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CHELSEA PIERS: BRANDING OPPORTUNTIES
Chelsea Piers: branding opportunties
On-site OPPOrtunities at Chelsea Piers
Within the 28-acre Chelsea piers complex are eight (8)
double-sided, 7-foot by 11-foot lightboxes, four (4) 36.5
-foot by 20.5-foot pedestrian walkway banners and one
13-foot by 7.5-foot video wall. the lightboxes are situated
within the pier 60 and pier 61 parking garages and are
visible to on-site pedestrian and vehicular traffic. the
pedestrian walkway banners are located on the sunset
strip, the major walkway connecting the piers. the video
wall is located at the northern entrance to Chelsea piers
and can accommodate 30-second commercials with sound.
West side highWay and hudsOn river
BikeWay/WalkWay OPPOrtunities*
Chelsea piers spans five city blocks between 17th street
and 22nd street along the West side Highway. branding
opportunities that target over 100,000 passengers traveling
southbound and 100,000 passengers traveling northbound
on the West side Highway include: three (3) 40-foot by
80-foot billboards along the east Façade of Chelsea piers,
one (1) 37-foot by 45-foot billboard along the south Façade
of Chelsea piers, and a 30-foot x 40-foot Led video screen.
each of these units is also highly visible to Hudson river
bikeway/walkway traffic and Chelsea piers foot traffic.
the Chelsea piers sports & entertainment Complex in new York City features a wide range of high-impact
branding opportunities that target the heavily traveled West side Highway, Hudson river park bikeway/
walkway traffic and Chelsea piers visitor foot traffic.
*the Chelsea piers billboards are licensed as business signs. specific
criteria must be met in order for Chelsea piers to accept advertising.
Chelsea C
oveH
udson River Park
CHELSEA PEIRS ENTRANCE
*the Chelsea piers billboards are licensed as business signs. specific criteria must be met in order for Chelsea piers to accept advertising.
branding opportunitY
east FaCade*the east Facade billboard at the Chelsea piers
sports and entertainment Complex in new York City
faces automobile traffic on the West side Highway and
pedestrian traffic on the Hudson river bikeway/Walkway.
location West side Highway from
22nd street: pier 61
20th street: pier 60
Quantity two (2) faces available
size 80’ wide x 40’ high
illumination dusk to midnight daily
deC 100,000 northbound
(plus southbound traffic)
vieW: northwest from West 18th street
Pier 59 Pier 60 Pier 61
Pier 59 entranCevieW: West from West 18th street
a
a B
Pier 61 entranCevieW: West from West 22nd street
C
Pier 60 entranCevieW: West from West 20th street
B
C
Pier 59 entranCevieW: West from West 18th street
a
a B
Pier 61 entranCevieW: West from West 22nd street
C
Pier 60 entranCevieW: West from West 20th street
B
C
Chelsea C
oveH
udson River Park
CHELSEA PEIRS ENTRANCE
*the Chelsea piers billboards are licensed as business signs. specific criteria must be met in order for Chelsea piers to accept advertising.
branding opportunitY
sOuth FaCade*the south Facade billboard at the Chelsea piers sports &
entertainment Complex in new York City faces automobile
traffic on the West side Highway and pedestrian traffic on
the Hudson river bikeway/Walkway.
location West side Highway
18th street: pier 59
Quantity one (1) face
size 45’ wide x 37’ high
illumination dusk to midnight daily
deC 100,000 (northbound)
Face south
Pier 59 Pier 60 Pier 61
branding opportunitY
videO sCreen*the Video screen at Chelsea piers is the only animated
billboard along the heavily traveled West side Highway.
the full-color screen can run either animated or video
commercials, text messages or static images.
location roof of pier 61 Chelsea piers
facing south-bound traffic on the
West side Highway
size 40’ wide x 30’ high
illumination dusk to midnight daily
deC 100,000 (southbound)
Face north
Also visible to Chelsea Piers’ 4.0 million annual visitation and visitors of Chelsea Cove Park
Chelsea C
oveH
udson River Park
CHELSEA PEIRS ENTRANCE
*the Chelsea piers billboards are licensed as business signs. specific criteria must be met in order for Chelsea piers to accept advertising.
Pier 59 Pier 60 Pier 61
Chelsea C
oveH
udson River Park
CHELSEA PEIRS ENTRANCE
branding opportunitY
lightBOx advertisingadvertisers can showcase their latest campaign by choosing lightbox units in either pier 60 or pier 61 at Chelsea piers.
location interior garagespier 60, pier 61Chelsea piers
Quantity eight (8) double-sided lightboxessixteen (16) faces
size 7’ high x 11’ wide
deC 10,000
Pier 59 Pier 60 Pier 61
branding opportunitY
videO Wallthis Full Hd seamless plasma display provides high impact advertising with sound to Chelsea piers pedestrian traffic. the state-of-the-art display can run commercials and movies using blu-ray or dVd video discs, or live Hd cable televison.
location Main Level, pedestrian WalkwayChelsea piers, nYC
direction Faces north, visible to pedestrians who enter Chelsea piers at the pier 62 main entrance.
size 13’ w x 7.5’ h
illumination 10:30am - 11:00pm daily
display30 second commercial spot with sound to play 4 times per hour.
deC 10,000 videO Wall
Chelsea C
oveH
udson River Park
CHELSEA PEIRS ENTRANCE
video Wall
Pier 59 Pier 60 Pier 61
branding opportunitY
Pedestrian WalkWaydirectly target affluent, active-lifestyle new Yorkers, dinner cruise and party boat customers, and yacht owners and crew, where they play and socialize. the four (4) faces located on pier 60 and pier 61 face pedestrian traffic along the Hudson river waterfront.
location pier 60: pedestrian Walkwaypier 61: pedestrian Walkway
Quantity Four (4) Faces
size 36’ 6” wide x 20’ 6” high
illumination dusk to midnight daily
deC 10,000
Face north & south
Chelsea C
oveH
udson River Park
CHELSEA PEIRS ENTRANCE
Pier 59 Pier 60 Pier 61
For more information, please contact: dana thayer arie sladowsky 212.336.6860 212.336.6871 [email protected] [email protected]
Chelsea piers Management, inc. pier 62, suite 300, new York, nY 10011 212.336.6725 Fax | chelseapiers.com/sponsorship
