos Size .119 .029 .113 4.097 .000

Shampoos Price .125 .028 .172 4.488 .000

Shampoos

Packaging .119 .051 .157 2.338 .022

Shampoos

Availability .119 .029 .153 4.078 .000

237

Shampoos

Range of

Products

.144 .029 .185 4.932 .000

Shampoos

Regularity of

Supply

.167 .045 .229 3.665 .000

8

(Constant) .028 .003 8.595 .000

Shampoos

Quality .086 .004 .079 20.635 .000

Shampoos Size .125 .004 .118 33.998 .000

Shampoos Price .132 .004 .181 37.649 .000

Shampoos

Packaging .115 .006 .152 18.038 .000

Shampoos

Availability .135 .004 .174 36.804 .000

Shampoos

Range of

Products

.132 .004 .170 36.060 .000

Shampoos

Regularity of

Supply

.103 .006 .142 17.870 .000

Shampoos

Proximity if

Retail Shops

.147 .002 .183 75.797 .000

a Dependent Variable: ln Customer Satisfaction for Shampoos

Date post:	18-Mar-2018
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