Date post: | 07-Aug-2015 |
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It is our mission to test and single-out the most delicious combinations of fresh, local ingredients to create mouthwatering, gourmet grilled cheese sandwiches at fair prices.
Our friendly staff will always give service with a smile, and have creative sandwich suggestions for customers upon request
Strengths: mobile, featuring local vendors, new food options Weaknesses: cost of local ingredients, permits/licenses hurdles, startup
money Opportunities: ability to meet desired target population’s desires due to
mobility/simplicity, potential to expand to cover different audiences (colleges) and event catering
Threats: other food trucks (including current grilled cheese trucks)
“We go out of our way to provide better food (Grilled Cheese) along your way”
Solid and thorough employee training (smiles!) Secure loyal customer/follower base through strong social
media presence Keep long term in mind (expansion) Ensuring the best products through renewed testing Advertising local cheeses Diligence and awareness while finding prime locations Fostering and maintaining good relationships with
customers and suppliers Accurate and honest book keeping Customer feedback is important (surveys)
Strategy
Integrity◦ Trust◦ Honesty◦ Transparency
We will safeguard our cash-handling and accounting practices in order to maintain integrity.
We will NEVER operate off the books, no matter how convenient it may seem.
We will run our business not only within the realm of legal adherence, but we will strive to do the right thing, and continually question what the right thing is.
Our Ethics
Excellence ◦ We will strive to have the best food products on
the street. Fun! Support Local Producers
◦ We want to use products from local cheese and produce providers.
Sustainability◦ We aren’t comfortable with pollutant chemicals
on the ground, non-recyclable containers, and creating excessive waste.
Our Ethics (cont)
Truck $ 45,000
2 iPads & 1 iPhone $ 145 + 240/month
Shopkeep Software $ 215
WA State Business License $ 24
Small Business License (city of Seattle) $ 45
Mobile Food Unit Permit $ 2,054
Registration with DMV $ 88
LPG (Propane) Permit $ 319
L&I Approval $ 200
Food Handler’s Permit (x5) $ 50
Street Use Permit $ 755
$1 Million Commercial General Liability Insurance (annual premium)
$ 500 - 900
A&J Commissary (rent/month) $ 1000 - 2000
Other Costs Estimate $ 1,500
1st Month operation costs (don’t expect to cover)
$ 15, 422.68
TOTAL $ 67,982.11 – 69,382.11
Start-Up Costs
Financing the Truck through Roaming Hunger◦ 5 year payment plan◦ $775/month
$30,000 Loan (Against Personal Equity)
◦ Covers all other startup costs◦ Covers 2 months overhead costs◦ Covers first two weeks of product cost◦ (If projections work we can pay off our loan at the end of our first year.)
Financing
Monthly Overhead
Labor ($10/hr) 779.40$ Gas (generator) 487.13$ Gas (fuel) 400.01$ Gas (propane) 129.90$ Manager Salary 2,100.00$ AT&T bill 240.00$ Shopkeeper bill 45.00$ Financing payment for Truck (5 yr repayment) 775.00$ Commissary Fees 1,500$ Loan 425.00$ Insurance and License Renewal 46$ Total Overhead Costs/month 6,927.26$
Average Month
The Classic Beecher’s Flagship Cheddar, Valley Girl, Swiss on
Challah bread
The Red Gouda Samish Bay Aged Gouda, River Valley Mozzarella,
Apples, Mixed Greens, Avocados on Brioche
The Menu
Cost to Make Selling Price Profit
$ 3.06 $ 6.00 $ 2.94 (49%)
Cost to Make Selling Price Profit
$ 3.63 $ 8.00 $ 4.37 (55%)
The Jack River Valley Rancher Rob’s Pepper Jack, Medium
Cheddar, Tomatoes, Onions, Lettuce on Sourdough
Tomato Soup Home-made, 1 batch = 6 servings
The Menu (cont)
Cost to Make Selling Price Profit
$ 2.38 $ 8.00 $ 5.62 (70%)
Cost / Batch
Cost/ Serving
Sales Price Cup
Sales Price Bowl
Profit/ Cup
Profit/ Bowl
$ 5.03 $ 0.83 $ 2.00 $ 3.50 $ 1.17 (58%)
$ 2.67 (76%)
Projected Revenue High Sales
The Classic x 30 Red Gouda x 18 Jack x 18 Soup cup x 25 Soup Bowl x 15 Total180 144 144 50 52.5 570.5
$91.80 $65.34 $42.84 $20.75 $24.90 $245.63
$88.20 $78.66 $101.16 $29.25 $27.60 $324.87
The Classic x 20 Red Gouda x 10 Jack x 10 Soup cup x 15 Soup Bowl x 8 Total120 80 80 30 28 $338.00
$61.20 $36.30 $23.80 $12.45 $13.28 $147.03$58.80 $43.70 $56.20 $17.55 $14.72 $190.97
Lunch
Dinner
Profit/Day Profit/Week Profit/Month Profit/month minus overhead/month
$515.84 $3,095.04 $12,380.16 $5,452.90
Projected RevenueMedium Sales
The Classic x 20 Red Gouda x 12 Jack x 12 Soup Cup x 17 Soup Bowl x 10 Total120 96 96 34 35 381
$61.20 $43.56 $28.56 $14.11 $16.60 $164.03
$58.80 $52.44 $67.44 $19.89 $18.40 $216.97
The Classic x14 Red Gouda x 6 Jack x 6 Soup Cup x 10 Soup Bowl x 5 Total84 48 48 20 17.5 217.5
$42.84 $21.78 $14.28 $8.30 $8.30 $95.50$41.16 $26.22 $33.72 $11.70 $9.20 $122.00
Dinner
Lunch
Profit/Day Profit/Week Profit/MonthProfit minus Overhead
per month$338.97 $2,033.82 $8,135.28 $1,208.02
Projected Revenue Low Sales
The Classic x 14 Red Gouda x 8 Jack x 8 Soup Cup x 10 Soup Bowl x 7 Total84 64 64 20 24.5 256.5
$42.84 $29.04 $19.04 $8.30 $11.62 $110.84
$41.16 $34.96 $44.96 $11.70 $12.88 $145.66
The Classic x 9 Red Gouda x 2 Jack x 2 Soup Cup X7 Soup Bowl x 1 Total81 16 16 14 3.5 130.5
$27.54 $7.26 $4.76 $5.81 $1.66 $47.03$53.46 $8.74 $11.24 $8.19 $1.84 $83.47
Lunch
Dinner
Profit/Day Profit/Week Profit/MonthProfit Minus Overhead
per Month$229.13 $1,374.78 $5,499.12 ($1,428.14)
Annual ProjectionAnnual Projection
3 Busy MonthsRevenue $ 73,588.50 Cost $ -31,805.46 Sub Total $ 41,783.04
6 Medium MonthsRevenue $ 96,957.00 Cost $ -21,021.93 Sub Total $ 75,935.07
3 Slow MonthsRevenue $ 31,347.00 Cost $ -12,787.47 Sub Total $ 18,559.53
Annual Revenue $ 201,892.50 Product Cost $ -65,614.86
Annual Revenue Minus Product Cost $ 136,277.64 Annual Overhead $ -83,127.12 Annual Profit $ 53,150.52
Technology
Our truck will be equipped with an iPad POS. This will allow us to accept several forms of payment including: Credit, Debit, PayPal, Square, and Cash.
Track Sales . View TrendsMake Projections . Take Orders .
Shop AccuratelyReduce Waste . Message
Co-Workers . Stay ConnectedFacebook . Twitter . Web
Sales Strategy
Creating a craving.Put what you want
where you are when you want it.Improving efficiency.
Inviting environment.
Projected Building Expansion
Seattle’s Largest Workforce Web Savvy Customers
Automated Ordering Systems
FEED
Shop Prep Truck Open
8:00-9:00 9:00-11:00 11:00-3:00
Management
Shop Prep Truck Open
Closing
1:00-2:00 2:00-4:00 4:00-8:00 8:00-9:00
• Plus 2 hours office hours a week• Work 6 days a week (Sundays off)• 5 employees; 1 manager• Employee Pay: $10.00/hour• Manager Pay: $2,100.00/month
Culture◦ Form a high-energy, cooperating team that focuses on the same goals◦ Create a work environment where employees feel comfortable and
listened to Talent
◦ As we expand: Hiring new employees that are not only enthusiastic with good work ethic, but that work well together
Leadership◦ As we expand: training for managers◦ Development of team environment- operate as HR
Operations◦ Management in charge of overseeing business as whole
Measuring “success”, data management
◦ Overseeing book keeping; Salaries
Management
Facebook◦ Gain attention through Facebook page likes◦ Promotions and Coupons◦ Budget set to daily or lifetime depending on funds
available Twitter
◦ Constant updates on where the truck is located◦ Featured sandwich of the day ◦ Updates of deals
Advertising
http://emilydixo0.wix.com/cheesetoastie
Advertising: Website
Introduce the truck to South Lake Union during lunch hour
Month prior to Memorial Day weekend for adjustments to menu
True opening Memorial Day weekend
Launch
Truck Design
Questions?