Corporate Profile

Chapter One AsiaGroup of Companies

2015

Our Group of Companies

Chapter One Asia (M) Sdn.Bhd., is Malaysia’s number 1and largest image consultancy.

We are a full-service consultingfirm, specializing in helpingclients develop a strong firstimpression and brand identity,through wardrobe and imagedevelopment, communication,etiquette and protocol skills.

To date, we have trained over60,000 individuals incorporations, large and small.

What’s your brand worth?What does your brand sayto your customers?

At Brand ImageConsultancy (BIC), we helporganizations understand,build, express and measuretheir brands. We aligncompanies’ behaviour, socommunications andbusiness processes that allinternal and externalactivities are focused on asingle strategy. At BIC, wewill lead your organizationto live and breathe yourbrand!

Trainers Asia offersspecialised TeambuildingProgrammes, Core Skills,and Training SolutionsServices to all corporationsas well as discerningindividuals.

Our aim is to provide Asianbusinesses access to thelatest developments inhuman capital to helpthem exceed customerdelight, maximize sales,and grow their businesses.

Introducing the World’s FirstBrandImage™ InternationalInstitute, it is the first institutethat offers certification inBrandImage Consulting, fullyendorsed by a university.

As a profession, brand andimage consulting is one ofthe fastest growing industriesthat offers unlimitedopportunities.

Some of Our Esteemed Clients

Media Appearances

To date, Chapter One Asia has been featured in over 100 articles in magazines and newspapers, and has appeared in numerous TV and Radio Programmes

Winners Of:

Official Partners Of:

Member Of:

Our Facebook PagesVarious FB pages available to keep in

touch with our participants

IntroductionChapter One Asia is Malaysia’s largest and No.1 leading provider ofimage and skills consulting services, specializing in helping clientsdevelop a strong first impression and brand identity, throughwardrobe and image development, communication, etiquette andprotocol skills.

Chapter One Asia is registered with Ministry of Finance (MOF), theHuman Resource Development Berhad (HRDB) and Ministry ofHuman Resource (MOHR) as a training provider.

Our trainers are registered with Institute of Bank-Bank Malaysia(IBBM) and have obtained Train-The-Trainers Certificate by PSMB.Internationally recognized, Chapter One is a member of TheAssociation of Image Consultants International (AICI), TheFederation of Image Consultants (TFIC), and the Association ofColourflair Consultants (MACC).

To date, we have trained over 50,000 individuals in corporations,large and small. With over hundreds of experiences in our range, weare passionate about living our mission in inspiring individuals toattain higher level of self achievement through cutting edge image& skills training.

Corporate Services OverviewPeople form opinions about your company basedon the integrity and reputation of your brand,and also on the image your employees’ project.Chapter One develops workshops and seminarsthat are customized to address the unique needsof each client.

Our workshops will:

• Educate and motivate your employees to project a professional image and presence that is consistent with your company's objectives.

• Provide greater employee self-confidence, teamwork, and productivity through professional and personal appearance training and business skills coaching.

• Develop your employees’ communication skills and interpersonal relationships.

IntroductionIntroducing the World’s First BrandImage™ International Institute, it is

the first institute that offers certification in Brand and Image Consulting,

fully endorsed by a university.

As a profession, brand and image consulting is one of the fastest growing

industries that offers unlimited opportunities. The first and only one of its

kind across Asia, combining elements of both the East and the West, this

well‐rounded course aims to build Leaders within the Image Management

industry. It offers an in‐depth knowledge in all areas of image

management and on‐the‐job trainings.

The courses offered: Certified BrandImage™ Consultant and Certified

BrandImage™ Professional groom individuals into highly respected

professionals whose advice is sought after across industries.

Our Certified Professional Programmes

Certified BrandImage Professionals areable to train individuals and corporationson how to effectively use Branding andImage Management concepts to bringtheir brand to life!

A step above regular image consulting,the programme includes critical moduleson Train the Trainer, Business Building,Personal Branding as well as CorporateBranding.

Our protégés are certified and preparedto become successful image consultants,fashion consultants, style consultants,fashion stylists, personal stylists andpersonal shoppers.

Brand and image consulting is one of thefastest growing industry that offers unlimitedopportunities.

BrandImage Consultants give peopleadvice that will help them achieve whatthey want - whether it is to get a new job,to make a good impression, or simply tofeel good about themselves.

You can provide value added services toyour existing business as a fashion stylist andadvisor to create that winning look for yourclients!

We understand that not all people have the time or resources to take on a full-fledgedprogramme; which is why we have developed e-Learning modules to specifically helpthese individuals to pursue their passion. Lack of time or money is no longer an excuse tolive out your dreams!

Certified BrandImage Consultant Certified BrandImage Professional

e-Learning

IntroductionBrandImage Consultancy @ BIC, is a division of Trainers Asia Sdn. Bhd.

We are a dedicated team of consultants that specializes in providingoutstanding corporate branding solutions to Asian businesses.

We differentiate ourselves as a corporate branding specialist by providing aholistic approach to corporate branding. We strongly advocate that asuccessful corporate branding exercise is the aligning and summation of thetangible and intangible attributes of a company to produce standardizedbrand identity and brand behaviour. Which ultimately translates to valuableintangible assets, customer loyalty, desired customer perceived value,reputation, growth, opportunities and out compete competitions.

BIC is registered with Ministry of Finance (MOF), the Human ResourceDevelopment Berhad (HRDB) and Ministry of Human Resource (MOHR) as atraining provider.

Our consultants & trainers are registered with Institute of Bank-Bank Malaysia(IBBM) and have obtained Train-The-Trainers Certificate by PSMB.

Corporate Services Overview

SMARTER APPROACHThe critical part of your communication strategy is the planning. Having the right base, using the right marketing ingredients to best communicate the right messages to your target audience.

• Communication Strategies• Brand Launching• Project Management• Brand Trainings• Brand Campaigns• Copywriting & Photography

LOOKING THE PARTIn today’s marketplace, you need more than good service and a quality product to be successful.

Potential customers will judge your business on its looks. This is why your brand Identity is so important.

• Creative Graphic Design• Logo Development• Branding & Corporate Identity• Advertising & Promotion• People Packaging

DIGITAL MEDIAWe understand your business needs a strong online presence that compliments your real world branding and marketing.

From websites to social media applications, all of our web projects are designed to be visually appealing and easy to navigate.

• Web Design• Web Development• Social Media Marketing• Facebook Advertising• Search Engine Optimization

CREATIVE PRINTOur knowledge, experience, and contacts in the print and production industries give us the confidence to ensure we are using the right materials, paper stock, special print features and embellishments to compliment your brand, or convey your message more effectively.

• Business Cards & Stationeries• Brochures, Flyers, Catalogues• Newsletters• Magazine & Press Advertising• Signage

IntroductionTrainers Asia has emerged as one of Malaysia’s leadingtraining and coaching organisations. Trainers Asia offersTraining Solutions, Life & Core Skills Coaching services as wellas Experiential Teambuildings to all corporations,government, public & private institutions, as well as discerningindividuals. Over the last few years 95% of our participantshad rated our courses Excellent or Very Good!

Below are 5 reasons why you should choose Trainers Asia1. Our trainers are passionate and experts in their field,

with relevant business experience.2. You get tried and tested plus innovation3. All our learning is practical and real-world4. We personalise everything we do5. We take the hassle away from you

Our Corporate Services

Workshop Photos

Experiential Thematic Based Team Building

We work closely with our clients and achieve outstandingresults together.

Contact us and share your ideas over a coffee with our team.

Ideas Become Reality.We’d Love to Work With You.

Our Recipe For Success Is Simple. Passionate And Determination.

Contact Us Now!Chapter One Asia Group of CompaniesNo.443 & 443A, 4th Floor, Block 6, Laman Seri Business Park, Section 13, 40100, Shah Alam, Selangor Darul Ehsan

Tel: +603 – 5523 6063Dir/Fax: +603 – 5523 6063URL: www.chap-one.com