+ All Categories
Home > Education > Cherry Marketing Kit

Cherry Marketing Kit

Date post: 21-Nov-2014
Category:
Upload: cherry21060
View: 566 times
Download: 0 times
Share this document with a friend
Description:
 
Popular Tags:
12
Transcript
Page 1: Cherry  Marketing Kit
Page 2: Cherry  Marketing Kit

Inspiration As an international student, the office

of international program is a place I go all the time. Therefore, at the end of my master degree study, I wondered was there anything I can do for the office of international program with

what I’ve learned in the past: design, communication, marketing,

advertising etc. Maybe I can do a marketing kit?

Page 3: Cherry  Marketing Kit

Process…Idea

• Research online

• Talk to Christy

• Talk to Marilee

• Agree on the outline

Materials

• Picture materials

• Text materials

• Create fact sheet

• Talk to Tom Perry and Christy about the authorization issues

Design

• The necessary part: MC logo, MC font and relevant content

• The innovative part: variety layout and styles

• Easy print

Page 4: Cherry  Marketing Kit

Literature Review• In the introduction brochure, there are usually the following sections: international

studies, office of international students, community engagement, study abroad etc.

• On lots of universities’ websites, visitor can download the brochure by giving the basic information (Rensselaer). In those cases,

providing the brochure online not only gives the visitor a chance to know the office, but also provides the basic contact information of people who are interested in the program

Page 5: Cherry  Marketing Kit

Target AudiencesInternational Students• Would like to know the international services and

activities • How: online & brochures in campus

American Students• Would like to know study abroad options• Would like some ideas from the past study abroad

students’ experiences• How: online & brochures in campus

Parents• Would like to know the college their sons and

daughters go to• How: brochure, postcard in the mailbox or online

Cooperators• Would like to know the benefits the office of

international programs can bring• How: brochure, postcard in the mailbox or online

Page 6: Cherry  Marketing Kit

Current Marketing Materials

• Website: http://www.marietta.edu/intl/index.html• In front of the office,

there are brochures of other colleges who have

relationship with MC• A4 papers with punch

pins on the door

Page 7: Cherry  Marketing Kit

Marketing Kit

What’s included?

• Multipage brochure: introducing all the services, activities and programs the office has

• Tri-fold brochure: low cost, small size, easy to distribute• Audients can download the brochures in PDF format form the website by giving

their basic info.

future development

• Multiple languages: English, Chinese, Japanese, Korean etc. - for prospective international students

• Poster card- for mailing • Email signature

Page 8: Cherry  Marketing Kit

14 Pages BrochureInternationalization

• Marietta College Core Value: Internationalization

International Programs

• International Activities Fact Sheet

• International Student Service Fact Sheet

• Mentor Family Program Fact Sheet

• Peer Partnership Program Fact Sheet

• Chinese New Year Celebrations

Study Abroad

• Introduction• Study Abroad Testimonials• Study Abroad Stories I• Study Abroad Stories II

Page 9: Cherry  Marketing Kit

Tri- fold Brochure

Front Page• Marietta College

Core Value: Internationalization

• Contact Us• Cover

Back Page• International

Activities Fact Sheet

• International Student Service Fact Sheet

• Mentor Family Program Fact Sheet

Page 10: Cherry  Marketing Kit

Wholesale Print Cost

Multipage Brochure

Qty: 500Impressions: two sided

colorFlat size: 8 ½ x 11

Pages: 7Paper weight: 100lb text

glossPrice: $788.06

Per piece: $ 1.57

Tri-fold Brochure

Qty: 500Impressions: two sided

colorFlat size: 8 ½ x 11

Paper weight: 100lb text gloss

Price: $123.08

Per piece $0.24617

Page 11: Cherry  Marketing Kit

Samplers Print Cost

Multipage Brochure

Qty: 20Impressions: two sided

colorFlat size: 8 ½ x 11

Pages: 7

Paper weight: 24lb text

Price: $60.00

Tri-fold Brochure

Qty: 20

Impressions: two sided color

Flat size: 8 ½ x 11

Paper weight: 24lb text

Price: $25.00

Page 12: Cherry  Marketing Kit

Thanks&

Hope you enjoy the brochures


Recommended