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Chef Roc BioFor the 28 years Steve Cassarino was known around the world as one of The Clever Cleaver Brothers. Regis Philbin says, “The Clever Cleaver Brothers aren’t just clever. They’re funny and can cook, too.” Leeza Gibbons notes, “Anything these guys do promises to be fun.” And “Emmy Magazine” adds, “They’re what you might get if Martin and Lewis graduated from The Cordon Bleu.”

The Clever Cleaver Brothers were Lee N. Gerovitz and Steve Cassarino — professional chefs who have turned their love for food and laughter into a unique career as media personalities, cookbook authors, magazine columnists and, as one pundit called them, “stand-up chefs.”

Regulars on the TV guest circuit with appearances on “The Tonight Show starring Jay Leno,” “Live! with Regis,” “Fox & Friends,” “The Other Half,” “CNN Headline News,” “Entertainment Tonight”, ‘The View”, and many others.

In 2013 Chef Roc moved to Oahu and started producing his latest project The Chef Roc TV Show airing every Monday night at 7:pm on KFVE-TV5. Now in it’s 3rd season and airing On TUFF TV Network, the AMGTV Network, ROKU and Filmon.TV reaching over 100 million Viewers. The Chef Roc TV Show features local Chefs, farmers, bartending segments and local music featuring our Musical Director Hawaii’s own Johnny Valentine and guests. All shot in front of a live audience on locations around Hawaii. Our Executive Producer, Tracey Jeremiah a born and breed local of Oahu has been producing local shows for over 25 years.

Client List : Dietz and Watson, Aloha Shoyu, Kona Brewery, Constellation Brands, American Plastics Council, Angostura Intl., Anheuser Busch,

Bacardi, Boru Vodka, Cabot Cheese, Cholula Hot Sauce, Colavita, Coleman, Mrs. Dash, Egg Beaters,

Georgia Pecan Council, Heinz, John Morrell Meats, Johnsonville Sausage, Jose Cuervo, Mike’s Hard Lemonade, Morey’s Seafood, Morton Seasoning

Blends, Ocean Spray,Phillips Foods, Red Monkey Foods, Reynolds’s Wrap, Sam Adam’s, Star Olive Oil, Wesson Oil

Client List Highlights: Dietz & Watson Recipe Ideation and Development

Burger King – BK Broiler – concept to launch.Carl’s Jr. – 5 chicken sandwiches – concept to focus groups.

Carnie Wilson Cookbook – Food Stylist Cholula Hot Sauce – Writer, “Grillin’ and Chillin’” cookbook.

Haagen Dazs – specialty ice cream sundae – concept development.Johnsonville Sausage – ideation sessions for Ready To Eat concepts.

Krystal – Chili Pups – concept development.Wesson Oil – Writer, “The Fear of Frying” cookbook.

Always on the cutting edge of programming, Celebrity Chef Roc launched his new show from the Island of Oahu. The Chef Roc TV

Show is the first dinner-theater style Cooking Show on TV.

The Chef Roc TV Show

Shot on location throughout Hawaii in front of a live audience.

Each show will feature 2 cooking segments. Chef Roc will prepare a dish featuring a local ingredients and it will be served to the audience members.

This 30-minute show will also feature a local chef that will prepare their favorite Hawaiian dish utilizing local ingredients.

There will also be 2 Bartending segments in each episode showcasing a National BRAND in the hottest cocktails being served on the islands. Each cocktail demonstrated will be sampled by the audience members.

A local live band will be featured throughout the show from Musical Director Johnny Valentine (Bruno Mars Uncle)

Show airs on KFVE-TV5 @ 7:pm Mondays, TUFF TV every Sunday night at 6ET & 6PT, AMGTV Network, Filmon.TV, Rabbit TV and The Cool TV Network

Chef Roc will Advertise your product Chef Roc will Advertise your product to a number of different audiences.to a number of different audiences.

The Chef Roc TV Show airs Monday at 7:00 PM on KFVE TV5 (My Network TV) reaching 100% of Hawaii. The Chef Roc TV Show is now in it’s 3rd Season. Reach is 2 million HH

TUFF TV Network air The Chef Roc TV Show every Sunday at 6PM ET & PT in over 40 Cities. Reach is 10 Million HH.

AMGTV Network launches The Chef Roc TV Show in May 2015 on over 200 Stations and on the ROKU Network. Reach is 50 Million HH.

Filmon.TV launches The Chef Roc TV Channel in Mid-May 2015, Reaching all 4 corners of the World. Reach is 65 Million Unique Visitors a Month.

The Chef Roc TV Show will start in Mid-May 2015 in Chicago, Wichita, Las Vegas, San Francisco, and coming soon to Boston and New York City. Reach 35 Million Viewers

The Chef Roc TV ShowAd Package

Around the World Package

Ad Package runs from July 1, 2015 to December 31, 2015 (6 month)

Featured in 5 recipe segments in The Chef Roc TV ShowsTwo 30:Second Commercial per Show or custom 1 minute vignette

48 30:Second ads on KFVE TV 5 in the State of Hawaii48 30:Second ads on TUFF TV in 40 Cities48 30:Second Ads on AMGTV Network in 200 Cities and ROKU72 30:second Ads on The Cool TV Network8,064 30:Second Ads on Filmon.TV Global Reach

8,232 30:Second Total Ads

Package Fee: $40,000 Less than $5 per commercial

Contact:Chef Roc Cassarino

619-933-3991 Roc@ChefRoc.com