CHEMISTRY
SYSTEM
REDKEN CHEMISTRY
INNOVATION: A CONSTANT FOR US POWERED BY OUR PH/PROTEIN SCIENCE
ODS2 TECHNOLOGY
AMMONIA PPT
PROTEIN
CAT
HD IS THE NEW TREND IN BEAUTY PRODUCTS AND SERVICES TO ENHANCE NATURAL APPEARANCE
HD MAKEUP
• FOUNDATIONS AND POWDERS THAT ARE
HIGHLY PIGMENTED AND REFLECTIVE FOR A
GLOWING YET NATURAL FINISH
HD BROWS AND LASHES
• EYEBROW AND LASH TREATMENTS TO
ENHANCE NATURAL FEATURES
HAIR COLOR IS THE NEW MAKEUP CLIENTS DESIRE VISIBLE COLOR THEY CAN CHANGE OFTEN
62%
CLIENTS ARE WANTING
COLOR THAT ADDS
VISIBLE REFLECTS TO
THEIR NATURAL COLOR
OF SALON CLIENTS
SEEK A SUBTLE TO
MODERATE CHANGE
IN COLOR**
*L'Oréal HAIRCOLOR A&U 2013
VISIBLE COLOR Vs PERMANENCY THE LONGSTANDING CLIENT & STYLISTS’ COLOR CONUNDRUM
THE CLIENT THE STYLIST
“I WANT A COLOR CHANGE
THAT IS NOTICEABLE BUT I
DON’T WANT IT TO BE
PERMANENT”
“I WANT TO BE ABLE TO
PROVIDE SATISFYING RESULTS
FOR MY CLIENTS WHO DON’T
WANT TO COMMIT TO A BIG
COLOR CHANGE”
INTRODUCING HDRESOLUTION LOW ALKALINE HIGH VISIBILITY COLOR. ZERO AMMONIA.
INTRODUCING A NEW TONE ON TONE SOLUTION
FROM REDKEN THAT OFFERS:
• DEEP DYE SATURATION
• INTENSE CLARITY AND SHINE
• HIGH REFLECTIVITY
• AMAZING CONDITIONING
NEW HDRESOLUTION UPGRADE YOUR SALON TO pHENOMENAL HAIRCOLOR
• TONE ON TONE: LOW LIFT
ALKALINE HAIR COLOR (UP
TO 1 LEVEL LIFT)
• HIGH RESOLUTION
FORMULATION PROVIDING
ENHANCED CONDITION
AND SHINE
• COLORS UP TO 70% GRAY
• 1:1 MIXING RATIO WITH HD
DEVELOPING LOTION
• 2 DEVELOPING LOTIONS: 6
& 15 VOL
HDR TECHNOLOGY HAIR COLOR IS THE NEW MAKEUP
1. LOW LIFT ALKALINE DYES
COMBINE WITH HD
DEVELOPING LOTION TO
PENETRATE THE FIBER,
LIFTING UP TO ONE LEVEL
(1:1).
2. SATURATED DYES ARE
DEPOSITED FOR CLARITY
COLOR WITH BRILLIANCE AND
VIBRANT REFLECTS.
3. A BLEND OF CONDITIONING
POLYMERS SMOOTHES THE
SURFACE FOR ENHANCED
CONDITION AND SHINE,
SEALING HIGH RESOLUTION
RESULTS.
HOW HDR WORKS
CT
SHADE PALLETTE HDR COLOR FAMILIES
4.71
MATTE ASH (.71): The ultimate cooling family to control warm red undertones
ASH GOLD (.13): Cool gold tones to control excess warmth
7.13
BLUES & MATTES
VIOLET (.2): Infused with accents of violet to cool and control warm yellow undertones
VIOLETS
SHADE PALLETTE HDR COLOR FAMILIES
10.2
NATURAL (.0): True natural tones; excellent for gray blending and mixing with cool
reflect shades
NATURALS
NATURAL GOLD (.03): Natural tones with a degree of added warmth; excellent for gray
blending and for mixing with warm reflect shades
5.03 10.03 9.03 8.03 7.03 6.03
SHADE PALLETTE HDR COLOR FAMILIES
MOCHAS
MOCHA ASH (.81): Warm mocha tones, softened with hints of blue
4.81 9.81 8.81 7.81 6.81
MOCHA (.8): Multi-faceted tones of chocolate, caramel and violet tones
4.8 6.8 8.8
MOCHA GOLD (.83): Chocolate, caramel and violet tones, with accents of gold
8.83 7.83 6.83
SHADE PALLETTE HDR COLOR FAMILIES
GOLDS
GOLD BEIGE (.31): Versatile muted gold tones for subtle, sophisticated warmth
9.31
GOLD (.3): True golden tones with radiant reflection
5.3 7.3
GOLD COPPER (.34): Rich, warm golden tones complemented by a copper reflect
SHADE PALLETTE HDR COLOR FAMILIES
COPPERS
COPPER GOLD (.43): Warm copper tones with a hint of golden reflects
7.43
COPPER COPPER (.44): Double dose of intense, high visibility copper accents
CLEAR: Use alone to impart shine without depositing color, or mix with other shades for
ultimate versatility
CLEAR
SHADE PALLETTE HDR COLOR FAMILIES
6.44 7.44
RED VIOLET (.62): Cool, ruby-red with accents of violet
4.62 RED (.6): True, garnet reds; not overly warm or cool
5.6
REDS
RED COPPER (.64): Stunning red with accents of cooper
6.64
BROWN RED (.56): Intense browns with accents of cool, ruby-red
COPPER RED (.46): Highly visible copper reflects with accents of red
6.46