TABLEOFCONTENTS

Customer Profile&Brand Proposal

Artworks&Collages

Technical Drawing

Digital PrintDesign

WomenswearFashion Illustration

2011 Shih-Chien Fashion WeekAvant-Garde Collection[ Across the End ]

2013 Graduation CollectionAvant-Garde[ We are bone/born as the Architectures ]

2014 Footwear Design Project HOGAN x Haute Future Fashion Academy

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00CustomerProfile

&Brand

Proposal

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1

Research

My target might be young, energetic and have great passion in fashion. They love to attend literature and art entertainments. Office and the streets is their “Runway”, they are their own designer and stylist. They are willing to wear something new and edgy. Actually, they wear what they are. They want to rock the world.

They are cool, unique, and confident. They don’t afraid to pursue their own dreams; even it’s hard to make it come true.

Stylish way

People, who love fashion, but not follow the latest trend with blind eyes. They have their unique point of view in fashion. Sometimes, they will mix and match the vintage cloth-ing with modern item.

There is no rule for them about fashion. They have great taste, so that they wear what they are. Ordinary, wearing the right garments makes them feel more confident.

The key words about their stylish way might be “Cool, urban, and chic“

Entertainment

They love movies, art exhibitions, records stores and galleries. They spend most of their time to fulfill themselves. Through these activities, they cultivate their sense of beauty. They have great ability at work but not stubborn or bored.¬¬¬ They also make lots of friends from different domains. And they also love to travel around. They think travel can widen their view.

They are willing to spend money on themselves and love themselves. They work hard, but play hard, too.

Daily Life

They live in an apartment and share the rent with friends. They don’t like to over decorative their rooms, simple chic is their best policy.

Talking about their outfit, they don’t want to look like too girly, so they love to use some neuter item to make them look tougher. Sometimes, they will buy male clothing as their clothes, too.

Sum up, they create their own fashion way by themselves. They are independent, cool, chic and full of confidence. Every girls want to become one of them.

Segment

Brand’s Name

Brand’s Style

Classification

Seasonal Deliveries

Market Competitor

Channels of Distribution

Age

Occupation

Residency

Vacation Spot

Martial Status

Income Level

Education Level

Favorite Activities

Favorite Movies

Favorite Music

Favorite Artist

Favorite Magazine

Favorite Designers

Brand Proposal

Designer

Jewel Lin

Edgy, Urban, Modern, Chic

Womenswear, Menswer

Spring/ Summer, Autumn/ Winter

Jil Sander, Christopher Kane, HELMUT LANG

Internet Shop, Boutique, Selected Shop

25-40 year-old

Magazines’ Editors, Career Men/Women

New York, Paris, Los Angeles, London

Barcelona,

Unmarried

More than four thousand US dollars per month

College, Master

Artistic activities, Watch movies, Listen to musics

Talk to me, Sound of Noise, Midnight in Paris

House, Electronic, Indie Rock

Gustav Klimt, Jackson Pollock, František Kupka

Vogue, Bazaar, i-D, DAZED and Confused

Christopher Kane, Jil Sander, Raf Simons, Hedi Slimane

Customer Profile & Lifestyle

They love everything about “Fashion”, and they do not afraid of trying the new things. They

have great taste,.They wear what they are. Ordinary, wearing the right garments makes them

feel more confident. Office and the streets is their “Runway”, they are their own designer and

stylist.

They love to social with people. Making new friends from different domains gives them a lot

of joy. After work, sometime they spend time going to live houses to watch the live band show

and get a drink for relax. They also can play some instruments and they like to jam some music

with their bands’ friend sometime. They like to do some artistic activities, too. Through watching

movies, going to the museums, they cultivate their sense of beauty. They have great ability at

work but not stubborn or bored. They are willing to spend money on themselves and they love

themselves, too.

Brand Philosophy

Through music, art and individual emotion's reflection develop the garments deduction.

Inflexible attitude of music becomes the inspiration of details. This brand is not only just focus

on music issues but also care about the issues from different voices. (Ex: human rights, environ-

mental protection, and food etc.) Just like the concept John Lennon vowed “Love & Peace” in

60S’. A teacher told us ”Design is the way to solve the problems.” That means a lot to me. So I

want to show the passion in music and art through this brand, and concern about the issues

0Artworks&

Collage

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Keep in touch We died, then reborn

I’m so eager to see you againBut i wouldn’t ask to see you

Not because I’m proudIn fact, in front of you

I cede all my prideYet only if you asked to see me

Our meeting would be meaningful to me

— Simone de Beauvoir

There are only two ways to live your life.One is as though nothing is a miracle.

The other is as though everything is a miracle.

— Albert Einstein

Mixed media: magazine, catalog, tear sheet, glue, paperboard

Mixed media: magazine, catalog, tear sheet, glue, paperboard

Desire Me, mirror, myself

That inspiration comes, does not depend on me.The only thing I can do is make sure it catches me working.

—Pablo Picasso

I’d rather be hated for who I am,than loved for who I am not.

— Kurt Cobain

Mixed media: magazine, catalog, tear sheet, glue, paperboard

Mixed media: magazine, catalog, tear sheet, glue, paperboard

The direction of the heart Soul of the freedom

Life is what happens to youwhile you’re busy making other plans.

— John Lennon

God did not create evil. Just as darkness is the absence of light, evil is the absence of God.

— Albert Einstein

Mixed media: magazine, catalog, tear sheet, glue, paperboard

Mixed media: magazine, catalog, tear sheet, glue, paperboard

Architectures in artHuman in architecture

I have tried to get close to the frontier between architectureand sculpture and to understand architecture as an art.

— Santiago Calatrava

It’s very atmospheric. It’s not a building that is a severe statement in the skyline.

We need the height; otherwise, the building almost disappears because it is so slender.

— Santiago Calatrava

Mixed media: magazine, catalog, tear sheet, glue, paperboard

Mixed media: magazine, catalog, tear sheet, glue, paperboard

0TechnicalDrawing

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Technical Drawing Technical DrawingTOP TOP

Technical Drawing Technical DrawingTOP TOP

Technical Drawing Technical DrawingTOP TOP

Technical Drawing Technical DrawingTOPTOP

Technical Drawing Technical DrawingTROUSER TROUSER

Technical Drawing Technical DrawingTROUSER SKIRT

Technical DrawingTechnical DrawingSKIRT SKIRT

Technical Drawing Technical Drawing

Technical Drawing Technical DrawingOUTERWEAR OUTERWEAR

Technical Drawing Technical DrawingOUTERWEAR DRESS

Technical Drawing Technical DrawingDRESSDRESS

0DigitalPrint

Design

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Print Print

C O D I A E U M

N O C T I L U C E N T

H I B I S C U S

P A R A N O I D

Print Print

C H E M I C A L E L E C T R O N I C

T O R R E N TH Y D R A N G E A

Print Print

T R O P I C A L R A I N B O W

S T O R M M A T R I X

0WomenswearFashion

Illustration

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02011 Avant Garde

Collection

[Across The End]

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[ Across the End ]

The world is being destroyed.We can see the sign

But We cannot change anything

In the End,The world is going to reborn again

And that’s our endless hope

The Introduction

It’s a collection, which was designed by my partner, Andy Pan and I. We want to represent a concept about “The end of the world is not the real end, if we keep our faith of hope, we believe that the world will rebirth again”

When we started brainstorming about what topic we should develop, we talked about now and future. It was 2012, so we thinking about the Mayan calendar spoke about the end of the world. We think if we can transfer this hot issue into a fashion collection, it would be awesome. So we wrote a story line to make us easier to develop our collection.

Through this process, I have learned a lot of things from teamwork. Nobody is perfect, and I was really lucky that I can work with Andy Pan, who has great taste in fashion. We were happy to finish this collection together and to present this won-derful work to you. Hope you enjoy it.

Inspiration source

The main inspiration came from Mayan calen-dar’s prediction, which is about the end of world will happen on December 22end, 2012. But we don’t think so. That’s why we created a story for this collection. We don’t think the world is going to be destroyed. So we think we can across the end.

And we start wonder if the world will be de-stroyed, how can we notice that? Maybe there will start with a sign to let us know. Then people might don’t take it seriously. After that, the whole universe will deform and we just can’t change anything. But we believe the world will reborn again, that’s our endless hope.

Left:Lightning Prolog

Right:Deformed Universe

Explode in the spaceChaos World

Left:Cracked Ground

Right:Sign of Reborn

02013 Graduation Collection

[ We are bone/born as the Architectures ]

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[ We are Bone/Born as the Architectures ]

I’m walking in this ice-cold concrete jungle,and just like part of them.

Our body composed by bones,so do the architectures piece up the city.

Aren’t we the same?

This is a conversation between human’s bonesand the architectures, which designed by Santiago Calatrava.

TheIntroduction

Talking about my graduated collec-tion “We bone/born as the architectures”, the reason that I develop this theme is about my personal experience.

My collarbone broke in 2012’s summer, and I had a Clavicle fracture surgical opera-tion. The doctor put a steel plate to assist my collarbone to grow directly. And it made me start to thing about what’s the same and dif-ferences between human bodies and architec-tures. Bone to the human body, just like steel to the architecture.

For me, graduated collection just like a milestone, which is about my college life. And on the other hand, clavicle fracture repre-sented a landmark to my life, too. So I start to thinking about why not combine these two important events to commemorate my school life. “Seize the moment” is one of the impor-tant elements in this collection.

During this process, I have learned a lot of things and become more and more confident to my collection. In my point of view, I think the most important thing is that you have to have a great passion in your collec-tion. And you must be eager to show the best of work through your collection. So let me introduce my graduated to you proudly.

TheInspirationSource

The main inspiration came from my personal experience about clavicle fracture. And then I start to research about bone and architecture’s construction.

As for the inspiration of the architecture, Santiago Calatrava’s architectural design inspired me a lot. The reason I chose his works as the inspiration is that his design concepts like to choose human body’s details to develop the appearances and structures of the architectures. I think it was the perfect choice for me.

So after decided that, I start to generalize identical concepts and structures between these two subjects.

Researchon Sketchbook

FabricCombination

Color Inspiration

Detail Design Experiment

02014 Footwear Design Project

HOGANx

HFFA

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Inspiration:

ContemporaryAbstract Chaos

Inspired by the graffiti and the modern abstract art. Using digital print design as a media to present the contemporary feeling, but also give some new idea of color block design.

Theflowingmovementisthemostimportantconceptof the contemporary, it changes time by time. The abstract brush art just like the time flowing and twist all the things together. Make everything become unique and won't happen the same thing again.

Design by Che- Ju Lin

Fabric Accessory

ContemporaryCasual Business

Design by Che- Ju Lin

Fabric Accessory

ContemporaryCasual Business

Design by Che- Ju Lin

Fabric Accessory

ContemporaryCasual Business

Design by Che- Ju Lin

Fabric Accessory

ContemporaryH222

Design by Che- Ju Lin

Fabric Accessory

ContemporaryH222

Design by Che- Ju Lin

Fabric Accessory

ContemporaryInteractive

Design by Che- Ju Lin

Fabric Accessory

ContemporaryRebel

Inspiration:

FashionLust

Main inspirations came from the black and white photography. Less is more. Because of the Main color are simple, so the design will be emphasised.

Strong cutting and using Luxury leather are the key words for this collection. Using red color to highlight some details. Metallic leather also gives some futuristic feeling makes them become more modern and special.

Design by Che- Ju Lin

Fabric Accessory

FahionCasual Business

Design by Che- Ju Lin

Fabric Accessory

FahionCasual Business

Design by Che- Ju Lin

Fabric Accessory

FashionInteractive

Design by Che- Ju Lin

Fabric Accessory

FashionInteractive

Design by Che- Ju Lin

Fabric Accessory

FahionRebel

Design by Che- Ju Lin

Fabric Accessory

FahionRebel

Design by Che- Ju Lin

Fabric Accessory

FahionRebel

Design by Che- Ju Lin

Fabric Accessory

FahionH222

Design by Che- Ju Lin

Fabric Accessory

FahionH222