Charles Dante’ SmithContact Info:E-Mail: MrCharlesD.Smith@gmail.comLinkedIn: www.linkedin.com/in/cdantesmith

Previous Experience

Career Experience

• Digital Marketing & Social Media Experience: 3 Years– Created marketing plans for various promotions on college campuses and at

local lifestyle and music retail accounts

– Created Social Media content to drive engagement for digital promotion

– Created content plans for all social media platforms, including Facebook, Twitter, Instagram, Vine, and more

– Generated social media and digital analytic reports via Google Analytics, and presented findings to senior management

– Coordinated media buys with online content outlets, for online marketing exposure

• Publicity and Event Promotion: 3 years– Drafted Press Releases to media outlets to garner publicity for various projects

– Created promotional events such as listening parties for fan interaction and brand experience

Social Media Experience

Concept: Used Twitter to drive promotion for an in-store performance of Warner Music Group Artist‘s Tigers Jaw.

Approach: Created a call to action via Twitter to promote an in-store performance for Tigers Jaw at FYE. Tagged both Tigers Jaw & FYE Twitter accounts for cross promotion of the event as well.

Results: The post combined through out the campaign had an engagement rate of 53%. The campaign generated over 453,000 impressions on Twitter. The top post through the campaign generated 13 retweets and 46 favorites.

Social Media ExperienceThe following social media examples are of various album promotions activations that were executed by me. In each message, strategic messaging was used with a hash tag that would help increase visibility of the message given.

Each crafted social media message, has the album art attached. It has been proven that social media messaging with media attached to it helps increase the likelihood of the audience engaging and sharing the message within their network.

For analytical purposes each album promotion link is attached with a Smart URL. This allowed me to track the success of the campaign with the call-to-action being to preorder or purchase the album.

Social Media ExperienceConcept: Used Facebook to drive

attention to a social causeaffecting a community by means of organic and paid reach.

Approach: Created a call to action via Facebook to promote a community rally to end violence in a Philadelphia community. Paid for an additional reach of the post to gain more of an audience to bring awareness to this cause and issue.

Results: The post had an organic reach of over 2,000 views, with the paid reach adding an additional 5,600 views. The post was a success with over 195 likes, comments and shares engaged on the post.

Digital Marketing Experience

Concept: Sucker Karaoke

Approach: Allowed Instagram users the chance to upload their favorite Charli XCX Karaoke/Cover exclusively on this social media platform. The main purpose of this was to generate buzz around the December release of Charli XCX’s new album “Sucker.” Users would record their favorite cover and hashtag it “#SuckerKaraoke.”

Results: Contest garnered double digit figures in likes on Instagram. Top two entries were showcased on Instagram.

Digital Marketing Experience

The following two images were the top two entries from the #SuckerKaraoke contest held via Instagram. Contestants tapped into their social networks to have users like their submission in order to win the contest. The winner received a Charli XCX premium prize pack equipped with autograph premium items from Charli XCX herself.

Digital Marketing Experience

Within my Digital Marketing work I have had experience partnering with different media outlets for cross promotional opportunities. In this instance, singer “Lights” was making a tour stop in the Philadelphia region. In order to increase visibility for the tour date, I partnered with a popular blog site “Rock On Philly” to giveaway a pair of tickets to the show, and in return the website posted a ticket link for their audience to purchase tickets.

Digital Marketing Experience

The above two images were some of the entries for the “Lights” ticket giveaway on Rockonphilly.com. The cross promotion was successful because the website targeted the demographic “Lights” fans would respond too, and discover potential new fans. The webpage generated over 7,500 unique visits in the time the web post was displayed.

Publicity

The attached image is a press release I generated for a client for publicity for his new EP to be released. Just like this press release I have drafted a variety of press releases with content just like this.