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Chapter 7: Rural Market
7.1 IntroductionMarkets serve as a mechanism for availing people to meet their un-fulfilled need for
exchange of some considerations. The efficient functioning of market is the preliminary
requirement for the efficiency and fine running of the economy. In ancient era the market
functioning was evident through barter economy. By analyzing market of a specific
place we can have a primary idea about the economic activity of the area; the consumer
behavior can act as an indicator of the living standards of that locality. So, to understand
the current economic conditions, the living standard and to identify the recent economic
phenomenon and any opportunity for potential improvements and to be able to identify
and understand current economic trends and forecast future movements we have to
perform market analysis. To get a fruit full insight to villager’s life the analysis of rural
market is a vital tool.
7.2 ObjectivesThe objectives of our analysis are-
Identifying & understanding the economic activities.
Identifying & understanding the difference in consumer behavior between rural
and urban population.
Identifying & understanding the market structure.
Identifying & understanding the available products and services.
Identifying & understanding the distribution channels.
Identifying & understanding the price and promotional activities.
Identifying & understanding the barriers to make the market more productive.
7.3 Technique of collecting data We have used the PRA method to collect necessary data which is a systematic, semi
structured, participative bottom up approach with reasonable flexibility to acquire new
information & insight. Through out our analysis we have heavily depended on primary
data collected through in field survey using the PRA method.
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Chapter 7: Rural Market
7.4 Basic concepts and definitions Before we go into the in-depth analysis of our assigned market we take a look into the
basic ideas and concepts of the market.
7.4.1 MarketThe traditional definition of a market is very simple- it refers to a place where there are
some buyers and sellers and by the interaction between them the ultimate transfer of
goods & services are performed for some consideration and unmet demands of the buyers
are satisfied through the process.
But the current day definition of market is much broader and extensive
“A market is defined as an institution or mechanism which brings together buyers
(“Demanders”) and sellers (“Suppliers”) of particular goods & services.”
- Economics: Principles & problems, 11th edition.
Mcgraw – Hill, 1990
“ A group of potential customers with the authority and the ability to purchase a
particular product or service that satisfiers their collective demand”
- Introduction to Business, Straub & Attner, 2nd
edition
Kent publishing company
A market offers both products and services.
7.4.2 ProductPhillip Kotler & Gary Armstrong defines product in the following way-
“Anything that can be offered to a market for attention, acquisition, use, or consumption
that might satisfy a want or need”
The products offered in a market can be classified into two major categories.
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Chapter 7: Rural Market
The classification of products are presented in the following diagram-
Diagram 7.1: Product classification
7.4.2.1 CONSUMER PRODUCTS
Product bought by final consumer for personal consumption. These products can be
classified further in the following categories-
Convenience goods
Consumer product that the customer usually buys frequently, immediately and
with a minimum of comparisons and buying effort.
Shopping goods
Consumer good that the customer , in process of selection and purchase,
characteristically compares on such bases as suitability, quality, price and style.
Specialty goods
Consumer product with unique characteristics or brand identification for which a
significant group of buyers are willing to make a special purchase effort.
Unsought goods
Consumer product that the consumer either does not normally know about or
knows but don’t normally think of buying
7.4.2.2 INDUSTRIAL PRODUCTS
79
PRODUCTPRODUCT
Consumer product
Convenience goods
Unsought goods
Specialty goods
Shopping goods
Industrial product
Materials & parts
Capital items
Supplies & services
Chapter 7: Rural Market
Products bought by individuals and organizations for further processing or for use in
conducting a business are known as industrial product.
Materials & parts
Materials & parts Include Raw materials, manufactured materials & parts.
Capital items
Capital items are industrial products that aid in the buyer’s production or
operations, including installations and accessory equipment.
Supplies & services
Supplies include operating supplies and repair & maintenance items. Some
experts include business services and business advisory services in this
section.
7.4.3 ServiceAny activity or benefit that one party can offer to another that is essentially intangiblle
and does not result in the owner ship of anything is defined as service. For example- the
doctors provide us service by provide guidelines for cure from diseases and performing
medical procedures, the transportation service provided by the bus.
7.5 Rural MarketThe rural market is quite different from the urban markets in terms of the size, types of
product and service offered, market structure and physical structure. The number of
products are low compared to an urban market. Also most products are undifferentiated.
There are less categories available compared to the urban markets. There are steep
competition regarding the major products which are often the agricultural products. For
certain products like consumer durables lower number of branded products are available.
The no. of services offered in the market are generally very low compared with the urban
markets. The rural markets differ with the urban markets in terms of its size and physical
structure as the rural markets are less organized than the urban ones. The promotional and
advertisement activities can often be very different. A rural market can often be the
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Chapter 7: Rural Market
centre of economy of the nearby villages. The competitions among the vendors and
service providers are often very intense due to level of differentiation.
The rural market can be categorized in two major sections as described here
7.5.1 Bazaar (Permanent market)
The bazaar is the permanent rural market. It operates daily for the customers.
There are both permanent shops and temporary shops and hawkers in the bazaar. The
range of products and services offered in the bazaar are much broader than that of in the
haat.
7.5.2 Haat (Temporary Market)
The haat is temporary rural market. This market operates once or twice a week.
There is normally no permanent physical infrastructure in this market. The shops that
operate in the haat day are mostly temporary. The haats are generally organized in the
bank of the river or in a playground or in some central location where it is convenient for
the villagers to come and shop.
The major characteristics of ‘ Haat’ ‘ Bazaar’ & ‘ permanent shops are present in the
following chart-
Table7.1 : Key characteristics of ‘haat’, ‘bazaar’ & permanent shop
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Chapter 7: Rural Market
7.6 Different aspects of our assigned marketOur assigned market was ‘Tipra’ bazaar. It is a bazaar or a permanent rural market. The
bazaar serves the residents of nearby localities & the cantonmet. The bazaar has been
operating since the British reign (the colonial era) and now offers a broad range of
products and services. At the end of 1990 the bazaar was taken under the supervision and
monitoring of a structured comity which is controlled by the personnels of the Comilla
Cantonment. The rationale behind this was ensuring of market efficiency. The comity
currently has 10 members and is headed by its president Mr. Abdur Rauf.Most of the
traders in the market operates in rented shops with a few conducting business in their
own shops. The shops are operated by employees assigned by the owners or some times
by the family members, specially the service sections are operated by family members
who have entered the business with inherited skills and this business has become family
tradition.
7.6.1 Location of the MarketThe market is located beside the highway with a cinema hall nearby. The bazaar has a
large field nearby and. ‘Tipra Bazaar’ is situated near Comilla military cantonment. It is
about 8 kilometer north to BARD.
7.6.2 Physical structureThere are both permanent and temporary shops in the bazaar and also some hawkers. The
grocery shops have permanent structure. There is an organized sitting arrangement for the
hawkers- stage like sitting spaces for the fish sellers. The sellers with same product
categories conduct their business in a specific space together. The hawkers seem to
conduct business everyday in almost the same place. This market also has two-storey
building, with grocery shops, hardware stores and confectionaries at the ground floor and
various service providers like computer editing stores, photocopy, music stores, tailors
etc. There is also a field nearby where day laborers offer their services for manual labor.
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Chapter 7: Rural Market
7.6.3 Communication facilitiesThe communications facilities of a market are very important for its well functioning.
The ‘Tipra’ bazaar has quite good communications facilities with large number of
available transportations. Vans & pickups are mainly used for transporting the goods in to
the market. Some vendors specially the vegetable sellers also bring their products from
various locations at the roof of the buses. The customers use rickshaw, auto-rickshaw,
tempoo & bus for transportation(PIC – 7.0).
7.7 LIST OF AVAILABLE PRODUCTS AND SERVICES
7.7.1 List of productsThere is a wide range of products available at ‘Tipra Bazaar’. The market offers both
consumer goods and some industrial goods. The market offers vegetables, spices,
grains, fishes, meats, fruits, food items, tools, cloths, shoes, jewelry, seeds, fertilizer,
pesticides, audio cassets, cds, vcds, medicine, toiletries products etc.
Categorized list of products
Table A categorized list of products available at ‘Tipra Bazaar’ is provided below-
Product category Product (ALONG WITH MOST POPULAR BRANDS OR CLASS; IF
APPLICABLE)
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Chapter 7: Rural Market
CO
NSU
ME
R P
RO
DU
CT
S
Convenience
goods
Rice (Irri, Amon etc), Flour, other grains, Soybean oil, Mustard
oil, Fish, Meat ( beef, mutton, chicken, duck), Vegetables, Salt,
Spices (Turmeric, Ginger, Garlic, Chilies etc), Onion,
Tea( ispahani, non brand ) , Milk, Sugar, Cigarette ( star, navy,
gold leaf, Benson), Stationary (Pen, Pencil, Ink, Paper etc),
Medicine, Chocolates & sweets, Confectionary items ( biscuits,
cake, breads), Ice creams, Soft drinks (Coca-Cola,Seven Up,
Sprite, Pran up, Euro, RC)
Shopping goods Clothing, shoe, furniture, Beauty soap (Lux, Tibbet, Keya,
Lifebuoy), Detergent Soap (Wheel, chaka), Tooth pest (close
up, Pepsodent), tooth powder, Shampoo (Sunsilk, Clinic all
clear), Beauty cream (Tibbet Snow, Fair and Lovely, Ponds),
Coconut oil (Aromatic, Hash Marka, Keya,), other cosmetics,
shaving materials(razors, cream) Cooking utensils, Hair clips,
bands and pins, Electronic appliances (radio), Electronic goods(
multi plugs, bulbs, sockets, switchs etc)
Specialty goods Jewelry( gold & silver), watch
Unsought goods Burial cloth
IND
UST
RIA
L
PRO
DU
CT
S
Materials & parts Wheat, mustards, corns, ropes, cable, kerosene oil, seeds,
pesticides, fertilizers
Capital items Hardware tools (hammer, pliers). Shop shelf.
Supplies&
services
Paint, brooms, neils
Table7.2 : categorized list of products in Tipra Bazaar
7.7.2 Pricelist of major productsThe price list of some major products available at ‘ Tipra Bazaar’ are listed below along
with measure of units-
Product Price (in Tk)
Unit of Measure-ment
Product Price(in Tk)
Unit of Measure-ment
Turmeric 80 Kg Burial cloth 28 yardGarlic 40 Kg Gold 21200 Per 10 gram
Onion 14 Kg Silver 400 voriGinger 40 Kg Fried rice 40 Kg
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Chapter 7: Rural Market
Cinnamon 120 Kg Molasses 50 Kg
Grinded peeper 160 Kg Potato 14 KgCardamom 800 Kg Egg 14/15 HaliTomato 15 Kg Cucumber 10/9 KgBrinjal 5 Each piece sponge sandal 20 1 unit
Beetle 40 1 Bira Date 50 KgRadish 180 Kg Maize 120 kg
Table7.3: Price list o major products
7.7.3 List of Services
The ‘Tipra bazaar’ offers a wide range of service for its customers. The various services
offered in the ‘Tipra’ bazaar are listed below-
Barber shop Tailors Carpenters Health facilities – doctors & pharmaceutical stores Phone services Rickshaw, bicycle, van repairing shops Shoe polish Hawkers who clean ears Blacksmiths Restaurants & tea stalls Locals who clean ears Irrigation services Transportation services Photocopy & laminating services Digital studio Labors
some popular service providers in the market are – priyom digital studio Bilashi hair cut,
Sun-moon tailors, Bismillah dry cleaners, Ikra computer editing centre, media audio.
7.8 Distribution channels in the bazaarThe distribution channel in the ‘Tipra’ bazaar is different for different products. The
distribution channel takes different shapes and forms for different products depending on
the product characteristics, the category it belongs to and the market norms. Also the
different parties involved in the distribution of a products affects the shape and size of the
distribution channel. We have done a thorough analysis of the distribution channel of
some vegetables. Although they belong to the same category the distribution channels are
a bit different from each other.
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Chapter 7: Rural Market
Through thorough analysis we have found the existence of various middle men working
to affect the distribution channel to some extent. The activity of these middles men
affects the prevailing market price of the products. And as their activity whether moral or
immoral and legal or illegal are not controlled they often enjoy the major share of profits.
7.8.1 PRODUCT SPECIFIC DISTRIBUTION CHANNELTo gain a better insight we have identified the distribution channels for some selective products.
We have seen from our in field analysis at ‘Tipra Bazaar’ that cabbages’ distribution
channel is formed of 5 stages with six parties involved. First the cabbage is bought from
the farmer by a bepari. The transportation cost per unit is Tk. 1.10 and the cost per unit is
5 to 6 taka. Then these cabbages are sold to a whole seller who buys these for tk.10 per
unit and sells these for about tk.14 per unit to a mohajon who sells these cabbages for tk.
17 per cabbage to the retailers. The retailers then sell the cabbages to the customers for
around tk. 20 each. As we can see that there are two many middle man in this distribution
channel and their effect on the price is significant and the farmers fail to get their rightful
share of the profit as the middle men eat out the major portion of the profit. We also
found the same sort of results for some other products.
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Diagram 7.3: tribution Channel (1) for local marketVegetable: Cabbage
FARMER BEPARI WHOLE SELLER
END USER RETAILER MOHAJON
PRODUCER WHOLE SELLER
END USER
RETAILER
Diagram 7.2: Generic Distribution Channel for local market
Chapter 7: Rural Market
We have also done analysis on distribution channel of some other products. The
distributin channels of two of these are represented by the following diagrams-
7.9 Inward and Outward Products
7.9.1 Inward productsThe products that are brought from various locations to ‘Tipra’ bazaar are the inward
products for the bazaar..
7.9.2 Outward productsThe products that are sent from ‘Tipra’ bazaar to different locations are the outward
products for the bazaar.
The major inward & outward products of ‘Tipra’ bazaar along with their transfer
destinations and the locations from where they are brought in are listed below
Inward Production
Location
Orange Sylhet Dhaka, India
Grapes Dhaka
Banana‘Bangla kola’‘Sagor Kola’‘Chinic Champa
ChittagongSonargaonRangpur
Apple DhakaLichi Bogra
Outward Production
Location
Khadi Dhaka, ChittagongBatic Dhaka, Chittagong, Sylhet
etcRoshmalai Dhaka,
Chittagong, Sylhet etc
Cauliflower DhakaTomato DhakaCabbage Dhaka
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FARMER WHOLE SELLER
WHOLE SELLER
END USER
RETAILER
Diagram 7.4b Distribution Channel for local marketVegetable: Tomato
FARMER WHOLE SELLER
END USER
RETAILER
Diagram 7.4a Distribution Channel for local market Vegetable: Bean
Chapter 7: Rural Market
Table7.4: Inward & outward products
Various medium of transports are used for transferring the products into or out from the
bazaar. Some of these products are brought in by the retailers others by the middlemen.
We have seen from our analysis that what sort of products are brought in to the Tipra
bazaar and what are send to other locations depend on the possible cost saving. Locally
produce or manufactured products that are not available in other places or the products
where cost savings are possible through trading out are exported to other markets or
location.
7.10 VALUE CHAIN ANALYSISThe value chain analysis explains the flow of materials from raw materials through
finished goods to disposal or recycling along with associated flows of value. We have
done value chain analysis to identify the current activities and its out come at every
stage, and to identify any in-efficiency to resolve the problem and make it more efficient
and cost effective.
7.10.1 Value chain analysis of ‘Tomato’ we have performed the value chain analysis of tomato. The value chain of tomato is
portrayed in the following flowchart -
Diagram7.5: Value chain of “Tomato”
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INPUT SELECTION
SeedsFertilizerPesticides
PRODUCTION
Power tillerDeep tube wellTransplantation
PROCESSING ACTIVITIESLaborPackaging
DISTRIBUTION
MiddlemenWhole seller
Chapter 7: Rural Market
All costs incurred and shown here are related to cultivation of tomato at 1 bigha land . In
1 bigha land 32 maunds of tomato can be produced.
7.10.1.1 Input selection The costs associated in this section are-
Seeds : Tk. 1200
Fertilizers: TSP – Tk. 3000, Urea– Tk. 900, MP– Tk. 2500
Pesticides : Tk. 160
Total cost incurred in this phase is Tk. 7760
7.10.1.2 Production process
In the production use of power tiller is needed twice which costs Tk. 200 . in this phase
seeds are planted in the field.for irrigation purpose service of deep tubewell is necessary
which costs tk.100. then for further transplanting cost of tk. 750 is incurred. Total cost
incurred in this phase is Tk. 650.
7.10.1.3 Processing activities
At this phase service of two labors is needed which costs Tk. 240 and further costs of Tk.
200 are incurred for packaging. The total cost incurred in this phase is Tk. 440
7.10.1.4 Distribution
After performing necessary processing activity the tomatoes are taken to the whole seller
or the beparis or the middle men for sale. In this phase an additional cost of tk.200 is
incurred. The tomatoes then reach the end users through operations of the distribution
channel which has been displayed in a previous section.
The total costs associated with the value chain for tomato is TK. 9050.
The fields in the rural are aware segmented. If larger single field or land were
available tomatoes could be produced in more cost effective way. Also the increased
availability of fertilizers would ensure greater efficiency.
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Chapter 7: Rural Market
7.11 Bargaining powerWe hade made an effort to identify the bargaining power of buyers and sellers respective
to various range of products and also tried to find out the rationale behind the bargaining
power. Our findings can be portrayed by the following diagram-
Diagram7.6: Bargaining power
From our market analysis we found that there are certain factors that affect the bargaining
power of the buyers and sellers. The most important of this seem to be the demand-
supply situation. If there’s only limited suppliers of the good than the suppler definitely
has the upper hand and he can gain significant profit by charging a higher price. The
market demand of the product also determines who has the beneficial bargaining power.
we have seen in our assigned market the same scenario – the suppliers of jewelry
products and footwear has an upper hand as the no. of suppliers is low as only a few
stores offers this products. The numbers of readymade garment store are also a few so the
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BARGAINING POWER
Jewelers, footwear Ready made garments Meat products (beef, mutton)
Grocery Vegetables etc.
SELLER BUYER
Chapter 7: Rural Market
sellers have the beneficiary bargaining power. Also there is very small no. butcher shop
so the sellers have more relative bargaining power. And also there is high demand for
these goods. In case of grocery items and vegetables a large number of suppliers are
available who offers identical products, so the buyers enjoy the higher bargaining power.
The product category and the price of the product also often determine the relative
bargaining power. In case of some industrial goods and specialty goods we have seen the
sellers enjoying superior bargaining power.
7.12 Factors affecting the prices in the marketThe price of the products or services available in the market is determined by the function
of certain factors. Of these the most dominating are the production cost, parties involved
in the distribution channel, the demand & supply situation and of course the general
economic condition of the country. We have seen the functioning of these factors
determining the product prices in the ‘Tipra bazaar’ also. We have also seen that the
operation of the middles man in distributing the products often out playing other factors,
the action of the beparis, mohajons, arotdars often distorted the reasonable market
equilibrium price. But as the market operations are closely monitored by the army the
level of stock piling and syndication to control the market supply has not been high. But
yet the amount of the middle men in the distribution channel of various products has
often distorted price and the middle men seem to acquire the major portion of profit and
farmers are loosing. We have seen the demand and supply situation in the Tipra bazaar
has significant effect on the price . during the time of our analysis the market was flooded
with vegetables as the winter productions have entered the market from nearby areas. So
seasonality also seems to play its role in determining the price in ‘Tipra bazaar’.. The
country is facing double digit inflation rate which has affected our assigned market too.
The effect of The current economic situation of the country can also be felt in the ‘Tipra
bazaar’ as the consumers were seen complaining about the rise in price of various
necessities specially the grocery products.
7.13 Promotional Activities of the Bazaar
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Chapter 7: Rural Market
We have seen use of various measures for promotional purpose in the ‘Tipra Bazaar’
which are described below-
7.13.1 Billboard
Like urban markets the billboards are also used as a major promotional tool in the village
bazaar. We have seen moderate use of billboards in the ‘Tipra’ bazaar. Big billboards of
branded products are also seen here.
7.13.2 Wall written offer & placards
Advertisements in the form of wall written offers are used in a large numbers are used in
‘Tipra’ bazaar. These types of advertisement are of relatively low cost compared to large
billboards and can also attract the notice of the consumers. Brands other than the
renowned and big ones use this advertising tool mostly to attract the consumers. Hanged
placard of new and existing products are used for advertisement and promotion.
7.13.3 Poster
Poster are used in a massive number in the rural market .Along with the big brands,
posters are used for advertisement of locally produced products or newly introduced
service. We have seen posters of renowned brand products like lux, wheel, fair & lovely
used in the tipra bazaar for promotion. Wheel, lux , lifebuoy has enjoyed increased sales
due to their heavy promotion through posters.
7.13.4 Leaflet
Leaflets are quite a good promotional tool for the rural market or bazaar as we have seen
from our study of the ‘Tipra’ bazaar. The leaflets are generally used for locally produced
goods and services. During our analysis the leaflets for ‘Shakti malam’ were being
distributed. also hanged leaflets being used by NIDO which is slowly increasing its sales
in the bazaar. This is also by various tobacco companies.
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Chapter 7: Rural Market
7.13.5 Announcements with microphones
Microphone announcements with attention-grabbing wording and exciting pronunciations
have been used in the rural markets for long. This is mostly used to sell uncommon
products like self proclaimed breakthrough medicine that can cure many diseases that
even modern miracles of medical science cant. Also these type of advertisements are used
for wonder pesticides and lottery tickets.
7.13.6 Shelf space & word of mouth
We have seen word of mouth by the shopkeepers, sellers and shelf space used for
promotion in the market by the sellers. This has resulted in gradual increase in sales of
‘arku moshla’.
7.14 ConclusionFrom distant past the village market or rural market has been serving as a strong
phenomena of the rural economy, often it has played the role of center of the economic
activity of the nearby areas. Not only it’s the center of their economic activity but as we
proceeded we learned that it offers a peek into rural lifestyle and the society.
Our analysis of the rural market has been a very educating one, we have learned a lot
fromn our analysis of ‘ Tipra Bazaar’ . we have gained a brief insight in to the structure,
product pricing, distribution channels, value chain, consumer behavior through our
analysis. Through our field work we have found that the locals are now using more
consumer durables and shopping goods than ever. An important discovery was the level
of middlemen working through out the distribution channel who’s affecting the market
price. The market analysis of ‘Tipra Bazaar’ has helped us under standing the general
economic condition of the locality, and gain a better insight into the rural society.
7.15 CASE STUDY
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Chapter 7: Rural Market
7.15.1 Respondent no.1Name- Jashim
Age- 35 years Picture7.1: Jashim
Jasim sells spices in the Tipra bazaar. He sells turmeric, garlic, onions, ginger and many
other spices. The trader buys the spices from Comilla . He buys these spices himself from
the whole sellers in Comilla . In this process he has to bear a transportation cost of about
50 taka. He uses bus & rickshaw for transportation. He can sell this product at a price
about 20 to 25 higher then his coast at respective measure of unit. He is happy with his
business.
7.15.2 Respondent no. 2Name- Sabbir Ahmed
Age- 22 years Picture7.2: Sabbir Ahmed
Sabbir Ahmed operates a grocery store in the Tipra bazaar. His shop name is Mojid
Glossary store. He lives near the cantonment. He started by his own business. He started
his business from 2002. He rent this shop and pay 50000 in advance. The rent of his shop
is 5000tk monthly and operation of the shop generates on average electricity cost of about
500-600 taka. His monthly income is 18000 to 20000. The average profit margin is 8%.
The products comes mostly from Comilla city. Rice comes from north Bengal The
manufacturer companies provide the goods to the seller through their distribution
channel. Vans and pickups are used for this purpose. If the date of the product expires
before it’s been sold then the producers take them away from the market themselves.
Also many goods can be returned to the distributors or producers if they can’t be sold..
7.15.3 Respondent no. 3Name- Md. Anserullah
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Chapter 7: Rural Market
Age- 37 years Picture7.3: Md. Anserullah
Md. Anserullah runs the ‘ Sathi Bithi bastra bitan’ at the Tipra bazaar. He started his
business from 1998. He was a farmer at past latter on he decided that he will do business.
He borrows some money from his friend and started this clothing business. He rent this
shop for 4000 tk. He buy cloths from Dhaka , Islampur and Norshindi. In the festival
season he earns profit like 20%. He also sells the burial cloth. He monthly earns 20000 tk
to 30000 tk. Anserullah is happy about his business.
7.15.4 Respondent no. 4Name- Abdur Rahim
Age- 25 Picture 7.4: Abdur Rahim
Md. Abdur Rahim is an Egg seller. He buys each egg at 3.30 paisa in base of 100pics and
sells them for 14 to 15tk (hali). Daily profit he has earned 300tk by selling 1000-1200
pies per day. Last 15 years he is in this business. In his family he has four members
consisting with him, her wife and two sons. Having a small family he is happy with his
income.
7.15.5 Respondent no. 5Name- Mohammad Rasel
Age- 40 Picture7.5: Mohammad Rasel
He is a tailor who has a tailor shop name “Sun-moon Tailor”. In his tailoring activities he
stitches different types of cloth for people. In his shop people stitch kamiz 100t k, shirt
100 tk, pant 100 tk, borkha 200 tk, Court 2000 tk. In his shop he has two workers to help
him and their salary is 4000t k each and shop rent is 5000 tk. In his family he has 5
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Chapter 7: Rural Market
members he and his wife with 3 children (2 son and 1daughter). He is enjoying his life
both in family and profession.
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