CHECK POINT IDENTITY GUIDELINES · Always consider the logo as an integral part of the design, ......

CHECK POINT IDENTITY GUIDELINES

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Check Point Identity Guidelines

Contents3 Manifesto

4 Logo

9 Colors

10 Typography

11 Photography

17 Design System

18 Design System Usage

19 Design Examples

22 Contact WESECURETHE FUTURE

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The Check Point ManifestoToday, one attack can shut down an entire country’s power grid, disrupt transportation systems, or steal the personal information of millions. From large corporations to start-ups, no company is immune.

Cyber criminals are nimble, resourceful, and organized.Attacks are constantly evolving and becoming more complex. In the future, driverless cars, smart homes and billions of new smart objects will be connected to the network. Hackers will have access to every part of our work and daily lives — how we commute, how we operate, how we feel, what we create, what we seek.

We need security today against tomorrow’s threats. Security that traces hackers’ activities through cyber space. Security that delivers the latest defenses and updates from the cloud, protecting millions of devices and networks around the world, every second of every day. One company has the vision and execution to deliver. Check Point.

We believe only the best security is acceptable. We built the most comprehensive security architecture with the most advanced management, translating your security strategy into reality. We continue to innovate and build new technologies and protections against the ever-changing threat landscape.

We secure over 100,000 organizations, from small leaders to the giants of the world. They trust us to secure their most complex and sensitive environments and we continue to work every day to earn that trust.

Check Point is the standard by which all security solutions are measured. We believe in an exciting, continuously changing world of new discoveries and new capabilities beyond the dreams and limitations of today. And it is our singular purpose to make you safe and secure.

We are Check Point. We secure the future.

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LogoThe Check Point logo is the most visible and recognizable symbol of our brand. It should appear on every piece of communication from Check Point — from the basic internal memo to the website and everything in between.

The corporate logo should always be placed in an unobstructed area on a clean, clear, solid background that provides maximum clarity and visibility.

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1 Use the logo with black text when it is placed on white or a light-color background.2 Use the logo with white text when it is placed on black or a medium-to-dark color background.3 When use of Pantone colors or four-color process is not an option, the alternative is black-and-white line art.

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PANTONE® C M Y K R G B Hex

Pantone 072 100 88 0 5 28 63 148 1C3F94

Pantone 200 0 100 63 12 211 18 69 D31245

Pantone 701 0 45 20 0 246 162 168 F6A2A8

Process Yellow C 0 0 100 0 255 242 0 FFF200

Process Black 0 0 0 100 0 0 0 000000

Opaque White 255 255 255 FFFFFF

Logo (continued)Our audiences recognize Check Point by our colors as well as the design of our logo. This is why all of our communications must use a consistent color palette. Never change the color of the corporate logo.

The color of the logotype should only be black or white. Always use the approved Pantone (“PMS”) color or the equivalent Pantone CMYK or RGB mix to reproduce colors in the logo icon.

The chart on the right lists the formulas for the RGB colors for on-screen usage, Hex for web, and the Pantone and process (CMYK) colors for print usage.

Logo Color Palette

BluePantone 072

PinkPantone 701

White

YellowProcess Yellow C

RedPantone 200

Black

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Logo (continued)The size of the Check Point logo, when used in communications and signage, depends on many variables such as environment, emphasis, audience, etc.

Always consider the logo as an integral part of the design, rather than as an element to be added after the design is complete. If there is a question, make the logo larger rather than smaller.

With visibility and clarity as objectives in the use of the corporate logo, a minimum acceptable size has been established to ensure readability.

The minimum size for the horizontal format logo is 1.33 inches wide.

Minimum Logo Size

1.33"

When appearing in conjunction with other company logos in an equal relationship, the Check Point corporate logo should be at least the same size and in an equally prominent position in the layout.

Size proportion for co-branding

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LogoAlways give the Check Point logo enough clear space to garner “presence” on the page. A proper amount of clear space ensures that the logo will not be crowded by other elements and can be identified immediately.

Illustrations, photography or type should not enter the clear space area around the logo.

Full logo icon height Full logo icon height

Full logo icon height Full logo icon height

Mandatory clear space around corporate logo.

Clear Space Guidelines

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Unacceptable Uses of the Corporate Logo

Do not alter the proportions of the logotype or the graphic symbol in any way.

Do not enclose the logo in a box or any other shape.

Do not replace the graphical elements within the screen with other graphics.

Do not place the logo on a busy background or any solid background that does not provide strong contrast with the logo colors.

Do not transpose the logotype and the graphic symbol in any way.

Do not alter or substitute any colors of the corporate logo.

Do not use typefaces other than the approved standard for the logotype.

Logo (continued)These graphic standards have been created to protect our brand and our trademarks. They help define both authorized and unauthorized uses of the corporate logo.

Graphic treatments such as blurs and speed lines dilute the Check Point brand and lessen the value of our logo as a recognizable visual identity.

Using digital artwork downloaded from CP Image Library is the best way to ensure proper use of the Check Point logo. When you use the logo in a layout, do not alter the proportions, colors or angles; such deviations weaken our brand and negatively impact our identity.

http://wiki.checkpoint.com/confluence/display/EMPINFOCTR/Corp

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Color PANTONE® PANTONE® C M Y K R G B Hex

Coated Uncoated

Pink 7423 C 213 U 05 81 23 0 228 87 133 E45785

Black Black 6 C Black 6 U 0 0 0 100 0 0 0 000000

Dark Gray 0 0 0 70 109 110 113 6D6E71

Light Gray 0 0 0 70 188 190 192 BCBEC0

White — — 0 0 0 0 255 255 255 FFFFFF

Color PANTONE® PANTONE® C M Y K R G B Hex

Coated Uncoated

Yellow 109 C 109 U 0 5 100 0 255 230 0 FFE600

ColorsColor plays a vital role in the Check Point brand, and when used properly provides dynamic visual expression. The brand colors appear on a variety of materials and communications and should be used consistently and appropriately.

The primary color is pink and is often accompanied by heavy uses of black.

The secondary palette is to be used sparingly with the purpose to add visual differentiation within infographics, charts, and digital materials. The use of secondary colors should always be less prominent than the use of the primary colors, using less than 10% overall.

Pantone spot color equivalents are provided for use in special applications where a solid ink color is desirable or required for reproduction purposes.

Written communications, e.g. letters or any internal/external forms, should use black text exclusively.

Primary Colors

Secondary Color

Note: The colors shown on this page have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE® color standards. For accurate reproduction, refer to the current edition of the PANTONE® Color Bridge™ Guide.

The colors on this printed page should not be used for color matching purposes. Always use the formulas provided in the chart above. PANTONE® and Color Bridge™ are registered trademarks of PA

Pink

Yellow

Black

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TypographyPrinted and online communications are an essential element of the brand. Typography plays a significant role in projecting Check Point’s visual style. DIN is the primary typeface of the brand design system.

Flush left typography is preferred. For headlines use upper case. For titles and headings, upper and lower case are preferable to sentence case.

For designed general communications, use DIN Light. DIN Regular and Bold may be used for display situations or text emphasis.

Arial is a Windows and Macintosh system typeface. Arial should be used for written communications only or whenever the use of DIN is not feasible.

DIN Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789DIN Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789DIN Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Arial (System)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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PhotographyPhotography can be a powerful asset in promoting thebrand as well as Check Point’s specific security features. Subject matter should focus on one of three categories: environmental images, threat interpretations, and futuristic images of people.

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The environmental style of photography should feature abstractions with sharp angles of architecture to emphasize light and shadow. A strong contrast between light and dark areas provides the setting for portraying secure and unsecure areas. Images should be grayscale or highly desaturated.

EnvironmentalPhotography (continued)

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The environmental style of photography should feature abstractions with sharp angles of architecture to emphasize light and shadow. A strong contrast between light and dark areas provides the setting for portraying secure and unsecure areas. Images should be grayscale or highly desaturated.

EnvironmentalPhotography (continued)

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Photographs including people should be futuristic and dynamic images of everyday people (non-executive) interacting with a bright source of light. The images should demonstrate a powerful sense of scale with high contrast between light and dark areas. Images should be grayscale or highly desaturated.

PeoplePhotography (continued)

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Photographs including people should be futuristic and dynamic images of everyday people (non-executive) interacting with a bright source of light. The images should demonstrate a powerful sense of scale with high contrast between light and dark areas. Images should be grayscale or highly desaturated.

PeoplePhotography (continued)

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This photography style is the representation of the threats Check Point protects against. These images should contain menacing, sharp shapes —or “bots” — on a black background.

BotsPhotography (continued)

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Design SystemUnique design elements are an essential visual tool of the Check Point brand. These graphic shapes represent the diverse and flexible security platforms we offer.

The main design elements that make up the system are comprised of four pink bars representing Check Point’s security zone. One is solid and the remaining three are of increasing transparency. The solid bar is always closest to the “secure” area in a visual composition.

These elements can be used in a variety of shapes and angles, as shown below. They can be the primary element in a design or a basic visual accent.

Security Layer Transparencies

100% Pink

85% Pink

60% Pink

45% Pink

Graphic Shapes

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Design System Usage

Example 4 (no images) Example 5 (no images) Example 6 (no images)

Example 1 (with images)

A - threat imagery / outside worldB - secure area

A - protective brand linesB - content area


A - protective brand lines and secure areaB - content area


A - protective brand linesB - content area

Example 2 (with images) Example 3 (with images)

A

A

A

A

A AB

B B B

B B

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Headline Text Goes Here Headline Text

Goes Here

Headline Text Goes Here

Subheadline Text

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Design ExamplesThese examples demonstrate how the Check Point design system translates to multiple applications.

1 Brochure cover2 Brochure spread3 PowerPoint cover slide

4 Video still5 Website content page

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Note: The examples and colors shown on this page are intended for illustrative purposes only. Always use the approved colors on page 4.

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6 Solution Brief7 Video still8 PowerPoint presentation slide

9 Data sheet10 Sales Collateral

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11 Brochure cover12 Brochure spread

13 Signage14 Sales Guides

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SELLING CHECK POINT THREAT PREVENTION

SELLING CHECK POINTMOBILE SECURITY

SELLING CHECK POINTSECURITY MANAGEMENT

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ContactFor any brand identity design questions please contact the brand identity team:

[email protected]

Johnny ThompsonCreative Director [email protected]

Steven ClarkDesign [email protected]

Chunming JiaDesign Manager [email protected]

Carole LeungDesign [email protected]

Jacques RambonnetDesign [email protected]

Check Point Software Technologies, Ltd.959 Skyway Road Suite 300San Carlos, CA 94070

Date post:	29-Jun-2018
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CHECK POINT IDENTITY GUIDELINES · Always consider the logo as an integral part of the design, ......

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