CHAPTER ndash III
SERVICE PROVIDERS OF CELL PHONES IN KANYAKUMARI
DISTRICT
31 INTRODUCTION
The services rendered by cell phone service providing companies are very
essential Without the service providers the customerlsquos essentiality will not get
fulfilled There are various service providers in India A tough competition exists
among the service providers in capturing the markets as well as the minds of the
customers This chapter presents in brief the profile of the various service providing
companies and their tariff rates
32 BSNL
Bharat Sanchar Nigam Ltd(BSNL) formed in October 2000 is worlds
7th largest telecommunication company providing comprehensive range of telecom
services in India Wireline CDMA Mobile GSM Mobile Internet Broadband
Carrier Service MPLS-VPN VSAT etc are the diverse services available to
customers from BSNL Within a span of ten years it has become one of the largest
public sector units in India
BSNL has installed quality telecom network in the country and is now
focusing on improving and expanding the network introducing new telecom services
with Information and Communication Technology (ICT) applications in villages and
winning customerslsquo confidence Today the BSNL has about 473 million line basic
telephone capacity 4 million WLL capacity 201 million GSM capacity more than
37382 fixed exchanges 18000 BTS 287 Satellite Stations 480196 Rkm of OFC
Cable 63730 Rkm of Microwave Network connecting 602 districts 7330 cities and
towns and 55 lakh villages
BSNL is number one cell phone operator of India in all services in its
licence area The company offers wide range and most transparent tariff schemes
designed to suit every customer BSNL cell phone service - Cell One has more
than 178 million cell phone customers garnering 24 per cent of all mobile users as
its subscribers It means that almost every fourth mobile user in the country has a
BSNL connection In basic services BSNL is miles ahead of its rivals with 351
million basic phone subscribers ie 85 per cent share of the subscriber base and 92
per cent share in revenue terms
BSNL had plans to expand its customer base from present 47 million
lines to 125 million lines in December 2007 and infrastructure investment plans to
the tune of Rs 733 crores (US$ 1667 millions) in the next three years The
turnover nationwide coverage reach comprehensive range of telecom services and
the desire to excel have made BSNL the No 1 Telecom Company of India
321 CELL ONE
Cell one is the postpaid service of the BSNL It offers the customers a host of
value added services and unmatched features not found in any other cell phone
service As a proud subscriber of Cell One service one can keep in touch with all the
dear and near anywhere in India because cell one is the only cell phone service which
is available in all major cities and covers all major highways Cell one provides all
India roaming facility
As a Cell one subscriber one will enjoy benefits like
1 No security deposit for an existing BSNL subscriber
2 No security deposit or monthly rental for national roaming
facility in Plan-325 amp 525
3 Free voice mail recording and receiving facility
4 Free call waiting and call holding facility
A host of value added services are also available at a very economic rate
1 Voice Mail Service
2 Short Message Service (SMS)
3 Group Messaging
4 National and International Roaming
5 Call Forwarding
6 Corporate Virtual Private Network
7 Call Conferencing
8 Friend and Family Talk
9 Call Waiting and Call Holding Facility
10 In-Services like Prepaid Cards Universal Access No Split
Charging VPN etc
11 Wireless Application Protocol (WAP) WAP enabled
websites on Internet can be surfed using this service
12 Unified Messaging Services Integrating mobile phones with
the Internet and accessing e-mails faxes voice mails etc
POSTPAID SERVICE
Plan SMS Power
Plan 100 (For Govt and PSU Employees)
Plan 140
Plan 225
Plan 325
Plan 525
Plan 725
Student Power
Cell One Power
Reference Tariff Plan
Optional Services (SMS VMS E-mail etc)
PREPAID SERVICE
Excel Power
Excel Anant (Lifetime Prepaid)
Own Your Vanity Prepaid worth Rs 3000-
Optional Services (SMS VMS etc)
BSNL POSTPAID TARIFFS DURING 2007
Source BSNL
Particulars Plan-99
(Student
Power)
Plan-
100
Plan-
140
Plan-
SMS
Power
Plan-225
Plan-299
One
India
Plan-
325
Plan-
490
Plan-
525
Plan-
725
Plan-
999
1 Initial one time payment in Rs
a Registration
amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500
b Activation
Charges 200 200 200 200 200 200 200 200 200 200 200
2 Security Deposit in Rs (Note VI)
a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000
dLocal+STD+ISD
+ International
roaming
7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500
3Fixed Monthly
Charges in Rs 99 100 140 198 225 299 325 490 525 725 999
4 Free calls month (Worth Rs)
0 0 0 0 60 0 100 0 300 0 700
5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15
Tariff Chart for Prepaid
PREPAID
Monthly rental Nil
Activation charges Rs 220 Starter Pack
Local calls Call charges per minute
Cell to any cell Ps 090
Cell to any Land line Rs 120
STD calls Call charges per minute
Cell to any cell anywhere in India Rs 200
STD calls Cell to Land Line WLL Call charges per minute
0 - 200 kms Rs 240
Above 200 kms Rs 240
Roaming rentalmonth Nil
Loyalty discount NA
33 BHARTI AIRTEL
Established in 1985 Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit Airtel is one of Indialsquos leading
providers of telecommunication services The businesses at Airtel have been
structured into 3 individual Strategic Business Units (SBUs) mobile services broad
band amp telephone services (BampT) and enterprise services Bharti is the leading cell
phone service provider with an all India foot print covering all 23 telecom circles of
the country It has over 21 million satisfied customers
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The
Bharti Group has a diverse business portfolio and has created global brands in the
telecommunication sector Bharti has recently forayed into retail business as Bharti
Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has
successfully launched an international venture with EL Rothschild Group to export
fresh agri products exclusively to markets in Europe and USA and has launched Bharti
AXA Life Insurance Company Ltd under a joint venture with AXA world leader in
financial protection and wealth management
Bharti Airtel since its inception has been at the forefront of technology and
has steered the course of the telecom sector in the country with its world class
products and services The mobile business provides mobile and fixed wireless
services using GSM technology across 23 telecom circles while the Airtel Telemedia
business group provides broadband and telephone services in 94 cities The enterprise
services provide end-to-end telecom solutions to corporate customers and national and
international long distance services to carriers All these services are provided under
the Airtel brand
BUSINESS DIVISIONS
Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India
and is the largest mobile service provider in the country based on the number of
customers Bharti is the leading cell phone service provider with a foot print in 16
states covering all the metros Consecutively for four years from 1997 to 2000 Airtel
has been voted as the best cell phone service in the country and won the coveted
Techies Award
331 AIRTEL PREPAID PLANS
The prepaid plans of Airtel are as follows
One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo
Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster
Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel
351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel
CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity
Plan
332 AIRTEL POSTPAID PLANS
Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months
India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk
More 199 Plan Executive Rental Power 150 Talk More Advance
34 AIRCEL
Aircel is a proud part of Maxis an international conglomerate and the leading
cell phone service provider in Malaysia with over 7 million subscribers and has a firm
commitment to providing seamless connectivity and superior technology to every
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
telephone capacity 4 million WLL capacity 201 million GSM capacity more than
37382 fixed exchanges 18000 BTS 287 Satellite Stations 480196 Rkm of OFC
Cable 63730 Rkm of Microwave Network connecting 602 districts 7330 cities and
towns and 55 lakh villages
BSNL is number one cell phone operator of India in all services in its
licence area The company offers wide range and most transparent tariff schemes
designed to suit every customer BSNL cell phone service - Cell One has more
than 178 million cell phone customers garnering 24 per cent of all mobile users as
its subscribers It means that almost every fourth mobile user in the country has a
BSNL connection In basic services BSNL is miles ahead of its rivals with 351
million basic phone subscribers ie 85 per cent share of the subscriber base and 92
per cent share in revenue terms
BSNL had plans to expand its customer base from present 47 million
lines to 125 million lines in December 2007 and infrastructure investment plans to
the tune of Rs 733 crores (US$ 1667 millions) in the next three years The
turnover nationwide coverage reach comprehensive range of telecom services and
the desire to excel have made BSNL the No 1 Telecom Company of India
321 CELL ONE
Cell one is the postpaid service of the BSNL It offers the customers a host of
value added services and unmatched features not found in any other cell phone
service As a proud subscriber of Cell One service one can keep in touch with all the
dear and near anywhere in India because cell one is the only cell phone service which
is available in all major cities and covers all major highways Cell one provides all
India roaming facility
As a Cell one subscriber one will enjoy benefits like
1 No security deposit for an existing BSNL subscriber
2 No security deposit or monthly rental for national roaming
facility in Plan-325 amp 525
3 Free voice mail recording and receiving facility
4 Free call waiting and call holding facility
A host of value added services are also available at a very economic rate
1 Voice Mail Service
2 Short Message Service (SMS)
3 Group Messaging
4 National and International Roaming
5 Call Forwarding
6 Corporate Virtual Private Network
7 Call Conferencing
8 Friend and Family Talk
9 Call Waiting and Call Holding Facility
10 In-Services like Prepaid Cards Universal Access No Split
Charging VPN etc
11 Wireless Application Protocol (WAP) WAP enabled
websites on Internet can be surfed using this service
12 Unified Messaging Services Integrating mobile phones with
the Internet and accessing e-mails faxes voice mails etc
POSTPAID SERVICE
Plan SMS Power
Plan 100 (For Govt and PSU Employees)
Plan 140
Plan 225
Plan 325
Plan 525
Plan 725
Student Power
Cell One Power
Reference Tariff Plan
Optional Services (SMS VMS E-mail etc)
PREPAID SERVICE
Excel Power
Excel Anant (Lifetime Prepaid)
Own Your Vanity Prepaid worth Rs 3000-
Optional Services (SMS VMS etc)
BSNL POSTPAID TARIFFS DURING 2007
Source BSNL
Particulars Plan-99
(Student
Power)
Plan-
100
Plan-
140
Plan-
SMS
Power
Plan-225
Plan-299
One
India
Plan-
325
Plan-
490
Plan-
525
Plan-
725
Plan-
999
1 Initial one time payment in Rs
a Registration
amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500
b Activation
Charges 200 200 200 200 200 200 200 200 200 200 200
2 Security Deposit in Rs (Note VI)
a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000
dLocal+STD+ISD
+ International
roaming
7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500
3Fixed Monthly
Charges in Rs 99 100 140 198 225 299 325 490 525 725 999
4 Free calls month (Worth Rs)
0 0 0 0 60 0 100 0 300 0 700
5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15
Tariff Chart for Prepaid
PREPAID
Monthly rental Nil
Activation charges Rs 220 Starter Pack
Local calls Call charges per minute
Cell to any cell Ps 090
Cell to any Land line Rs 120
STD calls Call charges per minute
Cell to any cell anywhere in India Rs 200
STD calls Cell to Land Line WLL Call charges per minute
0 - 200 kms Rs 240
Above 200 kms Rs 240
Roaming rentalmonth Nil
Loyalty discount NA
33 BHARTI AIRTEL
Established in 1985 Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit Airtel is one of Indialsquos leading
providers of telecommunication services The businesses at Airtel have been
structured into 3 individual Strategic Business Units (SBUs) mobile services broad
band amp telephone services (BampT) and enterprise services Bharti is the leading cell
phone service provider with an all India foot print covering all 23 telecom circles of
the country It has over 21 million satisfied customers
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The
Bharti Group has a diverse business portfolio and has created global brands in the
telecommunication sector Bharti has recently forayed into retail business as Bharti
Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has
successfully launched an international venture with EL Rothschild Group to export
fresh agri products exclusively to markets in Europe and USA and has launched Bharti
AXA Life Insurance Company Ltd under a joint venture with AXA world leader in
financial protection and wealth management
Bharti Airtel since its inception has been at the forefront of technology and
has steered the course of the telecom sector in the country with its world class
products and services The mobile business provides mobile and fixed wireless
services using GSM technology across 23 telecom circles while the Airtel Telemedia
business group provides broadband and telephone services in 94 cities The enterprise
services provide end-to-end telecom solutions to corporate customers and national and
international long distance services to carriers All these services are provided under
the Airtel brand
BUSINESS DIVISIONS
Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India
and is the largest mobile service provider in the country based on the number of
customers Bharti is the leading cell phone service provider with a foot print in 16
states covering all the metros Consecutively for four years from 1997 to 2000 Airtel
has been voted as the best cell phone service in the country and won the coveted
Techies Award
331 AIRTEL PREPAID PLANS
The prepaid plans of Airtel are as follows
One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo
Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster
Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel
351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel
CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity
Plan
332 AIRTEL POSTPAID PLANS
Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months
India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk
More 199 Plan Executive Rental Power 150 Talk More Advance
34 AIRCEL
Aircel is a proud part of Maxis an international conglomerate and the leading
cell phone service provider in Malaysia with over 7 million subscribers and has a firm
commitment to providing seamless connectivity and superior technology to every
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
dear and near anywhere in India because cell one is the only cell phone service which
is available in all major cities and covers all major highways Cell one provides all
India roaming facility
As a Cell one subscriber one will enjoy benefits like
1 No security deposit for an existing BSNL subscriber
2 No security deposit or monthly rental for national roaming
facility in Plan-325 amp 525
3 Free voice mail recording and receiving facility
4 Free call waiting and call holding facility
A host of value added services are also available at a very economic rate
1 Voice Mail Service
2 Short Message Service (SMS)
3 Group Messaging
4 National and International Roaming
5 Call Forwarding
6 Corporate Virtual Private Network
7 Call Conferencing
8 Friend and Family Talk
9 Call Waiting and Call Holding Facility
10 In-Services like Prepaid Cards Universal Access No Split
Charging VPN etc
11 Wireless Application Protocol (WAP) WAP enabled
websites on Internet can be surfed using this service
12 Unified Messaging Services Integrating mobile phones with
the Internet and accessing e-mails faxes voice mails etc
POSTPAID SERVICE
Plan SMS Power
Plan 100 (For Govt and PSU Employees)
Plan 140
Plan 225
Plan 325
Plan 525
Plan 725
Student Power
Cell One Power
Reference Tariff Plan
Optional Services (SMS VMS E-mail etc)
PREPAID SERVICE
Excel Power
Excel Anant (Lifetime Prepaid)
Own Your Vanity Prepaid worth Rs 3000-
Optional Services (SMS VMS etc)
BSNL POSTPAID TARIFFS DURING 2007
Source BSNL
Particulars Plan-99
(Student
Power)
Plan-
100
Plan-
140
Plan-
SMS
Power
Plan-225
Plan-299
One
India
Plan-
325
Plan-
490
Plan-
525
Plan-
725
Plan-
999
1 Initial one time payment in Rs
a Registration
amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500
b Activation
Charges 200 200 200 200 200 200 200 200 200 200 200
2 Security Deposit in Rs (Note VI)
a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000
dLocal+STD+ISD
+ International
roaming
7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500
3Fixed Monthly
Charges in Rs 99 100 140 198 225 299 325 490 525 725 999
4 Free calls month (Worth Rs)
0 0 0 0 60 0 100 0 300 0 700
5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15
Tariff Chart for Prepaid
PREPAID
Monthly rental Nil
Activation charges Rs 220 Starter Pack
Local calls Call charges per minute
Cell to any cell Ps 090
Cell to any Land line Rs 120
STD calls Call charges per minute
Cell to any cell anywhere in India Rs 200
STD calls Cell to Land Line WLL Call charges per minute
0 - 200 kms Rs 240
Above 200 kms Rs 240
Roaming rentalmonth Nil
Loyalty discount NA
33 BHARTI AIRTEL
Established in 1985 Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit Airtel is one of Indialsquos leading
providers of telecommunication services The businesses at Airtel have been
structured into 3 individual Strategic Business Units (SBUs) mobile services broad
band amp telephone services (BampT) and enterprise services Bharti is the leading cell
phone service provider with an all India foot print covering all 23 telecom circles of
the country It has over 21 million satisfied customers
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The
Bharti Group has a diverse business portfolio and has created global brands in the
telecommunication sector Bharti has recently forayed into retail business as Bharti
Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has
successfully launched an international venture with EL Rothschild Group to export
fresh agri products exclusively to markets in Europe and USA and has launched Bharti
AXA Life Insurance Company Ltd under a joint venture with AXA world leader in
financial protection and wealth management
Bharti Airtel since its inception has been at the forefront of technology and
has steered the course of the telecom sector in the country with its world class
products and services The mobile business provides mobile and fixed wireless
services using GSM technology across 23 telecom circles while the Airtel Telemedia
business group provides broadband and telephone services in 94 cities The enterprise
services provide end-to-end telecom solutions to corporate customers and national and
international long distance services to carriers All these services are provided under
the Airtel brand
BUSINESS DIVISIONS
Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India
and is the largest mobile service provider in the country based on the number of
customers Bharti is the leading cell phone service provider with a foot print in 16
states covering all the metros Consecutively for four years from 1997 to 2000 Airtel
has been voted as the best cell phone service in the country and won the coveted
Techies Award
331 AIRTEL PREPAID PLANS
The prepaid plans of Airtel are as follows
One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo
Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster
Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel
351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel
CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity
Plan
332 AIRTEL POSTPAID PLANS
Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months
India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk
More 199 Plan Executive Rental Power 150 Talk More Advance
34 AIRCEL
Aircel is a proud part of Maxis an international conglomerate and the leading
cell phone service provider in Malaysia with over 7 million subscribers and has a firm
commitment to providing seamless connectivity and superior technology to every
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
12 Unified Messaging Services Integrating mobile phones with
the Internet and accessing e-mails faxes voice mails etc
POSTPAID SERVICE
Plan SMS Power
Plan 100 (For Govt and PSU Employees)
Plan 140
Plan 225
Plan 325
Plan 525
Plan 725
Student Power
Cell One Power
Reference Tariff Plan
Optional Services (SMS VMS E-mail etc)
PREPAID SERVICE
Excel Power
Excel Anant (Lifetime Prepaid)
Own Your Vanity Prepaid worth Rs 3000-
Optional Services (SMS VMS etc)
BSNL POSTPAID TARIFFS DURING 2007
Source BSNL
Particulars Plan-99
(Student
Power)
Plan-
100
Plan-
140
Plan-
SMS
Power
Plan-225
Plan-299
One
India
Plan-
325
Plan-
490
Plan-
525
Plan-
725
Plan-
999
1 Initial one time payment in Rs
a Registration
amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500
b Activation
Charges 200 200 200 200 200 200 200 200 200 200 200
2 Security Deposit in Rs (Note VI)
a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000
dLocal+STD+ISD
+ International
roaming
7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500
3Fixed Monthly
Charges in Rs 99 100 140 198 225 299 325 490 525 725 999
4 Free calls month (Worth Rs)
0 0 0 0 60 0 100 0 300 0 700
5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15
Tariff Chart for Prepaid
PREPAID
Monthly rental Nil
Activation charges Rs 220 Starter Pack
Local calls Call charges per minute
Cell to any cell Ps 090
Cell to any Land line Rs 120
STD calls Call charges per minute
Cell to any cell anywhere in India Rs 200
STD calls Cell to Land Line WLL Call charges per minute
0 - 200 kms Rs 240
Above 200 kms Rs 240
Roaming rentalmonth Nil
Loyalty discount NA
33 BHARTI AIRTEL
Established in 1985 Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit Airtel is one of Indialsquos leading
providers of telecommunication services The businesses at Airtel have been
structured into 3 individual Strategic Business Units (SBUs) mobile services broad
band amp telephone services (BampT) and enterprise services Bharti is the leading cell
phone service provider with an all India foot print covering all 23 telecom circles of
the country It has over 21 million satisfied customers
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The
Bharti Group has a diverse business portfolio and has created global brands in the
telecommunication sector Bharti has recently forayed into retail business as Bharti
Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has
successfully launched an international venture with EL Rothschild Group to export
fresh agri products exclusively to markets in Europe and USA and has launched Bharti
AXA Life Insurance Company Ltd under a joint venture with AXA world leader in
financial protection and wealth management
Bharti Airtel since its inception has been at the forefront of technology and
has steered the course of the telecom sector in the country with its world class
products and services The mobile business provides mobile and fixed wireless
services using GSM technology across 23 telecom circles while the Airtel Telemedia
business group provides broadband and telephone services in 94 cities The enterprise
services provide end-to-end telecom solutions to corporate customers and national and
international long distance services to carriers All these services are provided under
the Airtel brand
BUSINESS DIVISIONS
Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India
and is the largest mobile service provider in the country based on the number of
customers Bharti is the leading cell phone service provider with a foot print in 16
states covering all the metros Consecutively for four years from 1997 to 2000 Airtel
has been voted as the best cell phone service in the country and won the coveted
Techies Award
331 AIRTEL PREPAID PLANS
The prepaid plans of Airtel are as follows
One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo
Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster
Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel
351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel
CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity
Plan
332 AIRTEL POSTPAID PLANS
Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months
India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk
More 199 Plan Executive Rental Power 150 Talk More Advance
34 AIRCEL
Aircel is a proud part of Maxis an international conglomerate and the leading
cell phone service provider in Malaysia with over 7 million subscribers and has a firm
commitment to providing seamless connectivity and superior technology to every
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
BSNL POSTPAID TARIFFS DURING 2007
Source BSNL
Particulars Plan-99
(Student
Power)
Plan-
100
Plan-
140
Plan-
SMS
Power
Plan-225
Plan-299
One
India
Plan-
325
Plan-
490
Plan-
525
Plan-
725
Plan-
999
1 Initial one time payment in Rs
a Registration
amount (Note IV) 500 500 500 500 500 500 500 500 500 500 500
b Activation
Charges 200 200 200 200 200 200 200 200 200 200 200
2 Security Deposit in Rs (Note VI)
a Local 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
b Local+STD 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
c Local+STD+ISD 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000
dLocal+STD+ISD
+ International
roaming
7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500
3Fixed Monthly
Charges in Rs 99 100 140 198 225 299 325 490 525 725 999
4 Free calls month (Worth Rs)
0 0 0 0 60 0 100 0 300 0 700
5 Pulse rate 60 60 60 60 60 60 15 60 15 60 15
Tariff Chart for Prepaid
PREPAID
Monthly rental Nil
Activation charges Rs 220 Starter Pack
Local calls Call charges per minute
Cell to any cell Ps 090
Cell to any Land line Rs 120
STD calls Call charges per minute
Cell to any cell anywhere in India Rs 200
STD calls Cell to Land Line WLL Call charges per minute
0 - 200 kms Rs 240
Above 200 kms Rs 240
Roaming rentalmonth Nil
Loyalty discount NA
33 BHARTI AIRTEL
Established in 1985 Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit Airtel is one of Indialsquos leading
providers of telecommunication services The businesses at Airtel have been
structured into 3 individual Strategic Business Units (SBUs) mobile services broad
band amp telephone services (BampT) and enterprise services Bharti is the leading cell
phone service provider with an all India foot print covering all 23 telecom circles of
the country It has over 21 million satisfied customers
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The
Bharti Group has a diverse business portfolio and has created global brands in the
telecommunication sector Bharti has recently forayed into retail business as Bharti
Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has
successfully launched an international venture with EL Rothschild Group to export
fresh agri products exclusively to markets in Europe and USA and has launched Bharti
AXA Life Insurance Company Ltd under a joint venture with AXA world leader in
financial protection and wealth management
Bharti Airtel since its inception has been at the forefront of technology and
has steered the course of the telecom sector in the country with its world class
products and services The mobile business provides mobile and fixed wireless
services using GSM technology across 23 telecom circles while the Airtel Telemedia
business group provides broadband and telephone services in 94 cities The enterprise
services provide end-to-end telecom solutions to corporate customers and national and
international long distance services to carriers All these services are provided under
the Airtel brand
BUSINESS DIVISIONS
Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India
and is the largest mobile service provider in the country based on the number of
customers Bharti is the leading cell phone service provider with a foot print in 16
states covering all the metros Consecutively for four years from 1997 to 2000 Airtel
has been voted as the best cell phone service in the country and won the coveted
Techies Award
331 AIRTEL PREPAID PLANS
The prepaid plans of Airtel are as follows
One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo
Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster
Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel
351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel
CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity
Plan
332 AIRTEL POSTPAID PLANS
Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months
India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk
More 199 Plan Executive Rental Power 150 Talk More Advance
34 AIRCEL
Aircel is a proud part of Maxis an international conglomerate and the leading
cell phone service provider in Malaysia with over 7 million subscribers and has a firm
commitment to providing seamless connectivity and superior technology to every
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
Tariff Chart for Prepaid
PREPAID
Monthly rental Nil
Activation charges Rs 220 Starter Pack
Local calls Call charges per minute
Cell to any cell Ps 090
Cell to any Land line Rs 120
STD calls Call charges per minute
Cell to any cell anywhere in India Rs 200
STD calls Cell to Land Line WLL Call charges per minute
0 - 200 kms Rs 240
Above 200 kms Rs 240
Roaming rentalmonth Nil
Loyalty discount NA
33 BHARTI AIRTEL
Established in 1985 Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit Airtel is one of Indialsquos leading
providers of telecommunication services The businesses at Airtel have been
structured into 3 individual Strategic Business Units (SBUs) mobile services broad
band amp telephone services (BampT) and enterprise services Bharti is the leading cell
phone service provider with an all India foot print covering all 23 telecom circles of
the country It has over 21 million satisfied customers
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The
Bharti Group has a diverse business portfolio and has created global brands in the
telecommunication sector Bharti has recently forayed into retail business as Bharti
Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has
successfully launched an international venture with EL Rothschild Group to export
fresh agri products exclusively to markets in Europe and USA and has launched Bharti
AXA Life Insurance Company Ltd under a joint venture with AXA world leader in
financial protection and wealth management
Bharti Airtel since its inception has been at the forefront of technology and
has steered the course of the telecom sector in the country with its world class
products and services The mobile business provides mobile and fixed wireless
services using GSM technology across 23 telecom circles while the Airtel Telemedia
business group provides broadband and telephone services in 94 cities The enterprise
services provide end-to-end telecom solutions to corporate customers and national and
international long distance services to carriers All these services are provided under
the Airtel brand
BUSINESS DIVISIONS
Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India
and is the largest mobile service provider in the country based on the number of
customers Bharti is the leading cell phone service provider with a foot print in 16
states covering all the metros Consecutively for four years from 1997 to 2000 Airtel
has been voted as the best cell phone service in the country and won the coveted
Techies Award
331 AIRTEL PREPAID PLANS
The prepaid plans of Airtel are as follows
One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo
Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster
Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel
351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel
CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity
Plan
332 AIRTEL POSTPAID PLANS
Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months
India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk
More 199 Plan Executive Rental Power 150 Talk More Advance
34 AIRCEL
Aircel is a proud part of Maxis an international conglomerate and the leading
cell phone service provider in Malaysia with over 7 million subscribers and has a firm
commitment to providing seamless connectivity and superior technology to every
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
phone service provider with an all India foot print covering all 23 telecom circles of
the country It has over 21 million satisfied customers
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises The
Bharti Group has a diverse business portfolio and has created global brands in the
telecommunication sector Bharti has recently forayed into retail business as Bharti
Retail Pvt Ltd under an MoU with Wal-Mart for the cash and carry business It has
successfully launched an international venture with EL Rothschild Group to export
fresh agri products exclusively to markets in Europe and USA and has launched Bharti
AXA Life Insurance Company Ltd under a joint venture with AXA world leader in
financial protection and wealth management
Bharti Airtel since its inception has been at the forefront of technology and
has steered the course of the telecom sector in the country with its world class
products and services The mobile business provides mobile and fixed wireless
services using GSM technology across 23 telecom circles while the Airtel Telemedia
business group provides broadband and telephone services in 94 cities The enterprise
services provide end-to-end telecom solutions to corporate customers and national and
international long distance services to carriers All these services are provided under
the Airtel brand
BUSINESS DIVISIONS
Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India
and is the largest mobile service provider in the country based on the number of
customers Bharti is the leading cell phone service provider with a foot print in 16
states covering all the metros Consecutively for four years from 1997 to 2000 Airtel
has been voted as the best cell phone service in the country and won the coveted
Techies Award
331 AIRTEL PREPAID PLANS
The prepaid plans of Airtel are as follows
One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo
Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster
Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel
351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel
CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity
Plan
332 AIRTEL POSTPAID PLANS
Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months
India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk
More 199 Plan Executive Rental Power 150 Talk More Advance
34 AIRCEL
Aircel is a proud part of Maxis an international conglomerate and the leading
cell phone service provider in Malaysia with over 7 million subscribers and has a firm
commitment to providing seamless connectivity and superior technology to every
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
customers Bharti is the leading cell phone service provider with a foot print in 16
states covering all the metros Consecutively for four years from 1997 to 2000 Airtel
has been voted as the best cell phone service in the country and won the coveted
Techies Award
331 AIRTEL PREPAID PLANS
The prepaid plans of Airtel are as follows
One Year Validity (RC 266) 495 ndash Super Lifetime Validity 69 Combo
Booster Pack 999 RC Airtel Student Pack Budget Plus Plan Student Booster
Rs20 33 SMS Booster Pack 60 SMS Booster Pack 97 Combo Booster Pack Airtel
351 RC Airtel Talk More HBO Booster Pack Rs 51 36 Mobile Booster 65 Airtel
CUG Booster 98 RC Plan Airtel 495 RC Budget 123 Recharge New 1 Year Validity
Plan
332 AIRTEL POSTPAID PLANS
Airtel postpaid plans constitute 49 Advance Pack with rental for 6 months
India Roam 399 plan Talk A Lot Plan Budget Plan New India Home 299 Plan Talk
More 199 Plan Executive Rental Power 150 Talk More Advance
34 AIRCEL
Aircel is a proud part of Maxis an international conglomerate and the leading
cell phone service provider in Malaysia with over 7 million subscribers and has a firm
commitment to providing seamless connectivity and superior technology to every
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
customer A recipient of multiple accolades Maxis has been deemed as the brand of
the year 2006 in Malaysia
Aircel is rapidly spreading across the state of Tamilnadu with connectivity in
1000 towns and 11000 villages serving over 50 lakh subscribers Known for its
superior tariff offering and cutting-edge technology Aircel has recently been
honoured as the No1 operator across all metro circles for customer satisfaction by
Voice and Data Magazinelsquos survey in 2006 Currently Aircel has a marked presence
in the North and North East circles of the country including West Bengal Orissa
Sikkim Manipur Jammu and Kashmir Himachal Pradesh and Bihar With 13 new
circles to be operational soon Aircel will be a pan-India operator very shortly
Aiming to put customers first Aircel offers exclusive customer service teams
and corporate account managers to work round- the-clock so as to provide the finest
service and the best mobile experience ever
341 AIRCEL POSTPAID PLANS
Aircel postpaid plans are Speak 150 Speak TN 599 Smart Plan Speak
Simple Speak 149 Unlimited 499 Speak 222 Speak Easy Speak Out 200
342 AIRCEL PREPAID PLANS
They cover Starter Packs 49 Offer Combo Offer and Lifetime Prepaid Cards
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
35 RELIANCE TELECOMMUNICATIONS
Having entered the business since 1985 Reliance Telecommunications has
established and proven itself as a worthy telecommunication firm It specializes in
providing high quality technologically advanced voice and data equipment and
services that allow the company to excel in developing effective solutions to complex
networking challenges From project design through fulfilment Reliance delivers
complete and comprehensive service
Reliance Telecommunications Ltd a Reliance Group Company is Indialsquos
largest private telecom service provider with a subscriber base of over 115 millions
Reliance Infocomm has established a pan-India high capacity integrated (wireless and
wireline) and convergent (voice data and video) digital network to offer services
spanning the entire Infocomm value chain ndash infrastructure services for enterprises and
individuals applications and consultation The Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002) is Indialsquos largest business house with a total
revenue of over Rs 99000 crores (US$ 226 billions) cash profit of Rs 12500 crores
(US $ 28 billions) and net profit of Rs 6200 crores (US $ 14 billions)
351 PREPAID PLANS
They consist of Basic Plan E-Recharge Unlimited Calling Full Talktime Top-
up Cards and One India
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
352 POSTPAID PLAN
They cover My plans Joy Plans On-Net Talktime Pack One India National
Plans Regional Plans
36 VODAFONE
Vodafone is one of worldlsquos leading international mobile communications
companies Vodafone Essar in India is a subsidiary of Vodafone Group It
commenced its operations in 1994 when its predecessor Hutchinson Telecom acquired
the cellular license for Mumbai Vodafone Essar now has operations in 16 circles
covering 86 per cent of Indialsquos mobile customer base with over 385 million
customers Over the years Vodafone Essar under the Hutch brand has been named
the Most Respected Telecom Companylsquo the Best Mobile Service in the countrylsquo and
the Most Creative and Most Effective Advertiser of the Yearlsquo It now has operations
in 25 countries across 5 continents and 40 partner networks with over 200 million
customers worldwide It has associated itself with the Essar Group as its principal
joint venture partner for the Indian market The Essar Group is a diversified business
corporation with interests spreading on manufacturing and service sectors like steel
energy power communications shipping amp logisitics and construction The group
has an asset base of over Rs 400 crores (US $ 10 billion) and it employs over 20000
people
Vodafone Limited provides cell phone services in 13 circles including
Mumbai Delhi Kolkata Chennai Gujarat Andhra Pradesh Karnataka UP East UP
West Rajasthan Haryana Punjab and West Bengal The shareholders of Hutchison
Essar Limited consist of Hutchison Telecom International Joint Ventures the Hinduja
Group and Max India
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
361 VODAFONE PREPAID
During the year 2007 the prepaid tariff were RC 99 Basic Rs49+200 Talk
Campus RC 295 One Year Validity Pack Rs 49+351 and Lifetime Validity RC 492
for Vodafone prepaid
362 VODAFONE POSTPAID
Talk More 100
37 TATA INDICOM
Tata Communications is Indialsquos leading international telecom service
provider It is today a part of the Tata Group It started as a successor to the erstwhile
Overseas Communication Service and went on to become the premier provider of
international voice and data services Tata communications Ltd unites the industry
and market expertise of VSNL Teleglobal Tata Indicom Enterprise Business Unit
VGSL and CIPRIS to become the leading integrated provider of telecommunication
solutions
Fortune 1000 and mid size enterprises service providers and
consumers rely on Tatalsquos global network encompassing one of the most advanced and
largest submarine cable networks a Tier-I IP network and connectivity to more than
200 companies across the world Tatalsquos comprehensive portfolio includes
transmission IP converged voice mobility and managed network connectivity data
centers communications solutions and business transformation services for global and
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
Indian enterprises and service providers as well as broadband and content services to
Indian customers
Tata Communications serves its customers form offices in 80 cities across 40
countries reflecting the diversity of the customers and markets that it serves Its
unique market and industry expertise enables it to deploy a comprehensive portfolio of
communications solutions to customers in existing and emerging markets worldwide
With a strategic investment in the South African Operator Neotel Tata
Communications has built-in capability to enter African markets
Tata Communications Ltd is part of the $29 billion Tata Group it is listed on
the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs
are listed on the New York stock
38 MOBILE BRANDS
In India there are different mobile brands in usage Nokia alone has its own
manufacturing unit in Chennai Tamilnadu A brief summary of all the mobile brands
in India is given below
381 NOKIA IN BRIEF
Nokia comprises three business groups Nokia Telecommunications Nokia
Mobile Phones and Nokia Communications Products In addition Nokia includes a
separate Nokia Ventures organization and the corporate research unit Nokia Research
Centre At the end of 1998 Nokia had 26 production facilities including joint
ventures in 11 countries In addition Nokia had 44 RampD centers in 12 countries and
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
a global network of distribution sales customer services and other operational units
Nokia employed a total of 44543 people at year-end 1998
382 NOKIA MOBILE PHONES
Nokia is the worldlsquos largest mobile phone manufacturer with sales in over 130
countries world-wide With a comprehensive product portfolio covering all major
standards and consumer segments Nokia is in a strong position to lead the
development toward third generation of mobile communications Building on its
know-how in core infrastructure as well as the design of software and user interface
the company is leading the development of new wireless data applications
383 NOKIArsquoS FIRST CENTURY 1865 TO 1967
The first Nokia century began with Fredrik Idestams Paper Mill on the banks
of the Nokianvirta river in Finland Between 1865 and 1967 the company would
become a major industrial force but it took a merger with a cable company and a
rubber firm to set up the new Nokia Corporation on the path to electronics
1865 The Birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in
South-Western Finland where the Nokia story begins
1898 Finnish Rubber Works founded
Arvid Wickstroumlm founds Finnish Rubber Works which will later become
Nokias rubber business
1912 Finnish Cable Works founded
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
Eduard Poloacuten starts Finnish Cable Works the foundation of Nokias cable and
electronics businesses
1937 Verner Weckman Industry Heavyweight
Former Olympic Wrestler Verner Weckman becomes President of Finnish
Cable Works
1960 First Electronics Department
Cable Works establishes its first electronics department selling and operating
computers
1962 First In-House Electrical Device
The Cable Works electronics department produces its first in-house electrical
device - a pulse analyzer for nuclear power plants
1967 The Merger
Finnish Rubber Works and Finnish Cable Works formally merge to create
Nokia Corporation
THE MOVE TO MOBILE 1968 TO 1991
The newly formed Nokia Corporation was ideally positioned for a pioneering
role in the early evolution of mobile communication As European telecommunication
markets were deregulated and mobile networks became global Nokia led the way with
some iconic products
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
1979 Mobira Oy Early Phone Maker
Radio telephone company Mobira Oy begins life as a joint venture between
Nokia and leading Finnish television maker Salora
1981 The Mobile Era Begins
Nordic Mobile Telephone (NMT) the first international mobile phone
network is built
1982 Nokia Makes its First Digital Telephone Switch
The Nokia DX200 the companylsquos first digital telephone switch goes into
operation
1984 Mobira Talkman Launched
Nokia launches the Mobira Talkman portable phone
1987 Mobira Cityman ndash Birth of a Classic
Nokia launches the Mobira Cityman the first handheld NMT phone
1991 GSM ndash A New Mobile Standard Opens up
Nokia equipment is used to make the worldlsquos first GSM call
384 MOBILE REVOULUTION 1992-1999
In 1992 Nokia decided to focus mainly on its telecommunications business
This was probably the most important strategic decision in its history As adoption of
the GSM standard grew new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
telephone industrylsquos global boom ndash and made it the world leader before the end of the
decade
1992 Jorma Ollila Becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia focusing the company on
telecommunications
1992 Nokiarsquos First GSM Handset
Nokia launches its first GSM handset the Nokia 1011
1994 Nokia Tune is Launched
Nokia launches the 2100 the first phone to feature the Nokia Tune
1994 Worldrsquos First Satellite Call
The worldlsquos first satellite call is made using a Nokia GSM handset
1997 Snake ndash A Classic Mobile Game
The Nokia 6110 is the first phone to feature Nokialsquos Snake Game
1998 Nokia Leads the World
Nokia becomes the world leader in mobile phones
1999 The Internet Goes Mobile
Nokia launches the worlds first WAP handset the Nokia 7110
385 NOKIA 2000
Nokialsquos story continues with 3G mobile multiplayer gaming multimedia
devices and a look to the future
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
2002 First 3G Phone
Nokia launches its first 3G phone the Nokia 6650
2003 Nokia Launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage
2005 The Nokia N Series is Born
Nokia introduces the next generation of multimedia devices the Nokia N
series
2005 The Billionth Nokia Phone is Sold
Nokia sells its billionth phone ndash a Nokia 1100 ndash in Nigeria Global mobile
phone subscriptions cross the 2 billion mark
2006 A New President and CEO ndash Nokia Today
Olli-Pekka Kallasvuo becomes Nokialsquos President and CEO Jorma Ollila
becomes Chairman of Nokialsquos Board Nokia and Siemens announce plans for Nokia
Siemens Networks
In brief Nokia is the worldlsquos largest manufacturer of mobile phones based on
unit sales Nokia is a pioneer in the development of mobile phones and wireless data
products and manufactures a complete range of cellular phones for all major digital
and analog standards world wide Nokia introduced 17 new phone models and other
wireless products during 1998 addressing all major user segments in various markets
In 1998 Nokia mobile phones had net sales of FIM 47984 millions (60 per cent of
Nokialsquos net sales) and operating profit of FIM 9158 millions
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
39 SONY ERICSON
One of the most recognized brand names in the world today Sony
Corporation Japan established its India operations in November 1994 focusing on
the sales and marketing of Sony products in the country Within a span of 12 years
Sony India has exemplified the quest for excellence in the world of digital lifestyle
becoming the countrylsquos foremost consumer electronics brand With relentless
commitment to quality consistent dedication to customer satisfaction and unparalleled
standards of service Sony India is recognized as a benchmark for new age technology
superior quality digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry With brand names such as Bravia
Xplod Sony Hi-Fi Handycam Cyber-Shotsbquo Wega Vaio Walkman Memory Stick
Sony has established itself as a value leader across its various product categories of
audiovisual entertainment products information and communicationssbquo recording
media business and professional products
In India Sony has its footprint across all major towns and cities through a
distribution network comprising of over 7000 channel partners 215 Sony World and
Sony Exclusive Outlets and 21 direct branch locations Manned by customer friendly
and informed sales persons Sonylsquos exclusive stores Sony Worldlsquo are fast becoming
the most visible face of the company in India
Sony India also has a strong service presence across the country with 21
company owned and 172 authorized service centers A distinctive feature of Sonylsquos
service is its highly motivated and well-trained staff that provides the kind of attentive
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
and sensitive service that is rare today Sony is committed to ensuring that both the
products and the marketing activities employed truly make a difference to peoplelsquos
lifestyles and offer them new dimensions of enjoyment ndash experiences which are like
no otherlsquo
The company also raised its forecast for total industry-side sales of mobile
phones in 2005 to 720 millions units The worldlsquos sixth largest mobile handset market
had previously expected only total unit sales of 680 millions in 2005
310 SAMSUNG
Samsung is worlds third largest maker of mobile phones by volume behind
Finlands Nokia Corporation and Motorola Inc of the US Its global market share has
risen to 142 per cent in the first quarter from 127 per cent in 2003 buoyed by success
in Western Europe and Russia Samsung expects its market share in the key Southeast
Asian mobile phone market to rise to 24 per cent by the end of the year from 19 per
cent at the end of 2004
Samsung has a portfolio of 50 3G-products some of which are being
introduced for the first time at Singapores information technology and communication
trade fair Communica Asia 2005 The company aimed to launch Wireless Broadband
or WiBro which allows users to watch television broadcasts and surf the Internet via
mobile phone in South Korea in April 2006 then to the rest of the world While some
mobile phone-makers have started to offer lower-cost mobile phones to emerging
markets CEO of Samsung Collins said Samsung will concentrate on the mid- to high-
end markets Samsung remains focused on markets like India China Russia and
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
Brazil The South Korean company also produces memory chips digital televisions
and liquid-crystal-display or LCD screens
311 MOTOROLA
Motorola India is headquartered at Gurgaon Haryana with offices at Delhi
Mumbai and Bangalore It has research and development centers at Bangalore and
Hyderabad Motorolas operations in India are divided into three businesses
Enterprise Mobility Solutions Home amp Network Mobility and Mobile Devices The
Companylsquos focus areas include mobile handsets wireless infrastructure managed and
hosted services Broadband Equipment (wired as well as wireless) Trunking amp Two
Way Radios Software Development Applied Research and Development on
Seamless MobilityConvergence technologies
Motorola has a long history of innovation In 1928 an entrepreneur named
Paul V Galvin started a small family electronics business named Galvin
Manufacturing Corporation in Chicago USA Since then it has grown to be a world
leader in wireless and broadband communications
With mobility in mind since the beginning the Corporation pioneered
commercial car radios in 1930 that carried the Motorola brand name As the company
grew services expanded into home electronic products two-way radio
semiconductors and embedded electronics pagers cell phones broadband systems and
networks Beginning in the 1960s it expanded business and opened offices and
manufacturing facilities outside the United States Today the corporation continues to
develop products and services around the world
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
Motorola is known around the world as an innovator and leader in wireless and
broadband communications It is committed to helping customers get and stay
connected simply and seamlessly to people bringing in information and entertainment
they want and need This is done by designing and delivering must havelsquo products
must dolsquo experiences and powerful networks mdash with a full complement of support
services as well A Fortune 100 company with global presence and impact Motorola
had sales of US $ 429 billion in 2006
312 LG MOBILES
Established in 1997 LG Electronics India Pvt Ltd is a wholly owned
subsidiary of LG Electronics South Korea In India for a decade now LG is the
market leader in consumer durables and recognised as a leading technology innovator
in information technology and mobile communication business LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest
ever nationwide reach latest global technology and product innovation One of the
most formidable brands LG EIL has an impressive portfolio of consumer electronics
home appliances GSM mobile phones and IT products
LG Electronics India Pvt Ltd was established in January 1997 after clearance
from the Foreign Investment Promotion Board (FIPB) of Govt of India The trend of
beating industry norms started with the fastest ever-nationwide launch of products by
LG with in a period of 412 months with the commencement of operations in May
1997 LG set up a state-of-the art manufacturing facility at Greater Noida near Delhi
in 1998 with an investment of Rs 500 crores This facility manufactured colour
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment
televisions washing machines air-conditioners and microwave ovens During the year
2001 LG also commenced the home production for its eco-friendly refrigerators and
established its assembly line for its PC monitors at its Greater Noida Manufacturing
Unit The beginning of 2003 saw the roll out of the first locally manufactured direct
Cool refrigerator from the plant at Greater Noida
In 2004 LG EIL set up its second Greenfield Manufacturing Unit in Pune
Maharashtra that commenced operations in October 2004 Covering over 50 acres the
facility manufactures LCD TVs GSM Phones Colour Televisions Air Conditioners
Refrigerators Microwave Ovens and Colour Monitors Both the Indian manufacturing
units have been designed with latest technologies at par with international standards at
South Korea and are the most eco-friendly units amongst all LG manufacturing plants
in the world LG has been able to craft out in ten years a premium brand positioning
in the Indian market and is today one of the most preferred brands in the segment