CHAPTERSCHAPTERS 8, 10 & 11 STUDY 8, 10 & 11 STUDY GUIDEGUIDE

MARKETINGMARKETINGDYNAMICSDYNAMICS

top managementtop management

An example of ______________ is a chief An example of ______________ is a chief financial officer.financial officer.

attitudeattitude

is a mental outlook toward people and is a mental outlook toward people and situationssituations

body languagebody language

• is physical movements is physical movements and actions that express and actions that express thoughts and attitudesthoughts and attitudes

consensus.consensus.

is a is a decision reached by a group after decision reached by a group after discussiondiscussion

CustomersCustomers

are the source of direction for the are the source of direction for the company in horizontally organized company in horizontally organized companies.companies.

DelegationDelegation

is assigning tasks to others on a team or is assigning tasks to others on a team or within a company in order to get the job within a company in order to get the job done. done.

emotional blocksemotional blocks

are a bias against a speaker’s opinionsare a bias against a speaker’s opinions

EmpathyEmpathy..

is understandingis understanding

enumerateenumerate

means to list several items in ordermeans to list several items in order

FeedbackFeedback

is verbal or nonverbal response to the is verbal or nonverbal response to the speaker such as body language.speaker such as body language.

FlatteningFlattening

the organization is reducing the number of the organization is reducing the number of company supervisors and eliminating company supervisors and eliminating levels of management is known in levels of management is known in business.business.

feedbackfeedback

Give the speaker _______________in Give the speaker _______________in order to demonstrate whether or not you order to demonstrate whether or not you understand a messageunderstand a message

horizontal organizationhorizontal organization

is a self-managed structureis a self-managed structure

IInformingnforming

is when your supervisor is explaining the is when your supervisor is explaining the company’s new health care plan to youcompany’s new health care plan to you

In order to write clearly and effectively, a In order to write clearly and effectively, a writer must know three things before writer must know three things before beginning to write; beginning to write;

the reader,the reader, the subject and the subject and the purpose the purpose

initiativeinitiative

is a desire and ability to start a task or is a desire and ability to start a task or projectproject

oror InitiativeInitiative is theis the ability to come up with new ability to come up with new

ways of doing things and to find solutions ways of doing things and to find solutions to seemingly impossible problems.to seemingly impossible problems.

interpersonal skillsinterpersonal skills

are techniques for working and relating are techniques for working and relating well with otherswell with others

managementmanagement

is a process of reaching goals through the is a process of reaching goals through the use of technology and human and material use of technology and human and material resourcesresources

mission statementmission statement

is a description of a company’s ultimate is a description of a company’s ultimate goalsgoals

motionmotion

is a proposalis a proposal

nonverbal messagesnonverbal messages

are facial expressions and body are facial expressions and body movementsmovements

Parliamentary procedureParliamentary procedure

is the structure used for organizing and is the structure used for organizing and running a formal meeting.running a formal meeting.

PersuadePersuade

is when a salesperson describes how a is when a salesperson describes how a particular item will meet a customer’s particular item will meet a customer’s needs.needs.

QuorumQuorum

is at least 51 percent of a groupis at least 51 percent of a group

ResponsibilityResponsibility is being accountable for one's actions, is being accountable for one's actions,

working without much supervision, and working without much supervision, and always doing one's job .always doing one's job .

Self ControlSelf Control

is an interpersonal skill that is specifically is an interpersonal skill that is specifically needed for success in dealing with needed for success in dealing with customers.customers.

SettingSetting is where communication takes place.is where communication takes place.

StaffingStaffing

is the selection and training of new is the selection and training of new employees.employees.

SupervisorsSupervisors

assign work duties and supervise assign work duties and supervise employees.employees.

Team members share Team members share leadership leadership skills when they meet together to give skills when they meet together to give

feedback on individual performance.feedback on individual performance.

teamworkteamwork

is an effort made by a group working is an effort made by a group working toward a common goaltoward a common goal

Know the purpose.Know the purpose.

The first thing a person must do before The first thing a person must do before reading isreading is

vertical organizationvertical organization

is the traditional company structureis the traditional company structure

Time managementTime management

is an essential personal skill that involves is an essential personal skill that involves learning to budget the hours in your day in learning to budget the hours in your day in order to meet your responsibilities.order to meet your responsibilities.

What are two traits that foster a What are two traits that foster a positive outlook?positive outlook?

interest and enthusiasminterest and enthusiasm

You can best improve your vocabulary You can best improve your vocabulary while performing the communication skill while performing the communication skill

known asknown as reading.reading.

You must always followYou must always follow company company policypolicy when dealing with customer’s when dealing with customer’s complaints.complaints.

You must know your You must know your strengths and strengths and weaknessesweaknesses in order to change. in order to change.

GOGOTIGERS!!!TIGERS!!!