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Introduction
Ebusiness is the conducting of business on the Internet Ebusiness and Ecommerce are not the
same Issues
Disruptive technology Evolution of the Internet
Disruptive Technology (1)
A new technology that changes the accepted way of doing things Digital cameras disrupted Kodak (Film is
but a niche market)
Disruptive Technology (2)
The Web and online travel reservations disrupted travel agents
Online stock trading disrupted the full-service stock broker
Nobody carries change in a casino Netflix is disrupting media
distribution
Sustaining Technology
Using technology to improve a product or service Faster and larger hard drives Improvements in your bank’s Web site Faster wireless A bigger screen
The Internet (1)
As mentioned in the “history lesson” The Internet is a global network using
TCP/IP as it’s base protocol The Internet provides a range of
services including the World Wide Web It was originally text based There was no search engine until Jerry
Yang and David Filo created YAHOO (Yet Another Hierarchical Officious Oracle)
The Internet (2)
Probably one of the most disruptive technologies affecting business It has flattened the world If it’s repeatable, it can be done
anywhere
The Internet (Services)
SMTP – Simple Mail Transfer Protocol HTTP – Hypertext Transfer Protocol FTP – File Transfer Protocol SOAP – Simple Object Access
Protocol And many more
My Summary of the Net
The Internet allows us to buy and sell almost any good or service anywhere in the world at any time
The Internet (Selected Industries)
Travel Entertainment Electronics Financial services Retail Automobiles Education and training
Web 1.0
Mass customization (specialized version of a product)
Personalization (because we know who you are)
Disintermediation
Web 2.0
My opinion is that there exists no normative definition
Here is mine “A perceived second generation of the
Internet, marked by collaboration, Web-based communities, wikis, and social networking”
Facebook / Twitter / You Tube / MySpace
Web 3.0
With a large part of the world’s data out there, how to we find and catalog it?
A universal medium for data, information and knowledge exchange (Tim Berners-Lee) Data driven Semantic SOA and Web Services
The Data Driven Web
Much of the Web’s data is not well structured or indexed We have some metadata We have links We try to search keywords
The data driven Web will add structure to that data
The Semantic Web
A eutopic vision of content It requires the data driven Web
www.semanticweb.org
Ebusiness and Ecommerce
Ecommerce is a subset of Ebusiness Ecommerce is the buying and selling of
goods and services online Ebusiness involves conducting business
on the Internet largely to reduce transaction costs
It’s pervasiveB2B exchangesB2C exchangesC2C exchanges
ARCA EX – A sample BtoB Exchange
ArcaEx was the first totally electronic stock exchange Trades shares from nearly all exchanges Archipelago was bought by NYSE
Euronext Volume January 2005
Nasdaq-100 Index (QQQQ) 517,872,007 shares 23.3% of shares
Intel (INTC) 447,356,014 shares 27.8% Microsoft (MSFT) 398,670,288 shares
26% FOREX http://www.forex.com/forex_101.html)
Ebusiness Strategies
Sales and marketing Communication Financial services Procurement of goods and services Customer service Intermediaries
Ebusiness Stratigies (Sales)
It began with direct selling Pure-play retailing
Dell / Gateway / Amazon Multichannel retailing
JC Penney moves catalog sales to the Internet
Expanding reach That little bed and breakfast in Napa
Ebusiness Strategies (Communicaiton)
E-mail goes without saying Messaging systems Video and Web conferencing
Adobe / Citrix GoTo Meeting Blogs Wikis Mashups and APIs
Ebusiness Strategies (Marketing)
Popup and other ads RSS – You don’t ask for the data,
you just get it How does Google make money? How does Facebook make money?
Ebusiness Stratigies (Financial)
Online financial services has seen explosive growth Banking / stocks Online exchanges
New industries have emerged PayPal
The U.S is quite behind in micropayments
Ebusiness Stratigies (Procurement)
It’s now much easier to buy common business items Office supplies / etc
B to B exchanges www.alibaba.com
Ebusiness Strategies (Customer Service)
Self-service customer service tools Get current interest rates online Get product information online Repair manuals Electronic funds transfer
Ebusiness (Intermediaries)
Match buyers (consumers) and sellers (producers) in new ways
Create new markets (Ebay) (Match.com) (AliBaba.com)
Aggregate and disseminate content (wsj.com, CNBC)
Infomediaries (Web MD)
The distinction gets blurry and the roles are not mutually exclusive
Ebusiness (Social Media)
LinkedIn for business contacts Here is a non-canonical list
http://en.wikipedia.org/wiki/List_of_social_networking_websites#A
Electronic Data Interchange (EDI)
Your book does not really talk about this much
EDI automates nearly all common transactions Purchase orders / invoices / payments /
etc… Very complex to implement creating
a barrier to entry
Ebusiness Metrics (1)
Click-through tracking Users clicked on a Web site ad for
further information Web site pattern usage
How users navigate from page to page Per page view times
Completed shopping cart transactions
Tracking Web Site Visitors
Unidentified We know what you do but not who your
are Tracked with cookie
We know what you do and verify uniqueness but not identity
Identified / Authenticated We know who you are and everything
you do?
Ebusiness Challanges
International ecommerce laws don’t exist or are not enforceable
Security and trust Taxation Monetization of services
Government Trends in Ebusiness
Event the government has gotten on the Ebusiness bandwagon IRS electronic tax filings
Common DMV transactions are online along with common forms
We have done a terrible job with medical healthcare