12
CHARLESTON NEWSPAPERS MARKET BOOK
CHARLESTONNEWSPAPERSMARKET BOOK
2 CHARLESTON NEWSPAPERS MARKETING BOOK
250 MILES
500 MILES
is located less than 500 miles from major cities throughout the eastern United States, including New York, Washington, D.C., Pittsburgh, Cleveland and Atlanta.
Charleston, the capitol of West Virginia is the center of attention for the entire state. As the area’s most trusted media source, Charleston Newspapers delivers comprehensive coverage of news, powerful advertising and effective marketing.[1]
CHARLESTON, WEST VIRGINIAOUR GEOGRAPHY
3CHARLESTON NEWSPAPERS MARKETING BOOK
PRIMARY MARKET
CBSA
DMA
Kanawha
Putnam
Wirt
Roane
Calhoun
Mingo
Jackson
Kanawha
Putnam
LincolnWayne
Cabell
GreenupLewis
Carter
Elliot
Martin
Pike
Floyd
Magoffin
Johnson
Lawrence
Boyd
Lawrence
Scioto
Jackson
Gallia
Meigs
VintonAthens
Boone
Clay
Nicholas
Braxton
Logan
Mason
Kanawha
PutnamClay
Boone
Lincoln
DMA NATIONAL SOUTHEAST WEST VIRGINIAPopulation 914,532 65 23 1
The Core Based Statistical Area (CBSA) is defined by the U.S. Census Bureau. Historically, the CBSA has been only Kanawha and Putnam counties. Based on finding from the 2000 Census, the U.S. Census Bureau officially changed the Charleston CBSA to reflect five counties.
THE DMA COUNTIES ARE:WV- Kanawha, Putnam, Cabell, Clay, Nicholas, Boone, Logan, Lincoln, Mingo, Wayne, Mason, Jackson, Roane, Wirt, Calhoun and Braxton counties. OH- Lawrence, Gallia, Scioto, Jackson, Vinton, Meigs and Athens counties.KY- Lewis, Greenup, Boyd, Carter Lawrence, Elliot, Johnson, Martin, Magoffin, Floyd and Pike counties.
The Charleston/Huntington Designated Market Area (DMA) is made up of34 counties in West Virginia, Ohio and Kentucky.
THE CBSA COUNTIES ARE:Kanawha, Putnam, Clay, Boone and Lincoln
DMA RANKINGS
Household Income $48,416,862,500Automotive Sales $1,360,280,000Home Improvement Sales $1,318,271,000Clothing Sales $253,427,800Home Entertainment Sales $181,533,175Furniture Sales $159,266,975Fine Jewlery Sales $38,955,450
TOTAL
[1]
[2]
4 CHARLESTON NEWSPAPERS MARKETING BOOK
There are over 6,000 businesses in Kanawha County representing more employment possibilities than any other West Virginia county.
Charleston’s labor draw area consists of nine counties and approximates a 30-to 55- mile radius with a commuting time to Charleston of less than an hour.
Loyal readers of Charleston Newspapers spend their money throughout the metro area. In addition to commuting for work, they also travel to these same locations to shop, dine, and enjoy a litany of entertainment opportunities throughout Charleston.
METRO AREA COMMUTERSA MOBILE MARKET
Kanawha
Putnam
Kanawha
Putnam
Boone
Lincoln
people commute from Boone and Lincoln counties to
Charleston everyday to work.[1]
people commute from Putnam County to Charleston everyday for work.[1]
OVER 4,000
OVER 11,000
BUSINESSES IN KANAWHA COUNTY
5CHARLESTON NEWSPAPERS MARKETING BOOK
Household SizeOne person 15% 16% 9%
Two people 35% 37% 36%
Three people 23% 23% 22%
Four people 16% 14% 10%
Five people 6% 7% 11%
Six or more people 5% 3% 11%
Children in HouseholdUnder age 2 5% 4% 9%
Age 2-5 12% 7% 13%
Age 6-11 17% 12% 28%
Age 12-17 18% 19% 11%
Length of Residence Less than a year 7% 4% 8%
1-5 years 20% 21% 13%
5-10 years 19% 18% 24%
10-20 years 21% 21% 21%
20 years or more 33% 36% 34%
Marital StatusMarried 56% 53% 66%
Divorced/Seperated 15% 15% 13%
Widowed 9% 8% 7%
Never Married 20% 24% 14%
RaceWhite 96% 92% 96%
Black 1% 5% 1%
Hispanic 1% 1% 1%
Asian 1% 1% 1%
Other 1% 1% 1%
OccupationWhite Collar 25% 26% 34%
Blue Collar 23% 20% 24%
DMA Kanawha County
Putnam County
Total Adults 914,532 151,814 43,58
SexMale 48% 48% 53%
Female 52% 52% 47%
Age18-34 27% 23% 19%
35-49 25% 22% 30%
50-65 27% 32% 24%
65 or older 21% 23% 27%
EducationCollege graduate or more 15% 21% 27%
Some college 24% 21% 25%
High school graduate 46% 47% 45%
Less than high school graduate 15% 11% 3%
Annual Household Income Less than $20,000 17% 14% 7%
$20,000 - 34,999 25% 20% 18%
35,000 - 49,999 20% 21% 24%
50,000 - 74,999 14% 18% 13%
75,000 - 99,999 11% 16% 18%
100,000 or more 11% 11% 20%
Home OwnershipOwn home 77% 75% 87%
Rent/other 23% 25% 13%
DESIGNATED MARKET AREA & PRIMARY MARKET DEMOGRAPHICS[2]
CHARLESTON / HUNTINGTON
ONLINE TRAFFIC IN 2012
6 CHARLESTON NEWSPAPERS MARKETING BOOK
13,773,500 VISITS
8,433,967 VISITS
4,067,374 UNIQUE VISITS
3,301,200UNIQUE VISITS
45,115,911 PAGE VIEWS
23,795,256PAGE VIEWS
[5]
7CHARLESTON NEWSPAPERS MARKETING BOOK
NEWSPAPER READERSHIP[2]
Charleston Gazette
Charleston Daily Mail
Sunday Gazette-Mail
69,200
110,600
179,800
Reach of Kanawha and Putnam adults each week with ads in the Charleston Gazette, Charleston Daily Mail and the Sunday Gazette-Mail [2]
Reach of Kanawha and Putnam adults
each week with ads in the Charleston
Gazette, Charleston Daily Mail and the
Sunday Gazette-Mail, wvgazette.com and
dailymail.com [2]
67% 84%
PRIMARY MARKET REACH
Charleston Gazette/ Daily Mail [5]
WCHSTV.com
WOWKTV.com
Herald-Dispatch.com
WVAH.com
Other Broadcast TV
WSAZ.com 252,708
90,674
55,260
47,993
20,975
18,083
440,719
UNIQUE ONLINE VISITORS PER MONTH[3]
250,000 ADULTS READ CHARLESTON NEWSPAPERS IN THE PAST 7 DAYS IN PRINT AND ONLINE
8 CHARLESTON NEWSPAPERS MARKETING BOOK
Charleston is the state’s premier business center due to its industrial diversity and numerous job opportunities. There are over 6,000 businesses in Kanawha County representing more employment possibilities than any other West Virginia county. A stable and abundant work-force enables companies in the chemical, automotive, healthcare, telecommunications, and professional services sector to flourish.
AN AFFLUENT MARKET
THE CHARLESTON CBSA ECONOMIC STRENGTH IS RANKED IN THE TOP 100 OF ALL U.S. CBSA’S[1]
155TH
130TH
113TH80TH
2004
2008
20102011
in the 2011 list of best performing cities by the Milken Institute.[1]
48THTHE CHARLESTON CBSA IS RANKED
OUT OF 381
in total retail sales[6]
$3.5 BILLION
IN 2012 KANAWHA COUNTY MADE
in total retail sales[6]
$802 MILLION
IN 2012 PUTNAM COUNTY MADE
LOCAL GOVERNMENT- 13,400STATE GOVERNMENT- 11,700CHARLESTON AREA MEDICAL CENTER- 6,800KANAWHA COUNTY SCHOOLS- 3,750FEDERAL GOVERNMENT- 2,500THOMAS MEMORIAL HOSPITAL- 1,300TOYOTA MOTOR MANUFACTURING- 1,300
CHARLESTON CBSALARGEST EMPLOYERS[1]
9CHARLESTON NEWSPAPERS MARKETING BOOK
The Charleston Gazette is independently and locally owned by The Daily Gazette Company.
Established in 1873 as a weekly newspaper, the Chilton family aquired formal interest of the newspaper in 1912. The Chilton family still owns The Charleston Gazette today, with Elizabeth Chilton serving as president of The Daily Gazette Company.
The Charleston Daily Mail traces its origins back to 1880. It was given stable ownership in 1914 by former governor of Alaska, Walter Eli Clark.
The Daily Mail ownership was later transferred to the Clay family, who sold it to Thompson News-papers in 1987. Today, the newspaper is owned by Media News Group of Denver, Colorado.
The Saturday and Sunday Gazette-Mail are combined publications of The Charleston Gazette and Charleston Daily Mail.
Under the joint operating agreement of the newspapers, The Charleston Gazette is re-sponsible for the content of these editions while the Charleston Daily Mail shares in the name and profits.
MediaNews Group is the second largest newspaper company by circulation in the United States. Driven by our deep heritage in newspapers, MediaNews Group aims to provide the highest quality news and media content to our loyal audience base.
ABOUT US
OUR PRODUCTS
10 CHARLESTON NEWSPAPERS MARKETING BOOK
OUR PARTNERSHIPSCharleston Newspapers is proud to not only provide the news to the state, but also help make it
better. From sports teams and concerts to art fairs and education, Charleston Newspapers tries to
make it their mission to be ever-present in the community beyond the news.
Helping West Virginia families since 1961
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[1] Charleston Area Alliance & Charleston Chamber of commerce[2] 2012 Scarborough Report Charleston, WV (2012 Release TWO, Oct. 2011-Sept. 2012)[3] 2012 West Virginia Press Association [4] Scarborough Research 2013[5] Google Analytics[6] Claritas
SOURCES
CHARLESTON NEWSPAPERS 1001 Virginia Street, East Charleston, WV 25301
President & CFOTrip Shumate304-348-1716
RETAIL ADVERTISINGAd Department304-348-5137
Vice President & Advertising DirectorJerry Briggs 304-348-4895
Outside Sales ManagerRich West 304-348-1744
CLASSIFIEDS ADVERTISING Classified ManagerJennifer Starsick304-348-7930
CONTACT US SUBSCRIBER SERVICESVP of Audience Development/ Circulation DirectorJim Heady304-348-4800
CUSTOMER SERVICEShelly Neidig 304-348-4800
MARKETINGMarketing Coordinator Grant Smith 304-348-3020
GAZETTE NEWSROOM DEPARTMENTSCity Desk – 304-348-5100 Sports – 304-348-1749 or 304-348-5175 Photography – 304-348-5136 Business news – 304-348-5179 Obituaries – 304-348-5182
DAILY MAIL NEWSROOM DEPARTMENTSCity Desk – 304-348-5129Sports – 304-348-7949Photography – 304-348-1234Business News – 304-348-4836 Obituaries – 304-348-5182
