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Charlie Southwell Digital Strategist I take a result driven approach to digital marketing. I use a mix of content marketing, paid advertising and marketing automation to ensure the organisations I work with improve their lead acquisition, digital marketing and customer experience. I am adept at web analytics, SEO and social media. JOBS EXPERIENCE CO-FOUNDER: TRANSMUTE June 2014 - Present • Wrote the UK’s first social media guidance for UK MPs. • Building marketing automation strategy and implementation plans for a B2B data warehousing firm. • Lead acquisition and sales for B2B ecommerce launch with a top oil and mining industry research house. • Facebook advertising campaign encouraging Westminster Council residents to register to vote before EU referendum. • Developed and led an Innovation Conference for the top 200 civil servants in the Yukon Government. • Leveraging long term social media monitoring helped shape a new business proposition for Virgin. • Live event amplification for Richmond Council at their Rugby World Cup Fanzone and separately amplified Barclaycard events on social media. • Developed a new social media strategy for M&G • Helped Viacom identify skills gaps in their organization and built a training plan for them. HEAD OF DIGITAL: FLAGSHIP CONSULTING June 2013 – August 2014 • Developed a digital marketing team for a London based PR agency. • Trained traditional PR team to integrate social media and SEO approach. • Award Winning campaign for Wightlink in 2015. SKILLS PROFESSIONAL SKILLS Web Analytics Marketing Automation SEO Social Media PPC, Retargeting & Paid Social DIRECTOR: CHARLIESAIDTHAT June 2011 – June 2014 • Consulting with TalkTalk on developing better internal comms plan to complement ongoing leadership training and make it more effective. • Social media audits for National Trust across every property they had, and then implementing training plans for NT regions • Training Channel 4 in how to effectively use social media for recruitment. • Regular SEO audits, including technical SEO, keyword research, competitor benchmarking and onsite recommendations. MARKETING MANAGER: NINEWORLDS August 2015 - Present • Sold £100,000+ worth of tickets to a geek convention in London (1,500-2,000 attendance) two years running through social media and email marketing. • Community management of over 3,500 fans and attendees 07858 252374 [email protected] charliesaidthat.com/digital twitter.com/charliesaidthat 1P Windsock Close, London SE16 7FL Content Marketing Email Marketing PROFICENT IN: Learning about new tools
