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Charles Dante’ Smith Contact Info: E-Mail: [email protected] LinkedIn: www.linkedin.com/in/cdantesmith
| Date post: | 20-Mar-2017 |
| Category: |
Social Media |
| Upload: | charles-dante-smith |
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CharlesDante’SmithContactInfo:E-Mail:[email protected]:www.linkedin.com/in/cdantesmith
PreviousExperience
CareerExperience
• DigitalMarketing&SocialMediaExperience:3Years– Createddigitalandintegratedmarketingplansforvariousonline
promotions– CreatedSocialMediacontenttodriveengagementfordigitalpromotion– Createdcontentplansforallsocialmediaplatforms,includingFacebook,
Twitter,Instagram,Vine,andmore– GeneratedsocialmediaanddigitalanalyticreportsviaGoogleAnalytics,
andpresentedfindingstoseniormanagement– Coordinatedmediabuyswithonlinecontentoutlets, foronlinemarketing
exposure
SocialMediaExperienceConcept:UsedTwittertodrivepromotionfor
anin-storeperformanceofWarnerMusicGroupArtist‘s TigersJaw.
Approach:CreatedacalltoactionviaTwittertopromoteanin-storeperformanceforTigersJawatFYE.TaggedbothTigersJaw&FYETwitteraccountsforcrosspromotionoftheeventaswell.
Results:Thepostcombinedthroughoutthecampaignhadanengagementrateof53%.Thecampaigngeneratedover453,000impressionsonTwitter.Thetoppostthroughthecampaigngenerated13retweetsand46favorites.
SocialMediaExperience-TheFaderIamcurrentlyaWeekendSocialMediaEditoratTheFader.BelowaresomecontentIhavecreatedonTheFader’splatforms.
SocialMediaExperienceConcept:UsedTwittertoexecute a
contestgivingawayticketstoaLakersopeninghomegame,whilepromotinganewradioshow,andtheirhostsonESPNLA710.
Approach:Createdacalltoactionto“Retweet ToWin”forachancetowinticketstoaLakers’game,andincludeagraphicwithESPNLA710’safternoonshow’slogoforcrosspromotionaswell.
Results:Thepostresultedinover37.3Kimpressions,withattotalof591intotalengagements.
SocialMediaExperience
Concept:InstagramEngagementPollApproach:Createda“InstagramEngagementPoll”whereInstagramuserscouldsimply
commenttheiransweronthequestiononthegraphic.Instagramgraphicissized1080x1080pixelstooptimizein-streamviewingontheInstagramplatform.
Results:Thepostresultedinover800likes,70comments,withover9.8kimpressionsreached.
SocialMediaExperience
Concept:FacebookEngagementPollApproach:Createda“FacebookEngagementPoll”whereFacebookuserscouldsimplylikethe
postusingFacebookemojistocasttheirvote,andincorporatedESPNLA710’sstationlogoaswellforvisibility.
Results:Thepostresultedinover4.5klikes,120comments,withover91.7kpeoplereached.
