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Lessons on How to Survive and Thrivefrom Missouris Fastest Growing Businesses
Dr. David Schmidt
BRIDG | University of Missouri
Alan Spell
MERIC | Missouri Dept. of Economic Development
Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group
2011GovernorsConferenceonEconomicDevelopment
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The Importance of Being Cheetahs
What are Cheetahs?
Not Gazelles!
Doubled Jobs over 5 years(2001-2006)
Cheetahs Continue:
Cheetahs that Continued Job Growth
(2006 2009)
Cheetah growth exceeded 250 percent
when statewide job growth for the period
o r g na ee a s e o s manage ust over percent.
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The Importance of Being Cheetahs
Continuing Cheetah by Region
Cheetahs Around the State:
Although a Select Group, Continuing Cheetahs are
found almost e uall across the State
0.8 - 1.0% of Firms are Continuing Cheetahs
Most are Small Businesses:
81% had Less than 50 Employees
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Study Description
Surveyed of Continuing Cheetahs:
593 Firms had Telephone Interview
,
Firms to Compare Some Questions
Depth Interviews:
20 Cheetahs had Detailed Interviews to
Gain More Insights. Example firms include:
Battery Suppliers
Metal Fabrication Mfg.
Chemical Mfg.
Lab Services
1,630 Continuing Cheetahs in Missouri
Engineering Consulting
Accounting Firm
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Importance of Cheetahs Continue
ResearchQuestions: Fast
growth
firms
CEOs
(Cheetahs)
perspectives
onseveralkeyissues
Provideinsight
for
Economic
Development
policy
an a c v y
(Cheetahs)
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Importance of Cheetahs Continue
WhatCheetahsbelievearetheirReasonsforSuccessA. Whenthebusinesswasformed
B. OngoingorContinuingSuccess
HowCheetahsfeelabouttheBusinessClimateinMissouriA. Whatkindsofongoinginvestmentsaretheymaking
andwhat
they
believe
their
needs
are
WhatCheetahsthinkaboutcommunityinvolvementand
networkingintheirHomeRange GovernmentroleandPolicyImplications
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Reasons for Success: At Formationa ma e you e eve a ere was a v a e
opportunity in the marketplace?
Recognized demand 43%
Experience 21% 74%
Entrepreneurial 7%
Lackof
competition 5%
Research 5%
FamilyBusiness 4%
TOTAL RESPONDENTS 100%
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Market Orientation
Market orientation is a business philosophy and
or anizational culture built around an or anization-
wide effort to: atherintelli enceaboutcurrentand ros ective
customersneeds,
sharethat
intelligence
internally,
and
respondmeaningfullytoit
Kohli andJaworski 1990
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ReasonsforSuccess
RecognizedDemand 43%
Theirown
Experience
(in
the
market) 21%
Research (regardingthemarket) 5%
74%
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Whataretheke factors orfactor thathasenabled ourbusiness
to
continue
to
grow
throughout
the
recession?
StrategicPlanning+MarketOrientation
CustomerService/Quality 28%
MarketDemand 23%
78%
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How do Cheetah CEOs feel about the
Investing to grow: (access to credit, workforce issues,
,
performance)
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Do Cheetahs plan to Hire more People
35% of Cheetahs expected to increase employment levels as compared
to 24% of Business Survey respondents
Cheetahs felt that only about half of the applicants were adequate
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What Cheetahs SaidWhat Type of Investment would likely
Expand Your Growth Potential?
Technology and Talent
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Business Climate: How do Cheetahs
Ongoing Innovation
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What Expert Help do Cheetahs Need?
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WhyareCheetahsmoreOptimistic?
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Home RangeHow important is local community
in l m nt n n t rkin t in
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How much do Cheetahs use the
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How much of Cheetahs sales come
rom u -o - a e
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Do Cheetahs get involved in
e r ommun es es
Do you serve in a voluntary capacity for any boards,
committees, or organizations within your community?
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Where do Cheetahs want to Locate?Commercial Centers or Anywhere
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Policy Issues for Cheetahs
Over past 5 years, any State or Local Policy that:
Hindered Growth? No Hel ed Growth? No
es esponses:
Regulations 38%
Taxes 21%
Of Yes Responses:
Tax Credits 27%
Reg./Tax Reform 23%
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What Cheetahs Said
What do You Pay too much for in Missouri?
Health Insurance, Taxes, and Nothing
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What Cheetahs Said
If You could receive Free Training,
What would you Train Your Staff on?
Specific Job Tasks are Number One but Soft Skills Next
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What are Some Lessons?
For Talent Development:
Targeted OJT Training #1, Professional Fundamentals #2
Business Management requested by Owners (Growing Pains?)
For Policies Tar etin Growth:
Technology Investments: Company (Software/Equip.) and Broadband
Talent Development: See Above (Interesting how this is connected)
For Finding the Next Cheetah in Your Community:
Introduce Smaller, Established Firms to Avail. Resources and Training
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Thank YouDr. David Schmidt
BRIDG | University of Missouri
Alan Spell
MERIC | Missouri Dept. of Economic Development
Key Partners and Contributors:Economic Development Administration
mp oymen an ra n ng m n s ra on
Missouri Small Business & Technology CentersUM Center for Advanced Social Research
Tom Reichart, Planner, MERIC
Dr. Marty Romitti, Former Director, MERIC
Dr. David Schmidt, Director, BRIDG
Alan Spell, Research Mgr., MERIC