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Cheetahs Continue GC2011 Web

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    Lessons on How to Survive and Thrivefrom Missouris Fastest Growing Businesses

    Dr. David Schmidt

    BRIDG | University of Missouri

    Alan Spell

    MERIC | Missouri Dept. of Economic Development

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

    2011GovernorsConferenceonEconomicDevelopment

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    The Importance of Being Cheetahs

    What are Cheetahs?

    Not Gazelles!

    Doubled Jobs over 5 years(2001-2006)

    Cheetahs Continue:

    Cheetahs that Continued Job Growth

    (2006 2009)

    Cheetah growth exceeded 250 percent

    when statewide job growth for the period

    o r g na ee a s e o s manage ust over percent.

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    The Importance of Being Cheetahs

    Continuing Cheetah by Region

    Cheetahs Around the State:

    Although a Select Group, Continuing Cheetahs are

    found almost e uall across the State

    0.8 - 1.0% of Firms are Continuing Cheetahs

    Most are Small Businesses:

    81% had Less than 50 Employees

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Study Description

    Surveyed of Continuing Cheetahs:

    593 Firms had Telephone Interview

    ,

    Firms to Compare Some Questions

    Depth Interviews:

    20 Cheetahs had Detailed Interviews to

    Gain More Insights. Example firms include:

    Battery Suppliers

    Metal Fabrication Mfg.

    Chemical Mfg.

    Lab Services

    1,630 Continuing Cheetahs in Missouri

    Engineering Consulting

    Accounting Firm

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Importance of Cheetahs Continue

    ResearchQuestions: Fast

    growth

    firms

    CEOs

    (Cheetahs)

    perspectives

    onseveralkeyissues

    Provideinsight

    for

    Economic

    Development

    policy

    an a c v y

    (Cheetahs)

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Importance of Cheetahs Continue

    WhatCheetahsbelievearetheirReasonsforSuccessA. Whenthebusinesswasformed

    B. OngoingorContinuingSuccess

    HowCheetahsfeelabouttheBusinessClimateinMissouriA. Whatkindsofongoinginvestmentsaretheymaking

    andwhat

    they

    believe

    their

    needs

    are

    WhatCheetahsthinkaboutcommunityinvolvementand

    networkingintheirHomeRange GovernmentroleandPolicyImplications

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Reasons for Success: At Formationa ma e you e eve a ere was a v a e

    opportunity in the marketplace?

    Recognized demand 43%

    Experience 21% 74%

    Entrepreneurial 7%

    Lackof

    competition 5%

    Research 5%

    FamilyBusiness 4%

    TOTAL RESPONDENTS 100%

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Market Orientation

    Market orientation is a business philosophy and

    or anizational culture built around an or anization-

    wide effort to: atherintelli enceaboutcurrentand ros ective

    customersneeds,

    sharethat

    intelligence

    internally,

    and

    respondmeaningfullytoit

    Kohli andJaworski 1990

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    ReasonsforSuccess

    RecognizedDemand 43%

    Theirown

    Experience

    (in

    the

    market) 21%

    Research (regardingthemarket) 5%

    74%

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    Whataretheke factors orfactor thathasenabled ourbusiness

    to

    continue

    to

    grow

    throughout

    the

    recession?

    StrategicPlanning+MarketOrientation

    CustomerService/Quality 28%

    MarketDemand 23%

    78%

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    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    How do Cheetah CEOs feel about the

    Investing to grow: (access to credit, workforce issues,

    ,

    performance)

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Do Cheetahs plan to Hire more People

    35% of Cheetahs expected to increase employment levels as compared

    to 24% of Business Survey respondents

    Cheetahs felt that only about half of the applicants were adequate

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    What Cheetahs SaidWhat Type of Investment would likely

    Expand Your Growth Potential?

    Technology and Talent

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Business Climate: How do Cheetahs

    Ongoing Innovation

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    What Expert Help do Cheetahs Need?

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    WhyareCheetahsmoreOptimistic?

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    Home RangeHow important is local community

    in l m nt n n t rkin t in

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    How much do Cheetahs use the

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    How much of Cheetahs sales come

    rom u -o - a e

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Do Cheetahs get involved in

    e r ommun es es

    Do you serve in a voluntary capacity for any boards,

    committees, or organizations within your community?

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Where do Cheetahs want to Locate?Commercial Centers or Anywhere

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Policy Issues for Cheetahs

    Over past 5 years, any State or Local Policy that:

    Hindered Growth? No Hel ed Growth? No

    es esponses:

    Regulations 38%

    Taxes 21%

    Of Yes Responses:

    Tax Credits 27%

    Reg./Tax Reform 23%

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    What Cheetahs Said

    What do You Pay too much for in Missouri?

    Health Insurance, Taxes, and Nothing

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development GroupCheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    What Cheetahs Said

    If You could receive Free Training,

    What would you Train Your Staff on?

    Specific Job Tasks are Number One but Soft Skills Next

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development GroupCheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    What are Some Lessons?

    For Talent Development:

    Targeted OJT Training #1, Professional Fundamentals #2

    Business Management requested by Owners (Growing Pains?)

    For Policies Tar etin Growth:

    Technology Investments: Company (Software/Equip.) and Broadband

    Talent Development: See Above (Interesting how this is connected)

    For Finding the Next Cheetah in Your Community:

    Introduce Smaller, Established Firms to Avail. Resources and Training

    Cheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development GroupCheetahs ContinueCheetahs ContinueMissouri Economic Research and Information Center Business Research and Development Group

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    Thank YouDr. David Schmidt

    BRIDG | University of Missouri

    Alan Spell

    MERIC | Missouri Dept. of Economic Development

    Key Partners and Contributors:Economic Development Administration

    mp oymen an ra n ng m n s ra on

    Missouri Small Business & Technology CentersUM Center for Advanced Social Research

    Tom Reichart, Planner, MERIC

    Dr. Marty Romitti, Former Director, MERIC

    Dr. David Schmidt, Director, BRIDG

    Alan Spell, Research Mgr., MERIC


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