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How charities can future-proof their fundraising strategy
Social Media & Fundraising
Charities must choose:
Charities must choose:embrace social media
Charities must choose:embrace social media
or
Charities must choose:embrace social media
orchase a decreasing supporter base
This slideshow is a summary of our latest
whitepaper.Go to slide 26 for a link to the full version
The Problem
Supporters are losing trust in charities
It’s hard to find the best way to reach new, younger supporters
It’s hard to know which new technology to use
The digital landscape is complex & fragmented
Recruiting digital marketers is hardEspecially in an industry with a skills shortage
The Stats
Smartphones are widespread
Donors are on social media
…even the wealthy ones
What charities need to do
Regularly profile supporters so you know who to targetmany charities are relying on out-of-date donor demographic data
Find similar people in their favourite social channelpeople who share key characteristics with your current supporters are more likely to donate
Test & refine messagingsocial media is a quick and low-cost way of generating feedback on new messaging ideas
Find & approach influencersto spread your reach within your target audience
Stay informed on new techthey’re opportunities in disguise
Connect TV with socialby synchronising social ads with your TV ads
Carry out attribution analysisprove the downstream value of social campaigns with data that can inform future activity
Test new techyou don’t need to go all-in. Take advantage of trends and keep testing new mediums and tools to stay future-proofed.
Download the full whitepaper
Your guide to raising funds on social media
Get in touchWe’ve worked with some of the UK’s top charities, and we’d love to have a chat with you about how we can help your organisation.
01793 715440 | [email protected]