College : SNJB’s COE, Chandwad.

Class : MBA 1st year.

Guidance By : Hon. Prof. Mr. U. S. Kasar Sir.

Company : The Coca-Cola Company.

Presenters : Gaziyani Md. Hasnain Rahul O. Bhandari

Khushbu Mutha Abu Swaleh Bhagyashree Mankar

In 1886, Coca-Cola was invented by a pharmacist named John Pemberton, otherwise known as "Doc." He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success

• Coca-Cola is a carbonated drink introduced in 1886

• Ingredients-

-sugar

-caffeine

-phosphoric acid(a mineral acid)

-caramel color

-natural flavorings

-carbonated water• A sweet soft drink sold world wide

What is it?

• People get addicted to caffeine• The Coca-Cola company spends trillions of

dollars on advertising • It is delicious and refreshing• It is one of the most bought soft drinks in the

world • It used to be used as a

medicinal product• You can buy it anywhere• The company is worth

$67.5bn and was named the

most valuable brand

Why is it so famous?

The Coca Cola TimelineAtlanta Beginnings ( 1886 – 1892 )

1886-First year the Company sold about 9 glasses a day.- The first advertisement appears in the ‘Atlanta Journal’- Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today.

1887- Free drink coupons are distributed to encourage people to try Coca Cola

1891-Coca Cola uses for the first time calendars and outside posters for advertising

The Coca Cola TimelineBeyond Atlanta ( 1893 – 1904 )

1893- The Coca Cola trademark is registered in the U.S patern

office.1894- Coca Cola is first put into bottles in

Vicksburg, Mississippi, by Joseph Biedenharn

1895- Coca Cola is sold and consumed in every state and territory of the

U.S

1896- The Coca Cola Company

distributes branded urns en clocks

1899- Large scale of bottling begins

in Chattanooga, Tennessee

1901-The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time

1904- The first magazine ads for Coca-Cola

appears in national consumer publications

The Coca Cola TimelineSafeguarding the brand ( 1905 – 1918 )

1906- Cuba, Canada and Panama

become the first countries outside the U.S to bottle

Coca Cola.

1912- Copycat beverages try

to capitalize on the succes of Coca-Cola

1909- Bottles of Coca-Cola are

delivered by hors-drawn cariages

1911- The annual advertising budget for Coca Cola

reaches the $1 million

1916- The 6,5 ounce refillable glass contour bottle is introduced to

distinguish Coca-Cola from competitors.- Though pattend in 1915, the contour bottle was introduced

to the public in 1916

The Coca Cola TimelineThe Woodruff Legacy ( 1919 – 1940 )

1923- The Coca-Cola sixpack is introduced , this system was purchased for encouraging people to bring Coca-Cola

home.

1931- The Coca-Cola Santa

Clause created by Haddon Sundblom, first appears in advertising

1925- The first billboard from Coca-

Cola appeared

1928- The IX Olympic games open in Amsterdam,

and Coca-Cola has it’s first Olympics

1929- The bell-shaped glass is adopted as the standard glass for serving Coca-Cola at Soda

Fountains.

1935- The first

standaridized coin operated vending-

machines are introduced

The Coca Cola TimelineThe War and it’s Legacy ( 1941 – 1959 )

1941- The elf-like Sprite is introduced to promote the

word ‘Coke’

1950- Coca-Cola becomes the

first-ever product that appears on TIME Magazine

1947- A new sleek look for the Coca-

Cola fountain dispenser

1958- Coca-Cola is a welcome

accompaniment to 1950s activities such as bowling, picnics etc.

1955- The first King-size and Family-

size bottles are introduced

The Coca Cola TimelineA world of customers( 1960 – 1981 )

1960- The 12 ounce can is

introduced

1963- TaB the company’s first Diet soft

drink is introduced

1961- Sprite is introduced

1978- Coca-Cola comes to

China, the first packaged cold drink

allowed in the country

The Coca Cola TimelineDiet Coke and New Coke ( 1982 – 1989 )

1982- Diet Coke is introduced

1985-Coca-Cola becomes the first drink

appearing in space when an asstronaut tests the ‘Coca-Cola

Space Can’ on board of the ‘Space Shuttle Challenger’

1961- The Coca-Cola foundation, the company's first philanthropic arm in

the U.S is established

1986- Coca-Cola exists 100

years!

The Coca Cola TimelineNew Markets, New Brands ( 1990 – 1999 )

1990- Coca-Cola is introduced in

East Germany

1991- Coca-Cola introduces the first

bottles made by partially recycled plastic

1996- Coca Cola sponsors the Summer

Olympic Games in hometown Atlanta.

1993- The Polar Bear makes his first appearance in

an advertisement

1998- Coca-Cola extends its FIFA Partnership with a long term

commitment to the Federation Internationale de Football

association

The Coca Cola TimelineCoca-Cola Now ( 2000 – NOW )

2002- Coca Cola is one of the main

sponsors of ‘American Idol’

2007- The Company acquires Energy

Drinks inc.- On May 24 A New WORLD of

Coca-Cola opens in Atlanta, Georgia

2005- Coca-Cola introduces the M5S

( The maginificant five bottles )

- Coca-Cola Zero is introduced

2008- Coca-Cola is a main sponsor of

the Presidential campaigns

• Coke is now sold in more than 200 countries

• The Coca-Cola company targets the age group of 14 to 24 year olds

• All age groups drink Coke • An average American drink 4128 ounces of

Coca-Cola each year

consumers

CEO

President Bottling Invest/ Supply Chain

CFO President Strategy

President General Counsel

Director Human

Resources

Director Public

Affairs/ Commun -cation

President of

African Group

President European

Union Market

President of

Eurasia Group

President Latin

America Group

President of Pacific

Group

Board Members

Muhtar Kent

Chairman of the Board and Chief Executive Officer

Wendy Clark, Senior Vice President, Sparkling Brand Center

Board Members

Alexander B. Cummings, Chief Administrative Officer

Carletta Ooton, Chief Quality and Product Integrity Officer

Board Members

Steve Cahillane, President, Coca-Cola Americas

Beatriz Perez, Chief Sustainability Officer

Joseph V. Tripodi, Chief Marketing and Commercial Officer

Coca-Cola’s Mission

Mission + Commitment = Focus

Focus + Action = Results• Mission statement: “We exist to create value for

our share owners on a long-term basis by building a business that enhances The Coca-Cola Company’s trademarks. This is also our ultimate

commitment. As the world’s largest beverage company, we refresh that world. We do this by developing superior soft drinks, both carbonated and non-carbonated, and profitable non-alcoholic beverage systems that create value for our Company, our bottling partners and our customers.”

Coca-Cola’s Objectives

• Coca-Cola’s first objective is to maximize share owner value over time.

• Maximize long-term cash flow

• To ensure the strongest and most efficient production, distribution, and marketing systems possible

Coca-Cola’s Internal Environment

• Coca-Cola produces franchise products.– Products do not have substitutes– Coca-Cola is a low cost leader– Coca-Cola has the largest plant capacity

in the world and therefore enjoys significant economies of scale.

– Low regulatory restrictions placed on the Company.

Coca-Cola’s External Environment

• External environment consists of:– Economic

– Social/Demographic

– Ecological

– Political

Coca-Cola’s Economic

• Coca-Cola’s products are somewhat sensitive to economic slumps– Loyal patrons, however, view Coca-Cola

as an inexpensive pleasure– Disposable income is generally rising

around the world

Coca-Cola’s Economic

• Coca-Cola’s business in foreign currencies result in currency exposure of the company.

• Strong U.S. dollar means weaker currencies elsewhere.

• Coca-Cola utilizes hedging tools to minimize this risk.

Coca-Cola’s Social

• Consumption has been proven to be inversely correlated with age.

• Health-Conscious Baby-Boomers are turning towards healthier alternatives.

• Coca-Cola’s Nestea products are geared towards this market segment.

Coca-Cola’s Technological

• The world is getting smaller due to increased technological capacities.

• a “Global Teenager” has emerged

• Coca-Cola is equipped to market this group.

Coca-Cola’s Political

• Coca-Cola has been faced with an Anti-Trust suit from Pepsi

• Pepsi claims Coca-Cola has monopolized the fountain-dispensing market.

• Suit seeks unspecified damages and asks the court to stop Coca-Cola from prohibiting Pepsi products.

Coca-Cola’s Ecological

• Coca-Cola’s aluminum cans are recyclable.

• Coca-Cola’s plastic containers are also recyclable.

• Coca-Cola’s cardboard containers are made out of recycled materials.

Rivalry

• Pepsi is Coca-Cola’s main rival• Coca-Cola prevailed from the “Cola

Wars”• Coca-Cola has two of the top three

soft drinks:– Coca-Cola Classic (#1)– Pepsi (#2)– Diet Coke (#3)

• Cola• Cola Cherry• Cola Vanilla• Cola Green Tea• Cola Lemon• Cola Lemon Lime• Cola Lime• Cola Orange

• Cola Raspberry• Diet Coke• Caffeine-Free

Coca-Cola• Coca Cola Zero

Types of Coca-Cola

Slogans for Coca-Cola 1886 – till now

1886 - Drink Coca-Cola1904 - Delicious and Refreshing1905 - Coca-Cola Revives and Sustains1906 - The Great National Temperance Beverage1917 - Three Million a Day1922 - Thirst Knows No Season1923 - Enjoy Thirst1924 - Refresh Yourself1925 - Six Million a Day1926 - It Had to Be Good to Get Where It Is1927 - Pure as Sunlight1927 - Around the Corner from Everywhere1929 - The Pause that Refreshes1932 - Ice Cold Sunshine1938 - The Best Friend Thirst Ever Had1939 - Thirst Asks Nothing More1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think ofRefreshment Think of Ice Cold Coca-Cola1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself1948 - Where There's Coke There's Hospitality1949 - Along the Highway to Anywhere1952 - What You Want is a Coke1956 - Coca-Cola... Makes Good Things Taste Better1957 - Sign of Good Taste1958 - The Cold, Crisp Taste of Coke

1959 - Be Really Refreshed1963 - Things Go Better with Coke1969 - It's the Real Thing1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)1975 - Look Up America1976 - Coke Adds Life1979 - Have a Coke and a Smile1982 - Coke Is It!1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)1986 - Red, White & You (for Coca-Cola classic)1986 - Catch the Wave (for Coca-Cola)1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling1988 - You Can't Beat the Feeling1989 - Official Soft Drink of Summer1990 - You Can't Beat the Real Thing1993 - Always Coca-Cola2000 - Coca-Cola. Enjoy2001 - Life Tastes Good2003 - Coca-Cola... Real2005 - Make It Real2006 - The Coke Side of Life

• http://en.wikipedia.org/wiki/Coca-Cola

• http://www.kemplen.co.uk/the-end/the-end.jpg

• http://www.picgifs.com/wallpapers/wallpapers/coca-cola/Coca_Cola03.jpg

• http://images4.fanpop.com/image/photos/15300000/Coca-Cola-bottles-through-the-years-coke-15337419-500-274.jpg

• http://www.coca-colasantafe.com/files/slides/people-drinking-coca-cola_0.png?1308086280

• http://news.bbc.co.uk/2/hi/4706275.stm

websites

Thank You!

Please enjoy a delicious and refreshing Coca-Cola !