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Chapter 9 : SOCIAL NETWORKS Learning Objectives Understand the social network vocabulary Know why...

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Chapter 9 : SOCIAL NETWORKS Learning Objectives Understand the social network vocabulary Know why social networks and networking are valuable Learn the history of social networks Know some of the ethical considerations related to social network analysis Understand the difference between personal, operational, and strategic social networks Map your own social network and understand its implications
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Page 1: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

 Chapter 9 : SOCIAL NETWORKSLearning Objectives Understand the social

network vocabulary Know why social networks

and networking are valuable Learn the history of social

networks Know some of the ethical

considerations related to social network analysis

Understand the difference between personal, operational, and strategic social networks

Map your own social network and understand its implications

 

Page 2: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.
Page 3: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.
Page 4: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Individual (actor)

Page 5: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

What Are Actors?

Page 6: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Social capital is based on relationships

No single actor can claim ownership

Page 7: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

A Social Network Based on Information Ties

Page 8: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.
Page 9: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.
Page 10: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Actor Kevin Bacon founded sixdegrees.org

to help charities network and share resources

Page 11: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.
Page 12: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

© 2010 Jupiterimages Corporation

Page 13: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.
Page 14: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Social Networks and CareersSocial Networks and Careers

Job seekers are more likely to find a job through weak ties than through strong ties - Mark

Granovetter

Page 15: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Weak tie = strong bridgeWeak tie = strong bridge

Page 16: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Using LinkedIn to find a Job Using LinkedIn to find a Job

Page 17: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Managing the Innovation NetworkManaging the Innovation Network

2. Setboundaries

and engage

2. Setboundaries

and engage

4. Manageand

track

4. Manageand

track

1.Connect1.Connect

3. Supportand

govern

3. Supportand

govern

2. Setboundaries

and engage

2. Setboundaries

and engage

4. Manageand

track

4. Manageand

track

1.Connect1.Connect

3. Supportand

govern

3. Supportand

govern

Dynamic andflexible

Page 18: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Ethical Considerations with Social Network Analysis

Page 19: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Ethical Implications

Page 20: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.
Page 21: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.
Page 22: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

Personal, Operational, and Strategic Networks

Page 23: Chapter 9 : SOCIAL NETWORKS Learning Objectives  Understand the social network vocabulary  Know why social networks and networking are valuable  Learn.

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