Cheetah Sales Kit_INDIA

1 © Cheetah Mobile 2015. All rights reserved.

Mobile Audiences, Data Intelligence

INDIA



Massive, Global Reach

Reach and Engage

Audiences at Scale

Data Fueled

Turn Mobile Signal into

Marketing Insight

Brand Stewardship

Make the Right Impression

From the First Impression



Place your brand in front of target consumers while they are actively engaging with

features and content throughout the day

From utility actions such as charging their phone, and cleaning their device, to social

interactions such as checking Facebook and playing the latest game, users welcome ads

that complement their experience

Deliver Brand Message to Engaged Users: Anytime, Anywhere



The World’s #3 Mobile App Audience*

1

1 2

2 3

635+M

MAUs

* Across both iOS and Android Devices

Source: By monthly downloads; according to App Annie, December 2015 data

Cheetah Mobile Third Quarter 2015 results



Trusted by 500+

Major Brands


Advanced Targeting to Engage your Ideal User



Profile Targeting:

Ad Display Based on App Usage Graph

In-App Tracking:

In-app events like purchases and sign-ups

are attributed to the media source

DataSync Optimization:

Campaign data gets smarter by the second

to increase ROI

Retargeting:

Re-engage users to return to your app with

targeted campaigns

Converting Data into Audience Insight



Leverage Cheetah Orion for Precise

Audience Targeting

49+ proprietary tags

Psychographics/Demographics/Co

nsumer Behavior

Device/OS/Carrier

Localization

Purchase & Engagement Patterns

Predictive algorithm

Select the Right Audience

$



9

Deepika, 27 years old

Live in Delhi

Having Interest in Online shopping

Frequent traveler and an active social

networker.

With paid app purchases record in 6

months

Advanced

audience

targeting

Ranveer, 29 years old

Live in Mumbai

Have interest in business purchases,

and track investments and trade stocks,

bonds, and mutual funds

Prefer online mode to pay bills, get the

latest news and current events, and

look for recipes

Frequently travel between cities

Advanced

audience

targeting

Precise Audience Targeting



Clean Master Battery Doctor PhotoGrid CM Security CM Browser

Cheetah Mobile’s Suite of Mission-Critical Applications

World’s Most Trusted

Optimizer

#1 Antivirus Engine

Ranked By Av-test

Ultra Lightweight & Fast

Mobile Browser

Free Battery Saving App

Photo Collage App



Applock

Increase Brand’s

influence

In-Stream Ad

Mobile Engagement

GameBoost

Feature your

Mobile Game

Premium, Native Ad Placements

High- Impact, Interactive Ad Units

Robust Ad Formats: Native, In-

Stream, Interstitials, In-Banner

and Video

100% Non-Incentivized

Drive User to Action:

Click to lead

Click to download

Click to web

Click to locate

Click to social

Click to video

@



Applock Ad

Type of Native ad Placement

Charging Screen Ad Result News Feed Average CTR 5%

30 Mio Daily IMP (IN)

Average CTR 6%


Multi Product Ad

Average CTR 5%


Video Ads

Average CTR 6%


Average CTR 6%


Gift Box Ad

Average CTR 6%


App SplashScreen

Average CTR 6%




AppLock Maximize Brand’s Influence ● Two high-impact formats to meet unique

KPIs

● Large Native Card (CTR)

- Horizontal Feed for weather information

and updates

- Can support 2 ads in each session

● Fullscreen Branding (Awareness)

- Customized clickable background image

with pattern icon

● 3-5% average CTR

● Over 35 million daily impressions (India)



Ideas for AppLock



• Vertical Notification Feed

• Large Native Ad Placement or 300x250

banner (expands)

• Prominent Display:

• New notifications

• Plug in

• Plug out

• Screen on

• Average CTR 6-8%

• 500 Million Daily Impressions (Global)

• 25 Million Daily Impression (India)

New Charging Screen Leverage Mobile Engagement



Video Ads Delivering Sight, Sound and Motion

• Leverage the most engaging ad format on

mobile devices to influence consumer

behavior

• Capture the attention and emotion of users

through high-impact brand storytelling

• In-app, in-stream video placement

• Auto-play, user initiated sound

• Drive users to further engage with additional

CTAs

• Average CTR: 1-2%, CVR: 8-10%



Result Page Leverage Mobile Engagement

• High impact visuals placed on

contextually relevant content

• Prominent, high performing click to

action

• Complements app content, driving

brand discovery and engagement

• 200 million daily impressions (Global)

32 Million daily impressions (IN)

• Average CTR: 1-2%, CVR: 8-10%



Result Feed Example: Clean Master: Junk File

Apps

(Clean Master)

Actions

(Cleaning junk files)

ResultFeed

(Cleaned junk)



Gift Box Leverage Mobile Engagement

• Customized product placement

• Available on Battery Doctor and Clean

Master

• Average CTR: 2-4%

• 54 MM daily impressions

• Ad placements

• Best practices

48 x 48 icon

Branding, E-commerce, web offers



Splash Screen Leverage Mobile Engagement

• Large screen ad for driving impressions,

app installs and deep linking

• Appears when opening app

• Available on Battery Doctor and CM

(access through Orion 2.0)

• Average CTR: 5%

• 10 MM daily impressions

• Ad placement

400 x 570 720 x 1030

480 x 685 1080 x 1540

540 x 775

480 x 821



Splash Screen Leverage Mobile Engagement

Desktop Opening

Screen Ad

Apps

(Clean Master)



Cheetah Ad Platform: Branding Showroom



Icon image

84x84 px

Main image

1200x628 px

Title Text

Up to 25 characters 2015 Lexus RC 350

Text

Up to 100 characters

Its striking cabin and rear-

wheel-drive dynamics makes

for a well-rounded package

Call-to-action

Up to 15 characters

Cheetah Ad Specification



iOS Android

CPM

CPC CPI

CPA

Expanded Reach, Expanded Business Models


Our Success Stories


© MobPartner 2015 | All rights reserved

Setting up a data that related with Uber

market segment

Find the best time to launch the ad into the

right person

Optimizing and monitor day by day for the

performance

Uber have an Objective to

increase the LTV of their existing

users and new users to book

rides in Uber App.

Uber would like to target users

who commute regularly within the

city preferably belonging to the

working group.

Cheetah Mobile generate 9%

CTR to see and visit at Uber

App.

Objective

Results Solutions Objective

Success Story:



Setting up a data that related with Jabong

market segment such as user have an

experienced in Online shopping


right person


performance

Jabong have an Objective to

increase their user to shop in

Jabong App

Jabong would like to targeting

user who loves online shopping

and having an bank account


CTR and 1.2% Conversion

Rate to Install Jabong

Application. The CPS

delivered was as per the

partner’s expectation.

Objective

Results Objective Objective

Success Story:



Setting up a data that related with MakeMy

Trip market segment

Targeting to users who are frequent traveller

and have travel and hotel booking apps

installed in their phone.

MakeMy Trip would like to

acquire more people to download

their apps.


CTR and 1.2% Conversion

Rate to Install MakeMy Trip

Application

Objective


Success Story:



Objective


Success Story:

Setting up a data that related with King’s

market segment


right person


performance

King have an Objective to

acquire new users who have the

tendency to make online

transactions.

King would like to targeting user

who loves Casual games like and

do in app purchases.

Cheetah Mobile generate

2.9% Click Through Rate and

8.5% Conversion Rate.


Awards and Testimonials



Best Mobile

Advertising

Provider 2013

FINALIST

Named Deloitte Technology Fast

50 for French Companies

Award-Winning

Mobile Platform



Contact Us

[email protected]

ad.cmcm.com

Tokyo

Hong

Kong

New

Delhi

Sao

Paolo

Paris

Taiwan

Beijing

London

Berlin

San

Francisco

New York

Mexico

City

Jakarta


Thank You

Merci

Gracias

謝謝

Danke

Obrigado

धन्यवाद

Terima Kasih

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