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Chapter Sixteen
EmploymentCommunications
McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
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Learning Objectives
LO16.1 Identify your key selling points for the job application process.
LO16.2 Evaluate the primary needs of employers for positions of interest.
LO16.3 Set up the message structure for résumés and cover letters.
LO16.4 Highlight your qualifications with effective tone, style, and design.
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Learning Objectives
LO16.5 Create chronological and functional résumés to highlight your key selling points.
LO16.6 Develop a list of references that will improve your employment prospects.
LO16.7 Compose effective cover letters that highlight your key selling points.
LO16.8 Review your job application documents for effectiveness and fairness.
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Learning Objectives
LO16.9 Develop strategies for responding to common job interview questions.
LO16.10 Explain etiquette for following up after job interviews.
LO16.11 Explain etiquette for leaving an organization with grace and foresight.
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Identify your Key Selling Points
To create résumés and cover letters that serve your long-term career interests, your first step should be to carefully evaluate your career ambitions and qualifications
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Identify your Key Selling Points
Identifying your career goals helps you accomplish several things in the job search process.
First, it helps you frame your résumé and cover letter to project your career hopes.
Second, it helps you evaluate how well your abilities and attributes prepare you for your desired career.
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Identify your Key Selling Points
Abilities skills and knowledge that can be applied to
accomplishing work tasks. Attributes
personal traits or characteristics
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Completing a Thorough Job Search Process
Use all the resources available to learn about your options and ensure that you apply for the jobs that are good fits for you
Contact and get involved with professional organizations and visit organizational websites to learn about options
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Set up the Message Structure for Résumés and Cover Letters
As a university student, however, aim for a single page
If you find yourself using more than one page, you are likely weakening the message about your key selling points
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Principles of Effective Résumés
Emphasize accomplishments with action verbs.
Quantify accomplishments where possible.
Position your most important contributions first.
Group and label information to increase ease of reading.
Remove irrelevant details.
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Principles of Effective Résumés
Avoid buzzwords and jargon.Be exact and avoid any errors.Group and label information to improve ease of
reading.Format to distinguish pieces of information.Select a simple yet visually appealing layout.
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Getting the Tone, Style, and Design Right for Résumés and Cover Letters
The tone, style, and design must be perfect
How can you make sure that potential employers rapidly understand your story: the unique abilities and attributes that will deliver value to them?
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Emphasize Accomplishments with Action Verbs
Without exaggerating, choose verbs that make your key abilities and attributes jump off the page.
Avoid verbs that undersell your abilities and attributes
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Creating Chronological and Functional Résumés
Chronological résumés present the information grouped by work and
education over timeFunctional résumés
present the information in terms of key skills.
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Constructing Cover Letters
The Cover Letter Often Forms the First Impression
Clearly Identify the Position You Are Applying For
Be Focused and Concise
Show a Confident and Enthusiastic Tone without Exaggerating or Displaying Arrogance
Tailor Your Cover Letter to the Job Posting and Needs of the Employer
Adapting for Unsolicited Letters
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Reviewing Your Résumés and Cover Letters
Your job application must be perfect
On the most basic level, you should make sure every element of your job application correctly portrays your abilities and attributes
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Dress for the Interview and Pay Attention to Etiquette
As much as possible, gain a sense ahead of time about the dress standards at the company where you are interviewing
Generally, you should dress up, even when the company has a fairly casual environment.
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Respond Effectively to Interview Questions
Respond to Questions Strategically, Confidently, and Concisely
Be Perceptive about What Hiring Managers Are Evaluating
Tell Success Stories
Avoid Criticizing Your Former Organizations, Supervisors, and Colleagues
Ask Questions
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Follow Up after the Job Interview
Within a few hours to one day after your interview, send a thank-you note
Your primary goal should be to express goodwill and confirm your interest in the position
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Leaving an Organization
You should inform your supervisor that you are leaving immediately, preferably in person
You may be required to write a formal resignation