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Charitable Giving Data Source: VisaNet Clearing & Settlement data for all Consumer Credit/Debit/Prepaid transactions in 2014-2015 in the “Charitable/Social Service Organizations” merchant category. ¹Note that a Visa survey of payment behavior suggests that only 14% of charitable giving is on plastic, and only 7% is on Visa cards so analysis may not be completely representative of the donor base; ²Compared to other monthly averages; ³Other includes recurring and mail/telephone order transactions; ⁴Based on cardholder’s zip of residence determined using Visa proprietary residential zip algorithm. A look at how Visa cardholders offer a helping hand to charitable organizations 1 Peak Spend JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2015 2014 Charitable giving on Visa cards has grown steadily, thanks to an increase in online giving. Top Charitable Cities 4 NYC, LA and Chicago are the top givers overall while San Francisco , San Jose , Tulsa, Houston and Oklahoma City donate more per transaction than other cities. $Giving Average Donation Amount $400M $600M $850M+ $200M $70M 17% face-to-face $100 $60 Online Average donation amount on Visa was nearly double when paid online. More than half of donations on Visa were made online in 2015. $52 face-to-face $106 online 59% online 24% other³ ~2× vs. Donations on Visa increased 16 % in 2015 over 2014 Donations peaked in December with a 35 % increase² 20% online 6% face-to-face SF LA St. Louis DT MPLS BOS NYC Philly DC ATL HOU Nashville Jacksonville ORL TPA MIA CHI DAL Oklahoma City Tulsa Balt Portland SEA San Jose Sacramento Las Vegas Riverside San Diego PHX Denver San Antonio Austin Charlotte VA Beach Cincinnati Columbus Pittsburgh Indianapolis Milwaukee Kansas City
