Clicking into the Chinese Market

China’s Internet Marketing Campaign

China’s Internet UserStatistics

China’s Internet User Population

2005 2006 2007 2008 2009 2010 2011 2012 20130.00

100.00

200.00

300.00

400.00

500.00

600.00

700.00

111.00 137.00210.00

298.00384.00

457.30513.10

564.00617.58

China Total Online Scale

Internet Users

• In 2013, the number of Chinese internet users reached 617.58 million, and continues to steadily increase.

Unit: Millions

China’s Mobile Users

2007 2008 2009 2010 2011 2012 20130.00

100.00

200.00

300.00

400.00

500.00

600.00

50.40

117.60

233.44

302.74

355.58

419.97

500.06

China Mobile Online Market Scale

Mobile Internet Users Scale

• In 2013, China’s mobile user population reached 500 million.

• While internet users in 2013 increased by +3% via PC, mobile users increased by +7%.

Unit: Millions

Search and E-Commerce Users Continue to Increase

2012 20130

100

200

300

400

500

600

2012-2013 China Search Engine and Online Shopping Users

Search Engine Users

Online Shopping Users

Unit: Millions

• The search engine market in China continues to grow as more Chinese Internet users utilize search engines to find the information they need

• From 2012 to 2013, search engine users increased by 8.5%

• With the steady increase of search engine users comes the increase of online shopping, which has become a preferred method of purchasing amongst Chinese consumers

China’s Search Engine Market Share

Baidu; 62.77%

So360; 22.49%

Sogou;

11.35%

Google; 1.62%

Others; 1.77%

BaiduSo360SogouGoogleOthers

Baidu is the #1 search engine in

ChinaFollowed by So360 and Sogou

• Baidu dominates the search engine Market in China, holding 63% of market shares.*

• So360 and Sogou occupy 22% and 11% market shares.*

*In terms of number of search queries

Click Into the Chinese Market

Baidu; 62.77%

So360;

22.49%

Sogou; 11.35%

Google; 1.62% Others; 1.77%

Baidu So360

Sogou Google

Others

• As the authorized reseller in China for Baidu, Sogou, So360, CharmClick covers 90% of the Chinese SEA market for Europe.

• When choosing CharmClick, you are clicking into one of the world’s largest consumer markets with your advertisements.

Who is CharmClick?

We are CharmClick!• Founded on June 4, 2011 after Charm Communication merged with

ClickPro, CharmClick is one of China’s leading SEM teams, providing professional solution and service.

• Managed by former Google and eBay engineers.

• Headquartered in Shanghai, and have subsidiary in Beijing, Guangzhou and Suzhou.

• CharmClick has 109 employees, including 17 in-house engineers, 44 SEM Account managers, 12 SEO specialist and 30 Taobao Express optimizers.

• CharmClick has worked with over 60+ brands covering Internet Service, e-Commerce, Apparel, Cosmetic, Automobile, Finance, and Travel industries.

Reasons Brands Choose CharmClick• The ONLY online marketing agency that covers all search engines

• Including Baidu, Google, SoSo, Sogou, TaoBao/eTao, Yahoo, Facebook.• More than 10 years of professional marketing experience:

• Rich experience of PPC management and performance marketing for hundreds of named advertisers.

• Offers Baidu intermediate and advanced training.• Baidu 5-Star authorized SEM agency.• TaoBao/eTao 1st-round authorized service agency.

• Ranked No.3 in SEM Media-Buying • We generate more than 200 Million RMB per year.

• Baidu’s Only European Business Distributor• In 2012, CharmClick became Baidu’s ONLY European business

distributor, therefore new clients from Europe MUST establish the account through CharmClick.

Standard Service ProcessCharmClick’s Standard Service Process

Objectives Plan Execution Report Optimization

At CharmClick, we provide a standard service process to ensure our customers are fully satisfied!

• We develop a customized Media Plan based on your company’s unique objectives.• We offer Tracking and Report Templates according to your business process. • We utilize SEM Account Structure and related Settings according to your industry’s

feature.• We provide you with Bidding and Report Automation Tools based on conversion

results and competition environment.

CharmClick’s Technology

Baidu SEM Editor TaoBao PPC Editor Real-Time Bidding Tool

Supports more keyword management than tools from Baidu and other

agencies

The only Taobao Express tool

combined account management and bidding together

Support SEM real-time bidding by region

with high frequency

At CharmClick, we utilize various forms of technology to enhance efficiency and results when it comes to your brand:

Our SEA Services

Our Services As we cover all search engines, we are the only online marketing

agency who can offer you SEA on Baidu, Sogou, and So360.

We offer you the following SEA services on these search engines:Paid SearchDisplay Network (Baidu Only)Mobile SearchBrand Zone

Search Engine

Marketing

Product Search

Optimization

Social Solution &

Service

Establish the most profitable SEM agency service recognized by more than 100 named

advertisers

Provide technology and tools to secure the competitive leading positions of sellers

Provide the professional ad optimization tools &

media purchase platform to social clients

How do we do it?Using the following service strategies allows us to create efficient SEA

campaigns for your business.

Ads List – Search Results

Characteristcs ：• Impress the ad. Via searched keywords• Comprehensively encircle customers by brand, product, customer-action and competitive keywordsSale Mode ：Bidding rank, cost by click

Search Result Page Preview

Ads List – Brand ZoneBaidu Eyeball Experiments

No BrandZone With BrandZone

Sale Mode ：• Pricing at Fixed-Amount per

month• Pricing based on average daily

search queries.• Minimum 10.000€ per month and

20% more for Customized Template

Ads List – Display NetworkCharacteristics:• 4 billion daily impressions;• Cooperation with 6

hundred thousand high-standard website

• 95% Coverage rate in China

Sales Mode ： • Pay per Click or Pay per

Mile (Cost per Thousand; Cost per Impressions)

Appendix- Sogou & 360 Search Preview

Appendix- Sogou & 360 BrandZone Preview

Only the Best with CharmClickWith China’s number one digital media agency, you are

assured high quality performance with effective results.

With our highly skilled professionals and expertise, you can be confident that you are receiving only the best SEA campaign and client service.

However, if at any time you choose to stop our services, we honor your right to discontinue your agreement with CharmClick.

Brands Who Trust Our Services:

Contact UsContact Person：Marchi Ma

Title: Sales Manager of CharmClick

Office： 8621-6045-1778 Ext 826

Mobile： +86186-219-63967

Email: slma@charmclick.com

Thank youWe look forward to your business!