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Content analysis PDW: Charter
schools and organizational identity
Brayden King
Northwestern UniversityAugust 3, 2012
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Why do content analysis?
Theoretical questions can best be addressed
using archival materials
Frequencies / count data
Theoretical interest in meaning
Subjective meanings instantiated in
documents / artifacts Can be used inductively to discover meaning
patterns at higher levels of analysis
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Example: Measuring differences in
organizational identity
Organizational identity is a subjective expressionof an organizations distinctive self
Identity stretches across two levels:
Field-level categories (i.e., membership andbelonging)
Distinctive claims & differentiating characteristics
Mapping identity configurations at thefield-level
first requires content analysis of identities at theorganization level
Context of Arizona charter schools
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Theory should inform coding
categories
Organizational identity = an organizations self-
definition (central, enduring, and distinctive
characteristics)
What identity characteristics did charter schoolsenvision as the most central, enduring and distinctive?
Three kinds of characteristics
Substantive themes Resources and services
Target Population
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Finding identity patterns
1. Coded three kinds of elements from report
cards: substantive theme, resources and
services, and target population
2. Used relational methods stochastic block
modeling to find identity clusters
3. Assess changes in clustering over time
- Were identity clusters becoming more
pronounced and distinct over time?
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Block model summary
Identity elements were becoming moreclustered and clusters becoming moreinternally coherent over time
Two main identity clusters emerged FSP: Family and social programs
CAL: Creative and alternative learning
A third cluster emerged consisting of elementsthat could be used flexibly to supplement anorganizations main identity
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Summary
Content analysis is a useful tool for
discovering and coding meaning
Can do more than give you counts /
frequencies; it can also scale up to reveal field-
level patterns
Useful for doing inductive analysis about
meaning patterns
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Tips
If youre going to do hand-coding, develop
good coding habits & routines
Should be informed by theoretically relevant
categories
Relational tools, like network analysis, can be
combined with traditional content analysis to
assess macro-level patterns