Social Marketing Solutions for a Social World

The Web has become social.

58% of the global population is part of a social network

500 Million users: 250MM are on

Facebook and MySpace

Social media is transforminghow consumers communicate

Even Baby Boomers are going social

Women are more active on social media

Social Networking is about connecting; about sharing experiencesand expressing our identity.

Social Networking is about communicating in multiple mediums and formats.

…about discovering and sharing cool content with friends

300,000 videos are uploaded to YouTube and the web every day

Social Networking is

YouTube is the 4th most visited sitein the U.S. [Alexa]

Social Networking is

…about being part of multiple networks and interest groups

Myspace is the 3rd most visited sitein the U.S. [Alexa]

Social Networking is

…about getting immediatetweets from those who matter

Social Networking is

…about having multimedia conversations and expressing who we are

Facebook is the world’s largest social media network [Alexa]

65% of visitors are “addicts” returning daily [Quantcast]

How can Brands become part of their customers’ social experience?

How can Brands become partof their customers’ social experience?

Social Advertising

Groups & Pages

Branded Applications

Effective social advertisinglinks consumers with interestingbrand stories reflective of their social passports

Brands can convey messages to opt-in enthusiasts through micropages that enable a new brandedsocial identity mark

Social Applications offer a scalable brand platform that allow users to experience the brand and share the experience with their social friends.

Chat’s Branded

Enhance consumers’ socialconnections by providingrich brand contexts.

Chat’s Branded

Provide social valueConnect users with friendsOutlet for self-expressionEntertain & engageViral networking utilitiesCollect social intelligence Embody the brand’s message

Social Application Projects

Users earn points for using the App:

+ 20: Adding the application+ 10: Recommending the App to a friend+ 10: Creating an event+ 10: Setting daily meals+ 10: Achieving a challenge+ 5: Creating a new challenge+ 5: Updating their weight+ 5: Accepting an exercise evite+ 5: Sending a Steps gift

Reward & capture users for Brand engagement

Opportunity to Partner with leading

health brands

Will your brand become a leaderin the social revolution?

Social Marketing Solutions for a Social World