Charities under attack? Public attitudes to third sector

in Scotland

#ILoveCharity

Ann RoweScottish Council for Voluntary Organisations

@mrsannrowe@scvotweet

#ILoveCharity

Charities under attack?

Compared to commercial brands?

• Only 7% of Brits say brands/companies today are open and honest

• Nearly 90% of consumers say they will reward a brand for its

authenticity

• Majority of consumers base perceptions of authenticity on personal

brand experiences, as opposed to corporate behaviour at a larger scale

Global Study from @CohnWolfeUK

#UKAuthentic20

What does all this tell us?

• Charities in Scotland held in high regard

• Charities also held to higher account

• Authenticity matters across sectors

• Positive personal experiences behind high trust

• Ethical communications matter – they can and should can play a part in good governance

• Know your audience and connect with them directly

Visit the CharityComms website to

view slides from past events, see what

events we have coming up and to

check out what else we do:

www.charitycomms.org.uk

Charities under attack? Public attitudes to the third

sector in Scotland

Scottish Networking Group

2 June 2016

Edinburgh

#ccscots