SERVING THE UNDERSERVED:

Scaling Health Services Across Different Communities

@charujuneja (twitter)

SERVINGTHEUNDERSERVED:Scaling Health ServicesAcross DifferentCommunities

CharuJuneja|DesignDirector|DesignInstitutefor Health

TACOS FOR LUNCH! TACOS FOR DINNER!BREAKFAST TACOS!!

SCALE ACROSS:

CONDITIONS

BUSINESS MODEL

RACE

LANGUAGES

LITERACY

INCOME LEVEL

INSURANCE COVERAGE

ETC.

DESIGN CHALLENGE:

SCALING SERVICE DESIGN REQUIRES GETTING

DEEP INTO IMPLEMENTATION,

Go  within.  Design  at  the  core.  From  the  inside  out.

WHICH REQUIRES NOT ONLY ORGANIZATIONAL DESIGN,

BUT ALSO OPERATIONAL DESIGN.

1 . DESIGN FOR EXTREMES TO ESTABLISH YOUR STANDARD OF CARE AND THEN “LOCALIZE”

STANDARD OF CARE BECOMES YOUR OPERATIONAL PLAYBOOK

““I’m Mexican and a woman. No one believes me. I have to act like supermom.”

“The best advice I can give for anyone who just got diagnosed is to get a phone headset.”

2 . IF YOUR DESIGNS CHALLENGE OPERATIONS, THEN YOU ALSO HAVE TO HELP DESIGN OPERATIONS

3 . YOU KNOW MORE ABOUT OPERATIONS THAN YOU THINK

SCALING FOR:

NEW CLINICS FOR OTHER CONDITIONS

HEALTH IN COMMUNITIES

NEW CAPABILITIES FOR NEW STAFF AND MEDICAL STUDENTS

WHAT’S NEXT?

T H A N K Y O U

@charujuneja (twitter)

Thank you!

cljuneja@gmail.com@charujuneja

CharuJunejaDesignDirector

DesignInstitutefor Health