CHCH started broadcasting in 1954 and is proud to be the news leader for Hamilton and the surrounding Halton and Niagara regions. CHCH produces more original news programming than any other local television station in North America. With a primetime line-up anchored by movies, news magazine shows and hit dramas, CHCH is available to over 90% of Ontario and is viewed by millions nationally each week. This year CHCH is celebrating 60 years on air!

CHCH TV Who We Are

Fall 2014 News Schedule Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

4:00 AM4:30 AM5:00 AM5:30 AM6:00 AM6:30 AM7:00 AM7:30 AM8:00 AM8:30 AM9:00 AM9:30 AM10:00 AM10:30 AM11:00 AM11:30 AM12:00 PM12:30 PM1:00 PM1:30 PM2:00 PM2:30 PM3:00 PM3:30 PM4:00 PM4:30 PM5:00 PM Tiny Talent 5:30 PM Spin OffSquare-Off

Sportsline

Morning Live First Edition

News Now Midday

CHCH Matinee Movie

News Now

Late Night Movies

Late Night Movies

News Now

CHCH Matinee Movie

CHCH Matinee Movie

Morning Live

InfomercialsInfomercials

CHCH Matinee Movie

Over 5.4 Million Viewers Weekly Across Canada

Toronto EM 2.7 million

Ontario 4.4 million

Canada 5.4 million

Source: BBM Canada, (Sept 16/13-May 18/14) BYTD, Ind 2+, weekly reach

Over 90% Reach of Ontario

Source: BBM Canada, reach based on PPM data, 2012/13 annual 2+ reach * Hamilton/Niagara part of the Toronto EM

Hamilton Niagara* Kitchener EM

Peterborough EM Sud-NB-Tim/SSM

Ottawa EM Kingston EM Windsor EM/Essex

London EM

Toronto EM Barrie EM

Thunder Bay EM

Balanced Coverage CHCH is the only Ontario station that focuses on both the Hamilton Niagara region

(an area that encompasses 1.2 million people) and the Toronto CMA, offering balanced coverage of the entire Toronto/Hamilton extended market.

Average Minute Audience Toronto EM

CHCH Competition*

Average Minute Audience Toronto EM

Hamilton Niagara

57%

Toronto EM

Balance 43%

Hamilton Niagara

15%

Toronto EM

Balance 85%

Source: BBM Canada, Fall13/Winter14/Spring14 P2+ *Competition includes CBC, Citytv, Global, CTV, CTV 2, OMNI 1

Toronto Central Market Reach

Source: BBM Canada, Fall13/Winter14/Spring14 Age 2+

While CHCH is the dominant station in the western region of the Toronto EM, we also reach over 1.8 million viewers within the

Toronto Central Market Area each week.

Broad Appeal Programs CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US simulcasts and popular movies that attract broad appeal across the entire province.

Average Minute Audience Prime Time Programming

Tor/Ham EM, A25-54

Prime-Time Programs That Deliver The Toronto Central Market

Average Minute Audience A25-54, % of Tor/Ham EM Coming From Toronto CMA

Source: BBM Canada, Fall13/Winter14/Spring14, Toronto/Hamilton EM

Balance of Tor/Ham EM

26%

Toronto CMA 74%

2.2

0.9

0.4 0.3 0.2 0.1

CHCH Evening

News at 11

CTV Late News

Global News at 11

CBC News at 11

CityNews Tonight/

Weekend

CP24 Live at 11

Source: BBM Canada, Hamilton Niagara region, Fall13/Winter14/Spring14

News Leader In The Western Half of Toronto EM

1.7

0.3

0.1 0.10.0 0.0

CHCH Morning

Live

Breakfast Television

(Citytv)

CP24 Breakfast

Canada AM (CTV)

The Morning

Show (Global)

CBC News Now

4.9

1.50.9

0.2 0.2 0.1

CHCH Evening

News at 6

CTV Evening

News

Global News Hour/

Weekend News

CBC News at Six

CityNews at Six

CTV Evening

News (CP24)

New

s

Morning News Hamilton Niagara Ratings

Adults 25-54

Early Evening News Hamilton Niagara Ratings

Adults 25-54

Late Evening News Hamilton Niagara Ratings

Adults 25-54

CHCH news is the only news that extensively covers the western portion of the Toronto EM, an area that consists of over 1.2 million people.

The Best of Both Worlds CHCH effectively and efficiently reaches the entire Toronto EM.

Wide appeal US simulcasts and popular movies to reach the entire

Toronto market and beyond.

Dominant news in the western portion of the Toronto EM

offering extensive unduplicated news reach.

+

Summary • 5.4 million viewers across Canada each week.

• Over 90% reach of Ontario.

• Balanced coverage of the entire Toronto EM. o Toronto centric prime-time programming and movies to reach the Toronto CMA and the rest of Ontario.

o Dominant local news to reach the western half of the Toronto EM.

CHCH Demographic Profile

Source: BBM Canada, Ontario, Spring 2014 Season-To-Date (February 17 – May 18), profile based on average weekly reach, Mo-Su 6a-12a

Demographic Avg Wkly Rch Profile %Individuals 2+ 4,395,000 100%

GenderWomen 2,422,000 55%Men 1,973,000 45%

AgeIndividuals 2-11 275,000 6%Individuals 12-17 178,000 4%Adults 18-34 799,000 18%Adults 35-54 1,233,000 28%Adults 55-64 821,000 19%Adults 65+ 1,090,000 25%

OccupationManagers/Professionals 662,000 15%Technical/Trade 318,000 7%Sales 534,000 12%Clerical/Labourer 451,000 10%Self-Employed 276,000 6%

EducationCollege+ Education 2,065,000 47%University+ Education 1,036,000 24%

Household InformationOwn Home 3,550,000 81%Kids in Home 1,392,000 32%HHI Under $30,000 585,000 13%HHI $30,000-$50,000 712,000 16%HHI $50,000-$75,000 1,057,000 24%HH Inc $75,000-$100,000 716,000 16%HHI $100,000+ 1,067,000 24%

Viewer Profile

(S-ABC) In this exhilarating cooking competition series, The Taste puts 16 culinary competitors -- who range from home cooks and professional chefs to everything in between -- in the kitchen, where four of the world’s most notable masters of the food world judge their creations based on a blind taste. In this pressure-packed contest, a single spoonful can catapult a contender to the top or send them packing.

New

Prime

The Taste New This Winter on CHCH

Starring: Anthony Bourdain, Nigella Lawson, Ludo Lefebvre, Marcus Samuelsson

Premieres: Thursday December 4th

Last Man Standing (S-ABC) Mike Baxter is the marketing director for an iconic outdoor sporting goods store. He loves to have adventures while he's traveling for work and, of course, he drives a pick-up truck. While Mike is king of the hill at work, he's the odd man out in a home that is dominated by women -- namely his wife, Vanessa, and their three daughters, 22- year-old Kristin, 17-year-old Mandy and 14-year-old Eve. After being a stay-at-home mom for years, Vanessa recently returned to the workplace and was quickly promoted (much to the dismay of her primarily male co-workers). As a result of Vanessa's increased work load, Mike is pulled into more hands-on parenting than ever before.

Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever

New This Fall on CHCH

Cristela (S-ABC) In her sixth year of law school, Cristela is finally on the brink of landing her first big (unpaid) internship at a prestigious law firm. The only problem is that her pursuit of success is more ambitious than her traditional Mexican-American family thinks is appropriate. Starring: Cristela Alonzo, Carlos Ponce, Terri Hoyos, Andrew Leeds, Sam McMurray

New This Fall on CHCH

(S-NBC) Everybody wants to know more about the lives of their favorite celebrities, and this program provides all the news they could ask for. Following the ups and downs in the careers of Hollywood's top stars, viewers are given an up-close look at both the successes and the scandals. Access Hollywood has been keeping the trends and gossip in Hollywood since 1996.

New

Prime

Access Hollywood New This Fall on CHCH

Hosted by: Billy Bush, Shaun Robinson

Burn Notice

Starring: Jeffrey Donovan, Gabrielle Anwar, Bruce Campbell, Sharon Gless

Spies don't get fired; they get burned. Michael Westen has received a "burn notice". Dumped in his hometown of Miami, Florida, he's been left in the cold with no money, no job and no information. With no job history, cash or credit, he becomes a private eye with the skills he picked up as an intelligence operative. With the help of his old friend, the drinking, womanizing Sam Axe, and his gun-running, trigger-happy ex-girlfriend Fiona, he makes people's problems go away. But when he's done, Michael's biggest problem becomes finding out who burned him and trying to get back into the game.

New This Fall on CHCH

The Simpsons Now the longest-running scripted show in television history, THE SIMPSONS immediately struck a chord with viewers across the country more than 20 years ago as it poked fun of itself and everything else in its wake. With its subversive humour and delightful wit, the series has made an indelible imprint on American pop culture and the family members have become television icons. This Fall, CHCH is giving viewers the opportunity to experience the show from the beginning.

New This Fall on CHCH

CHCH is bringing back one of the longest running and most-loved shows in Canadian television history! It’s all part of our 60th Anniversary Celebration kicking off this Spring. Tiny Talent Time takes us back to a refreshing era of tap-dancing tots and pint-sized magicians sharing their developing talents, just for the fun of it.

Tiny Talent Time New This Fall on CHCH

News/Current Affairs (S-ABC) A primetime news magazine program featuring co-anchors Elizabeth

Vargas and David Muir. 20/20 combines hard-hitting investigative reports, newsmaker interviews and compelling human interest and feature stories.

Established Favourites

(S-CBS) Television’s most popular true-crime series, 48 Hours investigates shocking cases and compelling real-life dramas with journalistic integrity and cutting-edge style. 48 Hours in-depth approach has earned the program and its teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward R. Murrow Awards and an Alfred I. DuPont-Columbia Award.

(S-CBS) 60 Minutes, the most successful television broadcast in history, begins its 47th season in September 2014. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards than any other primetime broadcast, including a special Lifetime Achievement Emmy. It has also won every major broadcast journalism award over its tenure, including 18 Peabody and 14 DuPont Columbia University awards for excellence in television broadcasting.

Dramas

(S-CW) An offshoot of The Vampire Diaries, The Originals centers on the Mikaelson siblings, otherwise known as the world’s original vampires: Klaus (Joseph Morgan), Elijah (Daniel Gillies), and Rebekah (Claire Holt). The Original Vampire family pledge to remain together, but now their bonds of family are broken and Klaus reacts to an anonymous tip that someone is plotting against the family in the place they helped build, New Orleans.

Horatio Caine, a former homicide detective, heads a group of investigators who work crimes amid the steamy, tropical surroundings and cultural crossroads of Miami. Together, these investigators collect and analyze the evidence to solve the crimes and to vindicate those who often cannot speak for themselves — the victims.

An investigative drama about Dr. Temperance Brennan, a highly-skilled forensic anthropologist who works with FBI Agent Seeley Booth to assist on murder investigations, when the standard methods of identifying a body are useless.

Established Favourites

The Italian Job Stardust

White Christmas The Ten Commandments

Double Jeopardy Mission Impossible

Heartbreakers

Hotel Rwanda

Igby Goes Down

Lion for Lambs

Rescue Dawn

Lara Croft Tomb Raider; The Cradle of Life Sky Captain and the World of Tomorrow

How to Lose Friends and Alienate People

New to CHCH this Fall!

The Prince and Me The Longest Yard

Return to Me Saved

Uptown Girls Valkyrie

CHCH News Has You Covered

Morning Live First Edition (4:00am – 6:00am, multi-zone)

Morning Live (6:00am - 10:00am, multi-zone)

News Now AM (10:00am - 12:00pm, multi-zone)

News Now Midday (12:00pm - 1:00pm, multi-zone)

News Now PM (1:00pm – 5:00pm, multi-zone)

Evening News at Six (6:00pm – 7:00pm)

Evening News at 11 (11:00pm – 12:00am)

CHCH has the whole day covered starting first at 4:00am, continuing throughout the day

and into the evening, giving your customers the information they

need, when they need it.

CHCH Daily News Schedule

CHCH.com attracts key demographic target groups and delivers over 230,000 unique visitors per month.

115 117

143 139145

A18-49 A25-54 W18-49 W25-54 HHI $100,000+

Source: comScore Media Metrix, March 2014 (demographic profile – UV Index) Google Analytics March 2014 (unique visitors, page views, video views)

CHCH.com Viewer Profile Composition Index UV vs. Internet Pop.

Unique Monthly Visitors: 239,418

Monthly Page Views:

695,302

Monthly Video Views: 486,697

Females: 50% Males: 50%

Key CHCH.com Stats

CHCH.com Viewer Profile

New to CHCH.com Live News Stream

4:00am-7:00pm, Monday-Friday

Viewers can now tune into our news properties through our live stream on

CHCH.com. This provides advertisers an opportunity to engage with our news viewers on a variety of platforms and

locations.

CHCH recently launched a new rewards program that allows users to collect points for interacting with content on our website.

This provides a # of unique advertising opportunities. Please contact your sales

representative for more information.

Reach Two Generations of Movie Fans With Our Specialty Stations

Source: BBM Canada, Ontario, Spring 2014 Season-To-Date (February 17 – May 18), profile based on average weekly reach, Mo-Su 6a-12a

From Annie Hall to Casino, the 70s, 80s and 90s brought us some of the greatest films of all time. Blockbusters like Terminator and Apollo

13 wowed audiences with their modern effects. Teen comedies like Fast Times at Ridgemont

High and The Breakfast Club made us laugh at our common high school foibles. Cult classics like American Graffiti and Fear and Loathing in

Las Vegas defined generations. And, superstars such as Robert DeNiro, Jack Nicholson and Julia Roberts were born.

Silver Screen Classics is the only Canadian TV channel specializing in classic movies, bringing

you legendary movie stars like John Wayne, Elizabeth Taylor, Fred Astaire, Marilyn Monroe, Ginger Rogers, Charlie Chaplin, Sophia Loren, Kirk Douglas, Spencer Tracy, Marlon Brando

and many others. The station highlights classic feature films from the 1930s, 40s, 50s and 60s from Hollywood’s most iconic studios, such as

MGM, Universal, and 20th Century Fox.

246,000 Viewers Per Week 301,000 Viewer Per Week

Specialty Stations

Source: comScore Media Metrix, three month average (Nov/13 – Jan/14), Google Analytics January 2014, key stats based on January 2014 desktop usage

Multi-zone Ads High Frequency Invasive Ads At An Affordable Rate • Become a part of our viewer’s regular daily routine

• 1-10 second L shaped unit airing once per hour (M-F 6a-5p), 55 occasions per week.

• Programs airing during multi-zone include: Morning Live, News Now AM, Midday & PM

• Logo/creative will appear at the bottom of the multi-zone area (highlighted below):

Geo Targeted Ads

CHCH, INVIDI Technologies and Cogeco Inc. have partnered to become the first to bring geo-targeted ads to the Canadian market. This technology allows advertisers to target specific areas within Cogeco’s Golden Horseshoe footprint with relevant ads using Invidi’s Advatar system. Currently we can target over 180,000 households within the footprint (approximately 40% of the area) and serve up to 12 different creative executions. This technology is available for CHCH’s key 6:00pm and 11:00pm newscasts and popular prime-time line-up.

Target only Those Who Can Contribute to Your Success